Insta Ventures is a venture capital firm established in 2019 and based in Limassol, Cyprus. The firm focuses on early-stage investments in a variety of IT technology sectors, including software as a service, enterprise software, mobile applications, robotics, advertising and marketing technology, fintech, the Internet of Things, artificial intelligence and machine learning, augmented and virtual reality, cloud and DevOps, edtech, and blockchain. Insta Ventures typically invests between $100,000 and $500,000 during the seed to pre-round A stages of a company's lifecycle. The firm aims to assist ambitious teams in developing innovative products and expanding their market presence while preparing them for subsequent investment phases. The investment team comprises experienced professionals with solid backgrounds in the IT industry, and the firm values co-investment opportunities.
RedTrack is a technology company based in Limassol, Cyprus, specializing in ad tracking and conversion attribution solutions for marketers and media buyers. Founded in 2018, the company offers a comprehensive platform that enables users to manage and analyze their advertising campaigns across various channels without relying on third-party cookies. RedTrack's tools facilitate real-time data consolidation, allowing businesses to make timely and informed decisions, thereby reducing inefficiencies and maximizing return on ad spend. The platform includes features such as click redirects, analytics, and customizable dashboards, as well as automation capabilities for media buying and reporting. By leveraging artificial intelligence for smart link optimization, RedTrack empowers its clients to capture the customer journey effectively and optimize their marketing efforts through actionable insights and notifications.
Adwisely
Seed Round in 2022
Adwisely offers an advertising technology platform that runs fully automated, personalized campaigns. The platform analyzes client advertising statistics, campaign goals, and budgets to optimize spend by allocating funds to effective campaigns, enabling businesses to showcase best sellers, complementary products, and new arrivals to existing customers to increase sales. By automating ad creation and optimization, the solution reduces manual effort while improving return on advertising investments.
Otis AI
Seed Round in 2021
Otis AI is a digital marketing platform for startups and small businesses that enables planning, launching, and optimizing data-driven campaigns across major social and search channels, including Facebook, Instagram, Google, TikTok, and YouTube. It connects users' existing platforms and uses customer and transaction data to automate marketing activities such as retargeting, online-to-offline attribution, creative optimization, and performance optimization. The platform is designed for ease of use, requiring no special training, and allows campaigns to be created and launched in minutes with messaging tailored to specific business goals and audiences. Otis AI complements its technology with dedicated support to assist users. The platform emphasizes measurable results, aiming to improve return on ad spend and overall ad effectiveness through a data-driven approach that targets the right customers at the right time. It enables cross-channel campaigns and real-time analytics to assess reach and impact.
Conte.ai
Seed Round in 2020
Conte.ai is an AI-driven platform that automates content creation and publishing on social networks. It generates unique posts and schedules them for automatic publication, freeing users' time while maintaining a consistent online presence.
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