Madrona Venture Group

Go1 offers an online learning platform that enables businesses to upskill their workforce through on-demand training resources. It integrates with Microsoft Teams, allowing employees to learn directly within their workplace environment.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Magnify operates a post-sales orchestration platform that aids software companies in enhancing their customer experience. Utilizing artificial intelligence and machine learning, the platform automates various aspects of the customer lifecycle, from onboarding to renewal, while seamlessly integrating with existing technologies. Magnify focuses on driving product adoption and growth by optimizing customer interactions through tailored sequences and timing, which include emails, training videos, and in-product engagements. Additionally, the platform identifies potential churn and opportunities for expansion, allowing companies to proactively implement appropriate actions to improve retention rates and ensure the success of customer accounts.

Go1 offers an online learning platform that enables businesses to upskill their workforce through on-demand training resources. It integrates with Microsoft Teams, allowing employees to learn directly within their workplace environment.

Founded in 2014, MikMak is a Brooklyn-based company that empowers brands to understand consumers better by integrating digital investments with online retailer insights. It provides a dashboard aggregating the eCommerce customer journey across multiple channels and retailers, offering standardized reporting and real-time unbiased insights.

Go1 offers an online learning platform that enables businesses to upskill their workforce through on-demand training resources. It integrates with Microsoft Teams, allowing employees to learn directly within their workplace environment.

Founded in 2011, Mobilewalla is a global leader in mobile audience insights. It offers a platform that tracks and interprets consumer behavior on mobile devices, enabling businesses to engage consumers' passions through data-driven marketing strategies. The company's proprietary compression algorithm allows for the storage, access, and analysis of vast amounts of data, providing clients with customized data streams and syndicated audience segments.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Founded in 2011, Mobilewalla is a global leader in mobile audience insights. It offers a platform that tracks and interprets consumer behavior on mobile devices, enabling businesses to engage consumers' passions through data-driven marketing strategies. The company's proprietary compression algorithm allows for the storage, access, and analysis of vast amounts of data, providing clients with customized data streams and syndicated audience segments.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

buuteeq is a Digital Marketing System (DMS) that enables hotels to create and manage high-performing websites, mobile phone content, a Facebook presence, and direct-to-hotel online reservations. The system combines content management, branded digital marketing materials, integrated online reservations, and reporting tools that together offer independent hotels a complete solution to manage their digital marketing efforts. The company launched its buuteeq DMS service in January 2011

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

MaxPoint Interactive is a digital advertising company focused on increasing in-store traffic for retailers and brands. The company utilizes its proprietary Digital Zip technology and the MaxPoint Intelligence Platform to identify potential local buyers for specific products at retail locations. This capability allows MaxPoint to execute targeted cross-channel digital marketing campaigns aimed at driving local, in-store sales. With a commitment to bridging the digital and physical retail worlds, MaxPoint's technology provides real-time insights and measurement, enabling brands and retailers to optimize their marketing strategies effectively. The company has collaborated with top national advertisers and leading advertising agencies in the United States, establishing itself as a significant player in the digital marketing landscape.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

GrowthX is a technology company that specializes in AI-driven content creation and distribution. Its platform integrates content creation tools with flexible AI capabilities, enabling businesses to generate high-quality content efficiently and at scale. The company offers tailored AI workflows, content strategies, production services, and audience engagement solutions, helping businesses achieve sustainable growth across diverse industries.