Matrix Partners
Matrix Partners is a venture capital firm founded in 1977 and based in San Francisco that backs early-stage and Series A technology companies across sectors such as artificial intelligence, B2B software, consumer technology, fintech, health tech, infrastructure, and semiconductors. The firm emphasizes practical, founder-centered collaboration, often supporting concepts from idea stage through Series A and taking board seats to help portfolio companies scale. It operates globally, including Matrix Partners China, which focuses on long-term relationships with entrepreneurs in China and has a track record of IPOs and strategic exits. The team combines former founders and experienced investors to bring local execution and global perspective. Notable investments span across the technology landscape, reflecting a history of involvement with companies like FedEx, Apple, Oculus, Canva, Zendesk, HubSpot, Postmates, Fivetran, Sila, and GOAT, illustrating the firm’s ability to support companies from early development to scale.
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Past deals in Beauty
First Cover
Angel Round in 2024
First Cover interprets the innovative concept of integrating beauty with technology, quickly establishing a unique market position.
Shanghai LinkedCare Information Technology
Series D in 2021
Shanghai LinkedCare Information Technology Co., Ltd. is a company that specializes in developing oral intelligence management software and integrated management systems tailored for dental clinics and medical beauty institutions. Founded in 2015 and based in Shanghai, the company offers a comprehensive dental cloud management solution that includes features such as electronic signatures, member management, treatment planning, clinic analysis, chain management, and inventory oversight. Additionally, it provides medical beauty cloud management solutions, encompassing marketing tools, member management, cashier systems, appointment scheduling, and analytical management. LinkedCare aims to fully automate the digital operations of consumer medical institutions, promoting standardization in management and treatment, enhancing marketing capabilities, and facilitating mobile office solutions. Through its services, the company helps institutions improve operational efficiency, increase revenue, and manage risks effectively.
Moody
Series A in 2020
Moody is a developer of disposable colored contact lenses that focuses on producing quality beauty accessories. The company's products are characterized by their appealing branding and hygienic packaging, ensuring a safe experience for users. Moody aims to provide consumers with a variety of color contact lens options, enhancing their aesthetic choices while maintaining high standards of quality.
Xyb2b
Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.
Oscart
Seed Round in 2019
Oscart is a social e-commerce start-up focusing on fine products.
Our beauty platform - Botiga Beauty is with one sole purpose, to bring consumers the BEST high-quality beauty products in the market. Our whole company is structured with the well being of the consumer in mind. We partner with top-rated beauty brands around the world to bring you high quality products backed by science. Our management team includes e-commerce veterans who have 15 years’ experience, social e-commerce pioneers with proven success record and world-class buyers who possess business acumen.
We have secured a $10M-level round of angel funding led by Gaorong Capital & Matrix Partners.
Xyb2b
Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.
Nattitude
Series B in 2018
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.
Youjian
Series A in 2017
Youjian is a haircut services platform. They provide hairdressing services along with other hair related services, enabling customers to avoid market distractions and upgrade their haircut experience.
Nattitude
Series A in 2017
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.
meet you
Series E in 2016
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.
Meijiabang
Series B in 2016
Meijiabang is a mobile internet company focusing on the beauty industry. They provide e-commerce, online communities, online education, industry recruitment, live broadcast, and other fields, and is committed to the Internet-based transformation of the nail industry's ecological chain. They offer products that are available for shopping online.
Juzi Entertainment
Series B in 2016
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
Juzi Entertainment
Series A in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
Meiyaapp
Angel Round in 2015
Meiyaapp is a beauty application that provides video makeup tutorials.
meet you
Series D in 2015
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.
Juzi Entertainment
Angel Round in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
Eqingdan
Angel Round in 2015
Eqingdan, known as "The List," operates an online platform that serves as a lifestyle product guide for the emerging middle class in China. The platform provides users with a comprehensive resource for daily necessities and merchandise information, including product reviews. By leveraging user-generated content, Eqingdan enhances its editorial offerings, allowing for a diverse range of perspectives while maintaining authenticity in its commercial guides. The service is accessible across various platforms, including PC, mobile applications, and WeChat, and has attracted millions of users, reflecting its rapid growth and strong engagement within its target audience. Eqingdan aims to empower consumers to make informed purchasing decisions, ultimately improving their quality of life.
Metao.com
Series B in 2014
Metao.com is an online retailer specializing in cross-border e-commerce, headquartered in Beijing. It offers a platform for Chinese consumers to purchase high-quality, internationally-branded products directly from overseas suppliers. With over 10,000 commodities sourced from nearly 100 foreign brands through dozens of suppliers, Metao.com provides real-time pricing updates based on current exchange rates and supports RMB payment via PayPal. The company prioritizes secure and efficient logistics to ensure a convenient and affordable shopping experience for its users.
The Beast
Series A in 2014
The Beast is a lifestyle retail concept that caters to upper and middle-class Chinese consumers. With 24 physical stores across 11 cities, alongside several e-commerce platforms and a dedicated app, the company provides access to a curated selection of high-quality brands from around the world. Its diverse product range includes home decoration items, fragrances, floral compositions, fashion accessories, cosmetics, tableware, and delicatessen products. The Beast aims to enhance the modern consumer experience by offering luxury products that embody sophistication and style.
Itugo
Series A in 2014
Itugo is a social shopping platform based in Hangzhou, China, that specializes in female branded products. Launched in July 2012, the platform enables women to purchase clothing and accessories while browsing the Internet. Itugo distinguishes itself from other social shopping sites by exclusively offering branded merchandise, creating a unique shopping experience for its users. In addition to facilitating purchases, Itugo encourages female consumers to share their shopping experiences, fostering a community-oriented environment.
TechStyle Fashion Group
Series D in 2014
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.
Meijiabang
Series A in 2014
Meijiabang is a mobile internet company focusing on the beauty industry. They provide e-commerce, online communities, online education, industry recruitment, live broadcast, and other fields, and is committed to the Internet-based transformation of the nail industry's ecological chain. They offer products that are available for shopping online.
meet you
Series C in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.
Metao.com
Series A in 2014
Metao.com is an online retailer specializing in cross-border e-commerce, headquartered in Beijing. It offers a platform for Chinese consumers to purchase high-quality, internationally-branded products directly from overseas suppliers. With over 10,000 commodities sourced from nearly 100 foreign brands through dozens of suppliers, Metao.com provides real-time pricing updates based on current exchange rates and supports RMB payment via PayPal. The company prioritizes secure and efficient logistics to ensure a convenient and affordable shopping experience for its users.
meet you
Series B in 2014
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.
Yoka
Series C in 2013
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.
TechStyle Fashion Group
Series C in 2013
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.
TechStyle Fashion Group
Series B in 2012
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.
TechStyle Fashion Group
Series A in 2011
Founded in 2010, TechStyle Fashion Group is a global retailer merging advanced technology with fashion trends. It offers apparel and shoe brands through subscription-based platforms, serving over 5 million VIP Members worldwide. The company uses data science and personalization to provide curated shopping experiences.
ihush.com
Series B in 2011
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands.
It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.
Yoka
Series B in 2011
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.
Nala
Series A in 2010
NALA is an online cosmetics retailer founded in May 2009 by Liu Yongming, an overseas returnee. The company has grown to employ over 100 people and operates multiple centers, including management, customer service, warehousing, and logistics. NALA sells cosmetics and beauty tools through its own B2C platform and on Taobao, where it has achieved significant recognition by earning five crowns in one year and a gold crown within 18 months. This success has positioned NALA among the top three cosmetics dealers on Taobao and as the leading domestic dealer of Korean cosmetics in a short span. In 2010, the company formed strategic partnerships with notable enterprises, including Albaba, LG Corporation, ITOCHU Corporation, Shiseido, and Proya, enhancing its market presence and ability to facilitate brand entry into the Chinese market.
ihush.com
Series A in 2010
Ihush is an online sales platform offering special sale items (less than 50% discount) from international fashion brands.
It has been authorized by the appropriate channels. In Europe, it is a popular sales model where an online on-sale website is managed by a professional shopping website supported by numerous big brands and their products. Consumers can break the limitations of space and location, receiving special offer information and buying favorite items through the network platform. From the end of 2008 to now, this model has been demonstrating substantial growth in China. So far, it has collaborated with over 500 international brands and it provides costumes, bags and suitcases, home appliance, products for infants and mothers, beauty products, tourism packages, and more. The product information is updated at noon every day and the sale for each brand lasts 3 to 7 days.
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