Math Capital

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

Roq.ad specializes in identity resolution technology, providing tailored mobile audience targeting solutions for advertisers. The company's innovative approach creates a comprehensive "Identity Graph" by accurately linking digital devices to individuals and households, thereby enhancing the effectiveness of digital marketing. Originally launched in Germany, Roq.ad has expanded its enterprise SaaS offerings across Europe and into the United States, focusing on delivering precise identity mapping solutions. Following a strategic split in 2018, the company has concentrated on its core enterprise business, leveraging its expertise to serve various clients. Roq.ad operates teams in multiple locations, including Berlin, Poznan, Vilnius, and San Mateo, ensuring a global reach while maintaining a commitment to high-quality service.

Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.

Kevel, formerly known as Adzerk, Inc., is a company based in Durham, North Carolina, that specializes in providing ad serving APIs for publishers and networks. Founded in 2009, Kevel enables websites and applications to generate new revenue streams through its diverse set of APIs designed for various advertising solutions, including native ads, internal promotions, sponsored listings, digital-out-of-home advertising, server-side ad insertion, and podcast ads. The company's infrastructure supports the development of custom ad platforms, empowering clients such as Ticketmaster, Yelp, Strava, and Mozilla to implement successful advertising strategies. Kevel's mission emphasizes enhancing user-centric ad revenue opportunities for online retailers and publishers, allowing them to compete more effectively against major technology players in the digital advertising space.

Developer of a performance advertising platform designed to offer quality television performance. The company's platform offers intuitive hands-on campaign management combining direct and efficient media buying with digital-like measurement and attribution, enabling businesses of all sizes to leverage CTV as the next scalable performance channel.

Kevel, formerly known as Adzerk, Inc., is a company based in Durham, North Carolina, that specializes in providing ad serving APIs for publishers and networks. Founded in 2009, Kevel enables websites and applications to generate new revenue streams through its diverse set of APIs designed for various advertising solutions, including native ads, internal promotions, sponsored listings, digital-out-of-home advertising, server-side ad insertion, and podcast ads. The company's infrastructure supports the development of custom ad platforms, empowering clients such as Ticketmaster, Yelp, Strava, and Mozilla to implement successful advertising strategies. Kevel's mission emphasizes enhancing user-centric ad revenue opportunities for online retailers and publishers, allowing them to compete more effectively against major technology players in the digital advertising space.

Aesthetic is a full-service creative agency founded in 2018 and headquartered in San Francisco, California. The agency specializes in tactical design services that support business growth across various industries, including consumer goods, biotechnology, and healthcare. Aesthetic offers a comprehensive range of services, including illustration, brand design, brand strategy, web design, copywriting, logo design, motion graphics, graphic design, animation, web development, and UI design. Notably, the agency has introduced a service called Branding Essentials, aimed at startups requiring rapid branding solutions within a four-day timeframe. By providing high-quality and thoughtful design services, Aesthetic makes effective branding accessible to companies of all sizes.

Hudson MX, Inc., founded in 2015 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers, agencies, and their partners by streamlining the media buying process and reducing operational costs. This technology aims to enhance the effectiveness of local advertising by providing tools that enable clients to compete more effectively with both local television and digital media. By improving efficiency in local investments, Hudson MX seeks to transform the landscape of media buying for its users.

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

It started in 2014 with the launch of their gamified restaurant discovery app, Spotluck. In the ensuing years, they grew Spotluck to feature thousands of restaurants in many cities. But they had one big continuing challenge – acquiring consumers. They could not find an efficient, affordable and trackable solution to informing the masses about their launches and product.

Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.

LiftLab is bringing to marketing a number of innovations that we think are essential to simplify and scale media experimentation.

Arlene, Inc. specializes in advertising technology services aimed at enhancing monetization for publishers of mobile applications, particularly in the realm of extended reality. Founded in 2017 and headquartered in Erie, Pennsylvania, the company facilitates the integration of advertisements within mobile apps, enabling advertisers to effectively target audiences interested in their offerings. By focusing on advanced monetization strategies, Arlene seeks to optimize revenue opportunities for app publishers while providing advertisers with valuable access to engaged users.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.

Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that transforms social media posts into traditional advertisement formats. By creating Social Display ads, which are authentic recreations of social media content, Spaceback enables brands to extend the reach of their social media efforts into display banner ads and other programmatic advertising opportunities. The platform effectively bridges the gap between social media and various advertising formats, including display, video, and connected TV. This innovative approach allows advertisers to leverage the user experience of social media while maximizing the reach and effectiveness of their traditional advertising campaigns.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.