M13

M13, founded in 2016 by brothers Carter and Courtney Reum, is a venture capital investment firm headquartered in Los Angeles, with additional offices in New York and San Francisco. The firm focuses on building and scaling consumer technology companies by providing access to capital, expertise, and resources. M13 has a diverse portfolio that includes well-known companies such as Lyft, Pinterest, Ring, Daily Harvest, and FabFitFun, with a total enterprise value exceeding $137 billion from more than 80 direct investments and 16 exits. The firm emphasizes investments in emerging technologies that are set to influence consumer behavior over the coming decade, particularly in sectors such as technology, health, commerce, and artificial intelligence, and typically invests at the seed, Series A, and Series B stages.

Karl Alomar

Managing Partner

Matthew Anderson

Investor

Anna Barber

Partner

Karim Bhalwani

Principal and Investor

Morgan Blumberg

Investor

Brian Carroll

Partner

Sheryl Chen

Investor

Win Chevapravatdumrong

Partner

Christine Choi

Partner

Lizzie Francis

Partner

Jack Gorab

Investor

Mark Grace

Investor

Matt Hoffman

Partner

Wesley Lau

Investor

Matt Mahvi

Partner

Brent Murri

Principal and Investor

Latif Peracha

Partner

Carter Reum

Co-Founder and Partner

Courtney Reum

Co-Founder and Partner

Sarah Tomolonius

Partner

Talitha Wright

Associate, Investor Relation

Past deals in Dietary Supplements

BrainLuxury

Seed Round in 2022
BrainLuxury manufactures and commercializes nutritional brain supplements that are all developed to improve the brain network. The company was founded in 2020 and is based in Brooklyn, New York, United States.

Rae Wellness

Series A in 2021
Rae Wellness is a company that develops and produces a variety of vegan, gluten-free, and non-GMO supplements aimed at enhancing women's health and well-being. Founded in 2019 and based in Minnesota, the company offers a range of products, including capsules, powders, and tinctures, all designed without added sugars, colors, or artificial preservatives. Rae Wellness emphasizes nourishing formulations that support beauty, health, and hormonal balance, making its products accessible for online retail.

Rae Wellness

Series A in 2021
Rae Wellness is a company that develops and produces a variety of vegan, gluten-free, and non-GMO supplements aimed at enhancing women's health and well-being. Founded in 2019 and based in Minnesota, the company offers a range of products, including capsules, powders, and tinctures, all designed without added sugars, colors, or artificial preservatives. Rae Wellness emphasizes nourishing formulations that support beauty, health, and hormonal balance, making its products accessible for online retail.

Form Health

Series A in 2021
Form Health is a telemedical weight loss company dedicated to assisting individuals struggling with obesity. The company provides a medically supervised environment for weight loss, offering services that include virtual doctor visits, consultations with registered dietitians, group support, and meal tracking. These services are delivered discreetly through a user-friendly application, allowing patients to manage their weight and improve their health conveniently from home. Form Health aims to create a supportive framework that empowers individuals to achieve their weight loss goals effectively.

Rae Wellness

Funding Round in 2020
Rae Wellness is a company that develops and produces a variety of vegan, gluten-free, and non-GMO supplements aimed at enhancing women's health and well-being. Founded in 2019 and based in Minnesota, the company offers a range of products, including capsules, powders, and tinctures, all designed without added sugars, colors, or artificial preservatives. Rae Wellness emphasizes nourishing formulations that support beauty, health, and hormonal balance, making its products accessible for online retail.

Mud\Wtr

Seed Round in 2018
MUD\WTR is an amalgam of organic, earth-grown ingredients lauded by cultures old and young around the world for their health and performance benefits.

Next Health

Seed Round in 2018
Next Health operates health optimization centers that combine traditional and alternative medicine to offer advanced wellness programs and a variety of health services. Founded in 2016 and based in Los Angeles, California, the company specializes in treatments such as hormone optimization, biomarker testing, genetic testing, cryotherapy, IV therapy, and infrared LED light therapy. Additionally, it provides medical aesthetics, NEOGRAFT hair transplantation, and PRP services. Next Health aims to deliver cutting-edge medical treatments and technologies at affordable prices, enabling patients to achieve optimal vitality and longevity through its innovative approach to healthcare.

Daily Harvest

Series B in 2017
Daily Harvest, Inc. is a New York-based company that specializes in offering frozen whole ingredient meals, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Founded in 2014, the company focuses on providing convenient and nutritious food options that cater to the needs of modern consumers. Daily Harvest sells its products exclusively online, allowing customers to stock their freezers with a variety of clean, ready-to-eat meals that can be quickly prepared and easily replenished as needed. The company aims to promote healthy eating by ensuring that consumers have access to wholesome food choices.

Daily Harvest

Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in offering frozen whole ingredient meals, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Founded in 2014, the company focuses on providing convenient and nutritious food options that cater to the needs of modern consumers. Daily Harvest sells its products exclusively online, allowing customers to stock their freezers with a variety of clean, ready-to-eat meals that can be quickly prepared and easily replenished as needed. The company aims to promote healthy eating by ensuring that consumers have access to wholesome food choices.

Suja Life

Venture Round in 2015
Suja Life, LLC, founded in 2012 and based in San Diego, California, specializes in the production and sale of organic, non-GMO cold-pressed juices. The company offers a diverse range of products, including smoothies, probiotic water, probiotic vinegar juices, and kombucha, all designed to promote conscious nutrition. Suja's beverages are crafted using High-Pressure Processing (HPP) technology, which effectively eliminates harmful bacteria while preserving essential nutrients and flavors. Products are available through Suja's online store, Amazon, and various grocery and natural food retailers across the United States. With a commitment to quality, all of Suja's offerings are Certified Organic and Non-GMO Project verified, reflecting the company's mission to enhance well-being through healthier beverage options.

The Honest Company

Series B in 2013
The Honest Company is a consumer products company based in Santa Monica, California, founded in 2011. It specializes in designing and manufacturing eco-friendly and affordable products for babies and homes, focusing on three main categories: diapers and wipes, skin and personal care, and household and wellness items. The product range includes essentials such as eco-friendly diapers, bath and body products, cleaning supplies, and organic nutritional supplements, all available in customizable bundles for convenient online ordering and delivery. The company operates through a network of retail and digital channels, ensuring that its offerings are accessible to consumers across the United States. The Honest Company emphasizes purpose-driven products, catering to the needs of families while promoting sustainability.

KeVita

Seed Round in 2011
KeVita, Inc. specializes in producing and marketing organic probiotic drinks, primarily using coconut water combined with organic fruit purees and tea. Founded in 2009 and based in Oxnard, California, the company offers a diverse range of flavors, including coconut, ginger lemon, and pomegranate coconut, among others. KeVita's beverages are designed to support health and well-being, featuring low-calorie, certified organic, Non-GMO, vegan, dairy-free, gluten-free, and soy-free properties. The company has established partnerships with several retailers, including Earth Fare, Haggen Foods, and Bristol Farms, enhancing its market presence. As of 2016, KeVita operates as a subsidiary of PepsiCo, Inc.
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