Liquid 2 Ventures

Tabs is an AI-powered revenue automation platform that streamlines the management of customer contracts, billing, revenue recognition, and renewals. Founded in 2023 and based in New York, the company automates the entire receivables lifecycle, from invoice computation to cash application, by organizing various customer documents and usage data. This enables the platform to identify key terms, generate billing schedules, and tabulate invoices without requiring structured data mapping. Tabs provides seamless invoice delivery, modern dunning processes, and integrates with major accounting and payment systems, enhancing operational efficiency. The platform also offers advanced analytics and reporting capabilities, significantly reducing the time required for collections and saving businesses hundreds of hours annually. By lowering operational and financial risks, Tabs aims to serve as a comprehensive solution for finance and revenue operations.

Building a better Salesforce, powered by the Open Source community.

Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

Palette specializes in sales compensation software that enables companies to create, manage, and automate their compensation plans effectively. The software integrates with customer relationship management (CRM) systems to automatically collect data and track sales performance. This functionality allows enterprises to maintain efficient compensation structures that align with their growth objectives. By streamlining the management of sales commission plans, Palette supports organizations in achieving their business goals.

Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

8Flow develops an enterprise-grade self-learning workflow automation platform designed to analyze and automate customer support workflows. This platform focuses on understanding the actions of individual agents as they resolve tickets, utilizing task mining techniques to streamline operations. By automating repetitive tasks across various systems, including ticketing, business applications, spreadsheets, customer order databases, and CRM platforms, 8Flow enables its clients to enhance efficiency in their business functions. The platform supports a range of applications, from finance and invoice processing to sales and inventory management, facilitating improved productivity and effectiveness in customer support operations.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Akute Health develops patient management software for doctors in async and membership healthcare. Akute Health's platform features CRM, ticket management, and automation all in the EHR.

Akute Health develops patient management software for doctors in async and membership healthcare. Akute Health's platform features CRM, ticket management, and automation all in the EHR.

Clickety is a computer software company established in 2019 that specializes in customer relationship management (CRM) software tailored for non-sales roles. The company's innovative platform enables employers and businesses to capture, visualize, and enhance their workflows around people. By focusing on personal relationship management, Clickety's system helps users document their daily tasks, contextualize their work, and improve execution efficiency. The organization operates primarily in a remote-first environment, employing individuals across multiple states.

Endgame is a developer of a product-led sales platform that aims to enhance the effectiveness of enterprise sales by transforming how software companies engage with the market. The platform consolidates first- and third-party data sources, including emails, calls, CRM information, and financial reports, to provide sellers with an intelligent and actionable understanding of their accounts. This integration enables sales teams to prioritize leads based on behavioral signals observed during trial or free usage phases, allowing them to act quickly and convert leads into revenue. By equipping sellers with comprehensive insights, Endgame seeks to ensure that they are well-prepared for meetings and can establish trust with potential buyers, ultimately redefining success in the competitive sales landscape.

Vartana is a payments platform founded in 2020 by Kush Kella in San Francisco, California. The company aims to enhance the purchasing power of businesses by providing flexible financing alternatives. Its all-in-one platform simplifies the sales process by offering a co-branded digital checkout experience, real-time support, and automated payment plan offers integrated directly within customer relationship management (CRM) systems. With pre-approved payment plans and a central dashboard for managing the deal process, Vartana enables sales teams to close deals more efficiently while allowing finance teams to optimize cash flow.

Supportbench is a customer service platform that helps companies deliver an amazing customer experience. Supportbench unlocks the potential of support teams by giving them a canvas to create and execute their vision of how best to support their customers.

Calixa is a developer of a customer management platform that consolidates customer data and tools into a single, user-friendly product. The platform integrates with various third-party services, such as Stripe, Zendesk, Intercom, and Sendgrid, allowing teams to access and manage all customer-related information in one interface. By replacing a fragmented collection of tools and processes, Calixa streamlines customer management tasks, enabling users to understand their customers better, track segments, automate alerts, and take immediate action. This comprehensive solution aims to enhance efficiency and improve customer interactions for businesses.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

AutoLeap is a provider of automotive software designed to assist auto repair shops in managing their operations efficiently. The company's SaaS-based platform offers a comprehensive suite of tools that allow users to organize their workflows, schedule jobs, manage technicians, conduct digital inspections, and invoice clients. This functionality enables auto shop owners to enhance customer engagement, optimize technician productivity, and ultimately drive revenue growth. By streamlining various aspects of auto shop management, AutoLeap aims to support repair shops in delivering reliable and effective services.

Walnut is a company that provides a customizable platform designed to enhance sales experiences by enabling seamless product demonstrations. Founded in 2020 by Yoav Vilner and Danni Friedland and headquartered in New York City, Walnut's innovative platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is offline. This codeless solution integrates with existing customer relationship management systems and data sources, allowing for a streamlined and automated demo creation process. By empowering sales teams with full control over their demo experiences, Walnut aims to improve conversion rates, save time, and optimize resources, ultimately redefining the inside sales landscape.

Prelay is a developer of a team selling platform that addresses the challenges revenue teams face in coordinating and communicating with internal stakeholders during the sales process. By consolidating deal management within a single, purpose-built platform, Prelay facilitates organized collaboration, reducing reliance on multiple disjointed tools. This integrated approach not only minimizes complications for sales representatives but also provides leaders in sales, presales, and revenue operations with valuable insights into resource effectiveness and goal achievement. The platform streamlines processes and fosters team alignment, enabling clients to close deals more efficiently and accelerate sales. Prelay is supported by prominent investors, including Y Combinator and executives from leading technology companies.

ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.

Observe.AI specializes in enhancing contact center performance through its advanced conversation intelligence platform. The company employs a highly accurate artificial intelligence engine to analyze 100% of customer interactions across various channels, including voice, email, and chat. By transforming these conversations into actionable insights, Observe.AI enables businesses to improve their frontline team performance through coaching and workflow automation. This real-time intelligence allows companies to respond swiftly and effectively, leading to increased sales conversions and improved customer retention. Notable clients, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive better outcomes across their operations.

Gem is an all-in-one recruiting platform that integrates with LinkedIn, Gmail & Outlook, and your ATS. It enables world-class recruiting teams to find, engage, and nurture top talent. Recruiters use Gem to build lists of people to reach out to, find an email, and automate follow-ups. Gem saves time, doubles response rate, and gives visibility into what’s working. Teams use Gem to collaborate on candidates, discover best practices, and never reach out to the same person twice. Managers unlock visibility into their team’s pipeline because every touchpoint is automatically tracked. And everything syncs to your applicant tracking system with best-in-class data integrity.

Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.

ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.