Magnite
Magnite, Inc. operates as an independent sell-side advertising platform, providing technology that enables publishers to monetize their content across multiple screens and formats. With a robust omnichannel platform, Magnite supports various auction types, including connected TV (CTV), desktop display, video, audio, and mobile advertising. The company caters to agencies and brands by offering access to brand-safe ad inventory and facilitating advertising transactions. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has solidified its presence in the online advertising landscape, particularly in the CTV market, following its acquisition of SpotX in 2021. Headquartered in Los Angeles, California, Magnite has additional offices across North America, EMEA, LATAM, and APAC, positioning itself as a leading supply-side platform provider in the industry.
Telaria
Acquisition in 2019
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising across various regions, including the United States, Europe, Canada, Latin America, and the Asia Pacific. Founded in 2005 and headquartered in New York, the company provides real-time analytics and decision-making tools, allowing publishers to optimize revenue from their digital video inventory. Telaria's fully programmatic platform is tailored for digital video and supports connected TV, mobile, and over-the-top content. The company operates primarily on a transactional revenue model, charging publishers each time an advertising impression is monetized on its platform, based on a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and is a subsidiary of The Rubicon Project, Inc.
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