Hustle Fund

Founded in 2017, Hustle Fund is a venture capital firm based in San Carlos, California. It specializes in early-stage investments, focusing on software, business-to-business, fintech, and digital health sectors across the United States, Canada, and Southeast Asia.

Eric Bahn

Co-Founder, General Partner

Will Bricker

Principal

Haley Bryant

Venture Partner

Mai Ho

Venture Partner

Wilson Jiang Huishen

Associate

Past deals in Personal Finance

Scout

Seed Round in 2025
Scout is a financial planning company that offers financial education, wealth management, and tax preparation services for athletes.

Paintbrush

Seed Round in 2023
Paintbrush is a fintech company based in Salt Lake City, founded in 2021 by Stephen Walter and Kaela Worthen. It specializes in providing financial solutions for idea-stage companies through its proprietary Paintbrush Loan, a non-dilutive startup loan supported by an income-driven guarantee. The company focuses on assisting early-stage businesses by offering funding tailored to their business models and providing advisory services. In addition to facilitating non-dilutive financing, Paintbrush connects startups with essential resources and discounts on tools, helping them to scale and navigate the financial landscape more effectively.

Mooch

Seed Round in 2022
Mooch is a consumer app that uses AI to automate personal finance management on payday. It helps users budget, shop, and save money more effectively.

Reap

Series A in 2022
Reap Technologies Ltd., established in 2018 and headquartered in Hong Kong, specializes in developing and providing software solutions and platforms for businesses. Its core offerings include cash flow management, instant credit access, and rebate earnings. Reap also facilitates SME loans using external capital, driven by data and technology. The company's platform enables businesses of all sizes to access and manage finances, with features such as a card issuing API for secure credit card programs and expense management software. Reap empowers businesses to control their finances and streamline operations, with a team of over 50 working across multiple countries.

Brass

Seed Round in 2021
Brass is a digital bank based in Nigeria that specializes in serving small and medium-sized enterprises. The company offers a suite of products and tools designed to facilitate business growth. Its key offerings include a free current account that can be easily opened from any device, requiring no monthly transactions or minimum balance. This approach allows customers to access optimal financial tools and banking services tailored to their needs, empowering them to enhance their business operations.

Akiba Digital

Pre Seed Round in 2021
Akiba Digital is a data and technology company that empowers businesses to make informed risk decisions through its financial intelligence solutions. It leverages alternative data to unlock financial opportunities for consumers, businesses, and society.

Flex

Pre Seed Round in 2021
Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management. Their services include business banking with zero monthly fees, 1% cashback on eligible purchases, and high-yield accounts with up to 2.99% APY on idle cash. They provide a business credit card featuring 0% interest for 60 days on eligible purchases, unlimited cashback, and flexible rewards. Flex also offers accounts payable automation with features like fraud prevention, AI-powered bill scanning, and real-time payment tracking. Additionally, their platform supports global payments across over 180 countries in 32 currencies, catering to businesses with international operations.

Prometeo

Seed Round in 2021
Prometeo is a fintech infrastructure company that provides an open banking platform with a standardized API for access to banking information and payments. It connects global corporations with a network of financial institutions in Latin America and the United States, delivering broad connectivity through a single API. The platform enables secure access to banking data, bank account validation, and account-to-account payments, supporting cross-border operations and simplifying global payments. By reducing friction and costs, Prometeo helps enterprises manage financial data and streamline cross-border financial workflows.

Challenger Finance

Pre Seed Round in 2020
Challenger is a developer of a digital savings platform that enables payments and money transfer businesses to issue digital bank accounts for their customers. The platform is designed to enhance customer loyalty by optimizing interest rate earnings for checking and savings accounts at various banks. Additionally, Challenger partners with employers to promote savings among employees, offering them financial benefits and improving personal financial outcomes. Through its services, Challenger aims to increase stability and earnings for consumers while streamlining the banking experience for both businesses and their clients.

Reap

Seed Round in 2020
Reap Technologies Ltd., established in 2018 and headquartered in Hong Kong, specializes in developing and providing software solutions and platforms for businesses. Its core offerings include cash flow management, instant credit access, and rebate earnings. Reap also facilitates SME loans using external capital, driven by data and technology. The company's platform enables businesses of all sizes to access and manage finances, with features such as a card issuing API for secure credit card programs and expense management software. Reap empowers businesses to control their finances and streamline operations, with a team of over 50 working across multiple countries.

Astra

Seed Round in 2019
Astra, Inc., established in 2016 and based in Menlo Park, California, specializes in budgeting automation. Its platform connects to users' bank accounts, providing personalized financial recommendations and enabling automated money transfers or notifications based on user-defined rules and triggers.

Zoro Card

Pre Seed Round in 2019
Zoro Card is a company that specializes in creating money management software designed to facilitate cashless transactions and enhance credit scores. Their platform allows users to pay off debts and loans efficiently, with the added benefit of improving their credit standing over time. This enables users to qualify for low-interest loans more easily. The software includes a debit card feature specifically for managing regular bills, fees, or debt payments, ensuring that users can maintain financial stability while building their credit history.

Harvest Platform

Seed Round in 2019
Harvest Platform helps consumers negotiate bank fees and get refunds automatically. Harvest Platform is an artificial intelligence startup that helps consumers identify and negotiate bank fees. Bank fees are a $100B industry annually that has become a massive painpoint for American consumers. However, many of these fees are negotiable. Harvest Platform leverages artificial intelligence to identify negotiable fees and automatically negotiates with banks at the click of a button. Harvest Platform currently supports automated negotiation with 5 of American's top 10 banks.

Possible Finance

Venture Round in 2019
Possible Finance is a consumer finance company that provides short-term, small-dollar installment loans and payday loans with flexible terms. It uses cashflow underwriting to assess affordability and offers a pathway toward improved financial health. By reporting repayment activity to major credit bureaus, the company helps borrowers build credit history and access traditional financing options, supporting economic mobility for underserved communities. The business model emphasizes accessible funding and streamlined approval to serve individuals who lack widespread access to conventional credit, while aiming to reduce the debt cycle through responsible lending practices and clear repayment structures.

Reap

Convertible Note in 2018
Reap Technologies Ltd., established in 2018 and headquartered in Hong Kong, specializes in developing and providing software solutions and platforms for businesses. Its core offerings include cash flow management, instant credit access, and rebate earnings. Reap also facilitates SME loans using external capital, driven by data and technology. The company's platform enables businesses of all sizes to access and manage finances, with features such as a card issuing API for secure credit card programs and expense management software. Reap empowers businesses to control their finances and streamline operations, with a team of over 50 working across multiple countries.

Possible Finance

Seed Round in 2018
Possible Finance is a consumer finance company that provides short-term, small-dollar installment loans and payday loans with flexible terms. It uses cashflow underwriting to assess affordability and offers a pathway toward improved financial health. By reporting repayment activity to major credit bureaus, the company helps borrowers build credit history and access traditional financing options, supporting economic mobility for underserved communities. The business model emphasizes accessible funding and streamlined approval to serve individuals who lack widespread access to conventional credit, while aiming to reduce the debt cycle through responsible lending practices and clear repayment structures.
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