Madrona Venture Group

Madrona Venture Group is a Seattle-based venture capital firm founded in 1995 that backs technology and consumer startups from seed through growth stages. It focuses on information technology, software, digital media and advertising, e-commerce, data analytics, fintech, cloud, mobile, and AI, as well as related infrastructure, hardware, and robotics. The firm primarily targets companies in the Pacific Northwest and the broader West Coast, and often leads investments with a goal of taking board seats to help portfolio companies scale from early development to market leadership.

Tom Alberg

Co-Founder and Managing Director

Loren Alhadeff

Venture Partner

Jennifer Chambers

Administrative Partner

Troy Cichos JD

Partner

Hope Cochran

Managing Director

Past deals in Travel

Juno

Seed Round in 2025
Juno is the all-in-one platform for guest travel and expense. Founded by the team behind Pana and backed by leaders in travel and enterprise software, Juno brings together booking, payments, logistics, and support into a seamless, branded experience for non-employee travelers.

TROOP (formerly TroopTravel)

Series B in 2023
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

TrovaTrip

Series A in 2022
TrovaTrip is a platform that enables creators, entrepreneurs, and businesses to monetize their audience by organizing and selling group trips worldwide. It facilitates bookings, payments, and pre-trip communication, allowing travelers to enjoy complete trips at affordable prices.

Spotnana

Series B in 2022
Spotnana is a travel technology company that aims to simplify and enhance travel experiences. It offers a SaaS platform designed to modernize the travel industry's infrastructure, making travel more accessible, affordable, and trustworthy for corporations and consumers alike.

TROOP (formerly TroopTravel)

Series A in 2021
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Spotnana

Series A in 2021
Spotnana is a travel technology company that aims to simplify and enhance travel experiences. It offers a SaaS platform designed to modernize the travel industry's infrastructure, making travel more accessible, affordable, and trustworthy for corporations and consumers alike.

Spotnana

Seed Round in 2020
Spotnana is a travel technology company that aims to simplify and enhance travel experiences. It offers a SaaS platform designed to modernize the travel industry's infrastructure, making travel more accessible, affordable, and trustworthy for corporations and consumers alike.

Off & Away

Venture Round in 2010
Off & Away is a travel company dedicated to providing exceptional and unique travel experiences. Founded by former executives from Amazon and the travel industry, the company aims to enhance the way consumers shop for travel by creating exclusive partnerships with leading travel brands. These collaborations not only give customers unprecedented access to remarkable travel opportunities but also offer advantages to the partners involved. Off & Away's innovative approach includes a platform that allows travelers to bid for hotel suite auctions, making luxury accommodations more accessible. The company's mission centers on the belief that everyone deserves to enrich their travel experiences.

Off & Away

Series A in 2010
Off & Away is a travel company dedicated to providing exceptional and unique travel experiences. Founded by former executives from Amazon and the travel industry, the company aims to enhance the way consumers shop for travel by creating exclusive partnerships with leading travel brands. These collaborations not only give customers unprecedented access to remarkable travel opportunities but also offer advantages to the partners involved. Off & Away's innovative approach includes a platform that allows travelers to bid for hotel suite auctions, making luxury accommodations more accessible. The company's mission centers on the belief that everyone deserves to enrich their travel experiences.

Farecast

Series C in 2007
Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

Farecast

Series B in 2005
Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

Farecast

Series A in 2004
Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

TripHub

Venture Round in 2000
Noting the growing trends in group travel, [Expedia](http://www.crunchbase.com/organization/expedia) and [Microsoft](http://www.crunchbase.com/organization/microsoft) vets founded TripHub in 2005. Based on the philosophy that "planning should be as fun as the trip," TripHub provides users with many different ways to facilitate group travel. Recently, Triphub [teamed up](http://about.triphub.com/2006/01/plan-talk-among.html) with [Orbitz](http://www.orbitz.com) to provide a ["powered by Triphub"](http://about.triphub.com/partners/index.html)group travel option. They are funded by Madrona Venture Group and other private investors. ###TripHub entered the deadpool on August 25, 2008.###

VacationSpot.com

Series B in 1999
VacationSpot.com is an online platform that specializes in finding and booking vacation properties worldwide, including vacation homes, rental condos, inns, and bed-and-breakfasts. It serves as a valuable resource for travelers seeking alternatives to traditional hotel accommodations. The website attracts thousands of users daily, providing essential vacation rental information and facilitating reservations through its extensive network. Additionally, VacationSpot.com collaborates with notable travel services, enhancing its visibility and reach within the travel planning community.
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