Imaginary Ventures
Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown. It makes early-stage investments at the intersection of retail and technology, with a focus on e-commerce, fashion, beauty, lifestyle, and related marketplaces in Europe and the United States. The firm backs consumer brands and platforms that leverage technology to transform shopping, product discovery, and omnichannel experiences. Its portfolio includes notable names such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.
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Past deals in Spirits
FOXTROT
Series C in 2022
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.
FOXTROT
Series B in 2021
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.
FOXTROT
Series A in 2020
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.
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