Imaginary Ventures
Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
Sundays for Dogs
Series A in 2022
Sundays for Dogs, Inc. is a New York-based company that specializes in the manufacture and online retail of dog foods. Founded in 2017 by Tory Waxman and Michael Waxman, the company utilizes a unique air-drying method to produce its products. This technique gently dehydrates the food at low temperatures, ensuring that nutrients and flavors are preserved while effectively eliminating harmful germs. By focusing on high-quality ingredients and innovative production methods, Sundays for Dogs aims to provide pet owners with nutritious and flavorful options for their dogs.
Smalls
Funding Round in 2019
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.
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