Math Capital

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

Roq.ad specializes in identity resolution technology, providing tailored mobile audience targeting solutions for advertisers. The company's innovative approach creates a comprehensive "Identity Graph" by accurately linking digital devices to individuals and households, thereby enhancing the effectiveness of digital marketing. Originally launched in Germany, Roq.ad has expanded its enterprise SaaS offerings across Europe and into the United States, focusing on delivering precise identity mapping solutions. Following a strategic split in 2018, the company has concentrated on its core enterprise business, leveraging its expertise to serve various clients. Roq.ad operates teams in multiple locations, including Berlin, Poznan, Vilnius, and San Mateo, ensuring a global reach while maintaining a commitment to high-quality service.

Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.

Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.

Developer of a performance advertising platform designed to offer quality television performance. The company's platform offers intuitive hands-on campaign management combining direct and efficient media buying with digital-like measurement and attribution, enabling businesses of all sizes to leverage CTV as the next scalable performance channel.

Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Aesthetic is a full-service creative agency founded in 2018 and headquartered in San Francisco, California. The agency specializes in tactical design services that support business growth across various industries, including consumer goods, biotechnology, and healthcare. Aesthetic offers a comprehensive range of services, including illustration, brand design, brand strategy, web design, copywriting, logo design, motion graphics, graphic design, animation, web development, and UI design. Notably, the agency has introduced a service called Branding Essentials, aimed at startups requiring rapid branding solutions within a four-day timeframe. By providing high-quality and thoughtful design services, Aesthetic makes effective branding accessible to companies of all sizes.

Hudson MX, Inc., founded in 2015 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers, agencies, and their partners by streamlining the media buying process and reducing operational costs. This technology aims to enhance the effectiveness of local advertising by providing tools that enable clients to compete more effectively with both local television and digital media. By improving efficiency in local investments, Hudson MX seeks to transform the landscape of media buying for its users.

Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

Audience Town is a technology company based in Newark, New Jersey, specializing in vertical advertising solutions for real estate and home service companies. Founded in 2018, the company operates a platform that combines property and people data with programmatic targeting algorithms, allowing users to identify and engage potential movers based on their intent and life stage signals. This enables marketers to reach consumers at various stages of their home search journey, from initial consideration to the actual moving process. Audience Town's platform supports a comprehensive range of digital advertising channels, including streaming television, audio, video, mobile, and display, providing tools for placing, managing, and tracking advertising performance.

LiftLab is bringing to marketing a number of innovations that we think are essential to simplify and scale media experimentation.

Arlene, Inc. specializes in advertising technology services aimed at enhancing monetization for publishers of mobile applications, particularly in the realm of extended reality. Founded in 2017 and headquartered in Erie, Pennsylvania, the company facilitates the integration of advertisements within mobile apps, enabling advertisers to effectively target audiences interested in their offerings. By focusing on advanced monetization strategies, Arlene seeks to optimize revenue opportunities for app publishers while providing advertisers with valuable access to engaged users.

Shotzr, Inc. is a Denver-based company founded in 2016 that operates a platform designed to deliver fresh, contextual photo feeds tailored for social media marketers. The platform provides access to recent and locally relevant images that align with brand identity, enhancing customer engagement across various marketing channels. By focusing on delivering the right imagery for specific marketing moments, Shotzr supports a range of applications including campaigns on Facebook and Instagram, social media marketing, and search engine marketing landing pages. The company aims to improve the customer experience by helping marketers connect with their target audience through compelling visual content.

DML is the first frictionless open web content distribution platform. Combining DML’s proprietary tech with the new web publishing standard (AMPhtml), DML unlocks market opportunity for quality publishers and brands.

Improvado, founded in 2015 and based in San Francisco, California, offers a platform that specializes in the aggregation and integration of advertising data from various social and business platforms. Its software enables users to extract, load, and transform data efficiently, allowing marketers to visualize and analyze performance metrics through customizable dashboards. By consolidating data into a single access point, Improvado simplifies the process of accessing real-time marketing insights, facilitating informed decision-making for businesses. The platform also features an application programming interface (API) to enhance data integration capabilities across different visualization tools.

Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that transforms social media posts into traditional advertisement formats. By creating Social Display ads, which are authentic recreations of social media content, Spaceback enables brands to extend the reach of their social media efforts into display banner ads and other programmatic advertising opportunities. The platform effectively bridges the gap between social media and various advertising formats, including display, video, and connected TV. This innovative approach allows advertisers to leverage the user experience of social media while maximizing the reach and effectiveness of their traditional advertising campaigns.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.