Lerer Hippeau

Lerer Hippeau is a seed-stage venture capital firm based in New York City, founded in 2010. It invests early in a wide range of sectors and provides hands-on support to founders as they build companies, drawing on operating experience. The firm has backed a broad portfolio across consumer and enterprise startups, including Allbirds, Guideline, MIRROR, K Health, ZenBusiness, Thrive, and Blockdaemon.

Graham Brown

Partner

Stephanie Cohen

Operating Partner

Sharlene Guiriba

Associate

Andrea Hippeau

Partner

Eric Hippeau

Managing Partner

Suraj Kapoor

Director

Benjamin Lerer

Managing Partner

Will McKelvey

Investor

Joe Medved

Partner

Isabelle Phelps

Partner

Daniel Rochkind

CFO

Maurice Russo

Investor

Caitlin Strandberg

Partner

Max Wechter

Director of Strategy

James Wellemeyer

Investor

Mendy Yang

Associate

Past deals in Adult

Hello Cake

Series A in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Hello Cake

Convertible Note in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Hello Cake

Seed Round in 2021
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
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