Madrona

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

iSpot.tv, Inc. is a provider of real-time analytics for television advertising, focusing on attention and conversion metrics. Its iSpot platform tracks various elements such as creatives, airings, spending, and impressions across multiple broadcast and cable networks, as well as smart TVs. The platform allows advertisers to measure consumer engagement with TV ads, assess the effectiveness of creative content, and connect ad exposures to sales through multi-touch attribution. By offering insights into audience interaction with advertisements across social and video networks, iSpot enables advertisers to refine media strategies and benchmark performance against competitors. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv caters to television brands, networks, and studios seeking precise, actionable measurement solutions for both linear and streaming television campaigns.

Mobilewalla is the only mobile data provider employing time-based analysis of location and app usage on a global scale. The leading provider of Nielsen-verified mobile audience insights, Mobilewalla’s cutting-edge proprietary compression algorithm, Microwalla, enables the storage, accessing, and analysis of 80 petabytes of data. Mobilewalla’s custom and syndicated audience segments allows clients to engage their consumers’ passions. Mobilewalla’s innovative audience discovery technology reveals Persistent Passions, formulated by exploring location, app usage, and change over time. Agencies like Mindshare, MEC, M&C Saatchi and Fetch, as well as major global brands including Unilever, Starbucks, Nokia and Ford use Mobilewalla to engage consumers’ passions. Mobilewalla was founded in 2011 and has offices in Atlanta, Australia, India, Indonesia, New York, Seattle and Singapore. In 2014, Mobilewalla was awarded Best Enabling Technology of the Year in Mobile by the Mobile Marketing Association’s Smarties APAC.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

iSpot.tv, Inc. is a provider of real-time analytics for television advertising, focusing on attention and conversion metrics. Its iSpot platform tracks various elements such as creatives, airings, spending, and impressions across multiple broadcast and cable networks, as well as smart TVs. The platform allows advertisers to measure consumer engagement with TV ads, assess the effectiveness of creative content, and connect ad exposures to sales through multi-touch attribution. By offering insights into audience interaction with advertisements across social and video networks, iSpot enables advertisers to refine media strategies and benchmark performance against competitors. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv caters to television brands, networks, and studios seeking precise, actionable measurement solutions for both linear and streaming television campaigns.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

iSpot.tv, Inc. is a provider of real-time analytics for television advertising, focusing on attention and conversion metrics. Its iSpot platform tracks various elements such as creatives, airings, spending, and impressions across multiple broadcast and cable networks, as well as smart TVs. The platform allows advertisers to measure consumer engagement with TV ads, assess the effectiveness of creative content, and connect ad exposures to sales through multi-touch attribution. By offering insights into audience interaction with advertisements across social and video networks, iSpot enables advertisers to refine media strategies and benchmark performance against competitors. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv caters to television brands, networks, and studios seeking precise, actionable measurement solutions for both linear and streaming television campaigns.

Mobilewalla is the only mobile data provider employing time-based analysis of location and app usage on a global scale. The leading provider of Nielsen-verified mobile audience insights, Mobilewalla’s cutting-edge proprietary compression algorithm, Microwalla, enables the storage, accessing, and analysis of 80 petabytes of data. Mobilewalla’s custom and syndicated audience segments allows clients to engage their consumers’ passions. Mobilewalla’s innovative audience discovery technology reveals Persistent Passions, formulated by exploring location, app usage, and change over time. Agencies like Mindshare, MEC, M&C Saatchi and Fetch, as well as major global brands including Unilever, Starbucks, Nokia and Ford use Mobilewalla to engage consumers’ passions. Mobilewalla was founded in 2011 and has offices in Atlanta, Australia, India, Indonesia, New York, Seattle and Singapore. In 2014, Mobilewalla was awarded Best Enabling Technology of the Year in Mobile by the Mobile Marketing Association’s Smarties APAC.

buuteeq is a Digital Marketing System (DMS) that enables hotels to create and manage high-performing websites, mobile phone content, a Facebook presence, and direct-to-hotel online reservations. The system combines content management, branded digital marketing materials, integrated online reservations, and reporting tools that together offer independent hotels a complete solution to manage their digital marketing efforts. The company launched its buuteeq DMS service in January 2011

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on enhancing in-store traffic for retailers and brands. It offers a business intelligence and digital marketing solution that helps national brands increase local, in-store sales. Utilizing its proprietary Digital Zip® technology and the MaxPoint Intelligence Platform, the company predicts local buyers for specific products at designated retail locations. This capability allows MaxPoint to execute cross-channel digital marketing campaigns aimed at reaching these targeted consumers. The company has collaborated with leading national advertisers and top advertising agencies, establishing a strong presence in the digital marketing landscape. Through its innovative approach, MaxPoint connects the digital realm with physical retail, enabling businesses to optimize their brand and retail performance effectively.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Searchandise Commerce is an innovator in site monetization and retail media, pioneering the Retail Search Media space with the first retail search network for product manufacturers, their agencies and retail channel partners. Think paid search for retail websites and their mobile counterparts. Through exclusive partnerships with top retailers, product manufacturers and their agencies can boost prominence and position within the “digital shelves” of retail websites via cost-per-clicks bids. The concept is simple: better position in search and browse results means more clicks and sales. At the same time, retailers transition their on-site search from a cost center to a profit center, turning on an incremental revenue stream with no disruption to the consumer experience.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.

Local Marketers is a start up that focuses on small to medium sized businesses' advertising needs.

Founded by veterans of Amazon.com, Mercent is a leading technology company that enables retailers to profitably reach and convert more shoppers online. Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Founded by veterans of Amazon.com, Mercent is a leading technology company that enables retailers to profitably reach and convert more shoppers online. Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

Local Marketers is a start up that focuses on small to medium sized businesses' advertising needs.

Mixpo, Inc. operates a comprehensive advertising platform that supports advertisers, agencies, and media companies in creating, delivering, and measuring digital advertising campaigns. Founded in 2002 and based in Seattle, Washington, with additional offices in Victoria, Canada, and Portland, Oregon, Mixpo enhances the effectiveness of advertising through its solutions that connect various channels and optimize campaign performance. The platform offers capabilities for measurement, bid optimization, targeting, and retargeting, while providing valuable data insights, including ad verification and performance metrics segmented by demographics and device types. Mixpo's services cater to a wide array of clients, including brand advertisers, local and national media sales, and advertising networks. As of 2017, Mixpo operates as a subsidiary of Netsertive, Inc.

Founded by veterans of Amazon.com, Mercent is a leading technology company that enables retailers to profitably reach and convert more shoppers online. Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.