Xiaohui Cao

Partner

Cui Guangfu

Partner

Jun Fang

Partner

Mei Gao

Partner

Young Guo

Partner

Simon Ho

CFO

Ning Kang

Managing Director

Jianguang Li

Venture Partner

Meng Lian

Partner

Dongliang Lin

Partner

Yikun Liu

Partner

Michelle Ma

Partner

Patrick McGovern

Founder and Chairman

Kuiguang Niu

Partner

Hugo Shong

Founding Chairman

Chen Tong

Partner

Jeacy Yan

Partner

Xinhua Yu

Partner

Jin Yu Ph.D

Partner

Antony Yung

Partner

Peter Zhang Ph.D

Vice President

Jianbin Zhang

Venture Partner

Haitao Zhang

Managing Director

Zhiyong Zhen

Principal

Quan Zhou

General Partner

Jian Zhu

Venture Partner

Fei Yang

Director of IPO Division

Past deals in Beauty

Femooi

Series A in 2021
Femooi is a technology-driven company that specializes in the development, design, and production of beauty products for home use. It offers a range of skincare devices, including facial cleansers and the innovative Femooi Nano Meso Device, which incorporates principles of nanotechnology and material science. In addition to these devices, Femooi has created multiple nano meso serums and various skincare items, all aimed at providing effective and gentle solutions for skin cleansing and care. The company's focus on integrating advanced technology into beauty products distinguishes it in the growing market of home beauty equipment.

WOW COLOUR

Series A in 2021
WOW COLOUR is a professional beauty and personal care retailer based in China. The company operates stores that offer a wide array of cosmetic products, including makeup, skincare, perfume, and beauty tools. By providing a diverse selection of various beauty brands, WOW COLOUR aims to create a one-stop shopping experience for customers seeking quality beauty products.

D2CMALL.COM

Series D in 2020
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

HyperSKU

Series A in 2020
HyperSKU is a dropshipping supplier that provides an online platform designed to assist dropshippers and small to medium-sized businesses in optimizing their eCommerce operations. The company offers a diverse range of products, including women's clothing, pet supplies, consumer electronics, health and beauty items, as well as home and kitchen goods. Its platform features a dynamic supplier database for efficient product sourcing, real-time synchronization with clients' stores, and express international shipping at competitive rates. By simplifying the sourcing and fulfillment processes, HyperSKU enables dropshippers to quickly fulfill orders and deliver products to customers reliably and efficiently.

GirlCult

Series A in 2019
GirlCult is a stylized national tide makeup brand. It mainly focuses on the post-90s and post-95s crowds. The current product line covers eye shadow, lip glaze, blush, highlights, and other cosmetic categories. Girlcult focuses on avant-garde "stylization" of visual design Label, the first product "Sunlight Allure", has launched a series of products such as gorgeous rock, religious legends, emotional blush, dream highlights

DealeXtreme

Series A in 2019
DX is a consumer e-commerce retailer that sells its products through website. Their product categories such as phones, accessories, consumer electronics, computers, office products, automobiles, motorcycles, electrical products, tools, lights, home products, garden products, sports, outdoor, apparel, watches, security, appliances, beauty products, health products, shoes, bags, and hairs extensions.

MagMode

Series C in 2018
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

ezbuy Holdings

Series C in 2018
ezbuy Holdings Limited is a prominent online marketplace based in Singapore, established in 2010. It specializes in cross-border e-commerce and serves as the largest such platform in Southeast Asia. The company connects consumers to an extensive range of products, including apparel, home furnishings, electronics, and beauty items from various international sources, including China, the USA, Korea, and local merchants. To enhance customer experience, ezbuy offers several innovative features, such as a subscription service that allows for flat-rate shipping, product reviews for informed purchasing decisions, and a same-day delivery option. Operating across Singapore, Malaysia, Thailand, and Indonesia, ezbuy focuses on providing a convenient and cost-effective shopping experience through its website and mobile application, which support multiple languages.

Hunlimao

Series B in 2018
Hunlimao is a wedding planning platform that operates using an online-to-offline (O2O) business model. The company offers a comprehensive range of services, including wedding banquet booking, wedding planning, and photography services. In addition to these core offerings, Hunlimao provides various free features to enhance the wedding experience, such as WeChat photo albums and personalized fashion and beauty options. By delivering one-stop professional assistance, Hunlimao aims to streamline the wedding planning process for customers.

Beijing Helijia Information Technology

Series D in 2017
Beijing Helijia Information Technology Co., Ltd. is a Chinese startup specializing in beauty, hair, and nail services. Founded in 2014 and based in Beijing, the company operates a mobile application that allows customers to conveniently book a variety of personal care services, including hairdressing, manicures, eyelash extensions, and body shaping. The platform connects users with service providers, enabling them to choose from various service combinations based on their location. By eliminating traditional overhead costs associated with physical salons, Helijia can offer competitive pricing. The application employs a merit-based rating system for service providers, enhancing accountability and quality. Additionally, Helijia offers a range of skincare products, particularly those featuring hyaluronic acid, aimed at moisturizing and anti-aging.

MagMode

Series B in 2017
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

AFU

Series B in 2017
AFU is a brand of essential oil.

Hunlimao

Series A in 2017
Hunlimao is a wedding planning platform that operates using an online-to-offline (O2O) business model. The company offers a comprehensive range of services, including wedding banquet booking, wedding planning, and photography services. In addition to these core offerings, Hunlimao provides various free features to enhance the wedding experience, such as WeChat photo albums and personalized fashion and beauty options. By delivering one-stop professional assistance, Hunlimao aims to streamline the wedding planning process for customers.

MagMode

Series A in 2016
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

MagMode

Seed Round in 2016
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.

WonderFull (Wandou Gongzhu)

Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.

ezbuy Holdings

Series B in 2016
ezbuy Holdings Limited is a prominent online marketplace based in Singapore, established in 2010. It specializes in cross-border e-commerce and serves as the largest such platform in Southeast Asia. The company connects consumers to an extensive range of products, including apparel, home furnishings, electronics, and beauty items from various international sources, including China, the USA, Korea, and local merchants. To enhance customer experience, ezbuy offers several innovative features, such as a subscription service that allows for flat-rate shipping, product reviews for informed purchasing decisions, and a same-day delivery option. Operating across Singapore, Malaysia, Thailand, and Indonesia, ezbuy focuses on providing a convenient and cost-effective shopping experience through its website and mobile application, which support multiple languages.

XY Mens

Series A in 2016
XY Mens is a domestic e-commerce company specializing in men's lifestyle and fashion. The company operates a comprehensive platform that features a wide range of categories, including men's clothing, skincare, furniture, sports, and technology. In addition to its product offerings, XY Mens creates and distributes original content, including articles and videos, aimed at enhancing the quality of life for male customers. With robust graphic and video production capabilities, the company utilizes various content distribution channels. It also engages in cross-border logistics and maintains a fully functional TV network, underscoring its international outlook and commitment to empowering men through lifestyle improvements and high-quality products.

Hunlimao

Series A in 2015
Hunlimao is a wedding planning platform that operates using an online-to-offline (O2O) business model. The company offers a comprehensive range of services, including wedding banquet booking, wedding planning, and photography services. In addition to these core offerings, Hunlimao provides various free features to enhance the wedding experience, such as WeChat photo albums and personalized fashion and beauty options. By delivering one-stop professional assistance, Hunlimao aims to streamline the wedding planning process for customers.

Weilei Biandang

Series A in 2015
Consumer

D2CMALL.COM

Series B in 2015
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.

Nattitude

Angel Round in 2015
Nattitude is a retailer specializing in consumer personal care products, particularly in the amino acid cosmetics sector. The company develops and sells a range of products including amino acid shampoos, cleansing mousse, and shower gels, with a focus on providing high-quality and affordable options for Chinese families. Through its subscription personal care brands, such as Zhiguan, Nattitude aims to deliver healthy and natural personal care solutions to its customers. The company has attracted venture capital investments, reflecting its growth and potential in the evolving market of personal care products in China.

Linglong Salon

Angel Round in 2015
Linglong Salon is a company focused on creating a platform tailored for urban women. It offers a hobby forum and a mobile community where women can share information and life insights. This platform facilitates enhanced socialization among its users, enabling them to connect and engage with one another while accessing integrated resources relevant to their interests.

Beijing Helijia Information Technology

Series C in 2015
Beijing Helijia Information Technology Co., Ltd. is a Chinese startup specializing in beauty, hair, and nail services. Founded in 2014 and based in Beijing, the company operates a mobile application that allows customers to conveniently book a variety of personal care services, including hairdressing, manicures, eyelash extensions, and body shaping. The platform connects users with service providers, enabling them to choose from various service combinations based on their location. By eliminating traditional overhead costs associated with physical salons, Helijia can offer competitive pricing. The application employs a merit-based rating system for service providers, enhancing accountability and quality. Additionally, Helijia offers a range of skincare products, particularly those featuring hyaluronic acid, aimed at moisturizing and anti-aging.

Meitu

Series C in 2014
Meitu is a global innovator in mobile photography and video applications, known for its proprietary facial recognition and virtual makeup try-on technologies. Since its inception in 2008, the company has developed a suite of popular apps, including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush, and MakeupPlus, which have collectively reached over 1 billion unique device installations. Meitu aims to create a mobile beauty ecosystem that enables users to discover, experiment with, create, and share new looks directly from their smartphones. In addition to its software offerings, Meitu is involved in the smart hardware sector, producing products such as the MeituEve AI skin analyzer and the Meitu Genius smart mirror. With a workforce of around 900 employees and offices in China, Santa Monica, and Palo Alto, Meitu is expanding its global presence, particularly in Latin America, Europe, the Middle East, and Asia Pacific. The company is actively seeking skilled professionals in various domains to support its growth strategy.

ezbuy Holdings

Series A in 2014
ezbuy Holdings Limited is a prominent online marketplace based in Singapore, established in 2010. It specializes in cross-border e-commerce and serves as the largest such platform in Southeast Asia. The company connects consumers to an extensive range of products, including apparel, home furnishings, electronics, and beauty items from various international sources, including China, the USA, Korea, and local merchants. To enhance customer experience, ezbuy offers several innovative features, such as a subscription service that allows for flat-rate shipping, product reviews for informed purchasing decisions, and a same-day delivery option. Operating across Singapore, Malaysia, Thailand, and Indonesia, ezbuy focuses on providing a convenient and cost-effective shopping experience through its website and mobile application, which support multiple languages.

Beijing Helijia Information Technology

Series B in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese startup specializing in beauty, hair, and nail services. Founded in 2014 and based in Beijing, the company operates a mobile application that allows customers to conveniently book a variety of personal care services, including hairdressing, manicures, eyelash extensions, and body shaping. The platform connects users with service providers, enabling them to choose from various service combinations based on their location. By eliminating traditional overhead costs associated with physical salons, Helijia can offer competitive pricing. The application employs a merit-based rating system for service providers, enhancing accountability and quality. Additionally, Helijia offers a range of skincare products, particularly those featuring hyaluronic acid, aimed at moisturizing and anti-aging.

Meilapp.com

Series B in 2014
Meilapp.com is a Shenzhen-based e-commerce platform specializing in beauty and cosmetics products. Launched in 2013, the company has amassed nearly one million daily active users who utilize its web portal and mobile applications to share and purchase a wide range of beauty items. Meilapp.com focuses on marketing, brand building, and team expansion to enhance its presence in the industry.

Beijing Helijia Information Technology

Series A in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese startup specializing in beauty, hair, and nail services. Founded in 2014 and based in Beijing, the company operates a mobile application that allows customers to conveniently book a variety of personal care services, including hairdressing, manicures, eyelash extensions, and body shaping. The platform connects users with service providers, enabling them to choose from various service combinations based on their location. By eliminating traditional overhead costs associated with physical salons, Helijia can offer competitive pricing. The application employs a merit-based rating system for service providers, enhancing accountability and quality. Additionally, Helijia offers a range of skincare products, particularly those featuring hyaluronic acid, aimed at moisturizing and anti-aging.

Faceu

Series A in 2014
Faceu is a Chinese mobile application specializing in online photo editing and sharing, designed to enhance user-generated content through augmented reality technology. The app enables users to capture pictures and videos using more than 300 live effects and fun stickers, which can be easily shared on various social media platforms. With a user base exceeding 250 million globally, approximately 75% of its users are women. Faceu focuses on providing an interactive experience by allowing users to apply facial-tracking stickers and edit their photos in real-time during video chats and selfies, streamlining the creative process and encouraging social engagement.

Hunlimao

Angel Round in 2014
Hunlimao is a wedding planning platform that operates using an online-to-offline (O2O) business model. The company offers a comprehensive range of services, including wedding banquet booking, wedding planning, and photography services. In addition to these core offerings, Hunlimao provides various free features to enhance the wedding experience, such as WeChat photo albums and personalized fashion and beauty options. By delivering one-stop professional assistance, Hunlimao aims to streamline the wedding planning process for customers.

Meitu

Series B in 2014
Meitu is a global innovator in mobile photography and video applications, known for its proprietary facial recognition and virtual makeup try-on technologies. Since its inception in 2008, the company has developed a suite of popular apps, including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush, and MakeupPlus, which have collectively reached over 1 billion unique device installations. Meitu aims to create a mobile beauty ecosystem that enables users to discover, experiment with, create, and share new looks directly from their smartphones. In addition to its software offerings, Meitu is involved in the smart hardware sector, producing products such as the MeituEve AI skin analyzer and the Meitu Genius smart mirror. With a workforce of around 900 employees and offices in China, Santa Monica, and Palo Alto, Meitu is expanding its global presence, particularly in Latin America, Europe, the Middle East, and Asia Pacific. The company is actively seeking skilled professionals in various domains to support its growth strategy.

Beijing Helijia Information Technology

Angel Round in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese startup specializing in beauty, hair, and nail services. Founded in 2014 and based in Beijing, the company operates a mobile application that allows customers to conveniently book a variety of personal care services, including hairdressing, manicures, eyelash extensions, and body shaping. The platform connects users with service providers, enabling them to choose from various service combinations based on their location. By eliminating traditional overhead costs associated with physical salons, Helijia can offer competitive pricing. The application employs a merit-based rating system for service providers, enhancing accountability and quality. Additionally, Helijia offers a range of skincare products, particularly those featuring hyaluronic acid, aimed at moisturizing and anti-aging.

Faceu

Angel Round in 2014
Faceu is a Chinese mobile application specializing in online photo editing and sharing, designed to enhance user-generated content through augmented reality technology. The app enables users to capture pictures and videos using more than 300 live effects and fun stickers, which can be easily shared on various social media platforms. With a user base exceeding 250 million globally, approximately 75% of its users are women. Faceu focuses on providing an interactive experience by allowing users to apply facial-tracking stickers and edit their photos in real-time during video chats and selfies, streamlining the creative process and encouraging social engagement.

Meilapp.com

Series A in 2014
Meilapp.com is a Shenzhen-based e-commerce platform specializing in beauty and cosmetics products. Launched in 2013, the company has amassed nearly one million daily active users who utilize its web portal and mobile applications to share and purchase a wide range of beauty items. Meilapp.com focuses on marketing, brand building, and team expansion to enhance its presence in the industry.

Yoka

Series C in 2013
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

Shenzhen Pengai Medical Beauty Hospital

Series A in 2012
Shenzhen Pengai Medical Beauty Hospital, part of Shenzhen Pengai Medical Treatment Group, specializes in aesthetic medical services, focusing on plastic surgery and a range of cosmetic treatments. Established in 1997 and located in Shenzhen, China, the hospital offers three primary categories of treatments: Plastic Surgery, Miniature Beauty, and Laser Beauty. In the realm of plastic surgery, services include liposuction, eye lift surgery, chin shaping, and breast augmentation. The Miniature Beauty category features non-surgical options such as botox, body sculpting, and rhinoplasty. For Laser Beauty, the hospital provides treatments for skin whitening, wrinkle reduction, stretch mark removal, and mole treatment. Additionally, the facility offers a variety of other aesthetic services, ensuring comprehensive care for clients seeking both surgical and non-surgical procedures.

GlamSmile

Series A in 2012
GlamSmile offers dental veneers, orthodontics, tooth restoration, children's mouth, teeth whitening, porcelain teeth, all porcelain teeth, beauty veneers, oral disease, and other services. They also provide oral diagnosis, treatment, and cosmetology services.

Zhiwo

Series A in 2011
Zhiwo.com is a Chinese cosmetic-based website. Zhiwo.com provides more than 10 thousand different kinds of cosmetics. It is specialized in cosmeceuticals, which provides professional solutions for skin issues of female consumers. Zhiwo.com was formerly known as 36Tuan. It changed its name in November 2011, adding broader selections, a sharper focus on makeup, as well as introducing new selling models such as flash sale and special offers.

Yoka

Series B in 2011
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

RD Men

Angel Round in 2010
RD Men is a provider of men's care products.

Yoka

Series B in 2009
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

Yoka

Series A in 2007
YOKA.com is a Chinese fashion website that caters to high-income earners seeking premium brands and an elevated quality of life. It operates as a comprehensive sub-brand under Trends Media Group, which publishes 17 magazines including Cosmopolitan, Esquire, Harper's Bazaar, and custom-made titles like Audi and Toyota. The company adheres to the principle "Think Global, Act Local," collaborating with renowned media groups through copyright agreements and joint ventures. YOKA.com provides a diverse range of fashion information, focusing on beauty, makeup, and other fashion-related products and services.

DangDang

Series C in 2006
DangDang Inc. is a prominent B2C e-commerce company based in China, established in 1999 in Beijing. Initially focused on online book sales, it quickly gained recognition as a leading book retailer, offering an extensive selection of approximately 930,000 titles and media products. Over the years, DangDang expanded its product categories to include a wide range of general merchandise, such as beauty and personal care items, home and lifestyle products, apparel, and electronics. The platform features over 113,000 stock keeping units of these general merchandise items, available through both direct sales and third-party merchants. With a loyal and growing customer base, DangDang leverages a nationwide fulfillment and delivery network, comprising 19 strategically located logistics centers, to provide efficient product delivery across the country.

DangDang

Series A in 2000
DangDang Inc. is a prominent B2C e-commerce company based in China, established in 1999 in Beijing. Initially focused on online book sales, it quickly gained recognition as a leading book retailer, offering an extensive selection of approximately 930,000 titles and media products. Over the years, DangDang expanded its product categories to include a wide range of general merchandise, such as beauty and personal care items, home and lifestyle products, apparel, and electronics. The platform features over 113,000 stock keeping units of these general merchandise items, available through both direct sales and third-party merchants. With a loyal and growing customer base, DangDang leverages a nationwide fulfillment and delivery network, comprising 19 strategically located logistics centers, to provide efficient product delivery across the country.
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