Imaginary Ventures
Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown. It makes early-stage investments at the intersection of retail and technology, with a focus on e-commerce, fashion, beauty, lifestyle, and related marketplaces in Europe and the United States. The firm backs consumer brands and platforms that leverage technology to transform shopping, product discovery, and omnichannel experiences. Its portfolio includes notable names such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.
Top Regions
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Past deals in Pets
Goose
Seed Round in 2025
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
Goose
Seed Round in 2023
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
Sundays for Dogs
Series A in 2022
Sundays for Dogs, Inc. is a New York-based company that specializes in the manufacture and online retail of dog food. Founded in 2017 by Tory Waxman and Michael Waxman, the company employs a unique air-drying method that gently dehydrates food, preserving its nutrients and flavor while ensuring the elimination of harmful germs. Sundays for Dogs aims to provide high-quality nutrition for dogs through its carefully crafted products, which are available exclusively on its online platform.
Smalls
Funding Round in 2019
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.
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