LAUNCH

We Back Builders. Founded by @Jason Team behind This Week in Startups: https://www.youtube.com/c/ThisWeekIn @twistartups The LAUNCH Accelerator https://launchaccelerator.co/ @launchincubator The Syndicate https://thesyndicate.com/ @thesyndicate415 Founder university: https://www.founder.university/ @founderuni Remote Demo Day https://remotedemoday.com/ @remotedemoday

Ashley Whitehurst

Managing Director

Past deals in Marketing

ConvertMate

Convertible Note in 2024
ConvertMate automates eCommerce growth with AI: SEO, AI SEO, ads, feed management, and more.

Edge

Seed Round in 2023
Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth. Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

LeaseMagnets

Pre Seed Round in 2022
LeaseMagnets is a digital leasing assistant focused on enhancing the real estate leasing experience. The company's primary offering is a video-based tool that integrates seamlessly into apartment websites, allowing potential renters to visualize life in their prospective homes. This innovative approach simplifies the leasing process by providing comprehensive property insights and personalized virtual tours. LeaseMagnets aims to improve lead capture and facilitate in-person tours, ultimately helping clients convert website visitors into signed leases. Additionally, the company offers resources for optimizing apartment marketing campaigns, further supporting property managers in their leasing efforts.

Ecodrive

Pre Seed Round in 2022
Ecodrive is a branding services company focused on environmental sustainability. It offers digital media, brand development, and customer engagement services, while also providing a platform that helps brands calculate and offset their carbon footprints through tree planting initiatives. Utilizing an EPA-backed calculator, Ecodrive analyzes emissions from shipments based on factors such as transportation mode, package weight, and distance traveled. This approach enables clients to accurately determine their carbon dioxide emissions and effectively engage with their customers, supporting their efforts to achieve net-zero goals.

ProsperStack

Seed Round in 2022
ProsperStack is a hosted cancellation flow service that aims to reduce customer churn for subscription-based businesses. The platform automates and enhances the customer acquisition and retention process, allowing companies to tailor questions and interventions without relying on limited development resources. By utilizing a big data engine, ProsperStack analyzes consumer demand and integrates with a real-time dashboard that provides alerts and notifications to assist in retaining customers. This enables businesses to identify target audiences, understand demand patterns, and refine marketing strategies, ultimately contributing to increased profitability.

Metadata

Series B in 2022
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

Edge

Seed Round in 2021
Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth. Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

Grin

Series A in 2021
Grin is a marketing software company based in Sacramento, California, founded in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in providing an influencer marketing platform that assists direct-to-consumer brands in building and managing relationships with content creators. Grin's platform offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. It enables brands to identify suitable creators, nurture partnerships, and track campaign results while optimizing their marketing strategies. Additionally, Grin manages logistics, record-keeping, analytics, and payments related to influencer marketing, thereby simplifying the entire process for brands looking to enhance brand awareness and drive sales.

Statusphere

Seed Round in 2021
Statusphere is an influencer marketing platform that facilitates connections between brands and influencers to foster productive relationships. The platform transforms consumers into effective marketing channels by providing them with products that align with their lifestyles. In return, these consumers share photos and reviews with their social circles, enabling brands to harness authentic micro-influencer content. This approach enhances brand visibility and engagement, allowing clients to reach broader audiences through genuine endorsements.

FreeByrd

Pre Seed Round in 2021
FreeByrd is a company that offers an all-in-one business management platform designed to help clients create an online presence for marketing and selling products and services. The platform provides a range of features, including store design and development, customizable themes and templates, e-commerce capabilities, subscription management, digital downloads, and webinar integration. Additionally, it supports learning management systems (LMS), customer relationship management (CRM), membership management, and tools for lead generation and booking. By integrating these diverse functionalities, FreeByrd enables businesses to effectively market their services and enhance their brand communication online.

SkillBank

Pre Seed Round in 2020
SkillBank is an on-demand training platform designed for entry-level marketers, aimed at providing opportunities for individuals to pursue their career aspirations regardless of their experience level. The platform offers specialized online marketing education services that include live classes, real-time discussions, and hands-on project work. SkillBank also facilitates career advancement by connecting participants with hiring partners, assisting them in securing job interviews and offer letters. By focusing on industry-specific skills, SkillBank empowers learners to grow, learn, and lead in their chosen marketing fields.

Edge

Pre Seed Round in 2020
Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth. Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

Untitled Labs

Pre Seed Round in 2019
Untitled Labs is a consumer application idea lab. The founding team, led by serial entrepreneur Roger Dickey, is driven to build beautiful, valuable technology products that reach large audiences. After systematically testing several ideas in areas like social networking, travel, personal finance, and premium services, we will build an enduring company around the winner.

Lately

Pre Seed Round in 2019
Lately, Inc. is a New York-based company that specializes in marketing resource management software, focusing on social media management. Founded in 2014, Lately's platform utilizes artificial intelligence to transform long-form content, such as blogs, videos, and podcasts, into multiple optimized social media posts. This innovative approach allows users to generate engaging content without needing extensive copywriting skills, enabling businesses to connect effectively with their target audiences. The company caters to a diverse range of clients, including professional marketers, communications firms, global brands, small to medium-sized businesses, nonprofits, educational institutions, and various government agencies. Lately’s software emphasizes organization, content creation, collaboration, and analytics, making it a comprehensive solution for organizations looking to enhance their social media presence and lead generation efforts.

Grin

Seed Round in 2019
Grin is a marketing software company based in Sacramento, California, founded in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in providing an influencer marketing platform that assists direct-to-consumer brands in building and managing relationships with content creators. Grin's platform offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. It enables brands to identify suitable creators, nurture partnerships, and track campaign results while optimizing their marketing strategies. Additionally, Grin manages logistics, record-keeping, analytics, and payments related to influencer marketing, thereby simplifying the entire process for brands looking to enhance brand awareness and drive sales.

Captiv8

Pre Seed Round in 2019
Captiv8 Inc. operates an analytics platform and marketplace that connects marketers with influencers across various social media platforms, including Instagram, Twitter, YouTube, and Facebook. Founded in 2014 and headquartered in San Mateo, California, with additional offices in Los Angeles and New York, the company utilizes artificial intelligence to help brands discover and match with influencers based on real-time audience data. This data analysis considers factors such as geography, household income, ethnicity, age, and gender to identify influencers likely to achieve optimal results for brands. Captiv8 offers a comprehensive influencer marketing solution that enables brands to uncover insights, vet influencers, activate campaigns at scale, and measure business impact through its dashboard, all while providing strategic services to navigate common challenges in influencer marketing.

Scout

Pre Seed Round in 2019
Scout is changing the way that small businesses engage local prospects. We make it simple for small businesses to identify their most likely customers, suggest the best sales copy, and execute workflows, all from the inbox.

Ampjar

Seed Round in 2019
Ampjar is a community platform designed to empower brands by fostering meaningful connections and collaborations. It enables companies to discover and support one another, facilitating genuine conversations with customers through shared content. By creating a closed-loop, peer-to-peer environment, Ampjar helps brands reach new audiences by promoting each other’s offerings across various channels, such as emails, social media, and blog posts. This approach not only amplifies their messages but also drives engagement and customer acquisition, ultimately enriching the relationships between brands and their communities. The platform emphasizes the importance of joy and fulfillment in spending, aiming to create a positive impact on both individual lives and society.

Inside.com

Venture Round in 2019
Inside.com, Inc. specializes in publishing subscription-based email newsletters that cover a variety of topics including technology, politics, business, entertainment, lifestyle, and sports. Founded in 2006 and headquartered in Culver City, California, Inside.com serves as a comprehensive source for daily news roundups and analyses, catering to both aspiring entrepreneurs and seasoned executives. The platform not only provides curated news stories and in-depth articles but also features podcasts and virtual events, ensuring that its readers stay informed about the latest trends and developments across multiple industries. By offering insightful content, Inside.com aims to inspire its audience to improve continuously and maintain a competitive edge.

Grin

Pre Seed Round in 2018
Grin is a marketing software company based in Sacramento, California, founded in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in providing an influencer marketing platform that assists direct-to-consumer brands in building and managing relationships with content creators. Grin's platform offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. It enables brands to identify suitable creators, nurture partnerships, and track campaign results while optimizing their marketing strategies. Additionally, Grin manages logistics, record-keeping, analytics, and payments related to influencer marketing, thereby simplifying the entire process for brands looking to enhance brand awareness and drive sales.

Ampjar

Pre Seed Round in 2018
Ampjar is a community platform designed to empower brands by fostering meaningful connections and collaborations. It enables companies to discover and support one another, facilitating genuine conversations with customers through shared content. By creating a closed-loop, peer-to-peer environment, Ampjar helps brands reach new audiences by promoting each other’s offerings across various channels, such as emails, social media, and blog posts. This approach not only amplifies their messages but also drives engagement and customer acquisition, ultimately enriching the relationships between brands and their communities. The platform emphasizes the importance of joy and fulfillment in spending, aiming to create a positive impact on both individual lives and society.

Statusphere

Pre Seed Round in 2018
Statusphere is an influencer marketing platform that facilitates connections between brands and influencers to foster productive relationships. The platform transforms consumers into effective marketing channels by providing them with products that align with their lifestyles. In return, these consumers share photos and reviews with their social circles, enabling brands to harness authentic micro-influencer content. This approach enhances brand visibility and engagement, allowing clients to reach broader audiences through genuine endorsements.

Lead-IQ

Pre Seed Round in 2018
Lead-IQ develops cloud based marketing and sales automation tools. It automatically records, tracks, and scores the sources. They provide lead tracking and marketing automation platform solutions for businesses.

Inside.com

Convertible Note in 2018
Inside.com, Inc. specializes in publishing subscription-based email newsletters that cover a variety of topics including technology, politics, business, entertainment, lifestyle, and sports. Founded in 2006 and headquartered in Culver City, California, Inside.com serves as a comprehensive source for daily news roundups and analyses, catering to both aspiring entrepreneurs and seasoned executives. The platform not only provides curated news stories and in-depth articles but also features podcasts and virtual events, ensuring that its readers stay informed about the latest trends and developments across multiple industries. By offering insightful content, Inside.com aims to inspire its audience to improve continuously and maintain a competitive edge.

Zembula

Venture Round in 2018
Zembula, provides a solution to the monotony, and it works. Backed by psychological laws and loads of data, our platform gives you the power to generate content that delivers more engagement and conversions in all your channels.

Statusphere

Pre Seed Round in 2018
Statusphere is an influencer marketing platform that facilitates connections between brands and influencers to foster productive relationships. The platform transforms consumers into effective marketing channels by providing them with products that align with their lifestyles. In return, these consumers share photos and reviews with their social circles, enabling brands to harness authentic micro-influencer content. This approach enhances brand visibility and engagement, allowing clients to reach broader audiences through genuine endorsements.

Geniuslink

Pre Seed Round in 2017
Geniuslink is an intelligent link management service. Geniuslink helps online marketers make sure they cater to 100% of their fragmented audience by combining intelligent links which send users to different destinations based off they are, with deep insights of how each marketing campaign is performing. No matter where in the world the consumer is, or what device or OS they’re using, each will get a customized experience when clicking on a Geniuslink. GeoRiot acquired BookLinker in February 2015, the leading universal link shortener for Amazon Authors.

Zembula

Series A in 2016
Zembula, provides a solution to the monotony, and it works. Backed by psychological laws and loads of data, our platform gives you the power to generate content that delivers more engagement and conversions in all your channels.

Votion

Seed Round in 2016
Votion is a SaaS company that focuses on transforming the way marketing teams attract and retain customers. It offers an audience and fan engagement platform designed to enhance customer interaction through online campaigns, content marketing, and advertisements. By leveraging innovative tools, Votion enables businesses to grow their email lists and drive customer engagement, ultimately helping to increase revenue.

Zembula

Seed Round in 2016
Zembula, provides a solution to the monotony, and it works. Backed by psychological laws and loads of data, our platform gives you the power to generate content that delivers more engagement and conversions in all your channels.

Zembula

Seed Round in 2016
Zembula, provides a solution to the monotony, and it works. Backed by psychological laws and loads of data, our platform gives you the power to generate content that delivers more engagement and conversions in all your channels.

TidyMarketer

Pre Seed Round in 2015
Marketing has become really complex. Marketing teams today run multiple integrated programs ranging from social media, to SEO, website optimization, marketing automation, retargeting, PR, events and influencer programs, among many more. TidyMktr helps planning, coordinating and communicating these programs a breeze. MEDIA PLANNING Loaded with benchmarks and automatic formulas, their unique Media Plan Builder saves you time and makes you look way more professional. CAMPAIGN CALENDAR Their campaign calendar was designed by and for marketers like you, so you can easily coordinate all your marketing programs in one easy to use, easy to share interface. TEAM COMMUNICATION Elevate your work by easily sharing a professional looking Marketing Program Plan with your team, executives, sales and external stakeholders. INTEGRATIONS Connect TidyMktr to the services you already use for easier planning and coordination.

Captiv8

Seed Round in 2015
Captiv8 Inc. operates an analytics platform and marketplace that connects marketers with influencers across various social media platforms, including Instagram, Twitter, YouTube, and Facebook. Founded in 2014 and headquartered in San Mateo, California, with additional offices in Los Angeles and New York, the company utilizes artificial intelligence to help brands discover and match with influencers based on real-time audience data. This data analysis considers factors such as geography, household income, ethnicity, age, and gender to identify influencers likely to achieve optimal results for brands. Captiv8 offers a comprehensive influencer marketing solution that enables brands to uncover insights, vet influencers, activate campaigns at scale, and measure business impact through its dashboard, all while providing strategic services to navigate common challenges in influencer marketing.

Little Bird

Venture Round in 2015
Little Bird powers fast and focused engagement for modern marketers in tech, entertainment, and financial services. Its solution helps marketers overcome the noise and chaos of the social web, to map and engage with the most influential subject matter experts online. Little Bird helps marketing organizations build social capital, expand their relevant reach, and grow their businesses.

LeadGenius

Series A in 2014
LeadGenius, Inc. is a lead generation and outreach company that serves businesses, nonprofits, development organizations, and researchers both in the United States and internationally. Founded in 2011 and based in Berkeley, California, LeadGenius specializes in producing targeted lists of leads and customers through comprehensive customer research. The company enhances lead quality by auditing and enriching data, ensuring accurate and up-to-date contact information. Additionally, LeadGenius qualifies leads by assessing their viability and conducts follow-ups via email and phone. Their end-to-end sales solution allows organizations to effectively generate, qualify, and convert leads, making it easier for sales teams to scale their efforts. The company was previously known as MobileWorks, Inc.

Reserve

Seed Round in 2014
Reserve Media, Inc. offers a digital dining concierge service that connects restaurants with diners, enhancing the overall dining experience. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and enjoy personalized services. For restaurant partners, the platform reduces reservation cancellations, enhances customer relationship management, and provides actionable insights to improve business operations. With a mission to become the preferred booking method for all reservations, Reserve has established partnerships with many prominent restaurateurs. The service is accessible through a mobile application available on both iOS and Android devices. In 2018, Reserve Media, Inc. became a subsidiary of Resy Network, Inc.

AdStage

Seed Round in 2013
AdStage, Inc. is a cloud-based advertisement management platform that allows advertisers to design, launch, and oversee custom campaigns across various social networks. Founded in 2012 and headquartered in San Francisco, California, the platform facilitates the consolidation, analysis, and optimization of advertising efforts. It offers features such as automated task management, customizable dashboards, and comprehensive reporting to help marketers assess campaign performance and make data-driven decisions. Users can schedule campaign actions, set time zones, and utilize modules for automation and data integration. As a subsidiary of TapClicks, AdStage serves a wide range of industries by providing a trusted resource for paid marketers seeking to enhance their advertising strategies and measure return on investment effectively.
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