Madrona

Madrona Venture Group, LLC is a venture capital firm based in Seattle, Washington, founded in 1995. The firm specializes in seed and early-stage investments, primarily focusing on the information technology sector. Its investment portfolio includes companies involved in e-commerce, digital media, advertising, software, gaming, data analytics, mobile technologies, and infrastructure. Madrona actively seeks to invest between $2 million and $10 million, often as a lead investor, and aims to take board positions in its portfolio companies. The firm is particularly interested in businesses that are aligned with the Future of Work and the low-code/no-code development areas, primarily targeting opportunities within the Pacific Northwest region.

Tom Alberg

Co-Founder and Managing Director

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Patrick J. Ennis

Venture Partner

Mike Fridgen

CEO, Madrona Labs

Gerald Grinstein

Co-Founder and Strategic Director

Len Jordan

Managing Director

Len Jordan

Managing Director

Matthew McIlwain

Managing Director

Chris Picardo

Senior Associate

Tim Porter

Managing Director

Tim Porter

Managing Director

Bill Richter

Venture Partner

Steven Singh

Managing Director

Soma Somasegar

Managing Director

Dan Weld

Venture Partner

Past deals in Design

Spruce Up

Seed Round in 2019
Spruce Up is a one-to-one personal shopping service for all things home and design. By combining data science with a personal stylist, they create professionally designed looks with hand-picked pieces that specifically fit your home, budget, and lifestyle.

Style Genome

Seed Round in 2019
Style Genome is an AI-enabled technology company based in Seattle that specializes in personalized homeware solutions. It operates an online marketplace designed to enhance the shopping experience for customers seeking home decor. By utilizing advanced algorithms, Style Genome curates and offers quality, everyday items tailored to individual preferences, allowing users to efficiently discover and select the perfect products for their homes. The platform aims to facilitate a seamless design process, enabling customers to create spaces that reflect their personal style and needs.

Spruce Up

Seed Round in 2018
Spruce Up is a one-to-one personal shopping service for all things home and design. By combining data science with a personal stylist, they create professionally designed looks with hand-picked pieces that specifically fit your home, budget, and lifestyle.

Haiku Deck

Series A in 2013
Haiku Deck is a Seattle-based software company that specializes in creating user-friendly presentation tools for iOS and web platforms. Founded by Adam Tratt and Kevin Leneway, the company enables users to craft visually appealing presentations quickly and effortlessly, making it accessible for individuals with varying design skills. Its software offers a diverse selection of stylish fonts, layouts, and image filters, allowing users to produce professional-quality presentations suitable for various purposes, including pitching ideas, teaching, storytelling, and advocacy. Haiku Deck aims to enhance productivity and creativity in presentation design, making the process enjoyable and efficient.

Indochino

Series B in 2013
Indochino is a leading provider of made-to-measure apparel, specializing in personalized clothing solutions that cater to individual preferences. The company allows customers to design their own suits, shirts, outerwear, and accessories by selecting specific details such as monograms and linings. With a focus on affordability and accessibility, Indochino revolutionizes the retail experience by offering a mass customization approach that delivers perfectly fitting garments. Customers can create a measurement profile through a step-by-step guide, ensuring an accurate fit. They can shop conveniently either online or at any Indochino showroom, with orders shipped directly to their homes within two weeks. This combination of personalization and convenience positions Indochino as a significant player in the modern apparel market.

Haiku Deck

Seed Round in 2012
Haiku Deck is a Seattle-based software company that specializes in creating user-friendly presentation tools for iOS and web platforms. Founded by Adam Tratt and Kevin Leneway, the company enables users to craft visually appealing presentations quickly and effortlessly, making it accessible for individuals with varying design skills. Its software offers a diverse selection of stylish fonts, layouts, and image filters, allowing users to produce professional-quality presentations suitable for various purposes, including pitching ideas, teaching, storytelling, and advocacy. Haiku Deck aims to enhance productivity and creativity in presentation design, making the process enjoyable and efficient.

Animoto

Series C in 2011
Animoto Inc. is a New York-based company that provides a web and mobile application for creating professional-quality videos. Founded in 2005, the platform allows users to transform photos and video clips into polished videos across various categories, including weddings, real estate, travel, education, and business. The application is designed to be accessible to families, businesses, and photographers, enabling them to produce compelling content without the need for extensive technical skills or expensive equipment. Animoto also maintains partnerships with several social media platforms, which helps users stay attuned to evolving trends in digital communication. The company focuses on making video creation cost-effective, enjoyable, and straightforward for anyone looking to share their stories.

Inkd.com

Series B in 2011
Inkd (formerly Pressplane) has two main products: Inkd, a true "buy & sell" community (rather like CafePress, Zazzle, Etsy and even stock image companies) wherein designers upload print creative and businesses can download and use the content as a cost effective alternative to hiring a designer, and Zapd, an app that allows users to create instant, themed websites straight from their iPhones.

Haiku Deck

Seed Round in 2011
Haiku Deck is a Seattle-based software company that specializes in creating user-friendly presentation tools for iOS and web platforms. Founded by Adam Tratt and Kevin Leneway, the company enables users to craft visually appealing presentations quickly and effortlessly, making it accessible for individuals with varying design skills. Its software offers a diverse selection of stylish fonts, layouts, and image filters, allowing users to produce professional-quality presentations suitable for various purposes, including pitching ideas, teaching, storytelling, and advocacy. Haiku Deck aims to enhance productivity and creativity in presentation design, making the process enjoyable and efficient.

Indochino

Venture Round in 2011
Indochino is a leading provider of made-to-measure apparel, specializing in personalized clothing solutions that cater to individual preferences. The company allows customers to design their own suits, shirts, outerwear, and accessories by selecting specific details such as monograms and linings. With a focus on affordability and accessibility, Indochino revolutionizes the retail experience by offering a mass customization approach that delivers perfectly fitting garments. Customers can create a measurement profile through a step-by-step guide, ensuring an accurate fit. They can shop conveniently either online or at any Indochino showroom, with orders shipped directly to their homes within two weeks. This combination of personalization and convenience positions Indochino as a significant player in the modern apparel market.

Animoto

Series B in 2009
Animoto Inc. is a New York-based company that provides a web and mobile application for creating professional-quality videos. Founded in 2005, the platform allows users to transform photos and video clips into polished videos across various categories, including weddings, real estate, travel, education, and business. The application is designed to be accessible to families, businesses, and photographers, enabling them to produce compelling content without the need for extensive technical skills or expensive equipment. Animoto also maintains partnerships with several social media platforms, which helps users stay attuned to evolving trends in digital communication. The company focuses on making video creation cost-effective, enjoyable, and straightforward for anyone looking to share their stories.
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