Liquid 2 Ventures

Glencoco is a B2B sales marketplace that features a tech-enabled platform designed to connect enterprise products with individuals. This platform enables users to leverage their communication skills to generate sales while providing companies with a low-overhead, measurable, and cost-effective method for building their sales pipelines. By facilitating these connections, Glencoco aims to empower users to create a positive social impact and establish sustainable business opportunities.

The Lasso is a technology company that provides a mobile application designed to enhance the car-selling process for both vehicle owners and dealerships. By simplifying operations, the platform allows users to set competitive prices, attract customers from various locations, and secure the best market rates. Its software facilitates the sharing of vehicle details, enabling clients in the automotive sector to quickly obtain favorable offers. Transaction fees are only incurred upon successful sales, making the service cost-effective for users.

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Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

Gearflow is a company focused on streamlining the parts ordering process for heavy equipment fleets. It offers a platform that simplifies access to parts suppliers, enhances communication, and provides robust reporting capabilities. Designed for small to midsize construction contractors, the platform serves as an outsourced parts and tool manager, allowing equipment and parts sellers to list their inventories nationally and create unique storefronts. Users can manage all aspects of the sales process through a single dashboard, which facilitates nationwide sales, package tracking, and overall process management, thereby improving efficiency and accessibility in the construction industry.

Palette specializes in sales compensation software that enables companies to create, manage, and automate their compensation plans effectively. The software integrates with customer relationship management (CRM) systems to automatically collect data and track sales performance. This functionality allows enterprises to maintain efficient compensation structures that align with their growth objectives. By streamlining the management of sales commission plans, Palette supports organizations in achieving their business goals.

Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

Wrangle is a process automation software designed to enhance efficiency for teams dealing with onboarding, sales quote approval, and contract management. The application streamlines workflows by assigning approvals and tasks, allowing users to track ticket statuses from request to completion within Slack. Additionally, it collects, manages, and organizes all tickets submitted by employees, facilitating a smoother internal process and reducing the time spent on administrative tasks. By optimizing the ticketing system, Wrangle enables teams to focus more on their core responsibilities rather than on managing internal processes.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Endgame is a developer of a product-led sales platform that aims to enhance the effectiveness of enterprise sales by transforming how software companies engage with the market. The platform consolidates first- and third-party data sources, including emails, calls, CRM information, and financial reports, to provide sellers with an intelligent and actionable understanding of their accounts. This integration enables sales teams to prioritize leads based on behavioral signals observed during trial or free usage phases, allowing them to act quickly and convert leads into revenue. By equipping sellers with comprehensive insights, Endgame seeks to ensure that they are well-prepared for meetings and can establish trust with potential buyers, ultimately redefining success in the competitive sales landscape.

Nabis is a licensed wholesale marketplace specializing in the distribution of cannabis products to retailers. The company operates a platform that utilizes a rapid distribution network to facilitate the fulfillment, storage, and sales of wholesale cannabis products. This service caters to a diverse range of clients, from small delivery services to large dispensary chains, enabling them to manage wholesale cannabis orders efficiently. Nabis also offers sales, marketing, financing, and data analytics services, coordinating the entire cannabis distribution lifecycle from production to delivery.

Vartana is a payments platform founded in 2020 by Kush Kella in San Francisco, California. The company aims to enhance the purchasing power of businesses by providing flexible financing alternatives. Its all-in-one platform simplifies the sales process by offering a co-branded digital checkout experience, real-time support, and automated payment plan offers integrated directly within customer relationship management (CRM) systems. With pre-approved payment plans and a central dashboard for managing the deal process, Vartana enables sales teams to close deals more efficiently while allowing finance teams to optimize cash flow.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Fathom is a free application that automatically records and transcribes meetings on platforms like Zoom and Google Meet, allowing users to focus on conversations instead of note-taking. It provides instant summaries and highlights key points, streamlining the process of reviewing discussions and action items. This tool enhances communication efficiency for sales teams and professionals by ensuring that critical information is easily accessible.

Nabis is a licensed wholesale marketplace specializing in the distribution of cannabis products to retailers. The company operates a platform that utilizes a rapid distribution network to facilitate the fulfillment, storage, and sales of wholesale cannabis products. This service caters to a diverse range of clients, from small delivery services to large dispensary chains, enabling them to manage wholesale cannabis orders efficiently. Nabis also offers sales, marketing, financing, and data analytics services, coordinating the entire cannabis distribution lifecycle from production to delivery.

Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.

Luminai is a developer of a cloud-based platform aimed at enhancing helpdesk efficiency through automation. The platform simplifies complex multi-click processes into a single click, streamlining internal workflows. It offers features such as automated code documentation, one-click integration, and comprehensive workflow documentation. These capabilities allow clients to consolidate customer data in one location, facilitating prompt responses to customer inquiries and grievances. By automating routine tasks, Luminai helps organizations improve their operational efficiency and enhance customer service.

Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.

Walnut is a company that provides a customizable platform designed to enhance sales experiences by enabling seamless product demonstrations. Founded in 2020 by Yoav Vilner and Danni Friedland and headquartered in New York City, Walnut's innovative platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is offline. This codeless solution integrates with existing customer relationship management systems and data sources, allowing for a streamlined and automated demo creation process. By empowering sales teams with full control over their demo experiences, Walnut aims to improve conversion rates, save time, and optimize resources, ultimately redefining the inside sales landscape.

Prelay is a developer of a team selling platform that addresses the challenges revenue teams face in coordinating and communicating with internal stakeholders during the sales process. By consolidating deal management within a single, purpose-built platform, Prelay facilitates organized collaboration, reducing reliance on multiple disjointed tools. This integrated approach not only minimizes complications for sales representatives but also provides leaders in sales, presales, and revenue operations with valuable insights into resource effectiveness and goal achievement. The platform streamlines processes and fosters team alignment, enabling clients to close deals more efficiently and accelerate sales. Prelay is supported by prominent investors, including Y Combinator and executives from leading technology companies.

Knoq is a technology company focused on facilitating neighborhood conversations to promote products and services that enhance community living. Formerly known as Polis, Knoq recruits and trains local representatives, referred to as Knoqers, who engage with their neighbors directly. The company's platform is utilized by various direct-to-home brands, including Google Fiber and NRG, to optimize their outreach efforts. Knoq's application streamlines door-to-door sales and canvassing by identifying potential prospects, creating efficient walking routes for canvassers, and automating data capture and tracking of results. The company has experienced significant growth, expanding at a rate of 500% year-over-year and is actively hiring to support its development. Knoq is backed by several venture capital firms, including Haystack VC and Initialized.

Nabis is a licensed wholesale marketplace specializing in the distribution of cannabis products to retailers. The company operates a platform that utilizes a rapid distribution network to facilitate the fulfillment, storage, and sales of wholesale cannabis products. This service caters to a diverse range of clients, from small delivery services to large dispensary chains, enabling them to manage wholesale cannabis orders efficiently. Nabis also offers sales, marketing, financing, and data analytics services, coordinating the entire cannabis distribution lifecycle from production to delivery.

Rippling is a workforce management platform that simplifies the administrative tasks associated with running a business. It offers an all-in-one solution for managing employee data and operations, including onboarding, offboarding, payroll, tax forms, and IT management. The platform automates various HR processes, ensuring compliance and streamlining approvals, while also providing tools for device management and software access. By integrating these functions into a single dashboard, Rippling allows businesses to enhance efficiency, reduce costs, and save time, enabling them to focus on growth. Its capabilities support the entire employee lifecycle and facilitate seamless onboarding for new hires.

Observe.AI specializes in enhancing contact center performance through its advanced conversation intelligence platform. The company employs a highly accurate artificial intelligence engine to analyze 100% of customer interactions across various channels, including voice, email, and chat. By transforming these conversations into actionable insights, Observe.AI enables businesses to improve their frontline team performance through coaching and workflow automation. This real-time intelligence allows companies to respond swiftly and effectively, leading to increased sales conversions and improved customer retention. Notable clients, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive better outcomes across their operations.

Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.