Liquid 2 Ventures

Founded in 2015, Liquid 2 Ventures is a venture capital firm based in San Francisco, California. It specializes in seed-stage investments for technology startups.

Michael Ma

General Partner

Joe Montana

Managing Partner

Nathaniel Montana

General Partner

Elizabeth Montana-Luciano

Director of Operations

Matthew Mulvey

Partner

Past deals in CRM

8Flow

Series A in 2025
8Flow develops an enterprise-grade self-learning platform that automates customer support workflows. Its platform analyzes agent actions, identifies repetitive tasks, and generates automation across various systems like ticketing platforms, business apps, spreadsheets, databases, and CRMs.

Tofu

Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Attention

Series A in 2024
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Tabs

Seed Round in 2024
Tabs is an AI-powered platform that automates revenue processes for businesses. It structures contracts like MSAs, order forms, and emails to automate invoice computation through cash application. Founded in 2023, Tabs is headquartered in New York.

Yuma AI

Seed Round in 2023
Yuma AI is a customer support automation company using generative AI to streamline and automate support services. The platform enhances agent productivity while significantly reducing costs for Shopify merchants by providing automated AI customer service.

Tofu

Seed Round in 2023
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Saris AI

Pre Seed Round in 2023
Saris AI specializes in developing advanced AI negotiation agents, primarily serving the finance industry and large enterprises. Their platform automates complex workflows and customer interactions, helping clients recover significant funds annually by streamlining back-office operations and banking processes. This is achieved through multi-turn AI agents that provide precision and intelligence, enabling clients to handle intricate tasks more efficiently and at a reduced cost.

Twenty (YC S23)

Pre Seed Round in 2023
Building a better Salesforce, powered by the Open Source community.

8Flow

Seed Round in 2023
8Flow develops an enterprise-grade self-learning platform that automates customer support workflows. Its platform analyzes agent actions, identifies repetitive tasks, and generates automation across various systems like ticketing platforms, business apps, spreadsheets, databases, and CRMs.

Attention

Seed Round in 2023
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Kin

Seed Round in 2022
Kin is a software company that provides mobile application to help with customer relationships and loyalty programs for businesses.

OpTonal

Seed Round in 2022
OpTonal automates post-call tasks for sales teams, using AI to auto-populate CRM fields and draft follow-up emails, streamlining rep workflows, improving CRM hygiene, leading to faster, more profitable sales cycles.

Palette

Seed Round in 2022
Palette develops a sales compensation software that helps companies create, manage, and automate compensation plans tailored to their business goals.

Supportbench Services

Seed Round in 2022
Supportbench is a customer service platform that specializes in enhancing the customer experience for businesses. The software is designed for cloud and web-based customer support, providing a range of features such as calendar management, case tracking, customer surveys, and real-time analytics. These tools enable support teams to efficiently resolve issues and foster positive interactions with customers. By offering a comprehensive solution, Supportbench empowers organizations to implement their unique strategies for customer support, ultimately driving satisfaction and loyalty.

Attention

Seed Round in 2022
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

8Flow

Seed Round in 2022
8Flow develops an enterprise-grade self-learning platform that automates customer support workflows. Its platform analyzes agent actions, identifies repetitive tasks, and generates automation across various systems like ticketing platforms, business apps, spreadsheets, databases, and CRMs.

Enable Us

Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Clickety

Seed Round in 2021
Clickety is a software company established in 2019 with a remote-first workforce spanning at least four states. It specializes in developing Customer Relationship Management (CRM) software tailored for non-sales roles. The platform enables employers and businesses to capture, visualize, and manage their daily interactions and tasks related to people, enhancing productivity and record-keeping.

Endgame

Seed Round in 2021
Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Vartana

Seed Round in 2021
Vartana is a payments platform that provides flexible financing options for buyers and streamlined deal execution for sales teams. The platform offers a co-branded digital checkout with real-time support and automated payment plan offers directly within CRM systems, backed by pre-built integrations through an API. It enables pre-approved payment structures and centralizes the end-to-end deal workflow in a single dashboard, helping buyers maximize purchasing power while keeping finance teams agile with unlocked cash flow. Vartana was founded in 2020 in San Francisco by Kush Kella.

Supportbench Services

Seed Round in 2021
Supportbench is a customer service platform that specializes in enhancing the customer experience for businesses. The software is designed for cloud and web-based customer support, providing a range of features such as calendar management, case tracking, customer surveys, and real-time analytics. These tools enable support teams to efficiently resolve issues and foster positive interactions with customers. By offering a comprehensive solution, Supportbench empowers organizations to implement their unique strategies for customer support, ultimately driving satisfaction and loyalty.

Calixa

Seed Round in 2021
Calixa is a developer of a customer management platform that consolidates customer data and tools into a single, user-friendly product. The platform integrates with various third-party services, such as Stripe, Zendesk, Intercom, and Sendgrid, allowing teams to access and manage all customer-related information in one interface. By replacing a fragmented collection of tools and processes, Calixa streamlines customer management tasks, enabling users to understand their customers better, track segments, automate alerts, and take immediate action. This comprehensive solution aims to enhance efficiency and improve customer interactions for businesses.

Enable Us

Pre Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

AutoLeap

Seed Round in 2020
AutoLeap develops a comprehensive software solution for auto repair shops. Its platform streamlines operations by facilitating job scheduling, technician management, digital inspections, and invoicing, enabling shop owners to enhance customer engagement and boost revenues.

Walnut.

Pre Seed Round in 2020
Walnut is a company that provides a unique platform aimed at enhancing sales experiences through codeless and customizable product demonstrations. Founded in 2020 by entrepreneurs Yoav Vilner and Danni Friedland, Walnut is based in New York City. The platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is unavailable or still in development. By integrating seamlessly with existing CRMs and data sources, Walnut's drag-and-drop solution empowers sales teams to take full control of their demo processes. This innovative approach not only saves time and resources but also aims to improve conversion rates by offering a fail-proof demo experience.

Endgame

Seed Round in 2020
Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Calixa

Seed Round in 2020
Calixa is a developer of a customer management platform that consolidates customer data and tools into a single, user-friendly product. The platform integrates with various third-party services, such as Stripe, Zendesk, Intercom, and Sendgrid, allowing teams to access and manage all customer-related information in one interface. By replacing a fragmented collection of tools and processes, Calixa streamlines customer management tasks, enabling users to understand their customers better, track segments, automate alerts, and take immediate action. This comprehensive solution aims to enhance efficiency and improve customer interactions for businesses.

Clickety

Pre Seed Round in 2020
Clickety is a software company established in 2019 with a remote-first workforce spanning at least four states. It specializes in developing Customer Relationship Management (CRM) software tailored for non-sales roles. The platform enables employers and businesses to capture, visualize, and manage their daily interactions and tasks related to people, enhancing productivity and record-keeping.

Prelay

Pre Seed Round in 2019
Prelay streamlines sales processes by coordinating deal-related communication among revenue teams and internal stakeholders through its integrated platform. This enhances efficiency, reduces deal slippage, and provides leaders with insights into resource utilization.

ON

Seed Round in 2018
ON, established in 2009 and based in San Francisco, specializes in developing mobile applications for sports fans. Its primary product is a platform that facilitates real-time communication with friends about favorite teams, along with news updates, scores, and highlights.

Observe.AI

Seed Round in 2018
Observe.AI specializes in enhancing contact center performance through advanced conversation intelligence powered by artificial intelligence. The company’s innovative engine analyzes customer interactions across various channels, including voice, email, and chat, to deliver actionable insights. By providing a comprehensive understanding of customer touchpoints, Observe.AI helps businesses improve sales conversion rates and customer retention. The platform offers real-time insights and coaching, enabling frontline teams to maximize their performance and streamline workflows. Leading organizations, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive significant improvements in their operations and outcomes.

Agave

Pre Seed Round in 2018
Agave is a free hiring platform that streamlines the recruitment process for businesses by providing job postings, hosted career pages, and customer relationship management tools. The platform is designed to simplify and enhance the hiring experience, addressing common challenges associated with traditional hiring software, which can often be slow and costly. By offering full API read and write access, Agave enables companies to efficiently source and manage talent, ultimately aiming to make the hiring process faster, more effective, and more affordable.

Gem

Seed Round in 2017
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

Apollo

Pre Seed Round in 2016
Apollo is a revenue platform offering a scalable go-to-market solution for sales and marketing teams. The platform consolidates data on contacts and companies into a single interface, enabling users to identify, analyze, and engage potential customers throughout the lifecycle. It provides access to verified data for more than 210 million B2B contacts and about 35 million companies worldwide, supporting targeted outreach and conversion and helping revenue professionals find accurate information, nurture leads, and accelerate sales velocity.

ON

Seed Round in 2015
ON, established in 2009 and based in San Francisco, specializes in developing mobile applications for sports fans. Its primary product is a platform that facilitates real-time communication with friends about favorite teams, along with news updates, scores, and highlights.

ON

Convertible Note in 2015
ON, established in 2009 and based in San Francisco, specializes in developing mobile applications for sports fans. Its primary product is a platform that facilitates real-time communication with friends about favorite teams, along with news updates, scores, and highlights.
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