Lerer Hippeau

Recast is a media measurement platform developer for a wasted advertising budget. Its platform utilizes cutting-edge probabilistic computation and causal inference for a fully-automated insight system. Using AI, it also optimizes marketing performance by accurately measuring the true impact of marketing in real-time.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Novel is a developer of a no-code platform designed for non-fungible token commerce, focusing on creating and launching premium experiences for communities. The platform enables businesses to develop and manage branded wallet passes for Apple and Google devices, allowing customers to store loyalty cards, coupons, and promotional materials conveniently. This functionality enhances customer engagement by enabling businesses to send targeted push notifications, which can lead to improved conversion rates. Novel's approach has demonstrated significant efficacy, showing substantial increases in repeat purchases and referral revenue for its clients.

Crossing Minds is an innovative platform that specializes in delivering personalized recommendations to enhance online discovery and user engagement. Founded by experts in artificial intelligence, the platform utilizes advanced deep learning techniques and comprehensive taste analytics to understand human behavior. By employing methods such as collaborative filtering and extensive data analysis, Crossing Minds offers businesses tailored recommendations that prioritize customer privacy. The company's goal is to help clients connect with their customers more effectively and enable individuals to discover products that resonate with their interests, ultimately fostering loyalty and enhancing user experience.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Fishbowl is a prominent provider of guest marketing products and services tailored for the restaurant industry, focusing on one-to-one marketing strategies. Additionally, it operates as a social networking platform that facilitates candid discussions among professionals about workplace topics. Users engage daily to share industry news and seek career advice, benefiting from a supportive environment that includes insights from both peers and senior leadership. The platform is accessible to all users at no cost and has gained significant traction across various sectors, including law, consulting, finance, advertising, healthcare, technology, sales, and accounting.

Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.

Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.

Fishbowl is a prominent provider of guest marketing products and services tailored for the restaurant industry, focusing on one-to-one marketing strategies. Additionally, it operates as a social networking platform that facilitates candid discussions among professionals about workplace topics. Users engage daily to share industry news and seek career advice, benefiting from a supportive environment that includes insights from both peers and senior leadership. The platform is accessible to all users at no cost and has gained significant traction across various sectors, including law, consulting, finance, advertising, healthcare, technology, sales, and accounting.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. The platform is designed to provide digital and video media performance insights for brands, agencies, and advertising technology partners. By integrating user-level data via APIs, Conversion Logic employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis helps organizations optimize their marketing strategies by offering tactical insights related to frequency, placement, and creative elements. The platform leverages machine learning to enhance marketing efficiency and deliver predictive insights in real-time, allowing marketers to monitor and improve the effectiveness of their advertising campaigns across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.

Spectrm is a developer of a conversational marketing automation platform that helps businesses engage and convert customers through AI chatbots on popular messaging apps such as WhatsApp, Messenger, and Instagram DMs. The platform enables consumer marketers to use messaging as a primary customer relationship management (CRM) channel, facilitating the automation of conversations that enhance customer experiences. By offering tools that personalize interactions and scale engagement efforts, Spectrm aims to assist businesses in retaining existing customers and attracting new ones.

Boomtrain, Inc. is a marketing technology company based in San Francisco, California, founded in 2012 and currently operating as a subsidiary of Zeta Interactive Corp. The company specializes in providing a personalization platform that allows content companies to deliver tailored mobile app and email notifications. Utilizing machine learning and predictive algorithms, Boomtrain enhances customer engagement by analyzing vast amounts of data to identify the content most likely to resonate with individual users. This capability enables businesses to automate real-time communications across various channels, including email and push notifications, thereby driving increased clicks and revenue. Boomtrain has established partnerships with several major media brands and processes over 100 million events daily, positioning itself as a comprehensive solution for personalized customer interactions.

Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.

Percolate is a content marketing platform that enhances global marketing visibility and collaboration for brands. It offers a comprehensive suite of web and mobile marketing tools that streamline governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and storytelling, Percolate enables marketers to effectively manage complex marketing programs and integrated campaigns. This functionality allows organizations to gain control and agility, ensuring that personalized content is aligned with customer interactions across various teams and locations.

Brandtale is the largest marketing intelligence platform for branded content. It showcases custom content and publishers on the web all through one simple and transparent platform. It was founded in 2015 and is headquartered in New York, New York,.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. The platform is designed to provide digital and video media performance insights for brands, agencies, and advertising technology partners. By integrating user-level data via APIs, Conversion Logic employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis helps organizations optimize their marketing strategies by offering tactical insights related to frequency, placement, and creative elements. The platform leverages machine learning to enhance marketing efficiency and deliver predictive insights in real-time, allowing marketers to monitor and improve the effectiveness of their advertising campaigns across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.

Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

Bloglovin' is a platform for marketers and influencers to use influencer marketing technologies. The company offers technology to manage and track social media influencer campaigns in one place, as well as to build deep profiles of influencers, capturing their reach, topics, demographics, and retailer affinities, as well as proprietary performance metrics, to assist marketers in managing, measuring, and analyzing influencer collaborations across all available content platforms.

ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers. The ACTIVATE platform also allows you to work with curated communities of creators including ‘vegan foodies’, ‘outdoor enthusiasts’, ‘bohemian style’ (and more!) as well as pinpoint niche groups of influencers leveraging our geo-targeting and micro-survey capabilities.

Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.

Percolate is a content marketing platform that enhances global marketing visibility and collaboration for brands. It offers a comprehensive suite of web and mobile marketing tools that streamline governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and storytelling, Percolate enables marketers to effectively manage complex marketing programs and integrated campaigns. This functionality allows organizations to gain control and agility, ensuring that personalized content is aligned with customer interactions across various teams and locations.

The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.

Carnival is a mobile marketing platform, enabling brands and agencies to run interactive messages and analytics into their mobile apps. The platform was launched in 2008 by [Guy Horrocks](https://www.crunchbase.com/person/guy-horrocks) and [Cody Bunea](https://www.crunchbase.com/person/cody-bunea). It is based in New York, New York.

RebelMouse is the first digital publishing platform that is fully wired for social. Its solution enables brands, media companies and individuals to create vibrant content experiences that build communities and continually reach and grow audiences across the social web. Unlike conventional approaches that focus on managing content workflows within specific channels, RebelMouse liberates content across sites, social, apps and ads, and amplifies engagement with intelligent recommendations, social calls to action, real-time trending alerts and more. Founded in 2012 by former Huffington Post CTO Andrea Breanna, RebelMouse's modern approach to traffic helped create huge online hits like Axios and The Dodo, while also relaunching existing publishers like PAPER Magazine and helping them "Break the Internet." RebelMouse also helps brands who want to act more like a media company, including helping United Airlines Hub become the most popular airline blog. For more information, visit rebelmouse.com and follow RebelMouse on Twitter at @rebelmouse.

ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers. The ACTIVATE platform also allows you to work with curated communities of creators including ‘vegan foodies’, ‘outdoor enthusiasts’, ‘bohemian style’ (and more!) as well as pinpoint niche groups of influencers leveraging our geo-targeting and micro-survey capabilities.

Group Commerce is the market-leading platform for publishers who want to succeed in e-commerce. Our company serves the three groups that make an e-commerce program work: the consumer, the publisher, and the merchant. Our technology has been designed to serve the unique needs of brands and media companies from the ground up. It’s an enterprise-grade platform that serves as a true command center for a publisher’s e-commerce program; there’s nothing else like it out there. We know exactly what it takes to succeed. Through our professional services, we’re the only company that provides all of the necessary know-how to help publishers win in e-commerce (e.g. payment processing, customer service, merchant sourcing, merchandising strategy, etc). Founded in 2010, Group Commerce is backed by Spark Capital, Carmel Ventures, Lerer Ventures, and Bob Pittman. Our clients include Boston.com, CBS Local, Chegg.com, DailyCandy, Hearst Publications, Meredith Corporation, the New York Times, Thrillist, and many more.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.

RJMetrics is a developer of cloud-based business intelligence software that addresses the analytical challenges faced by high-growth online businesses. It consolidates data from various sources, including e-commerce platforms, marketing systems, and customer relationship management tools, which are often siloed and difficult to analyze. The platform offers an intuitive user interface that enables users to explore and act on their data effectively. By providing a comprehensive view of the customer life-cycle and actionable insights, RJMetrics equips businesses to make informed, data-driven decisions.

Percolate is a content marketing platform that enhances global marketing visibility and collaboration for brands. It offers a comprehensive suite of web and mobile marketing tools that streamline governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and storytelling, Percolate enables marketers to effectively manage complex marketing programs and integrated campaigns. This functionality allows organizations to gain control and agility, ensuring that personalized content is aligned with customer interactions across various teams and locations.

Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.

Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

Sailthru, Inc. is a marketing technology platform that focuses on consumer interest-based strategies for middle market and enterprise companies. Established in 2008 and headquartered in New York, the company specializes in helping modern marketers acquire, grow, and retain customers. With a portfolio managing over 1.6 billion global consumer profiles, Sailthru offers a comprehensive suite of capabilities, including high-performance email marketing, onsite personalization, and mobile marketing automation. These tools are designed to enhance revenue, improve customer lifetime value, and reduce churn. Sailthru serves a diverse range of clients, including leading publishers and rapidly growing e-commerce brands, providing them with innovative solutions to achieve their marketing goals. The company operates as a subsidiary of Campaign Monitor Pty Limited.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Group Commerce is the market-leading platform for publishers who want to succeed in e-commerce. Our company serves the three groups that make an e-commerce program work: the consumer, the publisher, and the merchant. Our technology has been designed to serve the unique needs of brands and media companies from the ground up. It’s an enterprise-grade platform that serves as a true command center for a publisher’s e-commerce program; there’s nothing else like it out there. We know exactly what it takes to succeed. Through our professional services, we’re the only company that provides all of the necessary know-how to help publishers win in e-commerce (e.g. payment processing, customer service, merchant sourcing, merchandising strategy, etc). Founded in 2010, Group Commerce is backed by Spark Capital, Carmel Ventures, Lerer Ventures, and Bob Pittman. Our clients include Boston.com, CBS Local, Chegg.com, DailyCandy, Hearst Publications, Meredith Corporation, the New York Times, Thrillist, and many more.

Jump Ramp is a rapidly growing mobile-focused company based in New York City, specializing in innovative promotions and rewards through free mobile casual gaming. The company operates a gaming platform that allows users to win real cash prizes and earn rewards, which can be redeemed for gift cards from over 30 major brands and retailers. Its flagship app, Lucktastic, launched in 2014, has garnered nearly 10 million installs on Android and iOS and consistently ranks among the top lifestyle apps in major app stores. With a robust social media presence and a weekly reach of 12 million unique consumers in the U.S., Lucktastic is becoming a household name. Jump Ramp aims to expand its network of apps and innovative content, with plans for international growth, particularly in Asia. The company boasts a tight-knit team of approximately 40 employees and is looking to double its workforce in the coming months, seeking talent that thrives in an entrepreneurial environment.

Adaptly, Inc. specializes in digital advertising solutions, focusing on enabling large advertisers to effectively manage and scale their campaigns across various social media platforms, including Facebook, Instagram, Snapchat, Twitter, and Pinterest. Founded in 2010 and headquartered in New York City, Adaptly provides a range of services that encompass personalized planning and strategy, media buying, execution, and comprehensive analysis. The company utilizes proprietary technology to deliver real-time insights and automated optimization, enhancing advertisers' ability to meet their marketing objectives. With additional offices in Chicago, Los Angeles, San Francisco, and London, Adaptly employs over 120 professionals and has developed strong relationships with notable investors. In December 2018, Adaptly became a subsidiary of Accenture plc.

Sailthru, Inc. is a marketing technology platform that focuses on consumer interest-based strategies for middle market and enterprise companies. Established in 2008 and headquartered in New York, the company specializes in helping modern marketers acquire, grow, and retain customers. With a portfolio managing over 1.6 billion global consumer profiles, Sailthru offers a comprehensive suite of capabilities, including high-performance email marketing, onsite personalization, and mobile marketing automation. These tools are designed to enhance revenue, improve customer lifetime value, and reduce churn. Sailthru serves a diverse range of clients, including leading publishers and rapidly growing e-commerce brands, providing them with innovative solutions to achieve their marketing goals. The company operates as a subsidiary of Campaign Monitor Pty Limited.

Group Commerce is the market-leading platform for publishers who want to succeed in e-commerce. Our company serves the three groups that make an e-commerce program work: the consumer, the publisher, and the merchant. Our technology has been designed to serve the unique needs of brands and media companies from the ground up. It’s an enterprise-grade platform that serves as a true command center for a publisher’s e-commerce program; there’s nothing else like it out there. We know exactly what it takes to succeed. Through our professional services, we’re the only company that provides all of the necessary know-how to help publishers win in e-commerce (e.g. payment processing, customer service, merchant sourcing, merchandising strategy, etc). Founded in 2010, Group Commerce is backed by Spark Capital, Carmel Ventures, Lerer Ventures, and Bob Pittman. Our clients include Boston.com, CBS Local, Chegg.com, DailyCandy, Hearst Publications, Meredith Corporation, the New York Times, Thrillist, and many more.

UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily to understand and influence modern consumers with the most accurate business decision science. Targeted mobile advertising campaigns reach beyond generic visibility to solve real-world business objectives, including customer conquests, improved in-store visits, and increased sales. UberMedia delivers dynamic advertising solutions for Fortune 500 companies across retail, automotive, entertainment, and consumer markets. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.” UberMedia is headquartered in Pasadena, CA as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit www.ubermedia.com.

LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating targeted outreach and maximizing revenue opportunities, LiveIntent helps businesses engage their audiences while prioritizing user privacy.