Madrona

Madrona Venture Group, established in 1995 and headquartered in Seattle, Washington, is a venture capital firm focusing on early-stage investments in the information technology sector. The firm primarily invests in the Pacific Northwest region, with a preference for companies operating in consumer Internet, commercial software, digital media, and emerging technologies like AI/ML and fintech. Madrona typically invests between $2 million and $10 million, often taking a board seat in portfolio companies.

Tom Alberg

Co-Founder and Managing Director

Loren Alhadeff

Venture Partner

Anna Baird

Operating Partner

Elisa La Cava

Senior Associate

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Hope Cochran

Managing Director

Jack Creighton

Strategic Director

Aseem Datar

Partner

Maria Gilfoyle

Investor

Paul Goodrich

Co-Founder and Managing Director

Gerald Grinstein

Co-Founder and Strategic Director

Joe Horsman

Investor

Len Jordan

Venture Partner

Daniel Li

Venture Partner

Matthew McIlwain

Managing Director

Karan Mehandru

Managing Director

Babak Parviz

Venture Partner

Chris Picardo

Partner

Tim Porter

Managing Director

Vivek Ramaswami

Partner

William Ruckelshaus

Strategic Director

Siddharth Shenai

Venture Partner

Steven Singh

Managing Director

Soma Somasegar

Managing Director

John Torrey

Venture Partner

Jon Turow

Partner

Dan Weld

Venture Partner

Past deals in Sales Automation

Ravenna

Seed Round in 2025
Ravenna specializes in an AI-driven internal help desk platform, primarily serving IT and operations teams. The platform integrates with Slack, transforming any message into support tickets, automating service requests, and streamlining workflows. It also generates AI-powered knowledge and provides analytics to help teams measure and improve their performance over time.

CommerceIQ

Series D in 2022
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Clari

Series F in 2022
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Highspot

Series F in 2022
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

CommerceIQ

Series C in 2021
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

LumaTax

Venture Round in 2021
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Clari

Series E in 2021
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Highspot

Series E in 2021
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

LumaTax

Venture Round in 2020
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Highspot

Series D in 2019
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Clari

Series D in 2019
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Highspot

Series D in 2019
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Highspot

Series C in 2018
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

LumaTax

Venture Round in 2018
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Highspot

Series B in 2017
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

LumaTax

Seed Round in 2016
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

CommerceIQ

Series B in 2016
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Highspot

Series A in 2014
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

CommerceIQ

Series A in 2014
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.
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