Index Ventures

Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Linktree is a social media startup company that offers a platform to enhance the internet presence of influencers and e-commerce stores. They help brands, artists, publishers, agencies and influencers better control their presence online. They are a team of developers, designers, marketers, and biz ops, committed to equipping content creators with the best tools for getting their work seen.

Linktree is a social media startup company that offers a platform to enhance the internet presence of influencers and e-commerce stores. They help brands, artists, publishers, agencies and influencers better control their presence online. They are a team of developers, designers, marketers, and biz ops, committed to equipping content creators with the best tools for getting their work seen.

RetentionForce is a comprehensive marketing software designed for small and medium businesses, particularly in the salon and spa sectors. It utilizes conversational technologies and chatbots, primarily through platforms like Facebook Messenger, to enhance customer engagement and retention. The software features a suite of tools including loyalty programs, referral programs, customer review systems, feedback collection, SMS and Messenger marketing, and marketing automation. These tools work seamlessly together, allowing businesses to streamline their marketing efforts with minimal manual intervention through automated processes and ready-to-use content templates. RetentionForce is highly customizable, enabling users to select specific features or integrate the full range of marketing tools to support sustainable growth. It offers a free plan to help businesses start and provides scalable options for various stages of development.

OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.

CreativeX is a developer of a visual communication platform that aims to enhance understanding in visual marketing. The company's innovative platform analyzes images and videos by applying relevant tags to the content, which are then cross-referenced with brand guidelines and the performance of digital advertisements. This data-driven approach enables clients to make informed creative decisions and maximize the effectiveness of their visual content. Utilizing artificial intelligence technology, CreativeX strives to demystify the complexities of visual marketing, allowing businesses to better understand and improve their visual strategies.

Algolia is a search-as-a-service platform that empowers businesses to deliver fast and relevant digital experiences across various channels, including web, mobile, and voice. The company provides a robust application programming interface that enables developers to create and optimize search and discovery experiences tailored to consumer needs. Algolia's platform includes the necessary infrastructure and tools to facilitate seamless integration into websites and applications, enhancing user engagement and driving conversion rates. By focusing on delivering quick and relevant search results, Algolia helps organizations improve online interactions and increase revenue.

Brit + Co is a digital media company founded in 2011 by Brit Morin, catering to women with a creative spirit. It inspires, educates, and entertains its audience through engaging content, reaching over 125 million users online and across various platforms. The company produces over 100 pieces of content daily, including videos that have garnered tens of millions of views. Brit + Co extends its reach beyond digital platforms, offering offline experiences and a free app to further engage its community.

Brit + Co is a digital media company founded in 2011 by Brit Morin, catering to women with a creative spirit. It inspires, educates, and entertains its audience through engaging content, reaching over 125 million users online and across various platforms. The company produces over 100 pieces of content daily, including videos that have garnered tens of millions of views. Brit + Co extends its reach beyond digital platforms, offering offline experiences and a free app to further engage its community.

Adconion Media Group is a technology company that operates a comprehensive digital distribution platform designed for content owners, app developers, and device manufacturers. The platform facilitates the monetization of global audiences across multiple devices by leveraging proprietary data profiles and models developed from extensive consumer insights. Adconion's system processes over 50 billion events monthly, enabling it to create detailed audience profiles for targeted advertising. The company also provides performance solutions through its subsidiary Adconion Direct, which offers services in display, email, and social media advertising. Additionally, Adconion owns smartclip, a video and brand advertising platform that specializes in multi-screen delivery. Founded by Fred Krueger and Tyler Moebius, Adconion Media Group emphasizes innovative advertising solutions and audience targeting capabilities, including behavioral and demographic targeting, to enhance the effectiveness of advertising campaigns.

Criteo, headquartered in Paris, is a global leader in commerce marketing. It specializes in performance display and retargeting, enabling retailer advertisers to launch real-time, multichannel, and cross-device marketing campaigns. The company's machine-learning technology and data-driven approach deliver measurable returns on investment, allowing clients to dynamically adjust their marketing strategies. Additionally, Criteo offers solutions for ad inventory management and yield optimization. With over 2,800 employees worldwide, Criteo serves clients globally, demonstrating its ingenuity and spirit.