Magnite
Magnite, Inc. operates as an independent sell-side advertising platform, providing technology that enables publishers to monetize their content across multiple screens and formats. With a robust omnichannel platform, Magnite supports various auction types, including connected TV (CTV), desktop display, video, audio, and mobile advertising. The company caters to agencies and brands by offering access to brand-safe ad inventory and facilitating advertising transactions. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has solidified its presence in the online advertising landscape, particularly in the CTV market, following its acquisition of SpotX in 2021. Headquartered in Los Angeles, California, Magnite has additional offices across North America, EMEA, LATAM, and APAC, positioning itself as a leading supply-side platform provider in the industry.
Clicksco
Acquisition in 2022
Clicksco Group is a digital marketing company that specializes in collecting and analyzing data related to brands, products, and services from both online and offline sources. Founded in 2009 and headquartered in Dubai, United Arab Emirates, Clicksco offers a variety of services including search optimization, customer loyalty solutions, direct mail campaigns, bespoke websites, e-commerce tools, web search, and comparison shopping solutions. Additionally, the company generates leads, aggregates prices, processes transactions, and manages consumer relationships. Through its advanced data analytics and marketing technologies, Clicksco aims to enhance business profitability by helping organizations understand customer behavior and effectively leverage their data to improve return on investment.
SpringServe
Acquisition in 2021
SpringServe, LLC develops software solutions for advertisement serving, optimization, and automation, aiming to enhance efficiency in digital advertising. Founded in 2015 and headquartered in New York, with additional offices in Los Angeles and London, the company offers a comprehensive platform that includes features such as pod and VMAP management, yield management, video header bidding, and actionable analytics. SpringServe serves a diverse clientele, including broadcasters, OTT providers, connected TV platforms, publishers, and demand-side platforms (DSPs). The platform is designed to operate seamlessly within the digital advertising ecosystem, emphasizing customization and real-time reporting to adapt to various business needs. Through its innovative tools, SpringServe strives to improve ad serving effectiveness and content engagement for its users.
SpotX is a privately-held global video ad serving platform providing premium digital media owners with a holistic solution that allows them to monetize their content with video advertising across desktop, mobile, and connected devices. The company's platform features modern ad serving, programmatic infrastructure, and other monetization tools, including solutions for OTT and outstream video ad units. SpotX connects premium media owners with brands, agencies, trading desks, and DSPs (collectively referred to as demand sources or buyers) to facilitate the sale of video advertising. Through SpotX’s platform, media owners gain insights into buyer behavior and audience consumption to better manage their video ad inventory and maximize yield.
Rubicon Project
Acquisition in 2020
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.
Telaria
Acquisition in 2019
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising across various regions, including the United States, Europe, Canada, Latin America, and the Asia Pacific. Founded in 2005 and headquartered in New York, the company provides real-time analytics and decision-making tools, allowing publishers to optimize revenue from their digital video inventory. Telaria's fully programmatic platform is tailored for digital video and supports connected TV, mobile, and over-the-top content. The company operates primarily on a transactional revenue model, charging publishers each time an advertising impression is monetized on its platform, based on a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and is a subsidiary of The Rubicon Project, Inc.
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