Lerer Hippeau

Lerer Hippeau, founded in 2010 by Ken Lerer, Ben Lerer, and Eric Hippeau, is an early-stage venture capital firm based in New York City. The firm is known for being one of the most active venture capital funds in the region, with a portfolio that includes over 250 companies in various sectors, particularly in consumer and enterprise markets. Lerer Hippeau focuses on seed to later-stage investments and has backed notable companies such as Allbirds, Bowery Farming, K Health, and Zipline. The firm aims to partner with founders who demonstrate strong product vision and customer insight, emphasizing the importance of brand building. Additionally, Lerer Hippeau has adopted the Diversity Term Sheet Rider to promote inclusivity within its investment practices.

Graham Brown

Managing Partner

Stephanie Manning Cohen

Operating Partner

Sharlene Guiriba

Associate

Andrea Hippeau

Partner

Eric Hippeau

Managing Partner

Suraj Kapoor

Director

Ken Lerer

Managing Partner

Benjamin Lerer

Managing Partner

Ben Lerer

Managing Partner

Robert Li

Associate

Will McKelvey

Investor

Joe Medved

Partner, LH Strategy

Isabelle Phelps

Partner

Maurice Russo

Investor

Caitlin Strandberg

Partner

Max Wechter

Director of Strategy

James Wellemeyer

Investor

Mendy Yang

Associate

Past deals in Dietary Supplements

Plantible

Series A in 2021
Plantible Foods, Inc. is a food technology company based in Bay Harbor Islands, Florida, founded in 2016. It specializes in developing and producing sustainable plant-based protein extracted from lemna, an aquatic plant. The company aims to revolutionize the food industry by offering an all-natural, organic protein source that is free of major allergens and has functional characteristics similar to egg whites, whey protein, and casein. This innovative protein provides clients with the opportunity to enhance product quality while reducing costs, making it a versatile ingredient for various applications in the food sector.

NUGGS

Series B in 2021
NUGGS is a plant-based chicken nugget developed by SIMULATE, an early-stage biotechnology company founded by Ben Pasternak in 2019. Utilizing advanced soy protein technology, NUGGS replicates the texture and flavor of traditional chicken nuggets while offering nutritional advantages, including 13 grams of protein and 10 grams of fat, making it lower in fat and cholesterol-free compared to animal-based options. NUGGS operates similarly to a technology startup, with a commitment to continuous improvement based on consumer feedback, akin to software updates. Since its launch, NUGGS has rapidly gained popularity, positioning itself as a disruptive force in the animal-based meat industry. SIMULATE is also expanding its product line, with plans for additional offerings in the near future.

Prima

Seed Round in 2021
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Cure Hydration

Seed Round in 2020
Cure Hydration offers all-natural, science-backed functional beverages. Cure's first product is a hydration mix based on the gold standard of rehydration. Known as ORS, it's a perfectly balanced formula developed by the World Health Organization that can hydrate as effectively as an IV drip. Investors include Andy Roddick (Former No. 1 Tennis Player), Peter Rahal(CEO @ RXBAR), Sam McBride(COO @ RXBAR), Nick Green(CEO @ Thrive Market Market), and Nas.

NUGGS

Convertible Note in 2020
NUGGS is a plant-based chicken nugget developed by SIMULATE, an early-stage biotechnology company founded by Ben Pasternak in 2019. Utilizing advanced soy protein technology, NUGGS replicates the texture and flavor of traditional chicken nuggets while offering nutritional advantages, including 13 grams of protein and 10 grams of fat, making it lower in fat and cholesterol-free compared to animal-based options. NUGGS operates similarly to a technology startup, with a commitment to continuous improvement based on consumer feedback, akin to software updates. Since its launch, NUGGS has rapidly gained popularity, positioning itself as a disruptive force in the animal-based meat industry. SIMULATE is also expanding its product line, with plans for additional offerings in the near future.

NUGGS

Series A in 2020
NUGGS is a plant-based chicken nugget developed by SIMULATE, an early-stage biotechnology company founded by Ben Pasternak in 2019. Utilizing advanced soy protein technology, NUGGS replicates the texture and flavor of traditional chicken nuggets while offering nutritional advantages, including 13 grams of protein and 10 grams of fat, making it lower in fat and cholesterol-free compared to animal-based options. NUGGS operates similarly to a technology startup, with a commitment to continuous improvement based on consumer feedback, akin to software updates. Since its launch, NUGGS has rapidly gained popularity, positioning itself as a disruptive force in the animal-based meat industry. SIMULATE is also expanding its product line, with plans for additional offerings in the near future.

Plantible

Seed Round in 2020
Plantible Foods, Inc. is a food technology company based in Bay Harbor Islands, Florida, founded in 2016. It specializes in developing and producing sustainable plant-based protein extracted from lemna, an aquatic plant. The company aims to revolutionize the food industry by offering an all-natural, organic protein source that is free of major allergens and has functional characteristics similar to egg whites, whey protein, and casein. This innovative protein provides clients with the opportunity to enhance product quality while reducing costs, making it a versatile ingredient for various applications in the food sector.

NUGGS

Series A in 2019
NUGGS is a plant-based chicken nugget developed by SIMULATE, an early-stage biotechnology company founded by Ben Pasternak in 2019. Utilizing advanced soy protein technology, NUGGS replicates the texture and flavor of traditional chicken nuggets while offering nutritional advantages, including 13 grams of protein and 10 grams of fat, making it lower in fat and cholesterol-free compared to animal-based options. NUGGS operates similarly to a technology startup, with a commitment to continuous improvement based on consumer feedback, akin to software updates. Since its launch, NUGGS has rapidly gained popularity, positioning itself as a disruptive force in the animal-based meat industry. SIMULATE is also expanding its product line, with plans for additional offerings in the near future.

Sweet Reason

Seed Round in 2019
Sweet Reason Beverage Co. is a New York-based company specializing in CBD-infused sparkling water. The company offers a selection of naturally flavored beverages, including Grapefruit, Cucumber Mint, and Strawberry Lavender. Each 12 oz bottle contains CO2-extracted CBD sourced from organic hemp in Colorado, ensuring high bioavailability and minimal calories, with only five calories per serving. Sweet Reason's products are free from sugar, sweeteners, carbohydrates, sodium, and artificial ingredients, catering to health-conscious consumers. The beverages are available through various retail outlets and online platforms, emphasizing quality and wellness in their offerings.

Brainiac

Seed Round in 2019
Producer of food-based brain nutrition products intended to help improve brain function. The company's nutritional products contain nutrients such as Omega-3 DHA, Choline, and Lutein and are made from carefully sourced ingredients that are sustainably produced, minimally processed, and nutritionally sound, providing customers with healthy snacks that help them to enhance their brain development, performance, and health.

Prima

Seed Round in 2019
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Soylent

Series B in 2017
Soylent is a pioneer in food technology, producing delicious, functional foods, with complete nutrition that are good for the body and the planet. In 2013, our founders developed the first iteration in their kitchen after recognizing the need for a simpler, more efficient food source. The company has grown to become both a disruptor and a driver in the Food Tech world. Soylent is on a mission to provide complete, sustainable nutrition that is accessible, appealing and affordable to all; and its line of products are engineered from the ground up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs - all in convenient packages. The Company is headquartered in Los Angeles, California.

Soylent

Series A in 2015
Soylent is a pioneer in food technology, producing delicious, functional foods, with complete nutrition that are good for the body and the planet. In 2013, our founders developed the first iteration in their kitchen after recognizing the need for a simpler, more efficient food source. The company has grown to become both a disruptor and a driver in the Food Tech world. Soylent is on a mission to provide complete, sustainable nutrition that is accessible, appealing and affordable to all; and its line of products are engineered from the ground up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs - all in convenient packages. The Company is headquartered in Los Angeles, California.

Soylent

Seed Round in 2013
Soylent is a pioneer in food technology, producing delicious, functional foods, with complete nutrition that are good for the body and the planet. In 2013, our founders developed the first iteration in their kitchen after recognizing the need for a simpler, more efficient food source. The company has grown to become both a disruptor and a driver in the Food Tech world. Soylent is on a mission to provide complete, sustainable nutrition that is accessible, appealing and affordable to all; and its line of products are engineered from the ground up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs - all in convenient packages. The Company is headquartered in Los Angeles, California.
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