Impression Ventures

Founded in 2013, Impression Ventures is a Toronto-based venture capital firm specializing in early-stage investments in the Fintech sector. It focuses on technology and software companies across various sectors such as consumer, SMB, enterprise, e-commerce, financial applications, SaaS, and online financial services. The firm typically invests in Ontario, Toronto, Ottawa, Montreal, and Quebec-based companies, with a focus on series A and B rounds.

Maor Amar

Managing Partner

Christian Lassonde

Managing Partner

Quinn Murdock

Analyst

Past deals in Life Insurance

Goose Insurance Services

Series A in 2023
Goose Insurance Services is a Vancouver-based company founded in 2017 that offers a mobile-first platform for buying travel and other insurance products. It provides a self-serve application for discovery, quoting, and purchasing across life, health, property, and travel coverage through an MGA/MGU model, targeting digitally native consumers in North America. The app includes features such as travel medical insurance options, reminders when near airports or borders, and an in-app emergency service locator, along with brokerage services to simplify selecting appropriate coverage. The firm aims to provide simple, inexpensive, and relevant insurance via a mobile-first self-service approach.

Afficiency

Series A in 2022
Founded in 2018, Afficiency is a New York-based insuretech company that develops digital life insurance solutions. Its platform enables insurance carriers and distributors to rapidly digitize and distribute new products via API, with all policies underwritten and issued digitally within seconds.

Afficiency

Venture Round in 2020
Founded in 2018, Afficiency is a New York-based insuretech company that develops digital life insurance solutions. Its platform enables insurance carriers and distributors to rapidly digitize and distribute new products via API, with all policies underwritten and issued digitally within seconds.

Finaeo

Seed Round in 2019
Finaeo develops a digital insurance software platform that connects life and health insurance carriers, brokers, and clients globally. Its marketplace accelerates policy fulfillment and streamlines distribution, empowering independent brokers to enhance efficiency.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services is a Vancouver-based company founded in 2017 that offers a mobile-first platform for buying travel and other insurance products. It provides a self-serve application for discovery, quoting, and purchasing across life, health, property, and travel coverage through an MGA/MGU model, targeting digitally native consumers in North America. The app includes features such as travel medical insurance options, reminders when near airports or borders, and an in-app emergency service locator, along with brokerage services to simplify selecting appropriate coverage. The firm aims to provide simple, inexpensive, and relevant insurance via a mobile-first self-service approach.

Goose Insurance Services

Seed Round in 2018
Goose Insurance Services is a Vancouver-based company founded in 2017 that offers a mobile-first platform for buying travel and other insurance products. It provides a self-serve application for discovery, quoting, and purchasing across life, health, property, and travel coverage through an MGA/MGU model, targeting digitally native consumers in North America. The app includes features such as travel medical insurance options, reminders when near airports or borders, and an in-app emergency service locator, along with brokerage services to simplify selecting appropriate coverage. The firm aims to provide simple, inexpensive, and relevant insurance via a mobile-first self-service approach.

Finaeo

Pre Seed Round in 2017
Finaeo develops a digital insurance software platform that connects life and health insurance carriers, brokers, and clients globally. Its marketplace accelerates policy fulfillment and streamlines distribution, empowering independent brokers to enhance efficiency.
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