Hustle Fund

Hustle Fund, established in 2017, is a San Carlos, California-based venture capital firm. It specializes in pre-seed and early-stage investments, focusing on software companies operating in the United States, Canada, and Southeast Asia. The firm targets sectors such as business-to-business, fintech, and digital health, typically investing a minimum of $25,000 in over 100 companies. Hustle Fund is registered as an investment adviser.

Eric Bahn

General Partner

Will Bricker

Principal

Haley Bryant

Venture Partner

Cjin Cheng

Venture Partner

Mai Ho

Venture Partner

Wilson Jiang Huishen

Associate

Shiyan Koh

Managing Partner

Brian Nichols

Investor

Elizabeth Yin

General Partner

Past deals in NFC

Pi-xcels

Seed Round in 2024
Pi-xcels operates a retail technology platform that transforms traditional point-of-sale (POS) systems into eco-friendly, data-rich tools. The company's core product is an NFC-enabled device that enables stores to issue interactive e-receipts via a simple tap of a consumer's smartphone, eliminating the need for paper receipts and reducing retailers' environmental footprint. Pi-xcels' platform integrates with existing POS infrastructure, requiring no additional apps or photo capture from shoppers. By collecting and analyzing purchase data, Pi-xcels helps offline retailers gain valuable insights into consumer behavior, driving cost savings and strategic decision-making.

Pi-xcels

Seed Round in 2023
Pi-xcels operates a retail technology platform that transforms traditional point-of-sale (POS) systems into eco-friendly, data-rich tools. The company's core product is an NFC-enabled device that enables stores to issue interactive e-receipts via a simple tap of a consumer's smartphone, eliminating the need for paper receipts and reducing retailers' environmental footprint. Pi-xcels' platform integrates with existing POS infrastructure, requiring no additional apps or photo capture from shoppers. By collecting and analyzing purchase data, Pi-xcels helps offline retailers gain valuable insights into consumer behavior, driving cost savings and strategic decision-making.
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