LFX Venture Partners

LFX Venture Partners is a venture capital firm based in Los Angeles, California, founded in 2021. The firm focuses on investing in companies within the supply chain and logistics sectors, aiming to support and accelerate the growth of innovative businesses in these areas. With a global perspective, LFX Venture Partners seeks to identify and partner with promising startups that are poised to make significant impacts in their industries.

Janie Yu

Partner

15 past transactions

Shippeo

Venture Round in 2025
Shippeo is a company that specializes in providing real-time visibility for supply chain transportation. Established in 2014, it offers a platform that allows shippers, carriers, and logistics service providers to track deliveries in real time, enhancing communication with end customers. By integrating with various transportation management systems and data sources, Shippeo delivers accurate location data and estimated times of arrival, which helps businesses reduce transportation costs and improve customer satisfaction. The platform serves a wide range of clients across Europe, tracking over 40,000 deliveries monthly and connecting with more than 600 carriers. Notable clients include leading companies like Leroy Merlin, Saint-Gobain, and Faurecia.

Cimulate AI

Series A in 2024
Cimulate is a generative AI technology company revolutionizing commerce by optimizing the customer journey, starting with search and discovery. Our proprietary large language model (LLM)-powered operating system leverages the comprehensive knowledge of the internet to accurately predict customer intent and serve products and content that lead to conversion.

UniUni

Series C in 2024
UniUni is a developer of a B2B delivery services platform focused on enhancing shipping solutions for e-commerce and logistics clients. The company utilizes advanced technology to automate package sorting and streamline the delivery process, ensuring that businesses can efficiently send parcels directly to consumers' doors. By offering a reliable and cost-effective last-mile delivery service, UniUni supports the growth of e-commerce enterprises in North America, enabling them to thrive in a competitive market.

Invent Analytics

Series B in 2024
Invent Analytics is a provider of advanced analytics solutions tailored for retailers and fast-moving consumer goods (FMCG) companies. The company's offerings enable organizations to enhance profitability through data-driven decisions related to inventory and pricing. By utilizing Invent's proprietary platform, businesses have experienced a 2-6% rise in profitability, validated through large-scale A/B testing. The platform focuses on retail forecasting, allocation, and replenishment, emphasizing effective supply chain network design and profit-optimized inventory management. It allows for dynamic real-time order orchestration that accurately predicts customer demand and sales forecasts, facilitating improved merchandise planning and increased product turnover. Invent's SaaS model supports agility and scalability, requiring no upfront capital investment, as clients can subscribe on a pay-as-you-go basis.

GoFreight

Series A in 2022
GoFreight is a web-based software as a service (SaaS) platform tailored for international freight forwarders. Established in 2016, the company provides tools that enable freight forwarders to digitize their operations and manage processes efficiently across various shipping methods, including sea, air, and land. The platform enhances operational efficiency through features such as data visualization, automation, freight tracking, and instant booking and quotation services. GoFreight facilitates the seamless updating and management of logistics documents, allowing operators to generate and print necessary documentation at any operational stage while also archiving copies for future reference. By streamlining these processes, GoFreight empowers logistics businesses to fully embrace digital transformation in their operations.

Shippeo

Series C in 2022
Shippeo is a company that specializes in providing real-time visibility for supply chain transportation. Established in 2014, it offers a platform that allows shippers, carriers, and logistics service providers to track deliveries in real time, enhancing communication with end customers. By integrating with various transportation management systems and data sources, Shippeo delivers accurate location data and estimated times of arrival, which helps businesses reduce transportation costs and improve customer satisfaction. The platform serves a wide range of clients across Europe, tracking over 40,000 deliveries monthly and connecting with more than 600 carriers. Notable clients include leading companies like Leroy Merlin, Saint-Gobain, and Faurecia.

Tulip

Series C in 2021
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

Narvar

Venture Round in 2021
Narvar Inc. is a customer experience platform based in San Mateo, California, with additional offices in London and Bengaluru. Founded in 2012, Narvar specializes in shipping and delivery solutions tailored for retailers, enhancing the post-purchase journey to foster long-term customer loyalty. The platform offers seamless order tracking, proactive communications, and efficient returns, allowing retailers to engage customers effectively and inspire brand loyalty. Serving over 500 retailers, including notable brands such as Sephora and Patagonia, Narvar leverages machine learning to analyze billions of interactions, improving customer experiences and optimizing supply chain management. Through its comprehensive approach, Narvar aids retailers in converting customers and promoting their brands from cart to doorstep and beyond.

Flamingo

Venture Round in 2021
Flamingo provides is an online store that offers a wide range of body and skincare products at an affordable range.

Celect

Venture Round in 2021
Celect is a cloud-based predictive analytics SaaS platform that helps retailers optimize their overall inventory portfolios in stores and across the supply chain, resulting in double-digit percentage revenue increases. The company specializes in the fields of assortment optimization, predictive personalization, and markdown optimization. Celect was founded in 2013 and headquartered in Boston, Massachusetts.

ThirdChannel

Venture Round in 2021
ThirdChannel, Inc. operates a cloud-based retail intelligence platform that enhances visibility and control for brands in the retail sector across the United States. Founded in 2012 and headquartered in Cambridge, Massachusetts, the company integrates real-time data from field teams with various sources, including point of sale and inventory data. This comprehensive approach enables brand owners and merchandisers to identify retail execution issues and generate actionable plans to optimize sales. By providing rich sales data analytics and empowering on-the-ground teams, ThirdChannel helps clients make informed decisions that drive revenue growth and improve profitability in an increasingly complex retail environment.

Social Native

Venture Round in 2021
Social Native is an online platform designed to facilitate the creation of customized branded content by connecting brands with relevant creators based on shared interests and brand affinity. By operating as an advertising marketplace, it enables brands to source and optimize visual content, thereby enhancing brand awareness and performance. The platform offers a range of services, including on-demand images and videos, personalized content, age-targeting, testimonials, product placements, and brand affinity insights. Additionally, Social Native employs a data-driven engine that provides brands with insights to scale content creation, measure the impact of their efforts, and optimize their content strategy effectively.
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