LAUNCH
LAUNCH is a California-based organization that supports entrepreneurs and fosters innovation within the technology sector. Established in 2010, it encompasses multiple initiatives, including the LAUNCH Fund, which focuses on early-stage investments in technology-related companies. Additionally, LAUNCH operates an incubator designed to nurture startup development. Its flagship event, the LAUNCH Festival, attracts over 12,000 participants, including venture capitalists, angel investors, founders, and industry professionals, serving as a premier platform for startups to showcase their innovations. The organization also produces the podcast "This Week in Startups," which discusses trends and insights in the startup ecosystem. Through its various endeavors, LAUNCH aims to empower founders and promote the growth of emerging companies.
Past deals in Augmented Reality
Amplium
Pre Seed Round in 2025
Amplium is a technology company specializing in an immersive video platform for Apple's Vision Pro. It enables filmmakers to upload and share 180° 3D videos in ultra-high 16K resolution, providing viewers with an immersive, near-real experience. The platform, founded by Hibiki Sato and Asahi Kobori, offers an intuitive interface for customizing players and real-time color grading, allowing users to explore content in novel, engaging ways.
Actuality
Convertible Note in 2025
Actuality is a technology company specializing in streamlining the Request for Proposal (RFP) process for businesses, particularly in the architecture, engineering, and construction (AEC) industry. It leverages artificial intelligence (AI) and extended reality (XR) technologies to automate RFP analysis, generate content, provide pricing recommendations, and facilitate team collaboration. By integrating with industry-standard tools like Revit, Procore, and InDesign, Actuality helps AEC businesses enhance proposal accuracy, reduce response times, and create visually compelling presentations, ultimately increasing their chances of winning contracts.
Argyle
Pre Seed Round in 2023
Argyle is a developer of construction software that enhances collaboration between office and field teams through augmented reality. The company's innovative platform utilizes three-dimensional holograms to align building information modeling (BIM) with physical job sites, allowing users to visualize and interact with project details in real time. This technology includes features such as self-healing model registration and visual alignment verification, which help reduce rework and improve overall project outcomes. Argyle's patented system is designed to maintain accurate registration of the digital model with its real-world counterpart, even in dynamic construction conditions, enabling continuous recalibration and adaptation throughout the project lifecycle.
Argyle
Pre Seed Round in 2022
Argyle is a developer of construction software that enhances collaboration between office and field teams through augmented reality. The company's innovative platform utilizes three-dimensional holograms to align building information modeling (BIM) with physical job sites, allowing users to visualize and interact with project details in real time. This technology includes features such as self-healing model registration and visual alignment verification, which help reduce rework and improve overall project outcomes. Argyle's patented system is designed to maintain accurate registration of the digital model with its real-world counterpart, even in dynamic construction conditions, enabling continuous recalibration and adaptation throughout the project lifecycle.
Imagine.io
Venture Round in 2021
Imagine.io is a 3D content creation platform that specializes in providing furniture and textile manufacturers with the tools to generate photo-realistic 3D imagery. The platform streamlines the image production process for various applications, including e-commerce, social media, and catalogs. It allows users to create a diverse range of visual content, such as stunning silhouette and lifestyle images, augmented reality experiences, videos, and immersive shoppable experiences, without requiring any background in three-dimensional design or engineering. By automating these processes, Imagine.io enhances the speed and flexibility of interactive 3D photography, making it accessible to a broader audience within the industry.
Enklu
Seed Round in 2019
Enklu, Inc. is a company specializing in augmented reality (AR) technology, focused on transforming museums and galleries into interactive experiences akin to video games. It offers Enklu Cloud, a platform that enables users to create and edit mixed reality content in real-time, which can be accessed through the web or AR headsets like Microsoft HoloLens. Enklu serves as a three-sided marketplace that connects players, creators, and operators of location-based entertainment experiences. Originally founded as CreatAR Corp. in 2016, the company rebranded to Enklu, Inc. in February 2019 and is headquartered in Alameda, California.
Imagine.io
Pre Seed Round in 2019
Imagine.io is a 3D content creation platform that specializes in providing furniture and textile manufacturers with the tools to generate photo-realistic 3D imagery. The platform streamlines the image production process for various applications, including e-commerce, social media, and catalogs. It allows users to create a diverse range of visual content, such as stunning silhouette and lifestyle images, augmented reality experiences, videos, and immersive shoppable experiences, without requiring any background in three-dimensional design or engineering. By automating these processes, Imagine.io enhances the speed and flexibility of interactive 3D photography, making it accessible to a broader audience within the industry.
Enklu
Pre Seed Round in 2019
Enklu, Inc. is a company specializing in augmented reality (AR) technology, focused on transforming museums and galleries into interactive experiences akin to video games. It offers Enklu Cloud, a platform that enables users to create and edit mixed reality content in real-time, which can be accessed through the web or AR headsets like Microsoft HoloLens. Enklu serves as a three-sided marketplace that connects players, creators, and operators of location-based entertainment experiences. Originally founded as CreatAR Corp. in 2016, the company rebranded to Enklu, Inc. in February 2019 and is headquartered in Alameda, California.
Streamfog
Streamfog is a technology company that specializes in augmented reality (AR) advertising for live video streams. Its platform enables streamers to integrate interactive 3D alerts into their broadcasts and brands to display immersive AR advertisements within those streams, enhancing viewer engagement and transforming traditional ad tech. Unlike conventional ad breaks, Streamfog's AR ads are seamlessly placed within the content, creating a less intrusive and more effective advertising experience.
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