Index Ventures

Index Ventures is a venture capital firm headquartered in London with offices in San Francisco and Geneva, focused on backing technology-driven startups across Europe, North America, and beyond. The firm specializes in high technology and life sciences, and invests across early and growth stages in sectors such as artificial intelligence, software, data, fintech, healthcare, media, mobility, open source, and security. Since its founding in 1996, Index Ventures has partnered with ambitious entrepreneurs to turn bold ideas into global businesses, providing strategic guidance and capital to help companies scale. Notable portfolio companies include Adyen, Deliveroo, Dropbox, Farfetch, King, Slack, and Supercell, reflecting the firm’s track record of supporting market-changing technology companies.

Nina Achadjian

Partner

Chris Ahn

Principal

Julia Andre

Principal / Partner

Damir Becirovic

Partner

Dino Becirovic

Principal

Past deals in Home Decor

Trouva

Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

1stdibs

Series D in 2019
1stdibs is an online platform connecting respected dealers and makers with collectors of rare furniture, fashion, fine art, jewelry, and home decor. It facilitates transactions through fees from seller marketplace services.

Homebell

Venture Round in 2018
Homebell is a business enterprise that offers reliable craftsmen services at a fixed quote and fair prices for home & living space projects.The company is focused on its customers' home and create ideal living spaces. A professional approach and a high-quality result are the most important values for them and its craftsmen. The company organize and realize their customers' plans so that they can lean back and enjoy the results. Quality, transparency and fair pricing are part of their complete service. They are the reliable partner for home improvement.

Trouva

Series A in 2017
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Swoon Editions

Series B in 2017
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Hollar

Series B in 2016
Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Notonthehighstreet

Series E in 2016
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Homebell

Seed Round in 2016
Homebell is a business enterprise that offers reliable craftsmen services at a fixed quote and fair prices for home & living space projects.The company is focused on its customers' home and create ideal living spaces. A professional approach and a high-quality result are the most important values for them and its craftsmen. The company organize and realize their customers' plans so that they can lean back and enjoy the results. Quality, transparency and fair pricing are part of their complete service. They are the reliable partner for home improvement.

Hollar

Series A in 2015
Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Trouva

Seed Round in 2015
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Move Loot

Series A in 2015
Move Loot Inc. is an online marketplace based in San Francisco that specializes in the buying and selling of new and used furniture across the United States. The company offers a wide range of items, including sofas, chairs, tables, and home office furniture, catering to diverse customer needs. Move Loot simplifies the selling process for individuals by allowing them to submit their furniture easily, after which the company curates, prices, and lists the items on its digital platform. In addition to facilitating sales, Move Loot manages logistics by arranging pick-up from sellers and delivery to buyers, enhancing the overall experience. The company primarily serves clients in North Carolina, Georgia, New York, and California and has been operational since its incorporation in 2013.

Swoon Editions

Series A in 2014
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Move Loot

Seed Round in 2014
Move Loot Inc. is an online marketplace based in San Francisco that specializes in the buying and selling of new and used furniture across the United States. The company offers a wide range of items, including sofas, chairs, tables, and home office furniture, catering to diverse customer needs. Move Loot simplifies the selling process for individuals by allowing them to submit their furniture easily, after which the company curates, prices, and lists the items on its digital platform. In addition to facilitating sales, Move Loot manages logistics by arranging pick-up from sellers and delivery to buyers, enhancing the overall experience. The company primarily serves clients in North Carolina, Georgia, New York, and California and has been operational since its incorporation in 2013.

Trouva

Pre Seed Round in 2013
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Notonthehighstreet

Series D in 2013
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Sonos

Secondary Market in 2013
Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.

Swoon Editions

Seed Round in 2013
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

1stdibs

Series B in 2012
1stdibs is an online platform connecting respected dealers and makers with collectors of rare furniture, fashion, fine art, jewelry, and home decor. It facilitates transactions through fees from seller marketplace services.

Notonthehighstreet

Series D in 2012
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Notonthehighstreet

Series C in 2010
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Sonos

Series C in 2010
Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.
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