Lerer Hippeau

Lerer Hippeau, established in 2010, is a prominent New York-based venture capital firm. It specializes in seed-stage investments, focusing on entrepreneurs with innovative ideas across various sectors, including consumer, enterprise, and technology. With over 250 active portfolio companies, notable investments include Allbirds, Bowery Farming, Guideline, K Health, and Zipline. The firm is known for its hands-on approach, supporting founders with product vision, customer insight, and brand-building expertise. Lerer Hippeau has also adopted the Diversity Term Sheet Rider, demonstrating its commitment to diversity and inclusion in its investment practices.

Stephanie Manning Cohen

Operating Partner

Sharlene Guiriba

Associate

Andrea Hippeau

Partner

Benjamin Lerer

Managing Partner

Will McKelvey

Investor

Isabelle Phelps

Partner

Daniel Rochkind

CFO

Maurice Russo

Investor

Max Wechter

Director of Strategy

James Wellemeyer

Investor

Past deals in Dietary Supplements

Noops

Pre Seed Round in 2021
Noops, Inc. is a manufacturer of plant-based oat milk pudding products, offering a variety of flavors including mocha, cocoa, French toast, and sticky bun. Founded in 2019 and based in Roslyn, New York, the company emphasizes healthy food alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Noops' products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, providing customers with immunity-boosting prebiotics and heart-healthy whole grains. The company sells its offerings through an online platform, promoting a better-for-you snacking experience.

Brainiac

Seed Round in 2019
Brainiac is a manufacturer specializing in brain health-focused snacks and beverages, targeting both children and adults. The company offers a range of products, including applesauce, fruit and veggie squeezies, and brain butter, all enriched with a proprietary blend of nutrients known as BrainPack. This blend includes Omega-3 DHA, Omega-3 EPA, Omega-3 ALA, choline, and lutein, which are recognized for their positive effects on brain development and function. Brainiac emphasizes the use of clean labels, organic ingredients, and BPA-free packaging, ensuring that its offerings are both nutritious and responsibly produced. Founded by two fathers with the goal of enhancing brain nutrition for their families, Brainiac is dedicated to providing healthy snack options that support brain wellness and cognitive performance. Customers can conveniently purchase these products online.

Ollie

Series A in 2017
Ollie is a national service that delivers freshly cooked, human-grade food tailored to each dog’s nutritional needs. Ollie’s personalized meals are free of any by-products and are portioned, packaged, and delivered directly to your door for your best friend.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Ollie

Seed Round in 2016
Ollie is a national service that delivers freshly cooked, human-grade food tailored to each dog’s nutritional needs. Ollie’s personalized meals are free of any by-products and are portioned, packaged, and delivered directly to your door for your best friend.
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