Madrona Venture Group

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

Gradial develops a generative AI platform for enterprises. This platform integrates with content management systems to automate routine marketing tasks, allowing creative teams to focus on strategic work. It enables businesses to make data-driven decisions and supports omnichannel content distribution.

Gradial develops a generative AI platform for enterprises. This platform integrates with content management systems to automate routine marketing tasks, allowing creative teams to focus on strategic work. It enables businesses to make data-driven decisions and supports omnichannel content distribution.

HockeyStack offers a unified analytics platform for B2B companies. It integrates data from marketing, sales, and product sources to provide a holistic view of customer interactions. This enables businesses to optimize campaigns, identify effective channels, and accurately attribute revenue.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Common Room is a developer of community marketing software that facilitates connections between organizations and their communities. The company's platform leverages advanced signal capture and AI-powered activation agents to enhance engagement and conversion strategies for go-to-market teams. By focusing on person and account identification and enrichment, Common Room enables organizations to identify the right targets and determine optimal engagement times. The software promotes authentic relationships and fosters collaboration and communication, allowing users to cultivate thriving and engaged digital communities.

Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

Common Room is a developer of community marketing software that facilitates connections between organizations and their communities. The company's platform leverages advanced signal capture and AI-powered activation agents to enhance engagement and conversion strategies for go-to-market teams. By focusing on person and account identification and enrichment, Common Room enables organizations to identify the right targets and determine optimal engagement times. The software promotes authentic relationships and fosters collaboration and communication, allowing users to cultivate thriving and engaged digital communities.

Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

Julep Beauty, Inc. is an ecommerce beauty products company based in Seattle, Washington, that offers a wide range of beauty items, including makeup, skincare, and nail care products. Known for its innovative approach, Julep leverages crowdsourced feedback from social media platforms to inform product development, allowing it to create over 300 new products annually. The company operates an online subscription community, Mavens, which enables rapid product launches and subsequent distribution through its website and retail partners such as Sephora, QVC, and Nordstrom. In addition to its ecommerce operations, Julep also runs boutique nail salons in Bellevue and Seattle. Originally established as Julep Nail Parlor Company in 2006, it rebranded to Julep Beauty, Inc. and has since become a subsidiary of Glansaol.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on increasing in-store traffic for retailers and brands. The company utilizes its proprietary Digital Zip technology and the MaxPoint Intelligence Platform to identify potential local buyers for specific products at retail locations. This capability allows MaxPoint to execute targeted cross-channel digital marketing campaigns aimed at driving local, in-store sales. With a commitment to bridging the digital and physical retail worlds, MaxPoint's technology provides real-time insights and measurement, enabling brands and retailers to optimize their marketing strategies effectively. The company has collaborated with top national advertisers and leading advertising agencies in the United States, establishing itself as a significant player in the digital marketing landscape.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.