Imaginary Ventures

10Beauty is a Massachusetts-based company developing innovative beauty technology. It specializes in manufacturing intelligent home manicure machines, offering proprietary features such as acetone-soaked sponges and automated nail polish application. The company aims to create positive beauty experiences while maintaining high product standards.

GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Half Magic is a makeup brand founded by Donni Davy, specializing in vegan and cruelty-free cosmetics. The company offers a diverse range of products, including eye paint, lip liners, lip creams, hair pins, eyeliner brushes, and adornment tweezers. With a focus on both bold and minimalistic shades, Half Magic aims to inspire creativity in makeup application while prioritizing environmental sustainability. The products are available through an online platform, making them accessible to a wide audience seeking innovative and ethical beauty solutions.

GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Westman Atelier is a cosmetics manufacturer focused on creating high-quality makeup products using clean ingredients that prioritize the health of the skin. The company offers a diverse range of items, including foundation sticks, powdered bronzer, and brushes, all formulated to be paraben and sulfate-free. With a commitment to using plant-based actives and advanced scientific formulations, Westman Atelier aims to provide consumers with makeup that not only enhances beauty but also nourishes the skin. The company continuously researches and reassesses its ingredients to ensure they meet the highest standards of integrity and effectiveness, delivering products that promote calm, balanced, and radiantly amplified skin.

Bread Beauty Supply specializes in haircare products designed specifically for women with naturally curly or oily hair. Their product range includes hair masks, wash, and oils formulated with clean ingredients to simplify hair care routines.

Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

Kosas is a cosmetics company specializing in makeup products designed to improve bare skin over time. They focus on using botanical ingredients balanced with safe synthetics, aiming to enhance customers' appearance while also caring for their skin.

Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.

Nécessaire Inc. is a company based in Culver City, California, that specializes in the manufacture and sale of body and sexual care products. Founded in 2017, Nécessaire focuses on providing high-quality skincare solutions that prioritize clean, effective ingredients. Its product range includes body deodorants, lotions, serums, washes, exfoliators, treatment sets, and sex gels, all designed to promote skin health and personal wellness. The company emphasizes the importance of body care and believes that these products should be integral to personal grooming rather than an afterthought. By utilizing plant-based surfactants and avoiding harsh chemicals, Nécessaire is committed to formulating safe and natural body-care products, reinforcing the notion that self-care is an essential part of personal care. The company's offerings are primarily available for purchase online.

Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.