Liquid 2 Ventures

Lori Systems is a logistics platform based in Nairobi, Kenya, that connects transporters with cargo owners across Africa. Founded in 2016, the company also has offices in Mombasa, Uganda, and Lagos. Lori addresses a significant challenge in the African logistics sector, where up to 75% of product costs can be attributed to logistics, compared to only 6% in the United States. The platform provides a tech-enabled and operations-driven marketplace that enhances transparency, flexibility, reliability, and cost efficiency, achieving savings of over 18% for users. It offers real-time tracking of cargo, automated documentation, and streamlined payment processes, facilitating smoother goods transportation across the continent. Since its product launch in May 2017, Lori has experienced rapid growth, with a compounded monthly increase of 30%. The demand for its services continues to rise, supported by recent investments from prominent institutional and strategic investors. The company has also received recognition, including winning Techcrunch Battlefield Africa.