Insta Ventures
Insta Ventures is a venture capital firm established in 2019 and based in Limassol, Cyprus. The firm focuses on early-stage investments in a variety of IT technology sectors, including software as a service, enterprise software, mobile applications, robotics, advertising and marketing technology, fintech, the Internet of Things, artificial intelligence and machine learning, augmented and virtual reality, cloud and DevOps, edtech, and blockchain. Insta Ventures typically invests between $100,000 and $500,000 during the seed to pre-round A stages of a company's lifecycle. The firm aims to assist ambitious teams in developing innovative products and expanding their market presence while preparing them for subsequent investment phases. The investment team comprises experienced professionals with solid backgrounds in the IT industry, and the firm values co-investment opportunities.
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Past deals in Cyprus
RedTrack.io
Series A in 2024
RedTrack is a technology company based in Limassol, Cyprus, specializing in ad tracking and conversion attribution solutions for marketers and media buyers. Founded in 2018, the company offers a comprehensive platform that enables users to manage and analyze their advertising campaigns across various channels without relying on third-party cookies. RedTrack's tools facilitate real-time data consolidation, allowing businesses to make timely and informed decisions, thereby reducing inefficiencies and maximizing return on ad spend. The platform includes features such as click redirects, analytics, and customizable dashboards, as well as automation capabilities for media buying and reporting. By leveraging artificial intelligence for smart link optimization, RedTrack empowers its clients to capture the customer journey effectively and optimize their marketing efforts through actionable insights and notifications.
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