6 Floor, Tower A, COFCO Plaza, 8 Jianguomennei Avenue, Beijing 100005, China
11 Times Square, 16th Floor New York, NY 10036
6 Floor, Tower A, COFCO Plaza 8 Jianguomennei Ave. Beijing, 100005
84 Brook Street London W1K 5EH
11F 420, Teheran-ro, Gangnam-gu, Seoul, Korea
Xiaohui Cao
Partner
Cui Guangfu
Partner
Ning Kang
Managing Director
Jianguang Li
Venture Partner
Xiaojun Li
Partner
Meng Lian
VP
Yikun Liu
Partner
Michelle Ma
Partner
Kuiguang Niu
Partner
Chen Tong
Partner
Antony Yung
Partner
Jianbin Zhang
Venture Partner
Suyang Zhang
Managing Partner
Haitao Zhang
Managing Director
Zhiyong Zhen
Principal
Quan Zhou
General Partner
Jian Zhu
Venture Partner
Fei Yang
Director of IPO Division
Past deals in FMCG
Femooi
Series A in 2021
Femooi is a technology-driven company specializing in the development, design, and production of beauty products for home use. The company offers a range of skincare devices, including facial cleansers and the advanced Femooi Nano Meso Device, which integrates nanotechnology and material science for enhanced skincare. In addition to these devices, Femooi also produces multiple nano meso serums and various other skincare items, aimed at providing consumers with effective and gentle solutions for skin cleansing and care.
Funiutang
Series C in 2021
Baman Beef Powder, fka Funiutang or F.N.T , is an O2O brand that specializes in Hunan beef noodles and instant beef powder. The company sells its products online and operates restaurants in Beijing.
Guoquan Shihui
Series D in 2021
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
Fenbeitong
Series C in 2021
Fenbeitong is the enterprise consumption platform for full process control. Through intelligent control rules and reminding measures, Debeitong helps enterprises to save a lot of money during travel, car use, procurement and other public consumption. Through the credit monthly payment and unified invoice consumption mode, Debeitong helps employees to spare money. , free of charge, no reimbursement, greatly improve the efficiency of business operations.
WOW COLOUR
Series A in 2021
WOW COLOUR is a retailer specializing in beauty and personal care products, operating stores primarily in China. The company offers a diverse collection of cosmetics, including makeup, skincare, perfumes, and beauty tools, allowing customers to conveniently access a wide range of beauty brands in a single location. As a one-stop shop for beauty enthusiasts, WOW COLOUR aims to meet the varying needs of its clientele by providing a comprehensive selection of professional beauty products.
Jiadianziwei
Seed Round in 2021
Jiadianziwei is a compound condiments brand focused on the R&D, marketing of flavored soup base, bowl chicken seasoning & scallion sauce.
Bizongo
Series C in 2021
Bizongo is a technology-driven B2B e-commerce and supply chain platform that specializes in packaging, textiles, apparel, and other custom-made products. Founded in 2015 by IIT graduates Aniket Deb, Sachin Agrawal, and Ankit Tomar, the company aims to transform the fragmented and disorganized market of customized goods. With a network of over 1,500 curated manufacturers, Bizongo offers services such as digital vendor management, supply chain automation, and financing solutions. These services help businesses overcome challenges related to inventory management, reduce operational costs, and streamline contract management, thus enhancing efficiency in the production of made-to-order products.
Jiadianziwei
Angel Round in 2020
Jiadianziwei is a compound condiments brand focused on the R&D, marketing of flavored soup base, bowl chicken seasoning & scallion sauce.
Guoquan Shihui
Series C in 2020
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
Fenbeitong
Series B in 2020
Fenbeitong is the enterprise consumption platform for full process control. Through intelligent control rules and reminding measures, Debeitong helps enterprises to save a lot of money during travel, car use, procurement and other public consumption. Through the credit monthly payment and unified invoice consumption mode, Debeitong helps employees to spare money. , free of charge, no reimbursement, greatly improve the efficiency of business operations.
Guoquan Shihui
Series B in 2020
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
Club Factory
Series D in 2019
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
Yicang Youpin
Angel Round in 2019
Henan Yicang Youpin Department Store Co., Ltd. is a Chinese retailer that specializes in the online sale of various apparel brands, including clothing, footwear, and children's wear. Established in 2016, the company focuses on promoting domestic brands and operates under a multi-brand strategy that integrates both physical and online retail channels. Its business model emphasizes a new retail format, linking stores with e-commerce to foster a consumer ecosystem. With its headquarters in Xinxiang, Yicang Youpin aims to expand its reach across the country, particularly in third- and fourth-tier cities, through franchise brand collection discount stores and centralized sales strategies. The company supports small local businesses by providing low-cost entry points for aspiring entrepreneurs to launch their own apparel shops, thereby enhancing consumer choices and driving brand promotion.
DealeXtreme
Series A in 2019
DX is a consumer e-commerce retailer that sells its products through website. Their product categories such as phones, accessories, consumer electronics, computers, office products, automobiles, motorcycles, electrical products, tools, lights, home products, garden products, sports, outdoor, apparel, watches, security, appliances, beauty products, health products, shoes, bags, and hairs extensions.
Lepur
Venture Round in 2018
LePur is a hand-made yogurt brand founded in 2015. LePur offers a wide range of high-end products, including high-protein Greek yogurt and cereal. With its dairy and other ingredients sourced from global locations, Le Pur aims to provide only "genuine ingredients."
Club Factory
Series C in 2018
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
Guoxiaomei
Series C in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Fenbeitong
Series A in 2017
Fenbeitong is the enterprise consumption platform for full process control. Through intelligent control rules and reminding measures, Debeitong helps enterprises to save a lot of money during travel, car use, procurement and other public consumption. Through the credit monthly payment and unified invoice consumption mode, Debeitong helps employees to spare money. , free of charge, no reimbursement, greatly improve the efficiency of business operations.
Guoxiaomei
Series A in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Guoxiaomei
Series A in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Guoxiaomei
Angel Round in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
AFU
Series B in 2017
AFU is a brand of essential oil.
Club Factory
Series B in 2017
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
Bizongo
Series A in 2016
Bizongo is a technology-driven B2B e-commerce and supply chain platform that specializes in packaging, textiles, apparel, and other custom-made products. Founded in 2015 by IIT graduates Aniket Deb, Sachin Agrawal, and Ankit Tomar, the company aims to transform the fragmented and disorganized market of customized goods. With a network of over 1,500 curated manufacturers, Bizongo offers services such as digital vendor management, supply chain automation, and financing solutions. These services help businesses overcome challenges related to inventory management, reduce operational costs, and streamline contract management, thus enhancing efficiency in the production of made-to-order products.
Fenbeitong
Series A in 2016
Fenbeitong is the enterprise consumption platform for full process control. Through intelligent control rules and reminding measures, Debeitong helps enterprises to save a lot of money during travel, car use, procurement and other public consumption. Through the credit monthly payment and unified invoice consumption mode, Debeitong helps employees to spare money. , free of charge, no reimbursement, greatly improve the efficiency of business operations.
Qing Life
Seed Round in 2015
Light Life sells personal care products that include sanitary napkins, cotton towels, and cotton pads. Itallow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.
CargoPM
Series A in 2015
CargoPM is a logistics service platform that is engaged in reducing logistics costs for cross-border e-commerce sellers, providing technical support, and providing solutions for cross-border logistics with booking, guaranteeing, and cost control. Their product and service offerings include head transportation, direct delivery, transshipment and stocking transshipment, dropshipping, platform self-promotion, and large LTL delivery to a private address.
Nattitude
Angel Round in 2015
Nattitude is a retailer focused on developing and selling amino acid-based personal care products aimed at Chinese families. The company offers a range of high-quality and affordable items, including shampoos, cleansing mousses, and shower gels. Nattitude's commitment to natural ingredients is reflected in its product line, which includes subscription-based brands like Zhiguan. The company has secured investments through both angel and A rounds within its first year, highlighting its potential for growth in the consumer products market.
Xiang Qu
Series A in 2014
Xiang Qu offers models for Internet e commerce solutions. They provide distribution platforms and brand management solutions. They also provide supply chain solutions for food and tea products.
Funiutang
Angel Round in 2014
Baman Beef Powder, fka Funiutang or F.N.T , is an O2O brand that specializes in Hunan beef noodles and instant beef powder. The company sells its products online and operates restaurants in Beijing.
Womai
Series B in 2014
Womai is a B2C online grocery shopping platform in China, established in 2008 by COFCO Corporation, a prominent supplier of agricultural products and food. The platform focuses on providing customers with convenient access to a variety of healthy food options and essential grocery items, catering to daily household needs. By facilitating online shopping, Womai aims to save customers time while promoting the consumption of nutritious foods. The company is committed to leveraging renewable natural resources to enhance the quality of life and contribute positively to society.
Three Squirrels
Series C in 2014
Three Squirrels Inc., founded in 2012 and headquartered in Wuhu, China, specializes in the production and distribution of casual snacks, including nuts, dried fruits, meat clams, and puffed products. The company operates through both online and offline channels, adopting a new food retail model that enhances direct interactions between businesses and consumers. It has achieved notable success in the Chinese snack market, topping nut sales on platforms like Taobao Tmall shortly after its inception, with sales reaching nearly 8 million units in its first year. Three Squirrels focuses on research and development, as well as private label snack food packaging and sales, positioning itself as a significant player in the forest food sector.
Three Squirrels
Angel Round in 2012
Three Squirrels Inc., founded in 2012 and headquartered in Wuhu, China, specializes in the production and distribution of casual snacks, including nuts, dried fruits, meat clams, and puffed products. The company operates through both online and offline channels, adopting a new food retail model that enhances direct interactions between businesses and consumers. It has achieved notable success in the Chinese snack market, topping nut sales on platforms like Taobao Tmall shortly after its inception, with sales reaching nearly 8 million units in its first year. Three Squirrels focuses on research and development, as well as private label snack food packaging and sales, positioning itself as a significant player in the forest food sector.
Yi Ji Electrical Appliance
Series A in 2011
Yi Ji Electrical Appliance is a Chinese provider of third partner services to traditional enterprises. It introduced the model of ""embedded e-commerce outsourcing service"" to the industry. The company is focused on providing an all-round outsourcing service in an innovative way for the e-commerce of traditional enterprises. The services cover five modules: market planning, marketing, operation, warehousing, and distribution. Yi Ji Electrical Appliance currently covers four categories, including life electrical equipment, electronic products, toys, and household articles, offering over 2,000 commodities. It has strategically partnered with companies such as Media, Joyoung, Philips, Disney, Beingmate, and others.
UYA100
Series A in 2011
UYA100 is a Chinese online shopping platform that specializes in premium home textiles, primarily under its own Toscaso brand. Founded in December 2010 and based in Beijing, the company offers a variety of products, including bedding and bath items such as pillows, pillowcases, quilts, sheets, towels, and bath mats. In addition to its own brand, UYA100 also features products from other notable brands like FUANNA and DUOHIA. The company has a commitment to enhancing the quality of life for Chinese consumers by providing high-quality home products. In 2011, UYA100 secured its first round of funding, raising $10 million to support its growth.
RD Men
Angel Round in 2010
RD Men is a provider of men's care products.
Yi Ji Electrical Appliance
Angel Round in 2009
Yi Ji Electrical Appliance is a Chinese provider of third partner services to traditional enterprises. It introduced the model of ""embedded e-commerce outsourcing service"" to the industry. The company is focused on providing an all-round outsourcing service in an innovative way for the e-commerce of traditional enterprises. The services cover five modules: market planning, marketing, operation, warehousing, and distribution. Yi Ji Electrical Appliance currently covers four categories, including life electrical equipment, electronic products, toys, and household articles, offering over 2,000 commodities. It has strategically partnered with companies such as Media, Joyoung, Philips, Disney, Beingmate, and others.
Wumart
Venture Round in 2000
Wumart Stores, Inc. is a prominent retail operator in China, primarily functioning in the Beijing-Tianjin-Hebei area, as well as in Zhejiang and Hebei provinces. The company manages a diverse range of retail formats, including superstores and mini-marts, under various brands such as Wumart Hypermarket, Wumart Everyday Shops, Wumart Minimarts, Merry Mart, and others. As of the end of 2014, Wumart's retail network comprised 565 stores, consisting of 168 superstores and 397 mini-marts. In addition to its retail operations, Wumart is also engaged in the wholesale of home appliances and logistics services. The company's headquarters is located in Beijing.
DangDang
Series A in 2000
DangDang Inc. is a prominent B2C e-commerce company based in China, originally established in 1999 as an online book retailer. Over the years, it has expanded its offerings beyond books to include a diverse range of products such as beauty and personal care items, home and lifestyle goods, apparel, and electronics. As of September 2013, DangDang provided an extensive selection of approximately 930,000 books and media products, making it one of the largest retailers in China. Additionally, the platform featured over 113,000 stock keeping units of general merchandise, which included both directly sold products and those from third-party merchants. The company operates a nationwide fulfillment network with 19 strategically located logistic centers, enabling efficient and rapid delivery services to its growing customer base.
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