Kickstart

Kickstart, established in 2008, is a venture capital firm based in Cottonwood Heights, Utah. It specializes in investing in early-stage technology companies, primarily in the Mountain West region of the United States. Over the past 17 years, Kickstart has supported over 100 companies, including notable successes like Lucid and Podium. The firm focuses on B2B, B2C, and software sectors, aiming to foster transformative technology companies in the region.

Tanner Potter

Partner

Curt Roberts

Partner

Matt Smith

Principal

Alex Soffe

CFO and General Partner

Dalton Wright

General Partner

Karen Zelnick

Senior Director Of Platform

Past deals in US Rockies

Gestalt Diagnostics

Series A in 2025
Gestalt Diagnostics, LLC is a healthcare technology company based in Spokane, Washington, founded in 2015. The company specializes in providing PACS hosting and innovative solutions for physicians, hospitals, clinics, and laboratories across the United States. Its flagship product, PathFlow, is a software platform designed to transform anatomic pathology workflows, enabling laboratories to transition from traditional methods involving glass slides and microscopes to an automated, electronic digital system. This approach enhances efficiency and accuracy in pathology, streamlining operations for pathologists and pathology laboratories.

Salad Technologies

Series A in 2023
Salad Technologies, Inc. is a company based in Salt Lake City, Utah, that specializes in cryptocurrency mining using idle time from high-end gaming PCs. Founded in 2018, the company has developed a software application that allows gamers to convert their unused computing power into various rewards, including subscriptions, gift cards, downloadable content, and hardware. Additionally, Salad Technologies offers SaladPay, a payment gateway that facilitates purchases made with Salad Credit in its online store. By leveraging the capabilities of gaming PCs, Salad Technologies aims to create value for both gamers and the cryptocurrency market.

Spiff

Series C in 2023
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Paintbrush

Seed Round in 2023
Paintbrush is a fintech company based in Salt Lake City, founded in 2021 by Stephen Walter and Kaela Worthen. The company focuses on supporting idea-stage businesses by offering its proprietary Paintbrush Loan, a non-dilutive startup loan backed by an income-driven guarantee. In addition to providing funding tailored to various business models, Paintbrush offers advisory services to early-stage companies, facilitating access to essential resources and discounts on tools. Through these services, the company aims to help startups connect with banks and scale effectively, enabling them to navigate the challenges of getting off the ground.

Altitude AI

Venture Round in 2023
Altitude AI is a company that specializes in developing autonomous workstations aimed at enhancing industrial processes. Founded in 2021 and based in Salt Lake City, Utah, the company utilizes computer vision algorithms to process raw sensor data from both 3D and 2D cameras, as well as force sensors. By integrating these technologies, Altitude AI facilitates automation in tasks such as trimming, packaging, and stamping, enabling robots to perform complex operations efficiently. The company's innovative approach contributes to the ongoing evolution of the industrial sector.

Vitazi.ai

Seed Round in 2022
Vitazi.ai is an early-stage start-up located in Santa Fe, New Mexico, specializing in the development of diagnostic technology for disease detection through artificial intelligence. The company has created the first comprehensive end-to-end solution for diabetic retinopathy detection, integrating both hardware and software tailored to the specific needs of healthcare providers. This innovative system enables real-time and accurate evaluation of patients, helping to meet quality metrics and improve reimbursement processes while addressing the long-term challenges associated with preventable vision loss and blindness. Vitazi.ai aims to enhance the capabilities of healthcare professionals and improve patient outcomes through its advanced diagnostic tools.

Rook Capital

Seed Round in 2022
Rook Capital is a real estate marketplace based in Boulder, Colorado, founded in 2021. The company aims to broaden homeownership and address issues of home affordability by connecting homeowners with investors. Rook Capital's platform offers innovative financial solutions that facilitate affordable access to equity for current homeowners, enabling them to leverage their property investments. By simplifying the process of real estate investing, Rook Capital makes it accessible to a wider audience, helping users achieve their goal of owning a home.

ShopDot

Pre Seed Round in 2022
ShopDot is a software company that offers a platform designed to connect brands and independent retailers, facilitating a seamless digital product mix. Founded in 2021 and headquartered in Missoula, Montana, ShopDot enables retailers to access a brand supplier's digital catalog and drop-shipping capabilities, eliminating the challenges of managing physical inventory. This integration allows retailers to expand their product offerings while minimizing operational risks. Additionally, the platform empowers brands to maintain control over their online presence, which enhances sales opportunities and fosters brand loyalty among retailers. Through its innovative approach, ShopDot creates a digitized supply-chain network that supports collaboration between retailers and brand suppliers.

Sweater

Seed Round in 2022
Sweater is a fintech company based in Boulder, Colorado, that offers a unique opportunity for everyday investors to participate in venture capital. Founded in 2019, Sweater aims to democratize access to this exclusive asset class, enabling individuals to invest in a diverse range of sectors, including healthcare, technology, agriculture, and more. The company provides a mobile-first platform that simplifies the investment process, allowing users to contribute to the growth of emerging startups. Sweater's mission is to empower both investors and founders, fostering a community where everyone can engage in the entrepreneurial journey and contribute to the development of innovative solutions that shape the future.

Claravine

Series B in 2022
Claravine, Inc. is a company that specializes in cloud-based marketing campaign automation and digital experience data management. Founded in 2012 and headquartered in Lehi, Utah, Claravine provides a platform that enables marketers to tag, validate, and manage online marketing programs effectively. The platform offers features such as tracking code creation, automatic classification, and organizational management, ensuring that tracking codes are generated and classified consistently before advertisements are served. By standardizing taxonomies and naming conventions, Claravine helps brands and agencies enhance collaboration, automate data flows, and adapt quickly to evolving business needs. This allows marketing teams to focus on their objectives without concerns over data accuracy, ultimately facilitating confident decision-making and streamlined operations. Formerly known as Tracking First, LLC, the company rebranded to Claravine in October 2018.

Salad Technologies

Series A in 2022
Salad Technologies, Inc. is a company based in Salt Lake City, Utah, that specializes in cryptocurrency mining using idle time from high-end gaming PCs. Founded in 2018, the company has developed a software application that allows gamers to convert their unused computing power into various rewards, including subscriptions, gift cards, downloadable content, and hardware. Additionally, Salad Technologies offers SaladPay, a payment gateway that facilitates purchases made with Salad Credit in its online store. By leveraging the capabilities of gaming PCs, Salad Technologies aims to create value for both gamers and the cryptocurrency market.

Carecar

Pre Seed Round in 2022
CareCar is a healthcare service and technology platform based in Denver, Colorado, that connects payers, caregivers, and members to enhance health outcomes. Founded in September 2017 by Joshua Itano, the company specializes in benefits management for health plan members, focusing on in-home care and non-emergent medical transport services. CareCar's platform utilizes real-time data to provide actionable insights, ensuring patients receive reliable care and support. This integration of services aims to improve health outcomes across the nation by facilitating effective communication and coordination among all stakeholders involved in patient care.

Paintbrush

Pre Seed Round in 2021
Paintbrush is a fintech company based in Salt Lake City, founded in 2021 by Stephen Walter and Kaela Worthen. The company focuses on supporting idea-stage businesses by offering its proprietary Paintbrush Loan, a non-dilutive startup loan backed by an income-driven guarantee. In addition to providing funding tailored to various business models, Paintbrush offers advisory services to early-stage companies, facilitating access to essential resources and discounts on tools. Through these services, the company aims to help startups connect with banks and scale effectively, enabling them to navigate the challenges of getting off the ground.

Gravwell

Seed Round in 2021
Gravwell is a data fusion platform established in 2017 and headquartered in Coeur D'Alene, Idaho. It specializes in providing a full-stack analytics solution that addresses visibility gaps in log and network analytics. The platform allows users to process and analyze large volumes of diverse data, including firewall logs, endpoint event logs, network traffic, and operational technology data, creating a centralized knowledge base. This capability is particularly beneficial for security analytics, extending beyond traditional log data to encompass various industrial processes and IT infrastructure. Gravwell aims to deliver advanced analytics quickly and affordably to clients who require more sophisticated insights than standard text log searching can provide.

Carecar

Pre Seed Round in 2021
CareCar is a healthcare service and technology platform based in Denver, Colorado, that connects payers, caregivers, and members to enhance health outcomes. Founded in September 2017 by Joshua Itano, the company specializes in benefits management for health plan members, focusing on in-home care and non-emergent medical transport services. CareCar's platform utilizes real-time data to provide actionable insights, ensuring patients receive reliable care and support. This integration of services aims to improve health outcomes across the nation by facilitating effective communication and coordination among all stakeholders involved in patient care.

Known Medicine

Seed Round in 2021
Known Medicine Inc., founded in 2020 and based in Salt Lake City, Utah, specializes in developing a custom organoid platform designed for tumor sensitivity testing. The company aims to enhance cancer treatment by conducting experiments on tumor responses to drugs in a controlled laboratory setting rather than within the patient’s body. Known Medicine's innovative approach involves breaking down tumor samples into microtumors, which are treated in specialized micro-environments using various methods to identify the most effective treatments. The platform utilizes machine learning-based sensitivity assays and integrates omics data to detect different cell types, including cancerous, stromal, and immune cells. This enables oncologists to analyze multiple microtumors, ultimately helping to determine optimal treatment strategies for individual patients.

SonderMind

Series C in 2021
SonderMind is a Denver-based digital health company established in 2017, specializing in accessible and approachable mental health services. It operates an online platform that connects individuals with a network of licensed therapists, offering a range of services including video telehealth and in-person sessions. SonderMind focuses on various mental health conditions such as anxiety, depression, ADHD, and PTSD, among others. The company aims to streamline the process of finding and accessing mental health care, ensuring a good match between clients and therapists, while also supporting therapists by handling administrative and billing tasks.

Recyclops

Seed Round in 2021
Recyclops, LLC is a recycling services provider based in Sandy, Utah, founded in 2013. The company focuses on making recycling accessible to multi-unit housing and businesses, particularly in communities that typically lack such services. By leveraging technology and data-tracking, Recyclops innovates customer-centric solutions that streamline waste collection and disposal. The company employs independent contractors with pickup trucks to address logistical challenges, ensuring convenient and affordable recycling options for its customers. Through its efforts, Recyclops aims to foster sustainability and enhance recycling accessibility across various communities.

Clientbook

Venture Round in 2021
Clientbook, Inc. specializes in developing a retail sales client management platform aimed at enhancing relationship-based selling in the retail sector. Founded in 2014 and headquartered in Lehi, Utah, the company offers a mobile app that facilitates clienteling for high-ticket retail sales associates. Clientbook's software provides users with a comprehensive view of their customers, along with personalized touchpoints for sales teams. It features a dashboard that consolidates notes, reminders, and client actions, granting retailers improved visibility and control over the customer experience. As a result, retailers can expect increased store visits, better sales conversion rates, and higher average sales. The platform is utilized by various teams within retail organizations, including customer service, training, operations, store management, marketing, and finance.

Homie

Pre Seed Round in 2021
Homie Technology Inc., established in 2015 and headquartered in South Jordan, Utah, operates a peer-to-peer real estate marketplace. It connects buyers, builders, and sellers of homes directly, eliminating traditional intermediaries and reducing commission fees. Homie provides real-time data and insights to help users make informed decisions about offers and market conditions. The company also facilitates connections to relevant professionals, such as lenders and home inspectors, to support the entire home purchase or sale process. Currently, Homie serves customers in Las Vegas, Nevada; Phoenix, Arizona; and Utah.

Havenly

Series C in 2021
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.

Spiff

Series B in 2021
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Pomp

Seed Round in 2021
Pomp is a technology-driven marketplace and vertical SaaS solution focused on supporting estheticians and customers in the skincare sector. Founded in 2020 and based in Denver, Colorado, Pomp offers a virtual platform that empowers estheticians and medical spas to manage and enhance client relationships beyond traditional treatments. The platform provides access to clinical-grade skincare products, free consultations with professional estheticians, and tools for creating personalized at-home skincare routines. This approach not only enables customers to achieve optimal skincare results but also fosters long-term loyalty, addressing the needs of a historically overlooked profession in the beauty industry.

Salad Technologies

Seed Round in 2020
Salad Technologies, Inc. is a company based in Salt Lake City, Utah, that specializes in cryptocurrency mining using idle time from high-end gaming PCs. Founded in 2018, the company has developed a software application that allows gamers to convert their unused computing power into various rewards, including subscriptions, gift cards, downloadable content, and hardware. Additionally, Salad Technologies offers SaladPay, a payment gateway that facilitates purchases made with Salad Credit in its online store. By leveraging the capabilities of gaming PCs, Salad Technologies aims to create value for both gamers and the cryptocurrency market.

Known Medicine

Pre Seed Round in 2020
Known Medicine Inc., founded in 2020 and based in Salt Lake City, Utah, specializes in developing a custom organoid platform designed for tumor sensitivity testing. The company aims to enhance cancer treatment by conducting experiments on tumor responses to drugs in a controlled laboratory setting rather than within the patient’s body. Known Medicine's innovative approach involves breaking down tumor samples into microtumors, which are treated in specialized micro-environments using various methods to identify the most effective treatments. The platform utilizes machine learning-based sensitivity assays and integrates omics data to detect different cell types, including cancerous, stromal, and immune cells. This enables oncologists to analyze multiple microtumors, ultimately helping to determine optimal treatment strategies for individual patients.

Claravine

Series A in 2020
Claravine, Inc. is a company that specializes in cloud-based marketing campaign automation and digital experience data management. Founded in 2012 and headquartered in Lehi, Utah, Claravine provides a platform that enables marketers to tag, validate, and manage online marketing programs effectively. The platform offers features such as tracking code creation, automatic classification, and organizational management, ensuring that tracking codes are generated and classified consistently before advertisements are served. By standardizing taxonomies and naming conventions, Claravine helps brands and agencies enhance collaboration, automate data flows, and adapt quickly to evolving business needs. This allows marketing teams to focus on their objectives without concerns over data accuracy, ultimately facilitating confident decision-making and streamlined operations. Formerly known as Tracking First, LLC, the company rebranded to Claravine in October 2018.

Blerp

Seed Round in 2020
Blerp, Inc. is an audio expression platform based in Sandy, Utah, that facilitates the discovery, creation, and sharing of short soundbites. Founded in 2016, Blerp serves as a sound-bite search engine tailored for voice chats, messaging, and live streams, allowing users to express themselves more engagingly. The platform enables individuals to find and share audio memes and soundboards across various media streaming services, enhancing content creation for social media. By providing tools for users to create and communicate through these audio snippets, Blerp aims to enrich the way people connect and express themselves online.

Hallo

Seed Round in 2020
Hallo Inc. is a company that specializes in language learning, specifically English, through an innovative application that leverages artificial intelligence. Founded in 1999 and headquartered in Provo, Utah, Hallo serves both teachers and students by providing a platform for language training and assessment. Users can quickly access AI-powered tutoring, allowing them to engage in language learning effectively and efficiently. This technology enables a seamless learning experience, making it easier for individuals to develop their language skills.

Spiff

Series A in 2020
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Chargeback

Series A in 2020
Chargeback is a developer of a software-as-a-service (SaaS) platform focused on dispute management, specifically aimed at assisting merchants in preventing and managing chargeback fraud. The platform offers a comprehensive fraud detection suite that filters transactions prior to acceptance, helping businesses maintain compliance with card service providers. By preventing chargebacks and protecting against fraudulent activities, Chargeback enables merchants to recover lost time and revenue. Additionally, the platform helps transform negative customer interactions into opportunities for enhanced brand loyalty and improved acceptance rates. Founded in 2011 and headquartered in Salt Lake City, Utah, Chargeback plays a crucial role in supporting businesses in their efforts to navigate the challenges of chargeback management.

Clientbook

Seed Round in 2020
Clientbook, Inc. specializes in developing a retail sales client management platform aimed at enhancing relationship-based selling in the retail sector. Founded in 2014 and headquartered in Lehi, Utah, the company offers a mobile app that facilitates clienteling for high-ticket retail sales associates. Clientbook's software provides users with a comprehensive view of their customers, along with personalized touchpoints for sales teams. It features a dashboard that consolidates notes, reminders, and client actions, granting retailers improved visibility and control over the customer experience. As a result, retailers can expect increased store visits, better sales conversion rates, and higher average sales. The platform is utilized by various teams within retail organizations, including customer service, training, operations, store management, marketing, and finance.

Tava Health

Seed Round in 2020
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company provides users with access to a comprehensive mental health service that includes an initial assessment, therapist matching, therapy sessions, and prescription services. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, grief, PTSD, and relationship challenges. The platform allows individuals to engage in therapy and receive support conveniently through online video chats and secure messaging, eliminating the need for in-person visits to clinics. By offering these services, Tava Health aims to enhance emotional well-being for employees and their families, recognizing the importance of mental health in the workplace.

SonderMind

Series B in 2020
SonderMind is a Denver-based digital health company established in 2017, specializing in accessible and approachable mental health services. It operates an online platform that connects individuals with a network of licensed therapists, offering a range of services including video telehealth and in-person sessions. SonderMind focuses on various mental health conditions such as anxiety, depression, ADHD, and PTSD, among others. The company aims to streamline the process of finding and accessing mental health care, ensuring a good match between clients and therapists, while also supporting therapists by handling administrative and billing tasks.

Huckabuy

Seed Round in 2020
Huckabuy, Inc. is a software-as-a-service (SaaS) company that specializes in search engine optimization (SEO) solutions. Founded in 2014 and based in Park City, Utah, Huckabuy provides an advanced SEO platform that automates essential practices such as dynamic rendering and structured data markup. This technology enhances the crawling experience for search engines and significantly boosts organic traffic for businesses. The platform also offers tools for tracking organic rankings, analyzing competition, optimizing content, and providing actionable insights. Huckabuy's commitment to product innovation and customer success has established it as a key player in the SEO industry, helping brands achieve substantial growth in their online presence.

SimpleCitizen

Seed Round in 2019
SimpleCitizen, Inc. is a company that specializes in providing digital solutions for immigration and visa processes. Founded in 2014 and based in Salt Lake City, Utah, the company offers a range of services including applications for citizenship, green cards, and employment authorization documents, as well as marriage-based green card applications. SimpleCitizen's platform streamlines the application process, allowing users to track and renew their green cards and complete citizenship applications online. By focusing on making immigration more accessible and affordable, SimpleCitizen aims to assist families in establishing themselves in new communities worldwide. As of September 2020, SimpleCitizen operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Robotic Skies

Series A in 2019
Robotic Skies, Inc. is a provider of maintenance and repair services for commercial unmanned aircraft systems (UAS) and advanced air mobility aircraft (AAM). Founded in 2013 and based in Albuquerque, New Mexico, the company operates a global network of over 150 independently-owned repair stations. These stations are staffed by aviation professionals with expertise in maintaining both manned and unmanned aircraft, ensuring high standards of safety and efficiency. Robotic Skies offers a comprehensive field service program designed to keep UAS fleets operational and compliant with aviation regulations. This approach enables it to deliver specialized certification, maintenance, and repair services to emerging commercial drone operators worldwide.

SonderMind

Series A in 2019
SonderMind is a Denver-based digital health company established in 2017, specializing in accessible and approachable mental health services. It operates an online platform that connects individuals with a network of licensed therapists, offering a range of services including video telehealth and in-person sessions. SonderMind focuses on various mental health conditions such as anxiety, depression, ADHD, and PTSD, among others. The company aims to streamline the process of finding and accessing mental health care, ensuring a good match between clients and therapists, while also supporting therapists by handling administrative and billing tasks.

Artemis Health

Series C in 2019
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

RAGS

Seed Round in 2018
Rags is a fashion brand based in Lehi, Utah, that specializes in clothing for kids, women, and men. Founded in 2014 by Rachel Nilsson, the company focuses on creating stylish and functional apparel, including tees, dresses, baby pouches, and accessories. Rags is particularly known for its handmade, one-piece designs that feature user-friendly necklines, making it easy for children to dress themselves without the hassle of buttons or zippers. The brand has gained significant recognition, having been featured on platforms such as ABC's Shark Tank and in various publications like Vogue and Forbes. Operating primarily through an online e-commerce platform, Rags aims to provide comfortable and affordable clothing options for families.

Big Squid

Venture Round in 2018
Big Squid, Inc. is a data and digital solutions company based in Salt Lake City, Utah, established in 2009. The company focuses on predictive analytics and business intelligence, offering software solutions that enable users to conduct self-service predictive modeling. Their main product, the Predictive Toolkit, empowers non-data scientists to upload and select data, identify metrics for prediction, and create scenarios with visualizations based on the results. Additionally, Big Squid provides consulting services, leveraging platforms like Domo to support various sectors, including retail, insurance, real estate, media, and healthcare. By catering to professionals in marketing, sales, operations, finance, and human resources, Big Squid aims to enhance decision-making through advanced data science techniques.

JANIIS

Seed Round in 2018
JANIIS, Inc. is a software as a service (SaaS) company based in Draper, Utah, that specializes in a comprehensive property management platform tailored for the travel lodging industry. Founded in 2016, JANIIS offers tools to efficiently manage various aspects of property operations, including inventory, bookings, distribution, housekeeping, maintenance, and accounting. The platform aims to streamline property management by providing a centralized solution that simplifies complex tasks and improves workflows. With advanced content and listing algorithms, JANIIS enhances the visibility of properties, ensuring users can effectively market and distribute their inventory across multiple channels.

SonderMind

Venture Round in 2018
SonderMind is a Denver-based digital health company established in 2017, specializing in accessible and approachable mental health services. It operates an online platform that connects individuals with a network of licensed therapists, offering a range of services including video telehealth and in-person sessions. SonderMind focuses on various mental health conditions such as anxiety, depression, ADHD, and PTSD, among others. The company aims to streamline the process of finding and accessing mental health care, ensuring a good match between clients and therapists, while also supporting therapists by handling administrative and billing tasks.

Claravine

Seed Round in 2018
Claravine, Inc. is a company that specializes in cloud-based marketing campaign automation and digital experience data management. Founded in 2012 and headquartered in Lehi, Utah, Claravine provides a platform that enables marketers to tag, validate, and manage online marketing programs effectively. The platform offers features such as tracking code creation, automatic classification, and organizational management, ensuring that tracking codes are generated and classified consistently before advertisements are served. By standardizing taxonomies and naming conventions, Claravine helps brands and agencies enhance collaboration, automate data flows, and adapt quickly to evolving business needs. This allows marketing teams to focus on their objectives without concerns over data accuracy, ultimately facilitating confident decision-making and streamlined operations. Formerly known as Tracking First, LLC, the company rebranded to Claravine in October 2018.

Grow

Series B in 2018
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Cake Technologies

Seed Round in 2018
Cake Technologies, Inc. is a company that has developed a unique browser specifically for mobile devices. Founded in 2016 and based in Provo, Utah, Cake Technologies aims to enhance the browsing experience by allowing users to swipe through web content rather than navigating back and forth between lists of search results and individual web pages. The browser aggregates results from various categories, including images, videos, news, and shopping, and provides options for users to customize their search experience by selecting their preferred search engine and reordering favorite sites. This innovative approach seeks to compete with traditional browsers by offering a faster and more intuitive method for accessing online content.

Havenly

Series B in 2018
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.

Teal Drones

Series A in 2017
Teal Drones, Inc. is a manufacturer of advanced production drones, focusing on both consumer and enterprise applications. Established in 2015 and located in Salt Lake City, Utah, the company designs and builds its own hardware and software platforms. Its flagship product, Teal One, is recognized for its exceptional performance, offering users a premium flight experience complemented by innovative features such as a modular design, onboard supercomputer, and versatile control options. Teal Drones caters to various industries, including gaming, augmented reality, security, inspections, e-commerce, and agriculture, providing solutions that simplify and automate drone operations. The company's systems are equipped with advanced air control technology and artificial intelligence, making them suitable for federal, state, and enterprise applications.

Cheddar Up

Venture Round in 2017
Cheddar Up, LLC, based in Denver, Colorado, operates an online platform designed to facilitate the collection and tracking of payments for both individual and group purchases. Incorporated in 2012, the company provides a user-friendly interface that allows users to create custom collection pages in seconds, enabling easy payment processing even for those without a Cheddar Up account. The platform offers features such as payment tracking, automatic reminders, and customizable form fields, making it ideal for a variety of needs, including teacher gifts, troop fees, and event registrations. Cheddar Up aims to streamline the payment collection process, reducing the need for paper and hassle, thus allowing users to focus on more important activities.

DirectScale

Series B in 2017
DirectScale, Inc. is a software as a service (SaaS) provider that specializes in solutions for direct sales organizations, facilitating the management of intricate corporate functions. Founded in 2013 and headquartered in Lindon, Utah, the company offers a platform that enables users to manage sales and commission tracking, data analysis, reporting, downline management, and messaging. Additionally, DirectScale provides training resources, a web portal, and e-commerce management tools. The platform is designed for user customization, allowing clients to configure and administer the software independently, reducing reliance on external development resources. With a focus on influencer marketing and multi-level marketing (MLM), DirectScale’s intuitive interface supports both mobile and desktop users, enhancing communication among teams and providing essential e-commerce functionalities to stimulate revenue growth.

Artemis Health

Series B in 2017
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Robotic Skies

Seed Round in 2017
Robotic Skies, Inc. is a provider of maintenance and repair services for commercial unmanned aircraft systems (UAS) and advanced air mobility aircraft (AAM). Founded in 2013 and based in Albuquerque, New Mexico, the company operates a global network of over 150 independently-owned repair stations. These stations are staffed by aviation professionals with expertise in maintaining both manned and unmanned aircraft, ensuring high standards of safety and efficiency. Robotic Skies offers a comprehensive field service program designed to keep UAS fleets operational and compliant with aviation regulations. This approach enables it to deliver specialized certification, maintenance, and repair services to emerging commercial drone operators worldwide.

JANIIS

Seed Round in 2017
JANIIS, Inc. is a software as a service (SaaS) company based in Draper, Utah, that specializes in a comprehensive property management platform tailored for the travel lodging industry. Founded in 2016, JANIIS offers tools to efficiently manage various aspects of property operations, including inventory, bookings, distribution, housekeeping, maintenance, and accounting. The platform aims to streamline property management by providing a centralized solution that simplifies complex tasks and improves workflows. With advanced content and listing algorithms, JANIIS enhances the visibility of properties, ensuring users can effectively market and distribute their inventory across multiple channels.

Big Squid

Series A in 2017
Big Squid, Inc. is a data and digital solutions company based in Salt Lake City, Utah, established in 2009. The company focuses on predictive analytics and business intelligence, offering software solutions that enable users to conduct self-service predictive modeling. Their main product, the Predictive Toolkit, empowers non-data scientists to upload and select data, identify metrics for prediction, and create scenarios with visualizations based on the results. Additionally, Big Squid provides consulting services, leveraging platforms like Domo to support various sectors, including retail, insurance, real estate, media, and healthcare. By catering to professionals in marketing, sales, operations, finance, and human resources, Big Squid aims to enhance decision-making through advanced data science techniques.

Big Squid

Seed Round in 2017
Big Squid, Inc. is a data and digital solutions company based in Salt Lake City, Utah, established in 2009. The company focuses on predictive analytics and business intelligence, offering software solutions that enable users to conduct self-service predictive modeling. Their main product, the Predictive Toolkit, empowers non-data scientists to upload and select data, identify metrics for prediction, and create scenarios with visualizations based on the results. Additionally, Big Squid provides consulting services, leveraging platforms like Domo to support various sectors, including retail, insurance, real estate, media, and healthcare. By catering to professionals in marketing, sales, operations, finance, and human resources, Big Squid aims to enhance decision-making through advanced data science techniques.

Estify

Series A in 2016
Estify Inc. is a software company specializing in web-based estimate management solutions for the automotive collision repair industry. Founded in 2012 and based in Los Angeles, California, Estify develops tools that automate the integration of estimate data between automobile insurance companies and collision repair shops. This software aims to enhance the efficiency and safety of automotive repairs, ultimately helping collision shop owners and employees improve their daily business practices. The company originated in Utah, where its founders identified specific challenges faced by collision shop managers and created solutions tailored to address these issues. With a strong emphasis on supporting the people-based economy, Estify has attracted investment and expertise from industry professionals, positioning itself as a key player in the automotive repair sector.

Lucid Software

Series B in 2016
Lucid Software Inc., established in 2010 with headquarters in South Jordan, Utah, develops cloud-based visual collaboration tools. It offers two primary products: Lucidchart, an intelligent diagramming application used by over 30 million users worldwide to create visual communications and clarify complexity; and Lucidspark, a virtual whiteboard tool for real-time team collaboration and ideation. These products are utilized by prominent global organizations such as Google, GE, and ninety-nine percent of the Fortune 500 companies. Lucid Software also maintains offices in Melbourne, Australia, and Amsterdam, the Netherlands, serving customers across over 180 countries.

Grow

Series A in 2016
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

TaskEasy

Series B in 2016
TaskEasy, Inc. operates a Software-as-a-Service platform that connects property owners with contractors for various home and property maintenance services, including lawn mowing, snow removal, and pool cleaning. Founded in 2011 and based in Salt Lake City, Utah, the company simplifies the process of hiring service providers by facilitating communication, pricing, scheduling, payment, and dispute resolution. The platform is designed to streamline exterior maintenance, making it as convenient as online shopping. TaskEasy serves a diverse clientele, including homeowners, renters, property managers, and contractors across the United States. By establishing fair market prices and ensuring quality service, TaskEasy enhances the experience for both customers and service providers while eliminating traditional barriers such as advertising and bidding.

Banyan

Seed Round in 2016
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

Grow

Seed Round in 2016
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Omadi

Series A in 2015
Omadi, Inc. is a provider of cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. Founded in 2013 and based in Provo, Utah, the company developed its platform to enhance operational efficiency by enabling users to track, analyze, and improve employee productivity while minimizing paperwork. Omadi's software allows businesses to manage various aspects, including dispatching, fleet tracking, client relationships, and financial processes such as billing and payroll. The platform also offers mobile management capabilities, which include custom reporting, alerts, and forms, making it adaptable to meet specific business needs. Initially created to support a private property impound company, Omadi has since expanded its functionalities and markets, becoming a comprehensive solution for various service-oriented industries.

Teal Drones

Seed Round in 2015
Teal Drones, Inc. is a manufacturer of advanced production drones, focusing on both consumer and enterprise applications. Established in 2015 and located in Salt Lake City, Utah, the company designs and builds its own hardware and software platforms. Its flagship product, Teal One, is recognized for its exceptional performance, offering users a premium flight experience complemented by innovative features such as a modular design, onboard supercomputer, and versatile control options. Teal Drones caters to various industries, including gaming, augmented reality, security, inspections, e-commerce, and agriculture, providing solutions that simplify and automate drone operations. The company's systems are equipped with advanced air control technology and artificial intelligence, making them suitable for federal, state, and enterprise applications.

BrainStorm

Series A in 2015
BrainStorm, Inc. specializes in software end-user training services, providing a range of learning solutions such as computer-based training, on-site training, and eLive online training. The company offers QuickHelp, a cloud-based video training tool for Microsoft Office, as well as Quick Start Cards, which serve as printed reference guides for users of the Office suite. With over twenty-five years of experience, BrainStorm has collaborated with a diverse clientele, including Fortune 500 companies and government organizations, to enhance productivity and facilitate organizational change. The company's enterprise learning platform, BrainStorm QuickHelp, features customizable content, live instructor-led training, and dedicated client support, making it a comprehensive solution for businesses seeking to improve their training processes. Established in 1995, BrainStorm is headquartered in American Fork, Utah.

Teem by iOFFICE

Series A in 2015
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.

DirectScale

Series A in 2015
DirectScale, Inc. is a software as a service (SaaS) provider that specializes in solutions for direct sales organizations, facilitating the management of intricate corporate functions. Founded in 2013 and headquartered in Lindon, Utah, the company offers a platform that enables users to manage sales and commission tracking, data analysis, reporting, downline management, and messaging. Additionally, DirectScale provides training resources, a web portal, and e-commerce management tools. The platform is designed for user customization, allowing clients to configure and administer the software independently, reducing reliance on external development resources. With a focus on influencer marketing and multi-level marketing (MLM), DirectScale’s intuitive interface supports both mobile and desktop users, enhancing communication among teams and providing essential e-commerce functionalities to stimulate revenue growth.

Banyan

Seed Round in 2015
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

SimpleCitizen

Seed Round in 2015
SimpleCitizen, Inc. is a company that specializes in providing digital solutions for immigration and visa processes. Founded in 2014 and based in Salt Lake City, Utah, the company offers a range of services including applications for citizenship, green cards, and employment authorization documents, as well as marriage-based green card applications. SimpleCitizen's platform streamlines the application process, allowing users to track and renew their green cards and complete citizenship applications online. By focusing on making immigration more accessible and affordable, SimpleCitizen aims to assist families in establishing themselves in new communities worldwide. As of September 2020, SimpleCitizen operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Qzzr

Series A in 2015
Qzzr is a platform that specializes in creating interactive content, including quizzes, polls, and lists, aimed at enhancing audience engagement for major brands such as ESPN, LinkedIn, HubSpot, Red Bull, and Marriott. Launched in 2014, Qzzr provides tools that allow businesses to create personalized quizzes which capture user interests and attention. This functionality not only helps brands increase exposure and conversions but also offers valuable insights into customer behavior. In the previous year, Qzzr's tools were utilized by over 358 million individuals, highlighting the platform's widespread impact and effectiveness in generating leads and enriching customer profiles for informed product recommendations.

Zane Benefits

Seed Round in 2015
Starting in 2006, Zane Benefits sought to bring the benefits of individual health insurance to business owners and their employees. Zane Benefits software has helped over 20,000 customers reimburse individual health insurance plans purchased independently of employment. Zane Benefits’ software has been featured on the front page of The Wall Street Journal, USA Today, and The New York Times. Zane Benefits was founded in 2006 in Park City, Utah. Zane Benefits is a subsidiary of PeopleKeep, Inc.

Banyan

Seed Round in 2015
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

Mountain Hub

Seed Round in 2015
Mountain Hub, Inc. is a company based in Park City, Utah, that offers a GPS application designed for outdoor enthusiasts. Founded in 2015 by a team of outdoor enthusiasts from MIT, the platform serves as a personalized and socially connected network, enabling users to discover, experience, and share their outdoor adventures. The app integrates engaging tools and content while providing a targeted platform for brand partners. Mountain Hub has received accolades for its innovation, including recognition as one of the Top 100 Innovations of the Year by Popular Science and being named the #1 Company to Work for in Utah by Outside Magazine in 2016. As of 2018, Mountain Hub operates as a subsidiary of Mammut Sports Group AG and is supported by notable investors, including KarpReilly and Kickstart Seed Fund.

Grow

Seed Round in 2014
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Overlay Studio

Seed Round in 2014
Overlay Studio, Inc. is a Provo, Utah-based company that specializes in the development of mobile applications. Founded in 2013, the company is known for its flagship product, Studio, which serves as a social design platform. This application allows users to browse and remix designs created by others, enhancing their creativity by adding layers to their photographs. Through Studio, users can beautify their images and share their unique creations with friends and family, fostering a community centered around design and artistic expression.

Converus

Venture Round in 2014
Converus, Inc. specializes in the development of lie detection software that identifies deception through the analysis of eye behavior. Its flagship product, EyeDetect, employs a precision optical scanner to measure bio-cognitive responses, including pupil diameter, eye movement, and blinks, which can indicate stress and cognitive effort. This technology serves as a screening solution for various sectors, including law enforcement, corrections, and corporate environments, helping to mitigate risks associated with corruption and crime. In addition to EyeDetect, Converus offers IdentityDetect, a web-based and mobile app that quickly verifies a person's identity, and IntegrityDetect, an integrity-assessment test designed to replace traditional methods. Founded in 2013 and headquartered in Lehi, Utah, with additional offices in Mexico and Colombia, Converus aims to provide effective and non-invasive credibility assessment technologies that enhance security for organizations and communities.

TaskEasy

Series A in 2014
TaskEasy, Inc. operates a Software-as-a-Service platform that connects property owners with contractors for various home and property maintenance services, including lawn mowing, snow removal, and pool cleaning. Founded in 2011 and based in Salt Lake City, Utah, the company simplifies the process of hiring service providers by facilitating communication, pricing, scheduling, payment, and dispute resolution. The platform is designed to streamline exterior maintenance, making it as convenient as online shopping. TaskEasy serves a diverse clientele, including homeowners, renters, property managers, and contractors across the United States. By establishing fair market prices and ensuring quality service, TaskEasy enhances the experience for both customers and service providers while eliminating traditional barriers such as advertising and bidding.

Capshare

Seed Round in 2014
Capshare LLC offers an online software platform focused on managing, storing, and analyzing capital table information for private companies. Its cloud-based solution enables users to handle various cap table functions efficiently, including equity management, electronic share tracking, and compliance auditing. The platform features tools for tasks such as automatic vesting calculations, document management, and performance-based vesting tracking. Designed for private companies, investors, lawyers, and valuation firms, Capshare facilitates better decision-making regarding equity by providing comprehensive insights into ownership structures and investment scenarios. Founded in 2011 and based in Sandy, Utah, Capshare operates as a subsidiary of Solium Capital Inc.

Qzzr

Seed Round in 2014
Qzzr is a platform that specializes in creating interactive content, including quizzes, polls, and lists, aimed at enhancing audience engagement for major brands such as ESPN, LinkedIn, HubSpot, Red Bull, and Marriott. Launched in 2014, Qzzr provides tools that allow businesses to create personalized quizzes which capture user interests and attention. This functionality not only helps brands increase exposure and conversions but also offers valuable insights into customer behavior. In the previous year, Qzzr's tools were utilized by over 358 million individuals, highlighting the platform's widespread impact and effectiveness in generating leads and enriching customer profiles for informed product recommendations.

Cotopaxi

Seed Round in 2014
Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

VidAngel

Seed Round in 2014
VidAngel, Inc. is a streaming service based in Provo, Utah, founded in 2012. The company specializes in providing family-friendly video filtering, allowing users to customize their viewing experience by filtering out content such as swearing, nudity, and violence in movies and TV shows. This is facilitated through a cloud-based web application that harnesses a community of volunteers who tag potentially offensive material. VidAngel's service also includes the buying and selling of physical media, such as DVDs and Blu-ray discs. The platform aims to cater to families seeking a more curated viewing experience, thus expanding the market for content providers by offering a "Family Cut" for streaming, which complements existing cuts for various audiences.

Lucid Software

Series A in 2014
Lucid Software Inc., established in 2010 with headquarters in South Jordan, Utah, develops cloud-based visual collaboration tools. It offers two primary products: Lucidchart, an intelligent diagramming application used by over 30 million users worldwide to create visual communications and clarify complexity; and Lucidspark, a virtual whiteboard tool for real-time team collaboration and ideation. These products are utilized by prominent global organizations such as Google, GE, and ninety-nine percent of the Fortune 500 companies. Lucid Software also maintains offices in Melbourne, Australia, and Amsterdam, the Netherlands, serving customers across over 180 countries.

TaskEasy

Seed Round in 2014
TaskEasy, Inc. operates a Software-as-a-Service platform that connects property owners with contractors for various home and property maintenance services, including lawn mowing, snow removal, and pool cleaning. Founded in 2011 and based in Salt Lake City, Utah, the company simplifies the process of hiring service providers by facilitating communication, pricing, scheduling, payment, and dispute resolution. The platform is designed to streamline exterior maintenance, making it as convenient as online shopping. TaskEasy serves a diverse clientele, including homeowners, renters, property managers, and contractors across the United States. By establishing fair market prices and ensuring quality service, TaskEasy enhances the experience for both customers and service providers while eliminating traditional barriers such as advertising and bidding.

Artemis Health

Seed Round in 2013
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Lineagen

Series C in 2013
Lineagen, Inc. is a genetics diagnostic company based in Salt Lake City, Utah, that specializes in genetic testing and clinical information services for neurodevelopmental disorders, particularly autism spectrum disorders (ASDs). Founded in 2002, Lineagen offers several key products, including FirstStepDx PLUS, a chromosomal microarray platform designed to identify genomic changes associated with autism, and NextStepDx PLUS, a genetic sequencing test that detects small genomic alterations. Additionally, the company provides M-CHAT.org, an online tool for developmental screening. Lineagen aims to improve outcomes for individuals affected by complex diseases through early diagnosis and intervention, leveraging extensive proprietary research and access to the Utah Population Database to enhance its understanding of genetic contributions to these conditions. As of August 2020, Lineagen operates as a subsidiary of Bionano Genomics, Inc.

Reaction Data

Seed Round in 2013
Reaction Data, Inc. is a company that specializes in providing a research platform for the healthcare industry, offering tools such as a survey platform, analytics dashboard, and consulting services. Originally founded as Peer60, Inc., the company rebranded to Reaction Data, Inc. in February 2017. Established in 2010 and headquartered in American Fork, Utah, Reaction Data develops a B2B market and customer intelligence platform designed specifically for mobile devices. This platform facilitates continuous engagement with a challenging customer demographic, including executives and senior management. Features of the platform include automated semantic analysis, executive-ready dashboards, email and text alerts, CRM integration, and support for multiple languages, making it a versatile tool for businesses seeking insights in the healthcare sector.

Sagebin

Seed Round in 2013
Sagebin LLC is an online platform founded in 2012 and based in Saratoga Springs, Utah, that provides users with access to a wide range of media at any time and from any location. The platform specializes in movie streaming and sharing services, allowing users to convert their personal movies into digital formats. This functionality enables users to access their media conveniently, provided they have internet connectivity.

HireVue

Series D in 2013
HireVue, Inc. is a technology company that specializes in video interviewing software solutions and assessment services aimed at enhancing the recruitment and hiring processes. Founded in 2004 and headquartered in South Jordan, Utah, with additional offices in New York, London, Amsterdam, and Sydney, the company offers various products including on-demand and live video interviewing, pre-hire assessments, and specific tools like CodeVue for evaluating coding skills. HireVue's AI-driven Hiring Intelligence platform integrates predictive analytics and industrial/organizational science to assist organizations in making informed hiring decisions, ultimately improving the quality of talent acquisition. The company serves a diverse range of industries, including consumer goods, healthcare, finance, and technology, and has facilitated over six million interviews for more than 700 clients globally, including many Fortune 100 companies.

Overlay Studio

Seed Round in 2013
Overlay Studio, Inc. is a Provo, Utah-based company that specializes in the development of mobile applications. Founded in 2013, the company is known for its flagship product, Studio, which serves as a social design platform. This application allows users to browse and remix designs created by others, enhancing their creativity by adding layers to their photographs. Through Studio, users can beautify their images and share their unique creations with friends and family, fostering a community centered around design and artistic expression.

EcoScraps

Series A in 2012
EcoScraps is a manufacturer and distributor of all-natural garden products based in South Jordan, Utah. Founded in 2010, the company specializes in transforming discarded food waste, primarily fruits and vegetables, into high-quality compost, potting soil, and other soil amendments. EcoScraps' products are free from chemicals and animal waste, making them safe for families and pets. By recycling food waste, EcoScraps enables consumers to enrich their soil and cultivate healthy plants in an environmentally friendly manner, positioning itself as a sustainable alternative to chemical and manure-laden gardening products.

Chargeback

Seed Round in 2012
Chargeback is a developer of a software-as-a-service (SaaS) platform focused on dispute management, specifically aimed at assisting merchants in preventing and managing chargeback fraud. The platform offers a comprehensive fraud detection suite that filters transactions prior to acceptance, helping businesses maintain compliance with card service providers. By preventing chargebacks and protecting against fraudulent activities, Chargeback enables merchants to recover lost time and revenue. Additionally, the platform helps transform negative customer interactions into opportunities for enhanced brand loyalty and improved acceptance rates. Founded in 2011 and headquartered in Salt Lake City, Utah, Chargeback plays a crucial role in supporting businesses in their efforts to navigate the challenges of chargeback management.

Needle

Series B in 2012
Needle, Inc. is a technology and service platform that specializes in advocate-based customer engagement for e-commerce websites. Founded in 2010 and based in Lehi, Utah, the company offers a range of services, including Advocate, Advocate Plus, and Advocate Premium. Needle's platform enables businesses to recruit and empower their best advocates to engage with online shoppers in real-time, enhancing the customer experience and driving conversions at critical decision points. Through a structured training and certification program, Needle identifies and qualifies advocates, ensuring they are motivated through gamification and community support. The platform includes various engagement tools such as chat and Click-to-Email, effectively connecting advocates with potential customers to improve conversion rates and customer satisfaction.

Fuze Network

Seed Round in 2011
Fuze Network, founded in 2010 and based in Salt Lake City, is a payments technology company that streamlines the movement of money onto U.S. bank-issued cards. By utilizing Fuze Network's API, users can pay credit card bills, reload prepaid cards, and deposit funds to debit cards with ease. The company, founded by industry veteran Dave Wilkes, partners with card issuers like Citi Bank and First Premier Bank to enhance card usage and utility. Fuze Network's platform simplifies transactions by requiring only the card number, thereby eliminating the need for manual entry of personal information and reducing errors. It empowers cash-preferred and self-banked consumers by providing efficient tools for managing their finances, allowing them to transact and deposit funds at their convenience. The technology also offers merchants and billers a solution for facilitating payments at banks and retail locations.

Zerista

Seed Round in 2010
Zerista, Inc. specializes in developing web and mobile applications tailored for conferences, expos, and meetings. The company's software facilitates connections between attendees, content, and solutions, while also enabling organizers to measure and monetize events for exhibitors and sponsors. By providing tools that enhance interaction before, during, and after events, Zerista enhances the overall experience for participants, making it easier for them to engage meaningfully. The company serves a diverse clientele that includes associations, corporate entities, life sciences organizations, financial services firms, and publishers. Founded in 2009 and headquartered in Denver, Colorado, with an additional office in London, Zerista operates as a subsidiary of JackRabbit Systems, Inc. and has established a strategic partnership with Eventsforce, further enhancing its offerings in the event management space.

Catheter Connections

Seed Round in 2009
Catheter Connections, Inc. specializes in developing vascular access products aimed at preventing infections during intravenous infusion therapy. Founded in 2008 and based in Salt Lake City, Utah, the company offers the DualCap System, which includes user-friendly, single-use disinfecting caps designed to protect IV catheter access points. The system helps healthcare facilities combat IV catheter-related bloodstream infections by effectively disinfecting IV tubing end connectors and needle-free valves. Catheter Connections markets its products through a network of sales representatives, focusing on providing integrated solutions for infection control in healthcare settings across the United States. As of early 2017, the company operates as a subsidiary of Merit Medical Systems, Inc.
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