Liquid 2 Ventures

Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Twenty builds the modern salesforce, powered by the open source community.

Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

The Lasso simplifies the car sales process for both owners and dealers via software. Its solution enables users to set prices, compete for customers nationwide, offer market-best rates, and pay only upon transaction completion.

Yuma AI is a customer support automation company using generative AI to streamline and automate support services. The platform enhances agent productivity while significantly reducing costs for Shopify merchants by providing automated AI customer service.

Glencoco operates a B2B sales marketplace platform that connects enterprise products with potential customers. Its AI-enabled technology facilitates cost-effective lead generation for businesses, while enabling individuals to monetize their sales skills.

Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

The Lasso simplifies the car sales process for both owners and dealers via software. Its solution enables users to set prices, compete for customers nationwide, offer market-best rates, and pay only upon transaction completion.

Building a better Salesforce, powered by the Open Source community.

Twenty builds the modern salesforce, powered by the open source community.

Fiber AI automates prospecting and outbound marketing for enterprises. It uses AI to find prospects, research them, and personalize messages, achieving open rates up to four times the industry standard.

Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Glencoco operates a B2B sales marketplace platform that connects enterprise products with potential customers. Its AI-enabled technology facilitates cost-effective lead generation for businesses, while enabling individuals to monetize their sales skills.

Gearflow streamlines parts procurement for heavy equipment fleets by offering a unified platform that enhances supplier access, communication, and reporting.

Shypyard is a Boston-based Shopify development company founded by former software engineers and merchants. They specialize in creating highly customized system integrations, enabling businesses to tailor their operations and achieve unique business models.

OpTonal automates post-call tasks for sales teams, using AI to auto-populate CRM fields and draft follow-up emails, streamlining rep workflows, improving CRM hygiene, leading to faster, more profitable sales cycles.

Palette develops a sales compensation software that helps companies create, manage, and automate compensation plans tailored to their business goals.

Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

Wrangle is a developer of process automation software that enhances operational efficiency for teams engaged in onboarding, sales quote approval, and contract management. The company's application streamlines workflows by assigning tasks and approvals, facilitating oversight of ticket status from initiation to resolution within Slack. It collects, organizes, and manages all tickets submitted by employees, thereby alleviating internal challenges associated with tracking and enforcing processes. By simplifying these activities, Wrangle enables users to focus on more critical tasks rather than getting bogged down in administrative details.

Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Shypyard is a Boston-based Shopify development company founded by former software engineers and merchants. They specialize in creating highly customized system integrations, enabling businesses to tailor their operations and achieve unique business models.

Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Nabis is a licensed cannabis wholesale marketplace that specializes in distributing cannabis products to retailers. The company operates a platform that utilizes a fast distribution network to fulfill, store, and sell wholesale cannabis products. This service benefits a wide range of retailers, from small delivery businesses to large dispensary chains, allowing them to efficiently manage and ship wholesale cannabis orders. In addition to distribution, Nabis offers sales, marketing, financing, and data analytics services, effectively coordinating the entire cannabis distribution lifecycle from production to delivery.

Gearflow streamlines parts procurement for heavy equipment fleets by offering a unified platform that enhances supplier access, communication, and reporting.

Vartana is a payments platform that provides flexible financing options for buyers and streamlined deal execution for sales teams. The platform offers a co-branded digital checkout with real-time support and automated payment plan offers directly within CRM systems, backed by pre-built integrations through an API. It enables pre-approved payment structures and centralizes the end-to-end deal workflow in a single dashboard, helping buyers maximize purchasing power while keeping finance teams agile with unlocked cash flow. Vartana was founded in 2020 in San Francisco by Kush Kella.

Hense enhances outbound electronic communications via Gmail with robust tools.

Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Fathom is a free application that automatically records and transcribes meetings on platforms like Zoom and Google Meet, allowing users to focus on conversations instead of note-taking. It provides instant summaries and highlights key points, streamlining the process of reviewing discussions and action items. This tool enhances communication efficiency for sales teams and professionals by ensuring that critical information is easily accessible.

Arist is a company that offers a remote learning platform specifically designed to deliver bite-size courses via text messages and social media channels such as SMS, Slack, and MS Teams. This approach caters particularly to frontline employees who may lack access to traditional learning management systems. Arist enables enterprise learning and development (L&D) and human resources (HR) teams to rapidly create, deliver, and analyze these courses on various topics, including diversity and inclusion, compliance, sales enablement, and safety training. By facilitating efficient training, Arist helps organizations save over $200 per employee annually while achieving high adoption rates and clear outcomes in behavior change and performance improvement, with a notable Net Promoter Score exceeding 90.

Nabis is a licensed cannabis wholesale marketplace that specializes in distributing cannabis products to retailers. The company operates a platform that utilizes a fast distribution network to fulfill, store, and sell wholesale cannabis products. This service benefits a wide range of retailers, from small delivery businesses to large dispensary chains, allowing them to efficiently manage and ship wholesale cannabis orders. In addition to distribution, Nabis offers sales, marketing, financing, and data analytics services, effectively coordinating the entire cannabis distribution lifecycle from production to delivery.

Luminai develops a cloud-based platform that automates internal workflows and assists helpdesks with automated code documentation. The platform converts multi-click processes into one-click actions and offers features such as source code documentation, one-click integration, and workflow documentation to streamline operations. By centralizing customer data, it enables faster, more consistent responses to inquiries and issues, helping organizations optimize development and support workflows.

Arist is a company that offers a remote learning platform specifically designed to deliver bite-size courses via text messages and social media channels such as SMS, Slack, and MS Teams. This approach caters particularly to frontline employees who may lack access to traditional learning management systems. Arist enables enterprise learning and development (L&D) and human resources (HR) teams to rapidly create, deliver, and analyze these courses on various topics, including diversity and inclusion, compliance, sales enablement, and safety training. By facilitating efficient training, Arist helps organizations save over $200 per employee annually while achieving high adoption rates and clear outcomes in behavior change and performance improvement, with a notable Net Promoter Score exceeding 90.

Walnut is a company that provides a unique platform aimed at enhancing sales experiences through codeless and customizable product demonstrations. Founded in 2020 by entrepreneurs Yoav Vilner and Danni Friedland, Walnut is based in New York City. The platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is unavailable or still in development. By integrating seamlessly with existing CRMs and data sources, Walnut's drag-and-drop solution empowers sales teams to take full control of their demo processes. This innovative approach not only saves time and resources but also aims to improve conversion rates by offering a fail-proof demo experience.

Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Prelay streamlines sales processes by coordinating deal-related communication among revenue teams and internal stakeholders through its integrated platform. This enhances efficiency, reduces deal slippage, and provides leaders with insights into resource utilization.

Knoq is a technology company that empowers local representatives, called Knoqers, to conduct in‑person outreach within their own neighborhoods. Its platform guides representatives through prospect identification, route optimization, and data capture, enabling businesses and political campaigns to manage door‑to‑door sales and canvassing efficiently. The solution has been adopted by brands such as Google Fiber, NRG, Inspire Energy, and Fluent Home Security, and it supports political campaigns and other organizations. The company has experienced rapid growth, expanding its workforce by more than 200 employees this year, and is backed by investors including Haystack VC, Initialized, Liquid2, Fathom Capital, and Background Capital.

Nabis is a licensed cannabis wholesale marketplace that specializes in distributing cannabis products to retailers. The company operates a platform that utilizes a fast distribution network to fulfill, store, and sell wholesale cannabis products. This service benefits a wide range of retailers, from small delivery businesses to large dispensary chains, allowing them to efficiently manage and ship wholesale cannabis orders. In addition to distribution, Nabis offers sales, marketing, financing, and data analytics services, effectively coordinating the entire cannabis distribution lifecycle from production to delivery.

Rippling provides an integrated platform that combines HR, IT, payroll, and spend management to streamline the entire employee lifecycle. It automates onboarding, offboarding, payroll processing, benefits administration, and tax forms, and centralizes employee data and access management (devices, software, and email accounts) to reduce administrative work. The platform supports compliance monitoring, real-time financial visibility, and dynamic spend policies, enabling seamless IT provisioning, access control, and unified management. By removing manual tasks and enabling faster onboarding, Rippling helps companies save time, cut costs, and focus on growth.

Observe.AI specializes in enhancing contact center performance through advanced conversation intelligence powered by artificial intelligence. The company’s innovative engine analyzes customer interactions across various channels, including voice, email, and chat, to deliver actionable insights. By providing a comprehensive understanding of customer touchpoints, Observe.AI helps businesses improve sales conversion rates and customer retention. The platform offers real-time insights and coaching, enabling frontline teams to maximize their performance and streamline workflows. Leading organizations, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive significant improvements in their operations and outcomes.

Apollo is a revenue platform offering a scalable go-to-market solution for sales and marketing teams. The platform consolidates data on contacts and companies into a single interface, enabling users to identify, analyze, and engage potential customers throughout the lifecycle. It provides access to verified data for more than 210 million B2B contacts and about 35 million companies worldwide, supporting targeted outreach and conversion and helping revenue professionals find accurate information, nurture leads, and accelerate sales velocity.

8Flow offers AI-driven workflow automation that simplifies enterprise processes. The platform transforms user events into actionable workflow maps, allowing AI agents to execute tasks efficiently. By identifying repetitive tasks, 8Flow enables organizations to automate these processes with one-click solutions, enhancing overall productivity.Salesteams benefit from streamlined operations, allowing them to focus on core activities rather than manual data handling. This innovative approach supports organizations in achieving better workflow management and operational efficiency.

8Flow offers AI-driven workflow automation that simplifies enterprise processes. The platform transforms user events into actionable workflow maps, allowing AI agents to execute tasks efficiently. By identifying repetitive tasks, 8Flow enables organizations to automate these processes with one-click solutions, enhancing overall productivity.Salesteams benefit from streamlined operations, allowing them to focus on core activities rather than manual data handling. This innovative approach supports organizations in achieving better workflow management and operational efficiency.