Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.
Roq.ad specializes in identity resolution technology, providing tailored mobile audience targeting solutions for advertisers. The company's innovative approach creates a comprehensive "Identity Graph" by accurately linking digital devices to individuals and households, thereby enhancing the effectiveness of digital marketing. Originally launched in Germany, Roq.ad has expanded its enterprise SaaS offerings across Europe and into the United States, focusing on delivering precise identity mapping solutions. Following a strategic split in 2018, the company has concentrated on its core enterprise business, leveraging its expertise to serve various clients. Roq.ad operates teams in multiple locations, including Berlin, Poznan, Vilnius, and San Mateo, ensuring a global reach while maintaining a commitment to high-quality service.
Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.
Kevel, formerly known as Adzerk, Inc., is a company based in Durham, North Carolina, that specializes in providing ad serving APIs for publishers and networks. Founded in 2009, Kevel enables websites and applications to generate new revenue streams through its diverse set of APIs designed for various advertising solutions, including native ads, internal promotions, sponsored listings, digital-out-of-home advertising, server-side ad insertion, and podcast ads. The company's infrastructure supports the development of custom ad platforms, empowering clients such as Ticketmaster, Yelp, Strava, and Mozilla to implement successful advertising strategies. Kevel's mission emphasizes enhancing user-centric ad revenue opportunities for online retailers and publishers, allowing them to compete more effectively against major technology players in the digital advertising space.
Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.
Audigent is an audience intelligence platform that specializes in providing brands with actionable data, analytics, and insights to enhance the targeting and effectiveness of online, mobile, and social video advertisements. By enabling brands to discover and monitor key audiences, Audigent helps optimize media performance and improve return on investment. Additionally, the platform supports artists and social influencers by offering tools and technology to monetize their influence and engage with their fan base effectively. With teams based in New York, Philadelphia, and London, Audigent focuses on creating strategies that drive advertising success and open new revenue opportunities for influencers.
Developer of a performance advertising platform designed to offer quality television performance. The company's platform offers intuitive hands-on campaign management combining direct and efficient media buying with digital-like measurement and attribution, enabling businesses of all sizes to leverage CTV as the next scalable performance channel.
Kevel, formerly known as Adzerk, Inc., is a company based in Durham, North Carolina, that specializes in providing ad serving APIs for publishers and networks. Founded in 2009, Kevel enables websites and applications to generate new revenue streams through its diverse set of APIs designed for various advertising solutions, including native ads, internal promotions, sponsored listings, digital-out-of-home advertising, server-side ad insertion, and podcast ads. The company's infrastructure supports the development of custom ad platforms, empowering clients such as Ticketmaster, Yelp, Strava, and Mozilla to implement successful advertising strategies. Kevel's mission emphasizes enhancing user-centric ad revenue opportunities for online retailers and publishers, allowing them to compete more effectively against major technology players in the digital advertising space.
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.
Zeotap GmbH is a customer intelligence platform that assists brands in understanding their customers and predicting their behaviors, which enables more effective investments in customer relationships and products. Established in 2014 and headquartered in Berlin, Germany, Zeotap combines identity and profile data from exclusive enterprise partners with a comprehensive technology platform for unifying first-party customer data, identity resolution, third-party data enrichment, and analytics. The company emphasizes data privacy and security, adhering to strict governance and compliance measures, and holds certifications such as ISO 27001 and CSA STAR. Zeotap serves over 70 of the top 100 global brands, including Unilever, BBVA, and Mercedes-Benz, and has expanded its operations to locations such as New York, Bengaluru, Madrid, and Milan. With a workforce of 145 employees, Zeotap has raised more than $45 million from international investors.
Hudson MX, Inc., founded in 2015 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers, agencies, and their partners by streamlining the media buying process and reducing operational costs. This technology aims to enhance the effectiveness of local advertising by providing tools that enable clients to compete more effectively with both local television and digital media. By improving efficiency in local investments, Hudson MX seeks to transform the landscape of media buying for its users.
Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.
Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.
It started in 2014 with the launch of their gamified restaurant discovery app, Spotluck. In the ensuing years, they grew Spotluck to feature thousands of restaurants in many cities. But they had one big continuing challenge – acquiring consumers. They could not find an efficient, affordable and trackable solution to informing the masses about their launches and product.
Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.
LiftLab is bringing to marketing a number of innovations that we think are essential to simplify and scale media experimentation.
Clean.io is digital engagement security platform that helps businesses retain revenue and build stronger customer relationships by controlling the third party code that executes on their websites. The company's products include cleanAD, which protects digital publishers from malvertising by detecting and stopping malicious third-party code in real-time, and cleanCART, which protects ecommerce merchants by blocking the auto-injection of discount and coupon codes from untrusted browser extensions.
Arlene, Inc. specializes in advertising technology services aimed at enhancing monetization for publishers of mobile applications, particularly in the realm of extended reality. Founded in 2017 and headquartered in Erie, Pennsylvania, the company facilitates the integration of advertisements within mobile apps, enabling advertisers to effectively target audiences interested in their offerings. By focusing on advanced monetization strategies, Arlene seeks to optimize revenue opportunities for app publishers while providing advertisers with valuable access to engaged users.
An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.
DML is the first frictionless open web content distribution platform. Combining DML’s proprietary tech with the new web publishing standard (AMPhtml), DML unlocks market opportunity for quality publishers and brands.
Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.
Downstream Impact Inc. specializes in developing software designed to enhance brands' presence on Amazon. Founded in 2017 and based in Seattle, Washington, the company provides a comprehensive Amazon advertising suite that includes paid search services, analytics, automation, and catalog optimization. By leveraging machine learning, Downstream enables brands to effectively manage their advertising efforts, automating inputs and translating outputs to maximize market share and profitability in the competitive e-commerce landscape.
Improvado, founded in 2015 and based in San Francisco, California, offers a platform that specializes in the aggregation and integration of advertising data from various social and business platforms. Its software enables users to extract, load, and transform data efficiently, allowing marketers to visualize and analyze performance metrics through customizable dashboards. By consolidating data into a single access point, Improvado simplifies the process of accessing real-time marketing insights, facilitating informed decision-making for businesses. The platform also features an application programming interface (API) to enhance data integration capabilities across different visualization tools.
Amino is a payments company based in Philadelphia, Pennsylvania, that specializes in providing solutions for the online advertising industry. Founded in 2017, Amino leverages blockchain technology to enhance transparency and combat fraud within digital advertising. Its key products include Amino Lens, which validates entities in the media supply chain and tracks ads, impressions, and expenditures, and Amino Pay, which offers marketers control over the supply chain using smart contract technology to enforce vendor agreements. The company serves a diverse clientele, including brands, agencies, publishers, and adtech firms, aiming to make the advertising ecosystem more transparent and cost-effective. Formerly known as Curren-C, Inc., Amino's name change in July 2017 reflects its commitment to transforming online advertising through innovative payment solutions.
TrueData enhances the mobile ecosystem by connecting those who need data with those who have it. Contributors to our mobile data cooperative gain steady revenue plus insights about their users, while data clients gain a way to connect existing targeting info to real user profiles.
Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that transforms social media posts into traditional advertisement formats. By creating Social Display ads, which are authentic recreations of social media content, Spaceback enables brands to extend the reach of their social media efforts into display banner ads and other programmatic advertising opportunities. The platform effectively bridges the gap between social media and various advertising formats, including display, video, and connected TV. This innovative approach allows advertisers to leverage the user experience of social media while maximizing the reach and effectiveness of their traditional advertising campaigns.
An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.
Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.
Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in identifying consumer interests and affinities through verified attendance data at local events and activities. The company utilizes its proprietary AdmitOne™ technology to verify consumer visits to millions of locations and events, offering insights into consumer behavior that can enhance marketing strategies. Gravy Analytics provides a range of solutions, including targeting and customer retention tools, as well as a location-signal verification network. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. before rebranding in December 2013.
Iris.TV, Inc. is a cloud-based video programming platform that specializes in enhancing user engagement and increasing video views for publishers and content owners. Founded in 2009 and headquartered in Los Angeles, the company offers a suite of tools designed to optimize video streaming across various devices. Its core components include Adaptive Stream, which allows for real-time personalized streaming; Asset IQ, which automates data structuring and asset optimization; and IRIS Vision, which provides business intelligence and programming management capabilities. Iris.TV leverages artificial intelligence and machine learning to automate the delivery of personalized content based on audience preferences and behavioral insights. The platform is utilized by leading media and advertising technologies to create improved consumer experiences and drive better business outcomes. Additionally, the company maintains an office in New York City.