M12

M12, the venture capital arm of Microsoft, focuses on investing in early-stage and growth-stage technology companies, primarily in North America and Israel. Established in 2012 and based in Seattle, with additional offices in other regions, M12 targets investments in sectors such as cloud computing, artificial intelligence, cybersecurity, and enterprise software. The firm typically invests between $50,000 and $300,000 in companies across Series A to C. M12 also operates an accelerator program tailored for later-stage startups, offering a four to six-month curriculum and co-working space in Seattle. The firm aims to support startups that are innovating in technology and seeks to invest in accelerators as well.

Ahmed Deyab

Investor

Hina Dixit

Partner

Priyanka Mitra

Partner

Andrew Smyth

Managing Partner

James Wu

Partner

Past deals in Business Intelligence

NextBillion

Series B in 2022
Exploring the connection between development and enterprise through blogs and analysis.

Prevedere

Venture Round in 2022
Prevedere is a company that specializes in predictive analytics and industry insights, aiding business leaders in making informed decisions by offering a real-time perspective on future performance. Unlike traditional methods that focus solely on internal metrics, Prevedere’s platform continuously monitors external data, such as economic and consumer behavior trends, to identify potential opportunities and threats to business performance. By leveraging advanced forecasting software and a team of experts, including data scientists and economists, Prevedere enables organizations to understand key leading indicators that influence revenue and profitability. The company has received several accolades for its innovative approach and effective solutions, working with prominent global enterprises to enhance their strategic decision-making capabilities.

Innovaccer

Series E in 2021
Innovaccer Inc. is a technology company focused on improving healthcare delivery through data activation and analytics. Its comprehensive platform aggregates and analyzes patient data from various sources, including electronic health records and medical devices, facilitating better communication and collaboration among healthcare teams. Innovaccer offers a range of solutions, including Datashop, which provides healthcare companies with tools for patient care management, financial operations optimization, and clinical workflow enhancement. The platform has been recognized for its effectiveness and is deployed in over 500 locations across the United States, supporting more than 10,000 healthcare providers. Innovaccer also serves diverse sectors beyond healthcare, including financial services, manufacturing, retail, and academic research. Founded in 2012 and headquartered in Noida, India, with additional offices in the United States, the company has established partnerships with various institutions and organizations to drive innovation in care delivery.

Incorta

Series D in 2021
Incorta, Inc. is a data analytics company based in San Mateo, California, founded in 2013. It offers a unified platform designed to address complex data analytics challenges faced by enterprises. Incorta's Direct Data Platform enables organizations to acquire, enrich, analyze, and act on business data with exceptional speed and simplicity. The platform leverages a direct data mapping engine that enhances query performance, eliminates the need for costly join operations, and significantly reduces the time required to deploy new analytics applications. Incorta serves a diverse clientele, including Fortune 5 to Global 2000 companies, providing real-time operational analytics, embedded analytics, and dashboards tailored for various business needs. The company is backed by prominent investors such as GV, Kleiner Perkins, M12, Telstra Ventures, and Sorenson Capital, and its solutions are utilized by major brands like Broadcom, Vitamix, Equinix, and Credit Suisse.

Workboard

Series D in 2021
WorkBoard Inc. is an enterprise SaaS company based in Redwood City, California, founded in 2013. The company specializes in providing an OKR (Objectives and Key Results) software platform designed to enhance alignment and accountability within organizations. Its flagship product, the WorkBoard Enterprise Results Platform, allows businesses to localize company objectives to individual teams, facilitating alignment on outcomes and measurement of results. The platform supports the automation of business reviews and the execution of strategic goals, enabling organizations to transform traditional approaches to strategy alignment into a dynamic, data-driven practice. By promoting transparency and accountability, WorkBoard helps teams develop habits that drive results and maintain focus as organizations grow.

Databook

Series A in 2021
Databook Labs Inc. is an enterprise customer intelligence platform that enhances sales productivity and performance for organizations. Founded in 2015 and based in Palo Alto, California, Databook offers a range of tools including an intent dashboard, real-time insights, and customizable sales decks. These tools enable sales teams to prioritize accounts effectively, understand customer needs, and deliver tailored content quickly. By connecting solutions to customers' specific board-level initiatives, Databook helps organizations align their sales strategies with client outcomes, ultimately improving marketing-to-sales performance while reducing costs. Its web and iOS applications support data-driven selling and consulting, providing insights, metrics, and news relevant to both customers and clients.

Innovaccer

Series D in 2021
Innovaccer Inc. is a technology company focused on improving healthcare delivery through data activation and analytics. Its comprehensive platform aggregates and analyzes patient data from various sources, including electronic health records and medical devices, facilitating better communication and collaboration among healthcare teams. Innovaccer offers a range of solutions, including Datashop, which provides healthcare companies with tools for patient care management, financial operations optimization, and clinical workflow enhancement. The platform has been recognized for its effectiveness and is deployed in over 500 locations across the United States, supporting more than 10,000 healthcare providers. Innovaccer also serves diverse sectors beyond healthcare, including financial services, manufacturing, retail, and academic research. Founded in 2012 and headquartered in Noida, India, with additional offices in the United States, the company has established partnerships with various institutions and organizations to drive innovation in care delivery.

CognitiveScale

Series B in 2020
CognitiveScale is a provider of enterprise Cognitive Cloud™ software, a new class of big data interpretation and machine learning systems, which accelerate decision making, enhance customer engagement and improve employee productivity. CognitiveScale's industry and enterprise optimized cognitive processes and applications for healthcare, commerce, employee service, and procurement deliver Insights as a Service powered by our Insights Fabric™ Cognitive Cloud platform. Continuously learning, CognitiveScale's Deep Cognition technology uses advanced machine intelligence to transform massive amounts of multi-structured data, including text, images, sensor data, video and “dark data,” into cognitive insights that prescribe contextual action to end users and businesses.

iLoF

Seed Round in 2020
iLoF - Intelligent Lab on Fiber is a company based in Porto, Portugal, founded in 2019, that specializes in developing a cloud-based platform aimed at accelerating drug discovery, particularly for Alzheimer's treatment. By utilizing advanced photonics and artificial intelligence, iLoF identifies unique features of key biomarkers and captures their signatures in a digital library. This innovative approach enables the collection of extensive biological data, facilitating the creation of individualized treatment plans. The platform aims to streamline clinical trials, making them more cost-effective, convenient, and focused on patient needs, thereby advancing the field of personalized medicine.

Directly

Series B in 2020
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

FortressIQ

Series B in 2020
FortressIQ, Inc. is a technology company that specializes in artificial intelligence-based robotic process automation. Founded in 2017 and headquartered in San Francisco, California, it focuses on providing enterprises with real-time, end-to-end insights into their business processes. The company's platform utilizes advanced techniques such as machine learning, computer vision, and natural language processing to analyze live activities and discover valuable insights. FortressIQ's solutions encompass various areas, including employee experience, system optimization, process redesign, and value engineering. By promoting the responsible use of AI, FortressIQ aims to enhance digital transformation and unlock the potential of the workforce in enterprises.

Innovaccer

Series C in 2020
Innovaccer Inc. is a technology company focused on improving healthcare delivery through data activation and analytics. Its comprehensive platform aggregates and analyzes patient data from various sources, including electronic health records and medical devices, facilitating better communication and collaboration among healthcare teams. Innovaccer offers a range of solutions, including Datashop, which provides healthcare companies with tools for patient care management, financial operations optimization, and clinical workflow enhancement. The platform has been recognized for its effectiveness and is deployed in over 500 locations across the United States, supporting more than 10,000 healthcare providers. Innovaccer also serves diverse sectors beyond healthcare, including financial services, manufacturing, retail, and academic research. Founded in 2012 and headquartered in Noida, India, with additional offices in the United States, the company has established partnerships with various institutions and organizations to drive innovation in care delivery.

Directly

Series B in 2020
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

Workboard

Series C in 2020
WorkBoard Inc. is an enterprise SaaS company based in Redwood City, California, founded in 2013. The company specializes in providing an OKR (Objectives and Key Results) software platform designed to enhance alignment and accountability within organizations. Its flagship product, the WorkBoard Enterprise Results Platform, allows businesses to localize company objectives to individual teams, facilitating alignment on outcomes and measurement of results. The platform supports the automation of business reviews and the execution of strategic goals, enabling organizations to transform traditional approaches to strategy alignment into a dynamic, data-driven practice. By promoting transparency and accountability, WorkBoard helps teams develop habits that drive results and maintain focus as organizations grow.

Cerebri AI

Convertible Note in 2019
Cerebri AI Inc., established in 2015 and headquartered in Austin, Texas, develops software solutions aimed at enhancing decision-making for enterprises. The company's key offering, the Cerebri Decisions platform, utilizes advanced artificial intelligence technologies from leading providers such as IBM Watson, Microsoft, Amazon, and Google. Through its SaaS product, Cerebri CX 2.0, the company enables organizations to assess individual brand commitment and implement personalized actions in real time, thereby increasing revenue and lowering costs across various channels. This platform employs reinforcement learning to evaluate the value of customer interactions—encompassing sales, marketing, and service—providing actionable insights into customer experience from the customer's perspective.

Incorta

Series C in 2019
Incorta, Inc. is a data analytics company based in San Mateo, California, founded in 2013. It offers a unified platform designed to address complex data analytics challenges faced by enterprises. Incorta's Direct Data Platform enables organizations to acquire, enrich, analyze, and act on business data with exceptional speed and simplicity. The platform leverages a direct data mapping engine that enhances query performance, eliminates the need for costly join operations, and significantly reduces the time required to deploy new analytics applications. Incorta serves a diverse clientele, including Fortune 5 to Global 2000 companies, providing real-time operational analytics, embedded analytics, and dashboards tailored for various business needs. The company is backed by prominent investors such as GV, Kleiner Perkins, M12, Telstra Ventures, and Sorenson Capital, and its solutions are utilized by major brands like Broadcom, Vitamix, Equinix, and Credit Suisse.

Unravel

Series C in 2019
Unravel Data Systems, Inc. is a company that specializes in enterprise-grade performance management software for big data applications. Founded in 2013 and based in Palo Alto, California, Unravel Data provides an AI-powered platform that enables users to analyze and optimize their data applications and clusters. This full-stack solution supports various big data systems, including Hadoop and Spark, and is designed for both on-premise and cloud environments. The platform enhances reliability and performance, maximizes cost savings across storage and compute resources, and boosts productivity in a self-service DataOps setting. Unravel Data serves a diverse clientele, including several Fortune 500 companies, by offering tools for monitoring, managing, and simplifying data pipelines while delivering actionable insights for performance improvement.

Workboard

Series B in 2019
WorkBoard Inc. is an enterprise SaaS company based in Redwood City, California, founded in 2013. The company specializes in providing an OKR (Objectives and Key Results) software platform designed to enhance alignment and accountability within organizations. Its flagship product, the WorkBoard Enterprise Results Platform, allows businesses to localize company objectives to individual teams, facilitating alignment on outcomes and measurement of results. The platform supports the automation of business reviews and the execution of strategic goals, enabling organizations to transform traditional approaches to strategy alignment into a dynamic, data-driven practice. By promoting transparency and accountability, WorkBoard helps teams develop habits that drive results and maintain focus as organizations grow.

Innovaccer

Series B in 2019
Innovaccer Inc. is a technology company focused on improving healthcare delivery through data activation and analytics. Its comprehensive platform aggregates and analyzes patient data from various sources, including electronic health records and medical devices, facilitating better communication and collaboration among healthcare teams. Innovaccer offers a range of solutions, including Datashop, which provides healthcare companies with tools for patient care management, financial operations optimization, and clinical workflow enhancement. The platform has been recognized for its effectiveness and is deployed in over 500 locations across the United States, supporting more than 10,000 healthcare providers. Innovaccer also serves diverse sectors beyond healthcare, including financial services, manufacturing, retail, and academic research. Founded in 2012 and headquartered in Noida, India, with additional offices in the United States, the company has established partnerships with various institutions and organizations to drive innovation in care delivery.

Incorta

Series B in 2018
Incorta, Inc. is a data analytics company based in San Mateo, California, founded in 2013. It offers a unified platform designed to address complex data analytics challenges faced by enterprises. Incorta's Direct Data Platform enables organizations to acquire, enrich, analyze, and act on business data with exceptional speed and simplicity. The platform leverages a direct data mapping engine that enhances query performance, eliminates the need for costly join operations, and significantly reduces the time required to deploy new analytics applications. Incorta serves a diverse clientele, including Fortune 5 to Global 2000 companies, providing real-time operational analytics, embedded analytics, and dashboards tailored for various business needs. The company is backed by prominent investors such as GV, Kleiner Perkins, M12, Telstra Ventures, and Sorenson Capital, and its solutions are utilized by major brands like Broadcom, Vitamix, Equinix, and Credit Suisse.

Scuba

Venture Round in 2018
Interana Inc. is a company that specializes in developing a behavioral discovery and analysis platform. This platform allows users to investigate digital behavior, enabling data analysts and product managers to enhance onboarding experiences and feature utilization. Founded in 2013 and headquartered in Redwood City, California, Interana also has locations in Dallas, Texas, and Bellevue, Washington. The company's technology is designed to analyze vast amounts of data quickly, helping organizations understand customer behavior and product usage effectively.

Cerebri AI

Series A in 2018
Cerebri AI Inc., established in 2015 and headquartered in Austin, Texas, develops software solutions aimed at enhancing decision-making for enterprises. The company's key offering, the Cerebri Decisions platform, utilizes advanced artificial intelligence technologies from leading providers such as IBM Watson, Microsoft, Amazon, and Google. Through its SaaS product, Cerebri CX 2.0, the company enables organizations to assess individual brand commitment and implement personalized actions in real time, thereby increasing revenue and lowering costs across various channels. This platform employs reinforcement learning to evaluate the value of customer interactions—encompassing sales, marketing, and service—providing actionable insights into customer experience from the customer's perspective.

Directly

Series B in 2018
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

CognitiveScale

Series B in 2018
CognitiveScale is a provider of enterprise Cognitive Cloud™ software, a new class of big data interpretation and machine learning systems, which accelerate decision making, enhance customer engagement and improve employee productivity. CognitiveScale's industry and enterprise optimized cognitive processes and applications for healthcare, commerce, employee service, and procurement deliver Insights as a Service powered by our Insights Fabric™ Cognitive Cloud platform. Continuously learning, CognitiveScale's Deep Cognition technology uses advanced machine intelligence to transform massive amounts of multi-structured data, including text, images, sensor data, video and “dark data,” into cognitive insights that prescribe contextual action to end users and businesses.

Unravel

Series B in 2018
Unravel Data Systems, Inc. is a company that specializes in enterprise-grade performance management software for big data applications. Founded in 2013 and based in Palo Alto, California, Unravel Data provides an AI-powered platform that enables users to analyze and optimize their data applications and clusters. This full-stack solution supports various big data systems, including Hadoop and Spark, and is designed for both on-premise and cloud environments. The platform enhances reliability and performance, maximizes cost savings across storage and compute resources, and boosts productivity in a self-service DataOps setting. Unravel Data serves a diverse clientele, including several Fortune 500 companies, by offering tools for monitoring, managing, and simplifying data pipelines while delivering actionable insights for performance improvement.

Workboard

Series A in 2017
WorkBoard Inc. is an enterprise SaaS company based in Redwood City, California, founded in 2013. The company specializes in providing an OKR (Objectives and Key Results) software platform designed to enhance alignment and accountability within organizations. Its flagship product, the WorkBoard Enterprise Results Platform, allows businesses to localize company objectives to individual teams, facilitating alignment on outcomes and measurement of results. The platform supports the automation of business reviews and the execution of strategic goals, enabling organizations to transform traditional approaches to strategy alignment into a dynamic, data-driven practice. By promoting transparency and accountability, WorkBoard helps teams develop habits that drive results and maintain focus as organizations grow.

CognitiveScale

Funding Round in 2017
CognitiveScale is a provider of enterprise Cognitive Cloud™ software, a new class of big data interpretation and machine learning systems, which accelerate decision making, enhance customer engagement and improve employee productivity. CognitiveScale's industry and enterprise optimized cognitive processes and applications for healthcare, commerce, employee service, and procurement deliver Insights as a Service powered by our Insights Fabric™ Cognitive Cloud platform. Continuously learning, CognitiveScale's Deep Cognition technology uses advanced machine intelligence to transform massive amounts of multi-structured data, including text, images, sensor data, video and “dark data,” into cognitive insights that prescribe contextual action to end users and businesses.

Bonsai

Series A in 2017
Bonsai offers an AI platform that empowers enterprises to build and deploy intelligent systems. By completely automating the management of complex machine learning libraries and algorithms, Bonsai enables enterprises to program AI models that improve system control and enhance real-time decision support. Businesses use these models today to increase automation and improve operational efficiency of industrial systems including robotics, manufacturing, supply chain, logistics, energy and utilities. Based in Berkeley, CA, Bonsai is backed by leading investors including NEA, Microsoft Ventures, ABB, Samsung NEXT and Siemens.

Prevedere

Series B in 2017
Prevedere is a company that specializes in predictive analytics and industry insights, aiding business leaders in making informed decisions by offering a real-time perspective on future performance. Unlike traditional methods that focus solely on internal metrics, Prevedere’s platform continuously monitors external data, such as economic and consumer behavior trends, to identify potential opportunities and threats to business performance. By leveraging advanced forecasting software and a team of experts, including data scientists and economists, Prevedere enables organizations to understand key leading indicators that influence revenue and profitability. The company has received several accolades for its innovative approach and effective solutions, working with prominent global enterprises to enhance their strategic decision-making capabilities.

CognitiveScale

Series B in 2016
CognitiveScale is a provider of enterprise Cognitive Cloud™ software, a new class of big data interpretation and machine learning systems, which accelerate decision making, enhance customer engagement and improve employee productivity. CognitiveScale's industry and enterprise optimized cognitive processes and applications for healthcare, commerce, employee service, and procurement deliver Insights as a Service powered by our Insights Fabric™ Cognitive Cloud platform. Continuously learning, CognitiveScale's Deep Cognition technology uses advanced machine intelligence to transform massive amounts of multi-structured data, including text, images, sensor data, video and “dark data,” into cognitive insights that prescribe contextual action to end users and businesses.
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