Imaginary Ventures

10Beauty, based in Burlington, MA, is an innovative company focused on transforming the beauty services industry by utilizing robotics and automation. It aims to redefine how individuals interact with beauty technology, specifically through the development of home manicure machines. The company has successfully created the world's first full manicure machine and has pre-sold over $13 million in annual subscriptions for its manicure pods to initial launch partners. With a strong and diverse team of 30 professionals, 10Beauty boasts extensive experience in product development, having collectively launched over 75 new products. This approach positions 10Beauty as a leader in making beauty services more accessible from the comfort of home.

GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Half Magic is a makeup brand founded by Donni Davy, specializing in vegan and cruelty-free cosmetics. The company offers a diverse range of products, including eye paint, lip liners, lip creams, hair pins, eyeliner brushes, and adornment tweezers. With a focus on both bold and minimalistic shades, Half Magic aims to inspire creativity in makeup application while prioritizing environmental sustainability. The products are available through an online platform, making them accessible to a wide audience seeking innovative and ethical beauty solutions.

GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Westman Atelier is a cosmetics manufacturer focused on creating high-quality makeup products using clean ingredients that prioritize the health of the skin. The company offers a diverse range of items, including foundation sticks, powdered bronzer, and brushes, all formulated to be paraben and sulfate-free. With a commitment to using plant-based actives and advanced scientific formulations, Westman Atelier aims to provide consumers with makeup that not only enhances beauty but also nourishes the skin. The company continuously researches and reassesses its ingredients to ensure they meet the highest standards of integrity and effectiveness, delivering products that promote calm, balanced, and radiantly amplified skin.

Bread Beauty Supply is a haircare company focused on providing essential products for women with naturally curly and oily hair. The company specializes in a range of haircare items, including masks, washes, and oils, formulated with clean ingredients. By simplifying the haircare routine, Bread Beauty Supply aims to reduce the time spent on wash days while offering effective solutions that cater to the unique needs of its customers. Their commitment to creating healthy hair care alternatives distinguishes them in the market.

Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Kosas is a color cosmetics company dedicated to providing a diverse range of makeup products that prioritize skincare benefits. The company emphasizes the importance of embracing femininity and formulates its products with integrity, ensuring that beauty experiences are both enjoyable and effective. Kosas utilizes a blend of botanical ingredients and safe synthetics to create cosmetics that not only enhance appearance but also protect the skin from environmental damage. This commitment to performance-driven results allows customers to enjoy cosmetics that deliver real skincare benefits.

Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Nécessaire Inc. is a company based in Culver City, California, that specializes in the manufacture and sale of body and sexual care products. Founded in 2017, Nécessaire focuses on providing high-quality skincare solutions that prioritize clean, effective ingredients. Its product range includes body deodorants, lotions, serums, washes, exfoliators, treatment sets, and sex gels, all designed to promote skin health and personal wellness. The company emphasizes the importance of body care and believes that these products should be integral to personal grooming rather than an afterthought. By utilizing plant-based surfactants and avoiding harsh chemicals, Nécessaire is committed to formulating safe and natural body-care products, reinforcing the notion that self-care is an essential part of personal care. The company's offerings are primarily available for purchase online.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.