Madrona

Madrona Venture Group, LLC is a venture capital firm based in Seattle, Washington, founded in 1995. The firm specializes in seed and early-stage investments, primarily focusing on the information technology sector. Its investment portfolio includes companies involved in e-commerce, digital media, advertising, software, gaming, data analytics, mobile technologies, and infrastructure. Madrona actively seeks to invest between $2 million and $10 million, often as a lead investor, and aims to take board positions in its portfolio companies. The firm is particularly interested in businesses that are aligned with the Future of Work and the low-code/no-code development areas, primarily targeting opportunities within the Pacific Northwest region.

Tom Alberg

Co-Founder and Managing Director

Elisa La Cava

Senior Associate

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Jack Creighton

Strategic Director

Aseem Datar

Partner

Patrick J. Ennis

Venture Partner

Mike Fridgen

CEO, Madrona Labs

Paul Goodrich

Co-Founder and Managing Director

Gerald Grinstein

Co-Founder and Strategic Director

Scott Jacobson

Managing Director

Len Jordan

Managing Director

Matthew McIlwain

Managing Director

Chris Picardo

Senior Associate

Tim Porter

Managing Director

Bill Richter

Venture Partner

William Ruckelshaus

Strategic Director

Siddharth Shenai

Venture Partner

Steven Singh

Managing Director

Soma Somasegar

Managing Director

Jon Turow

Partner

Dan Weld

Venture Partner

Past deals in Sales Automation

Clari

Series F in 2022
Clari Inc. operates a revenue operations platform that enhances efficiency and predictability in the sales process through automation and artificial intelligence. Founded in 2012 and based in Sunnyvale, California, the platform integrates data from various business systems, such as CRM, email, and marketing automation, to provide sales professionals with real-time insights into deal progress and activity. By organizing critical information around accounts and opportunities, Clari enables sales teams to make informed decisions, optimize their strategies, and effectively manage pipelines. The platform also includes predictive analytics capabilities that allow organizations to forecast revenue and reduce churn. Clari's services are utilized by numerous B2B companies, including notable firms like Qualtrics and Adobe, to streamline their revenue operations and improve overall business outcomes.

Highspot

Series F in 2022
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

LumaTax

Venture Round in 2021
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Clari

Series E in 2021
Clari Inc. operates a revenue operations platform that enhances efficiency and predictability in the sales process through automation and artificial intelligence. Founded in 2012 and based in Sunnyvale, California, the platform integrates data from various business systems, such as CRM, email, and marketing automation, to provide sales professionals with real-time insights into deal progress and activity. By organizing critical information around accounts and opportunities, Clari enables sales teams to make informed decisions, optimize their strategies, and effectively manage pipelines. The platform also includes predictive analytics capabilities that allow organizations to forecast revenue and reduce churn. Clari's services are utilized by numerous B2B companies, including notable firms like Qualtrics and Adobe, to streamline their revenue operations and improve overall business outcomes.

Highspot

Series E in 2021
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

LumaTax

Venture Round in 2020
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Highspot

Series D in 2019
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Clari

Series D in 2019
Clari Inc. operates a revenue operations platform that enhances efficiency and predictability in the sales process through automation and artificial intelligence. Founded in 2012 and based in Sunnyvale, California, the platform integrates data from various business systems, such as CRM, email, and marketing automation, to provide sales professionals with real-time insights into deal progress and activity. By organizing critical information around accounts and opportunities, Clari enables sales teams to make informed decisions, optimize their strategies, and effectively manage pipelines. The platform also includes predictive analytics capabilities that allow organizations to forecast revenue and reduce churn. Clari's services are utilized by numerous B2B companies, including notable firms like Qualtrics and Adobe, to streamline their revenue operations and improve overall business outcomes.

Highspot

Series D in 2019
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Highspot

Series C in 2018
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

LumaTax

Venture Round in 2018
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Highspot

Series B in 2017
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

LumaTax

Seed Round in 2016
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Highspot

Series A in 2014
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
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