Xiaohui Cao

Partner

Cui Guangfu

Partner

Jun Fang

Partner

Mei Gao

Partner

Young Guo

Partner

Ning Kang

Managing Director

Jianguang Li

Venture Partner

Meng Lian

Partner

Dongliang Lin

Partner

Yikun Liu

Partner

Michelle Ma

Partner

Patrick McGovern

Founder and Chairman

Kuiguang Niu

Partner

Hugo Shong

Founding Chairman

Chen Tong

Partner

Jeacy Yan

Partner

Jin Yu Ph.D

Partner

Antony Yung

Partner

Jianbin Zhang

Venture Partner

Suyang Zhang

Managing Partner

Haitao Zhang

Managing Director

Zhiyong Zhen

Principal

Quan Zhou

General Partner

Jian Zhu

Venture Partner

Fei Yang

Director of IPO Division

Past deals in Beauty

Femooi

Series A in 2021
Femooi is a technology-driven company specializing in the development, design, and production of beauty products for home use. The company offers a range of skincare devices, including facial cleansers and the advanced Femooi Nano Meso Device, which integrates nanotechnology and material science for enhanced skincare. In addition to these devices, Femooi also produces multiple nano meso serums and various other skincare items, aimed at providing consumers with effective and gentle solutions for skin cleansing and care.

WOW COLOUR

Series A in 2021
WOW COLOUR is a retailer specializing in beauty and personal care products, operating stores primarily in China. The company offers a diverse collection of cosmetics, including makeup, skincare, perfumes, and beauty tools, allowing customers to conveniently access a wide range of beauty brands in a single location. As a one-stop shop for beauty enthusiasts, WOW COLOUR aims to meet the varying needs of its clientele by providing a comprehensive selection of professional beauty products.

D2CMALL.COM

Series D in 2020
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

HyperSKU

Series A in 2020
HyperSKU is a dropshipping supplier that provides a comprehensive online platform designed to assist dropshippers and small to medium-sized businesses in scaling their eCommerce operations. The company offers a diverse range of products, including women’s clothing, pet supplies, consumer electronics, health and beauty items, as well as home and kitchen goods. HyperSKU's platform features a dynamic supplier database, real-time synchronization with clients' stores, and affordable express international shipping. These solutions enable users to efficiently source products, fulfill orders quickly, and deliver packages reliably to customers worldwide. In addition, HyperSKU supports services such as customization, private labeling, and warehouse kitchens to enhance the overall dropshipping experience.

GirlCult

Series A in 2019
GirlCult is a stylized national tide makeup brand. It mainly focuses on the post-90s and post-95s crowds. The current product line covers eye shadow, lip glaze, blush, highlights, and other cosmetic categories. Girlcult focuses on avant-garde "stylization" of visual design Label, the first product "Sunlight Allure", has launched a series of products such as gorgeous rock, religious legends, emotional blush, dream highlights

Beidian

Series A in 2019
Beidian operates as an innovative e-commerce platform that connects consumers, shop owners, and suppliers, offering a diverse range of products including home goods, clothing, food, beauty items, and products for mothers and babies. Unlike traditional e-commerce platforms, Beidian emphasizes social sharing among users, fostering a three-way connection that enhances the shopping experience. The company adheres to a source supply chain model, collaborating closely with numerous high-quality brands, source factories, and agricultural bases worldwide. This approach ensures that consumers have access to premium products at competitive prices, allowing them to purchase better goods while spending less.

DealeXtreme

Series A in 2019
DX is a consumer e-commerce retailer that sells its products through website. Their product categories such as phones, accessories, consumer electronics, computers, office products, automobiles, motorcycles, electrical products, tools, lights, home products, garden products, sports, outdoor, apparel, watches, security, appliances, beauty products, health products, shoes, bags, and hairs extensions.

MagMode

Series C in 2018
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

ezbuy Holdings

Series C in 2018
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

Hunlimao

Series B in 2018
Hunlimao is a comprehensive wedding planning platform that operates using an online-to-offline business model. The company offers a range of services, including wedding banquet booking, wedding planning, and photography services, allowing customers to access professional assistance for their wedding needs. In addition to these core offerings, Hunlimao provides complimentary features such as WeChat photo albums, fashion and beauty advice, and personalized wedding planning options. This approach enables couples to streamline their wedding preparations while accessing a variety of essential services in one place.

Beijing Helijia Information Technology

Series D in 2017
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in beauty, hair, and nail services, operating through a mobile application for convenient customer bookings. Founded in 2014 and based in Beijing, Helijia offers a diverse range of services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. The platform also features on-demand manicure services, allowing users to select manicurists or combinations based on their location. By eliminating the overhead costs associated with physical stores, Helijia provides competitive pricing. The company employs a merit-based rating system for its service providers, encouraging high-quality performance and customer satisfaction. Additionally, Helijia offers various skincare products, including a range of hyaluronic acid items aimed at moisturizing and anti-aging benefits.

MagMode

Series B in 2017
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

AFU

Series B in 2017
AFU is a brand of essential oil.

Hunlimao

Series A in 2017
Hunlimao is a comprehensive wedding planning platform that operates using an online-to-offline business model. The company offers a range of services, including wedding banquet booking, wedding planning, and photography services, allowing customers to access professional assistance for their wedding needs. In addition to these core offerings, Hunlimao provides complimentary features such as WeChat photo albums, fashion and beauty advice, and personalized wedding planning options. This approach enables couples to streamline their wedding preparations while accessing a variety of essential services in one place.

MagMode

Series A in 2016
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

MagMode

Seed Round in 2016
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

WonderFull (Wandou Gongzhu)

Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.

ezbuy Holdings

Series B in 2016
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

XY Mens

Series A in 2016
XY Mens is a domestic e-commerce company specializing in men's fashion and lifestyle. The platform offers a diverse range of products, including men's clothing, skin care, furniture, sports gear, and technology. In addition to its retail offerings, XY Mens publishes original content related to men's fashion and lifestyle, enhancing the customer experience and helping men improve their quality of life. The company boasts advanced capabilities in graphic and video production, allowing for effective content distribution across various channels. With a strong focus on international perspectives and cross-border logistics, XY Mens also manages supply chains for commodity products and high-value male-oriented projects, fostering high repurchase rates among its clientele.

Hunlimao

Series A in 2015
Hunlimao is a comprehensive wedding planning platform that operates using an online-to-offline business model. The company offers a range of services, including wedding banquet booking, wedding planning, and photography services, allowing customers to access professional assistance for their wedding needs. In addition to these core offerings, Hunlimao provides complimentary features such as WeChat photo albums, fashion and beauty advice, and personalized wedding planning options. This approach enables couples to streamline their wedding preparations while accessing a variety of essential services in one place.

Weilei Biandang

Series A in 2015
Consumer

D2CMALL.COM

Series B in 2015
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

Nattitude

Angel Round in 2015
Nattitude is a retailer focused on developing and selling amino acid-based personal care products aimed at Chinese families. The company offers a range of high-quality and affordable items, including shampoos, cleansing mousses, and shower gels. Nattitude's commitment to natural ingredients is reflected in its product line, which includes subscription-based brands like Zhiguan. The company has secured investments through both angel and A rounds within its first year, highlighting its potential for growth in the consumer products market.

Beijing Helijia Information Technology

Series C in 2015
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in beauty, hair, and nail services, operating through a mobile application for convenient customer bookings. Founded in 2014 and based in Beijing, Helijia offers a diverse range of services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. The platform also features on-demand manicure services, allowing users to select manicurists or combinations based on their location. By eliminating the overhead costs associated with physical stores, Helijia provides competitive pricing. The company employs a merit-based rating system for its service providers, encouraging high-quality performance and customer satisfaction. Additionally, Helijia offers various skincare products, including a range of hyaluronic acid items aimed at moisturizing and anti-aging benefits.

Meitu

Series C in 2014
Meitu is a global innovator in mobile photography and video applications, known for its proprietary facial recognition and virtual makeup try-on technologies. Since its inception in 2008, the company has developed a suite of popular apps, including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush, and MakeupPlus, which have collectively reached over 1 billion unique device installations. Meitu aims to create a mobile beauty ecosystem that enables users to discover, experiment with, create, and share new looks directly from their smartphones. In addition to its software offerings, Meitu is involved in the smart hardware sector, producing products such as the MeituEve AI skin analyzer and the Meitu Genius smart mirror. With a workforce of around 900 employees and offices in China, Santa Monica, and Palo Alto, Meitu is expanding its global presence, particularly in Latin America, Europe, the Middle East, and Asia Pacific. The company is actively seeking skilled professionals in various domains to support its growth strategy.

ezbuy Holdings

Series A in 2014
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.

Beijing Helijia Information Technology

Series B in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in beauty, hair, and nail services, operating through a mobile application for convenient customer bookings. Founded in 2014 and based in Beijing, Helijia offers a diverse range of services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. The platform also features on-demand manicure services, allowing users to select manicurists or combinations based on their location. By eliminating the overhead costs associated with physical stores, Helijia provides competitive pricing. The company employs a merit-based rating system for its service providers, encouraging high-quality performance and customer satisfaction. Additionally, Helijia offers various skincare products, including a range of hyaluronic acid items aimed at moisturizing and anti-aging benefits.

Meilapp.com

Series B in 2014
Meilapp.com is a Shenzhen-based e-commerce platform specializing in beauty and cosmetics products. Launched in 2013, the company has amassed nearly one million daily active users who utilize its web portal and mobile applications to share and purchase a wide range of beauty items. Meilapp.com focuses on marketing, brand building, and team expansion to enhance its presence in the industry.

Beijing Helijia Information Technology

Series A in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in beauty, hair, and nail services, operating through a mobile application for convenient customer bookings. Founded in 2014 and based in Beijing, Helijia offers a diverse range of services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. The platform also features on-demand manicure services, allowing users to select manicurists or combinations based on their location. By eliminating the overhead costs associated with physical stores, Helijia provides competitive pricing. The company employs a merit-based rating system for its service providers, encouraging high-quality performance and customer satisfaction. Additionally, Helijia offers various skincare products, including a range of hyaluronic acid items aimed at moisturizing and anti-aging benefits.

Faceu

Series A in 2014
Faceu is a Chinese mobile application focused on online photo editing and sharing. It allows users to take pictures and videos enhanced with over 300 live effects and cute stickers, which can be easily shared on various social media platforms. The app has attracted a global user base exceeding 250 million, with a significant majority being female. Utilizing augmented reality technology, Faceu enables users to apply facial-tracking stickers and edit their photos in real-time during video chats and while capturing selfies, streamlining the creative process compared to traditional editing methods.

Hunlimao

Angel Round in 2014
Hunlimao is a comprehensive wedding planning platform that operates using an online-to-offline business model. The company offers a range of services, including wedding banquet booking, wedding planning, and photography services, allowing customers to access professional assistance for their wedding needs. In addition to these core offerings, Hunlimao provides complimentary features such as WeChat photo albums, fashion and beauty advice, and personalized wedding planning options. This approach enables couples to streamline their wedding preparations while accessing a variety of essential services in one place.

Meitu

Series B in 2014
Meitu is a global innovator in mobile photography and video applications, known for its proprietary facial recognition and virtual makeup try-on technologies. Since its inception in 2008, the company has developed a suite of popular apps, including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush, and MakeupPlus, which have collectively reached over 1 billion unique device installations. Meitu aims to create a mobile beauty ecosystem that enables users to discover, experiment with, create, and share new looks directly from their smartphones. In addition to its software offerings, Meitu is involved in the smart hardware sector, producing products such as the MeituEve AI skin analyzer and the Meitu Genius smart mirror. With a workforce of around 900 employees and offices in China, Santa Monica, and Palo Alto, Meitu is expanding its global presence, particularly in Latin America, Europe, the Middle East, and Asia Pacific. The company is actively seeking skilled professionals in various domains to support its growth strategy.

Beijing Helijia Information Technology

Angel Round in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in beauty, hair, and nail services, operating through a mobile application for convenient customer bookings. Founded in 2014 and based in Beijing, Helijia offers a diverse range of services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. The platform also features on-demand manicure services, allowing users to select manicurists or combinations based on their location. By eliminating the overhead costs associated with physical stores, Helijia provides competitive pricing. The company employs a merit-based rating system for its service providers, encouraging high-quality performance and customer satisfaction. Additionally, Helijia offers various skincare products, including a range of hyaluronic acid items aimed at moisturizing and anti-aging benefits.

Faceu

Angel Round in 2014
Faceu is a Chinese mobile application focused on online photo editing and sharing. It allows users to take pictures and videos enhanced with over 300 live effects and cute stickers, which can be easily shared on various social media platforms. The app has attracted a global user base exceeding 250 million, with a significant majority being female. Utilizing augmented reality technology, Faceu enables users to apply facial-tracking stickers and edit their photos in real-time during video chats and while capturing selfies, streamlining the creative process compared to traditional editing methods.

Meilapp.com

Series A in 2014
Meilapp.com is a Shenzhen-based e-commerce platform specializing in beauty and cosmetics products. Launched in 2013, the company has amassed nearly one million daily active users who utilize its web portal and mobile applications to share and purchase a wide range of beauty items. Meilapp.com focuses on marketing, brand building, and team expansion to enhance its presence in the industry.

Yoka

Series C in 2013
Yoka is a Chinese online platform specializing in high-end fashion and lifestyle content, catering primarily to affluent consumers who seek premium brands and a superior quality of life. As a sub-brand of Trends Media Group, Yoka leverages a diverse array of media, including 17 published magazines such as Cosmopolitan and Esquire, to deliver a comprehensive fashion experience. The platform focuses on providing rich fashion information and services related to beauty and makeup, fostering a community where users can exchange ideas and insights on luxury living. Yoka's strategic partnerships with renowned media groups enhance its offerings, ensuring a blend of global trends with local relevance.

Shenzhen Pengai Medical Beauty Hospital

Series A in 2012
Shenzhen Pengai Medical Beauty Hospital, part of Shenzhen Pengai Medical Treatment Group, specializes in aesthetic medical services, focusing on plastic surgery and a range of cosmetic treatments. Established in 1997 and located in Shenzhen, China, the hospital offers three primary categories of treatments: Plastic Surgery, Miniature Beauty, and Laser Beauty. In the realm of plastic surgery, services include liposuction, eye lift surgery, chin shaping, and breast augmentation. The Miniature Beauty category features non-surgical options such as botox, body sculpting, and rhinoplasty. For Laser Beauty, the hospital provides treatments for skin whitening, wrinkle reduction, stretch mark removal, and mole treatment. Additionally, the facility offers a variety of other aesthetic services, ensuring comprehensive care for clients seeking both surgical and non-surgical procedures.

GlamSmile

Series A in 2012
GlamSmile offers dental veneers, orthodontics, tooth restoration, children's mouth, teeth whitening, porcelain teeth, all porcelain teeth, beauty veneers, oral disease, and other services. They also provide oral diagnosis, treatment, and cosmetology services.

Zhiwo

Series A in 2011
Zhiwo.com is a Chinese cosmetic-based website. Zhiwo.com provides more than 10 thousand different kinds of cosmetics. It is specialized in cosmeceuticals, which provides professional solutions for skin issues of female consumers. Zhiwo.com was formerly known as 36Tuan. It changed its name in November 2011, adding broader selections, a sharper focus on makeup, as well as introducing new selling models such as flash sale and special offers.

Yoka

Series B in 2011
Yoka is a Chinese online platform specializing in high-end fashion and lifestyle content, catering primarily to affluent consumers who seek premium brands and a superior quality of life. As a sub-brand of Trends Media Group, Yoka leverages a diverse array of media, including 17 published magazines such as Cosmopolitan and Esquire, to deliver a comprehensive fashion experience. The platform focuses on providing rich fashion information and services related to beauty and makeup, fostering a community where users can exchange ideas and insights on luxury living. Yoka's strategic partnerships with renowned media groups enhance its offerings, ensuring a blend of global trends with local relevance.

RD Men

Angel Round in 2010
RD Men is a provider of men's care products.

Yoka

Series B in 2009
Yoka is a Chinese online platform specializing in high-end fashion and lifestyle content, catering primarily to affluent consumers who seek premium brands and a superior quality of life. As a sub-brand of Trends Media Group, Yoka leverages a diverse array of media, including 17 published magazines such as Cosmopolitan and Esquire, to deliver a comprehensive fashion experience. The platform focuses on providing rich fashion information and services related to beauty and makeup, fostering a community where users can exchange ideas and insights on luxury living. Yoka's strategic partnerships with renowned media groups enhance its offerings, ensuring a blend of global trends with local relevance.

Yoka

Series A in 2007
Yoka is a Chinese online platform specializing in high-end fashion and lifestyle content, catering primarily to affluent consumers who seek premium brands and a superior quality of life. As a sub-brand of Trends Media Group, Yoka leverages a diverse array of media, including 17 published magazines such as Cosmopolitan and Esquire, to deliver a comprehensive fashion experience. The platform focuses on providing rich fashion information and services related to beauty and makeup, fostering a community where users can exchange ideas and insights on luxury living. Yoka's strategic partnerships with renowned media groups enhance its offerings, ensuring a blend of global trends with local relevance.

DangDang

Series C in 2006
DangDang Inc. is a prominent B2C e-commerce company based in China, originally established in 1999 as an online book retailer. Over the years, it has expanded its offerings beyond books to include a diverse range of products such as beauty and personal care items, home and lifestyle goods, apparel, and electronics. As of September 2013, DangDang provided an extensive selection of approximately 930,000 books and media products, making it one of the largest retailers in China. Additionally, the platform featured over 113,000 stock keeping units of general merchandise, which included both directly sold products and those from third-party merchants. The company operates a nationwide fulfillment network with 19 strategically located logistic centers, enabling efficient and rapid delivery services to its growing customer base.

DangDang

Series A in 2000
DangDang Inc. is a prominent B2C e-commerce company based in China, originally established in 1999 as an online book retailer. Over the years, it has expanded its offerings beyond books to include a diverse range of products such as beauty and personal care items, home and lifestyle goods, apparel, and electronics. As of September 2013, DangDang provided an extensive selection of approximately 930,000 books and media products, making it one of the largest retailers in China. Additionally, the platform featured over 113,000 stock keeping units of general merchandise, which included both directly sold products and those from third-party merchants. The company operates a nationwide fulfillment network with 19 strategically located logistic centers, enabling efficient and rapid delivery services to its growing customer base.
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