Mutiny is a company based in the United States that specializes in personalizing websites and landing pages for business-to-business and Software-as-a-Service companies. Its platform allows marketers to create tailored experiences for each visitor, addressing the diverse needs of users from various industries and company sizes. By utilizing a graphical interface, Mutiny enables clients to customize webpage elements based on visitor intent and search terms, thereby enhancing user engagement. This personalization helps convert a significant portion of web traffic that typically bounces, with clients reporting conversion increases of up to 200%. Companies such as Segment, Brex, Amplitude, and Carta have successfully implemented Mutiny's solutions to drive revenue from their top-of-funnel demand without requiring engineering resources.
CommerceIQ™ is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for more than $6 billion in ecommerce sales and millions in marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit CommerceIQ.
Linktree is a social media startup company that offers a platform that enhances internet presence for influencers and e-commerce stores across social media sites such as Instagram, Facebook, YouTube, and Twitch. The platform allows big brands to individuals, celebrities to everyday content creators to build a microsite that houses their digital ecosystem, making it easier to connect with their audiences. It simplifies the internet economy for eCommerce and enables social media influencers, entrepreneurs, and businesses to share, sell, curate, and grow more. Linktree's notable users include Garnier, HBO, Shopify, Wix, YSL, and Zapier, and sports teams such as the Los Angeles Clippers, Chicago Cubs, and Cleveland Cavaliers, as well as Selena Gomez and Arnold Schwarzenegger. In 2016 brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys launched the company in Melbourne, Victoria.
Developer of a digital experience management platform intended to offer a scalable way of running sites. The company's platform offer site optimization stacks that aid to reduce page load time, increase personalization speed and leveraging existing tools used for marketing, enabling clients to offer personalized sites at a predictable and controllable cost.
Knak is an email creation platform used by some of the world's largest companies. Knak empowers individuals and teams to create and collaborate on beautiful, responsive, on-brand emails without having to touch a line of code. Our platform works with today's top marketing automation software including Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Adobe Campaign, as well as hundreds of email sending platforms.
CommerceIQ™ is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for more than $6 billion in ecommerce sales and millions in marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit CommerceIQ.
Linktree is a social media startup company that offers a platform that enhances internet presence for influencers and e-commerce stores across social media sites such as Instagram, Facebook, YouTube, and Twitch. The platform allows big brands to individuals, celebrities to everyday content creators to build a microsite that houses their digital ecosystem, making it easier to connect with their audiences. It simplifies the internet economy for eCommerce and enables social media influencers, entrepreneurs, and businesses to share, sell, curate, and grow more. Linktree's notable users include Garnier, HBO, Shopify, Wix, YSL, and Zapier, and sports teams such as the Los Angeles Clippers, Chicago Cubs, and Cleveland Cavaliers, as well as Selena Gomez and Arnold Schwarzenegger. In 2016 brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys launched the company in Melbourne, Victoria.
Linktree is a social media startup company that offers a platform that enhances internet presence for influencers and e-commerce stores across social media sites such as Instagram, Facebook, YouTube, and Twitch. The platform allows big brands to individuals, celebrities to everyday content creators to build a microsite that houses their digital ecosystem, making it easier to connect with their audiences. It simplifies the internet economy for eCommerce and enables social media influencers, entrepreneurs, and businesses to share, sell, curate, and grow more. Linktree's notable users include Garnier, HBO, Shopify, Wix, YSL, and Zapier, and sports teams such as the Los Angeles Clippers, Chicago Cubs, and Cleveland Cavaliers, as well as Selena Gomez and Arnold Schwarzenegger. In 2016 brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys launched the company in Melbourne, Victoria.
Marketing Evolution, Inc. specializes in cross-media measurement and return on investment (ROI) management solutions for marketers. The company offers a comprehensive suite of tools that enable clients to optimize their marketing spend, media mix, and creative execution. Its software platform provides real-time monitoring of marketing performance, allowing for timely adjustments in media strategies based on empirical data. Key offerings include the Matterhorn Planning Software, which aggregates marketing data, and the Telmar Matterhorn ROI tool, designed for advertising agency planners. By integrating insights from both online and offline media, including emerging channels such as social and mobile, Marketing Evolution helps clients make informed decisions and improve their marketing ROI. Founded in 2000 and based in New York, the company has partnered with Fortune 500 marketers and has gained recognition as one of the fastest-growing private marketing ROI firms in the United States.
Episerver AB specializes in web content management and digital experience solutions, providing a comprehensive platform that includes content management, commerce, and personalization tools. Its offerings encompass EPiServer CMS for managing web presence and engaging audiences, EPiServer Commerce for handling transactions and online interactions, and EPiServer Relate for building online communities. Additionally, the platform includes tools for marketing campaigns, search engine optimization, and content retrieval. Episerver serves a diverse range of industries, including pharmaceuticals, media, finance, healthcare, and retail, and operates through a network of over 900 partners worldwide. Founded in 1994 and headquartered in Stockholm, Sweden, Episerver has established itself as a leader in delivering customer-centric digital experiences, with a global workforce committed to enhancing customer engagement and driving business growth.
Zaius, Inc. is a company that develops an engagement platform aimed at enhancing consumer experiences across various channels. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a single customer view platform that processes customer interactions across devices, allowing marketers to resolve identities effectively. Its intelligent marketing automation tool enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, Zaius offers cross-channel attribution and analytics, unifying data from various marketing channels to provide comprehensive insights. The company serves e-commerce and direct-to-consumer businesses, providing a suite of services that includes strategic consulting, creative services, and tactical execution. Formerly known as Voodoo Lunchbox, Inc., Zaius reflects a commitment to empowering marketers to optimize revenue from existing customers by integrating customer data and campaign execution into a cohesive platform.
Marketing Evolution, Inc. specializes in cross-media measurement and return on investment (ROI) management solutions for marketers. The company offers a comprehensive suite of tools that enable clients to optimize their marketing spend, media mix, and creative execution. Its software platform provides real-time monitoring of marketing performance, allowing for timely adjustments in media strategies based on empirical data. Key offerings include the Matterhorn Planning Software, which aggregates marketing data, and the Telmar Matterhorn ROI tool, designed for advertising agency planners. By integrating insights from both online and offline media, including emerging channels such as social and mobile, Marketing Evolution helps clients make informed decisions and improve their marketing ROI. Founded in 2000 and based in New York, the company has partnered with Fortune 500 marketers and has gained recognition as one of the fastest-growing private marketing ROI firms in the United States.
Emma, Inc. specializes in developing email marketing software aimed at enhancing online communication for a diverse clientele, including agencies, universities, non-profits, and retailers. Founded in 2002 and based in Nashville, Tennessee, Emma provides an email automation platform known as Emma Plus. This platform allows marketers to create targeted campaigns based on customer behavior, facilitating features such as audience segmentation, A/B testing, and mobile email marketing. Emma's software also includes tools for designing custom branded templates, creating landing pages, and tracking campaign performance through insightful metrics and dashboards. With over 45,000 customers, Emma combines sophisticated design with user-friendly features and robust customer support, making it a comprehensive solution for managing email newsletters and automated campaigns effectively.
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.
Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative.
Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat.
Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.
Ensighten, Inc. provides enterprise tag management and cybersecurity solutions that assist marketers in analytics and media tracking across multiple platforms. Their tag management platform allows businesses to efficiently manage website tags while offering precise control tailored to individual visitors, sessions, and pages across various devices, including mobile and desktop. Ensighten's offerings include a Tag Delivery Network for diverse media types, the Ensighten Activate platform for customizing digital data to enhance business outcomes, and the Ensighten Agile Marketing Platform (AMP) for personalized marketing initiatives. Additionally, Ensighten is a leader in client-side cybersecurity, safeguarding against data loss, ad injection, and cyber threats while ensuring compliance with global data privacy regulations such as CCPA and GDPR. Founded in 2009 and headquartered in Menlo Park, California, the company also has a presence in the United Kingdom.
Hootsuite Media Inc. operates a leading social media management platform that enables organizations to manage their social media presence across various networks from a single, integrated dashboard. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite serves over 15 million users, including more than 800 Fortune 1000 companies. The platform provides tools for scheduling posts, managing content, measuring performance, and organizing social streams, as well as offering educational resources and certification programs. Hootsuite features several plans tailored for different users, including a free option for personal use, a Pro plan for small businesses, and an Enterprise plan for larger organizations. The company also offers specific tools such as Hootlet for link shortening and Google My Business integration for managing customer interactions. Hootsuite caters to various industries, including finance, government, healthcare, and education, and has a global presence with offices in major cities around the world.
Campaign Monitor, a CM Group brand, provides an email marketing platform for businesses. Millions of marketing professionals at more than 150,000 companies around the world, including BuzzFeed, BirchBox, Coca-Cola, Disney, Rip Curl, and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. With their email marketing and automation tools, customers can create and deliver eye-catching emails that drive real business results.
Campaign Monitor was established in 2004.
Ensighten, Inc. provides enterprise tag management and cybersecurity solutions that assist marketers in analytics and media tracking across multiple platforms. Their tag management platform allows businesses to efficiently manage website tags while offering precise control tailored to individual visitors, sessions, and pages across various devices, including mobile and desktop. Ensighten's offerings include a Tag Delivery Network for diverse media types, the Ensighten Activate platform for customizing digital data to enhance business outcomes, and the Ensighten Agile Marketing Platform (AMP) for personalized marketing initiatives. Additionally, Ensighten is a leader in client-side cybersecurity, safeguarding against data loss, ad injection, and cyber threats while ensuring compliance with global data privacy regulations such as CCPA and GDPR. Founded in 2009 and headquartered in Menlo Park, California, the company also has a presence in the United Kingdom.
Hootsuite Media Inc. operates a leading social media management platform that enables organizations to manage their social media presence across various networks from a single, integrated dashboard. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite serves over 15 million users, including more than 800 Fortune 1000 companies. The platform provides tools for scheduling posts, managing content, measuring performance, and organizing social streams, as well as offering educational resources and certification programs. Hootsuite features several plans tailored for different users, including a free option for personal use, a Pro plan for small businesses, and an Enterprise plan for larger organizations. The company also offers specific tools such as Hootlet for link shortening and Google My Business integration for managing customer interactions. Hootsuite caters to various industries, including finance, government, healthcare, and education, and has a global presence with offices in major cities around the world.
BrightEdge Technologies, Inc. specializes in cloud-based search engine optimization (SEO) and content performance marketing solutions. Its offerings include a range of tools designed to enhance digital marketing efforts, such as ContentIQ for website audits, Data Cube for SEO program support, and HyperLocal for detailed search data analysis by region. The platform also features tools like Intent Signal for content ranking insights, Keyword Reporting for prioritizing high-value keywords, and Opportunity Forecasting to project impacts on site traffic and revenue. Additional solutions include Page Reporting for assessing content engagement, Recommendations for improving SEO performance, and Share of Voice for competitive analysis. Established in 2007 and headquartered in Foster City, California, BrightEdge serves a diverse clientele, including major brands in various sectors, through its offices in several global locations, including New York, London, and Tokyo.
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.
Private Equity Round in 2011
Studio Moderna d.o.o., founded in 1992 and based in Zagorje ob Savi, Slovenia, operates as a prominent multi-channel e-commerce and direct-to-consumer platform in Central and Eastern Europe, Russia, and Turkey. The company offers a diverse range of products, including those related to sleep, health, body care, food supplements, weight management, fitness, and ecological solutions. It employs various sales channels such as transactional websites, catalogs, retail stores, telemarketing, and wholesale distribution to reach a consumer base of over 400 million across 21 countries. Studio Moderna adapts its product offerings to cater to local market needs and effectively markets both proprietary and third-party products. With additional offices in numerous countries, including Albania, Bulgaria, Poland, and the Russian Federation, Studio Moderna positions itself as a key player in the rapidly growing e-commerce sector in its target regions.
OneCommand is a provider of communications and marketing solutions that cater to a diverse range of organizations, including auto dealers, community groups, churches, schools, clubs, and municipalities. The company offers a comprehensive platform designed to streamline workflows, reduce marketing expenses, and enhance customer engagement. Its services include customer marketing and loyalty automation, as well as tools for sales acceleration, enabling organizations to effectively reach and communicate with their audiences. OneCommand's CommunitySafe technology is particularly notable for its capability to deliver near-instant messaging alerts and notifications, making it a valuable resource for organizations seeking cost-effective communication solutions through voice, text, and email.
Private Equity Round in 2004
The Vendare Group is a direct marketing and database management company and the company is based in California, United States. It was founded in 2001.
Campaign Monitor, a CM Group brand, provides an email marketing platform for businesses. Millions of marketing professionals at more than 150,000 companies around the world, including BuzzFeed, BirchBox, Coca-Cola, Disney, Rip Curl, and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. With their email marketing and automation tools, customers can create and deliver eye-catching emails that drive real business results.
Campaign Monitor was established in 2004.
ExactTarget, Inc. is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/microsoft) Dynamics CRM.
ExactTarget, Inc. is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/microsoft) Dynamics CRM.
USADATA is the market leader in targeting capabilities and data. They provide intuitive technology for businesses to enrich their customer data and more effectively connect with their best prospects through digital marketing.
The foundation of their technology is a collection of data-driven modules and APIs which are configurable for mobile apps and integrate with marketing software platforms and applications, Salesforce.com, and all other CRM systems.
These modules facilitate more efficient and effective marketing and are used by more than 33,000 Insurance producers, franchise owners, agencies, and consumer-focused businesses.
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail. Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com. For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
DG (NASDAQ: DGIT) is the intelligent advertising hub for the creation, management, distribution and optimization of multiscreen campaigns across broadcast and digital channels. A robust global solution for the world’s leading brands, DG is the leading company in the industry offering a complete end-to-end digital delivery workflow, combining data aggregation and asset management within an adaptable technology core to deliver the most effective advertising. The pioneers of digital ad distribution, DG now boasts the largest global cross-channel advertising distribution network, including the world’s largest hybrid satellite and internet network dedicated to file based broadcast video delivery. Fueling campaign management across TV, online, mobile and beyond, DG empowers marketers to work faster, smarter and more competitively to engage consumers and maximize intelligent data driven advertising. DG’s trusted solutions encompass research and analytics, planning and buying tools, trading services, video and rich media production resources and content syndication across hybrid delivery systems. With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.
USADATA is the market leader in targeting capabilities and data. They provide intuitive technology for businesses to enrich their customer data and more effectively connect with their best prospects through digital marketing.
The foundation of their technology is a collection of data-driven modules and APIs which are configurable for mobile apps and integrate with marketing software platforms and applications, Salesforce.com, and all other CRM systems.
These modules facilitate more efficient and effective marketing and are used by more than 33,000 Insurance producers, franchise owners, agencies, and consumer-focused businesses.
Digital innovator working in partnership with Royal Mail Viacode