Kleiner Perkins

Founded in 1972, Kleiner Perkins is a venture capital firm based in Menlo Park, California. It specializes in investing in early-stage, growth, and incubation companies across various sectors including technology, healthcare, life sciences, and consumer goods. The firm partners with founders from inception to IPO, supporting them to maximize the potential of their ideas.

Leigh Marie Braswell

Partner

Annie Case

Partner

Josh Coyne

Partner

Joshua Coyne

Partner

Monica Desai Weiss

Principal

Past deals in Mobile Advertising

Leanplum

Series D in 2020
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum

Series D in 2017
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum

Series C in 2016
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum

Series B in 2015
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Lomark

Series B in 2014
Lomark is a prominent mobile advertising company based in Shenzhen, China, with additional offices in Nanjing, Chengdu, Chongqing, and Guangzhou. Founded in 2010, Lomark operates Point Media, a comprehensive mobile marketing platform that specializes in localized advertising solutions. The company leverages advanced technologies, including big data analytics, cloud computing, and behavioral targeting, to deliver precise audience analysis and tailored marketing services for advertisers. Its offerings include Point Media Intelligence, a mobile marketing platform; a Demand Side Platform for localized trafficking; and a Data Management Platform that focuses on localized advertising data. Lomark's emphasis on utilizing cutting-edge technology enables it to provide integrated marketing solutions that meet the specific needs of the local market.

Madhouse

Venture Round in 2013
Madhouse Inc. is a prominent Chinese mobile marketing service provider specializing in mobile advertisements and applications for advertisers and mobile media partners. The company offers a comprehensive range of services, including brand-integrated marketing, mobile marketing, and brand promotions, aimed at assisting game and mobile application developers, brands, and e-commerce customers in reaching their target audiences and enhancing brand awareness. Madhouse operates the largest intelligent mobile advertisement broadcasting network in China, leveraging its extensive domestic advertisement network and professional wireless solutions to deliver effective advertising strategies for international brands and advertising agencies. As a founding and board member of MMA Asia and the Pacific Region, Madhouse plays a key role in establishing mobile advertising standards in the region.

Limei Advertising

Series B in 2012
Beijing Limei Media Technology Co., Ltd., originally known as Beijing Limei Advertising Co., Ltd., specializes in digital and mobile marketing solutions. Founded in 2011 and based in Beijing, the company has established itself as a significant player in the Chinese market, offering platforms such as the iMedia wireless advertisement management system, which boasts over 90% coverage of domestic WAP media, and the Allmob mobile intelligent advertising platform, integrated with more than 200,000 Android applications. With a total of 4.5 billion downloads of its products, Limei continues to experience rapid growth. The company has expanded its presence by establishing branches in major cities including Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Xiamen, and Qingdao, and has invested in several specialized mobile internet technology firms to enhance its capabilities and offerings.

InMobi

Series C in 2011
InMobi is a mobile advertising company that develops a platform and services to help brands reach consumers on mobile devices. The company provides an advertising serving algorithm to optimize ad ranking and offers campaign management from strategy and design to execution and optimization, including ad creation and targeting. It delivers monetization strategies that blend performance and branding for publishers, along with near real-time reporting and campaign tracking. Its Lifetime Value Platform identifies in-app user groups and provides behavioral insights to publishers and app developers. InMobi also supports personalized, video-based advertising through deep learning optimization engines and contextual recommendations. The company maintains partnerships and operates from its headquarters in Bengaluru, India, with additional offices in New Delhi and Mumbai. By combining technology and data-driven insights, InMobi helps advertisers and publishers optimize ad delivery and measurement across mobile environments.

InMobi

Series B in 2010
InMobi is a mobile advertising company that develops a platform and services to help brands reach consumers on mobile devices. The company provides an advertising serving algorithm to optimize ad ranking and offers campaign management from strategy and design to execution and optimization, including ad creation and targeting. It delivers monetization strategies that blend performance and branding for publishers, along with near real-time reporting and campaign tracking. Its Lifetime Value Platform identifies in-app user groups and provides behavioral insights to publishers and app developers. InMobi also supports personalized, video-based advertising through deep learning optimization engines and contextual recommendations. The company maintains partnerships and operates from its headquarters in Bengaluru, India, with additional offices in New Delhi and Mumbai. By combining technology and data-driven insights, InMobi helps advertisers and publishers optimize ad delivery and measurement across mobile environments.

Madhouse

Series D in 2010
Madhouse Inc. is a prominent Chinese mobile marketing service provider specializing in mobile advertisements and applications for advertisers and mobile media partners. The company offers a comprehensive range of services, including brand-integrated marketing, mobile marketing, and brand promotions, aimed at assisting game and mobile application developers, brands, and e-commerce customers in reaching their target audiences and enhancing brand awareness. Madhouse operates the largest intelligent mobile advertisement broadcasting network in China, leveraging its extensive domestic advertisement network and professional wireless solutions to deliver effective advertising strategies for international brands and advertising agencies. As a founding and board member of MMA Asia and the Pacific Region, Madhouse plays a key role in establishing mobile advertising standards in the region.

InMobi

Series A in 2008
InMobi is a mobile advertising company that develops a platform and services to help brands reach consumers on mobile devices. The company provides an advertising serving algorithm to optimize ad ranking and offers campaign management from strategy and design to execution and optimization, including ad creation and targeting. It delivers monetization strategies that blend performance and branding for publishers, along with near real-time reporting and campaign tracking. Its Lifetime Value Platform identifies in-app user groups and provides behavioral insights to publishers and app developers. InMobi also supports personalized, video-based advertising through deep learning optimization engines and contextual recommendations. The company maintains partnerships and operates from its headquarters in Bengaluru, India, with additional offices in New Delhi and Mumbai. By combining technology and data-driven insights, InMobi helps advertisers and publishers optimize ad delivery and measurement across mobile environments.

Madhouse

Series B in 2007
Madhouse Inc. is a prominent Chinese mobile marketing service provider specializing in mobile advertisements and applications for advertisers and mobile media partners. The company offers a comprehensive range of services, including brand-integrated marketing, mobile marketing, and brand promotions, aimed at assisting game and mobile application developers, brands, and e-commerce customers in reaching their target audiences and enhancing brand awareness. Madhouse operates the largest intelligent mobile advertisement broadcasting network in China, leveraging its extensive domestic advertisement network and professional wireless solutions to deliver effective advertising strategies for international brands and advertising agencies. As a founding and board member of MMA Asia and the Pacific Region, Madhouse plays a key role in establishing mobile advertising standards in the region.
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