Madrona

Madrona Venture Group, LLC is a venture capital firm based in Seattle, Washington, founded in 1995. The firm specializes in seed and early-stage investments, primarily focusing on the information technology sector. Its investment portfolio includes companies involved in e-commerce, digital media, advertising, software, gaming, data analytics, mobile technologies, and infrastructure. Madrona actively seeks to invest between $2 million and $10 million, often as a lead investor, and aims to take board positions in its portfolio companies. The firm is particularly interested in businesses that are aligned with the Future of Work and the low-code/no-code development areas, primarily targeting opportunities within the Pacific Northwest region.

Tom Alberg

Co-Founder and Managing Director

Elisa La Cava

Senior Associate

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Jack Creighton

Strategic Director

Aseem Datar

Partner

Patrick J. Ennis

Venture Partner

Mike Fridgen

CEO, Madrona Labs

Paul Goodrich

Co-Founder and Managing Director

Gerald Grinstein

Co-Founder and Strategic Director

Scott Jacobson

Managing Director

Len Jordan

Managing Director

Matthew McIlwain

Managing Director

Chris Picardo

Senior Associate

Tim Porter

Managing Director

Bill Richter

Venture Partner

William Ruckelshaus

Strategic Director

Siddharth Shenai

Venture Partner

Steven Singh

Managing Director

Soma Somasegar

Managing Director

Jon Turow

Partner

Dan Weld

Venture Partner

Past deals in TMT

TROOP (formerly TroopTravel)

Series B in 2023
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Spotnana

Series B in 2022
Spotnana is a travel platform that aims to modernize the infrastructure of the travel industry, enhancing the experience for both corporations and consumers. Its innovative Travel-as-a-Service platform simplifies and reduces costs associated with travel, while also modernizing the way travel suppliers manage and sell their inventory. By doing so, Spotnana enables companies to offer superior global travel experiences to their customers, fostering transparency and trust in the travel process. The platform is designed to connect people and make travel more accessible and efficient for everyone.

TROOP (formerly TroopTravel)

Series A in 2021
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Spotnana

Series A in 2021
Spotnana is a travel platform that aims to modernize the infrastructure of the travel industry, enhancing the experience for both corporations and consumers. Its innovative Travel-as-a-Service platform simplifies and reduces costs associated with travel, while also modernizing the way travel suppliers manage and sell their inventory. By doing so, Spotnana enables companies to offer superior global travel experiences to their customers, fostering transparency and trust in the travel process. The platform is designed to connect people and make travel more accessible and efficient for everyone.

Voodle

Series A in 2020
Voodle, Inc. is a technology company that specializes in cloud-based software for the media and entertainment sectors, focusing on virtual reality and augmented reality video processing and delivery. Founded in 2015 and headquartered in Seattle, Washington, Voodle offers an application designed to capture and share business moments in real-time, facilitating knowledge transfer and team collaboration. This application is accessible through both the App Store and Google Play, allowing users to create and distribute short videos tailored for business applications. The company, which was previously known as Pixvana, Inc., rebranded to Voodle, Inc. in March 2020.

Matcherino

Series A in 2018
Matcherino, Inc. is a technology company that provides a crowdfunding platform for game publishers and tournament organizers to facilitate esports tournaments and events. Established in 2015 and based in Bellevue, Washington, Matcherino connects brands and tournament organizers, allowing them to monetize their events effectively. The platform offers various tools to increase tournament prize pools, including the sale of custom game content and sponsorship campaigns that contribute directly to prize funding. Additionally, Matcherino provides financial services such as prize pool escrow and ensures the transparent and compliant distribution of tournament prizes after events conclude. By enabling professional players to compete and engage their communities, Matcherino enhances the overall esports experience for both organizers and fans.

Matcherino

Seed Round in 2017
Matcherino, Inc. is a technology company that provides a crowdfunding platform for game publishers and tournament organizers to facilitate esports tournaments and events. Established in 2015 and based in Bellevue, Washington, Matcherino connects brands and tournament organizers, allowing them to monetize their events effectively. The platform offers various tools to increase tournament prize pools, including the sale of custom game content and sponsorship campaigns that contribute directly to prize funding. Additionally, Matcherino provides financial services such as prize pool escrow and ensures the transparent and compliant distribution of tournament prizes after events conclude. By enabling professional players to compete and engage their communities, Matcherino enhances the overall esports experience for both organizers and fans.

Boomerang Commerce

Series B in 2016
Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.

Matcherino

Seed Round in 2015
Matcherino, Inc. is a technology company that provides a crowdfunding platform for game publishers and tournament organizers to facilitate esports tournaments and events. Established in 2015 and based in Bellevue, Washington, Matcherino connects brands and tournament organizers, allowing them to monetize their events effectively. The platform offers various tools to increase tournament prize pools, including the sale of custom game content and sponsorship campaigns that contribute directly to prize funding. Additionally, Matcherino provides financial services such as prize pool escrow and ensures the transparent and compliant distribution of tournament prizes after events conclude. By enabling professional players to compete and engage their communities, Matcherino enhances the overall esports experience for both organizers and fans.

Boomerang Commerce

Series A in 2014
Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.

Mixpo

Series B in 2009
Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.

Mixpo

Series A in 2006
Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.

WildTangent

Series D in 2004
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

Talisma

Series C in 2001
Talisma is a provider of customer interaction management software, utilizing over 22 years of experience and technological expertise to assist businesses and educational institutions. The company's solutions are designed to address the evolving challenges faced by these organizations, delivering efficient results. Talisma's software integrates various communication tools, including web self-service, email response management, live chat, VoIP, and phone systems, into a cohesive Customer Interaction Management Hub. This integration is complemented by comprehensive analytics and a system-wide knowledge base, enabling users to enhance their customer interaction capabilities effectively.

Talisma

Series A in 2000
Talisma is a provider of customer interaction management software, utilizing over 22 years of experience and technological expertise to assist businesses and educational institutions. The company's solutions are designed to address the evolving challenges faced by these organizations, delivering efficient results. Talisma's software integrates various communication tools, including web self-service, email response management, live chat, VoIP, and phone systems, into a cohesive Customer Interaction Management Hub. This integration is complemented by comprehensive analytics and a system-wide knowledge base, enabling users to enhance their customer interaction capabilities effectively.

Terabeam

Series C in 2000
Terabeam is an American company that designs and manufactures free-space optical transceivers for internet access in downtown areas. Terabeam was founded in 1997 and is located in Kirkland, Washington. As of August 29, 2008, the company operates as subsidiary of Renaissance Electronics & Communications LLC.

WildTangent

Series B in 2000
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.
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