Madrona

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

HockeyStack is an analytics and attribution platform designed to assist B2B companies in understanding the customer journey and driving revenue growth. By integrating data from marketing, sales, and product sources, the platform provides a comprehensive view of customer interactions. This enables businesses to identify the most effective marketing channels, optimize campaigns, and attribute revenue to specific touchpoints. HockeyStack aims to enhance the efficiency of marketing teams in driving pipeline and support sales teams in closing deals more rapidly through modern attribution and unified buyer journeys.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Amperity is a developer of a customer data management platform designed to enhance customer initiatives through actionable data. The platform aggregates raw data from various sources, including e-commerce, email, and loyalty systems, to create a comprehensive and up-to-date view of customers. By standardizing and augmenting this information with custom attributes such as lifetime value, Amperity enables companies to connect with, identify, and understand their customers more effectively. This capability improves marketing performance, accelerates the generation of accurate customer insights, and facilitates the delivery of exceptional customer experiences. Amperity aims to empower both technical and business teams by streamlining data management processes, ultimately fostering long-term customer loyalty and driving growth for many well-known brands.

Common Room is a developer of community marketing software aimed at enhancing the connection between organizations and their communities. The platform employs sophisticated signal capture and AI-powered activation agents to identify and enrich information about individuals and accounts. This enables go-to-market teams to effectively target, engage, and convert potential customers. By fostering authentic relationships and promoting collaboration and communication, Common Room empowers users to build thriving and engaged digital communities.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Common Room is a developer of community marketing software aimed at enhancing the connection between organizations and their communities. The platform employs sophisticated signal capture and AI-powered activation agents to identify and enrich information about individuals and accounts. This enables go-to-market teams to effectively target, engage, and convert potential customers. By fostering authentic relationships and promoting collaboration and communication, Common Room empowers users to build thriving and engaged digital communities.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Amperity is a developer of a customer data management platform designed to enhance customer initiatives through actionable data. The platform aggregates raw data from various sources, including e-commerce, email, and loyalty systems, to create a comprehensive and up-to-date view of customers. By standardizing and augmenting this information with custom attributes such as lifetime value, Amperity enables companies to connect with, identify, and understand their customers more effectively. This capability improves marketing performance, accelerates the generation of accurate customer insights, and facilitates the delivery of exceptional customer experiences. Amperity aims to empower both technical and business teams by streamlining data management processes, ultimately fostering long-term customer loyalty and driving growth for many well-known brands.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Amperity is a developer of a customer data management platform designed to enhance customer initiatives through actionable data. The platform aggregates raw data from various sources, including e-commerce, email, and loyalty systems, to create a comprehensive and up-to-date view of customers. By standardizing and augmenting this information with custom attributes such as lifetime value, Amperity enables companies to connect with, identify, and understand their customers more effectively. This capability improves marketing performance, accelerates the generation of accurate customer insights, and facilitates the delivery of exceptional customer experiences. Amperity aims to empower both technical and business teams by streamlining data management processes, ultimately fostering long-term customer loyalty and driving growth for many well-known brands.

Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Branch is a technology company specializing in deep linking solutions that enhance interactions between brands and users across digital platforms. Its innovative technology enables businesses to implement user-to-user referral programs, offering features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Trusted by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch aims to help organizations acquire users, retain customers, and increase conversion rates. By providing tools for measuring and optimizing campaign performance, Branch supports growth-focused teams in maximizing the value of their digital strategies.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Amperity is a developer of a customer data management platform designed to enhance customer initiatives through actionable data. The platform aggregates raw data from various sources, including e-commerce, email, and loyalty systems, to create a comprehensive and up-to-date view of customers. By standardizing and augmenting this information with custom attributes such as lifetime value, Amperity enables companies to connect with, identify, and understand their customers more effectively. This capability improves marketing performance, accelerates the generation of accurate customer insights, and facilitates the delivery of exceptional customer experiences. Amperity aims to empower both technical and business teams by streamlining data management processes, ultimately fostering long-term customer loyalty and driving growth for many well-known brands.

Branch is a technology company specializing in deep linking solutions that enhance interactions between brands and users across digital platforms. Its innovative technology enables businesses to implement user-to-user referral programs, offering features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Trusted by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch aims to help organizations acquire users, retain customers, and increase conversion rates. By providing tools for measuring and optimizing campaign performance, Branch supports growth-focused teams in maximizing the value of their digital strategies.

Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.

Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue.

Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on enhancing in-store traffic for retailers and brands. It offers a business intelligence and digital marketing solution that helps national brands increase local, in-store sales. Utilizing its proprietary Digital Zip® technology and the MaxPoint Intelligence Platform, the company predicts local buyers for specific products at designated retail locations. This capability allows MaxPoint to execute cross-channel digital marketing campaigns aimed at reaching these targeted consumers. The company has collaborated with leading national advertisers and top advertising agencies, establishing a strong presence in the digital marketing landscape. Through its innovative approach, MaxPoint connects the digital realm with physical retail, enabling businesses to optimize their brand and retail performance effectively.

Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software empowers agency marketers to easily create and manage multiple lead generation programs, nurture prospects, prioritize the best performing programs and streamline the reporting of client results - all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com. Founded in 2008, Optify is funded by Madrona Venture Group and Triangle Peak Partners. Optify shares insights on how to market in real time on its digital marketing blog at http://www.optify.net/lead-generation-software-blog. Read more about Optify's digital marketing software suite here: http://www.optify.net/internet-marketing-software-overview

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Searchandise Commerce is an innovator in site monetization and retail media, pioneering the Retail Search Media space with the first retail search network for product manufacturers, their agencies and retail channel partners. Think paid search for retail websites and their mobile counterparts. Through exclusive partnerships with top retailers, product manufacturers and their agencies can boost prominence and position within the “digital shelves” of retail websites via cost-per-clicks bids. The concept is simple: better position in search and browse results means more clicks and sales. At the same time, retailers transition their on-site search from a cost center to a profit center, turning on an incremental revenue stream with no disruption to the consumer experience.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.

Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software empowers agency marketers to easily create and manage multiple lead generation programs, nurture prospects, prioritize the best performing programs and streamline the reporting of client results - all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com. Founded in 2008, Optify is funded by Madrona Venture Group and Triangle Peak Partners. Optify shares insights on how to market in real time on its digital marketing blog at http://www.optify.net/lead-generation-software-blog. Read more about Optify's digital marketing software suite here: http://www.optify.net/internet-marketing-software-overview

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.