Imaginary Ventures

Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown. It makes early-stage investments at the intersection of retail and technology, with a focus on e-commerce, fashion, beauty, lifestyle, and related marketplaces in Europe and the United States. The firm backs consumer brands and platforms that leverage technology to transform shopping, product discovery, and omnichannel experiences. Its portfolio includes notable names such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.