HubSpot

HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.

Dharmesh Shah

Co-Founder, CTO and Board Member

Sabina Sobinina

Director, Customer Success, JAPAC

Past deals in Sales Automation

Artisan AI

Series A in 2025
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.

Tofu

Series A in 2025
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Cacheflow

Acquisition in 2024
Cacheflow is a zero-code software-as-a-service (SaaS) sales platform that automates the proposal-to-payment process, facilitating a seamless sales experience. Founded in 2021 and based in San Francisco, the company offers a solution that simplifies the SaaS sales flow by integrating various functions into a single platform. Sales teams can quickly generate dynamic quotes and streamline the buying process through features such as simple configuration, interactive checkout, and integrated payment options. Cacheflow's services include self-service checkout, flexible payment plans, and automated billing, all designed to enhance cash flow and improve client relationships, ultimately enabling SaaS businesses to sell more efficiently.

Artisan AI

Seed Round in 2024
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.

11x

Series A in 2024
11x is a technology company that specializes in developing autonomous digital workers aimed at optimizing organizational processes, particularly in go-to-market operations. By automating specific roles, 11x enables businesses to streamline their hiring budgets and enhance productivity. The company's primary offerings include Alice, an AI-powered sales development representative, and Jordan, both of which are part of its platform that provides customizable artificial intelligence workers. These digital workers are designed to perform tasks traditionally handled by knowledge workers, allowing organizations to improve efficiency and scale effectively as they grow.

Arrows

Venture Round in 2023
Arrows is a collaborative software platform that streamlines the customer onboarding process through personalized checklists. It allows businesses to send tailored onboarding plans to each customer, complete with automated email reminders, due dates, and assigned tasks. By facilitating mutual buy-in, Arrows helps build trust during onboarding, ensuring that all parties are aligned on goals and timelines. The platform replaces complicated spreadsheets with a user-friendly internal dashboard, enabling teams to start with templates while easily customizing plans for individual customers. This approach not only enhances the onboarding experience but also ensures that important steps are not overlooked, making it an efficient solution for businesses seeking to improve customer engagement from the outset.

Sales Impact Academy

Convertible Note in 2022
Sales Impact Academy Ltd. operates a community and live learning platform designed for sales and marketing teams, focusing on skill development to enhance go-to-market strategies. Founded in 2019 and based in London, the company addresses the skills gap in the B2B sector, where many professionals learn on the job without formal training. The platform offers structured, live online courses taught by experienced instructors, including industry leaders from major companies. With over 12,000 learners and 280 customers, such as Paypal and HubSpot, Sales Impact Academy emphasizes peer-to-peer learning and support. Its subscription-based model provides access to high-quality education at a reasonable cost, empowering individuals to improve their sales and marketing capabilities effectively.

Aircall

Venture Round in 2022
Aircall, established in 2014 and headquartered in Paris, France, specializes in cloud-based call center software for startups and small to medium-sized businesses. Its core product, Aircall, is a SaaS application that enables companies to set up and manage phone support online, integrating seamlessly with popular productivity and helpdesk tools. The platform facilitates remote communication, monitors real-time metrics, and enhances both customer support and sales engagement. Aircall has a strategic partnership with Telarus Inc.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Clari

Series E in 2021
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

QuotaPath

Series A in 2021
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

QuotaPath

Series A in 2020
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

Avoma

Seed Round in 2020
Avoma, Inc. is a technology company that specializes in providing an artificial intelligence-powered meeting assistant and conversation intelligence solutions tailored for sales and customer success teams. Founded in 2017 and based in Palo Alto, California, Avoma's platform enhances remote meetings by capturing, transcribing, summarizing, and analyzing discussions, facilitating collaboration at scale. The service integrates with popular tools such as Salesforce, HubSpot, Zoom, and Outreach.io, enabling teams to streamline their workflows by reducing repetitive tasks and minimizing the reliance on multiple administrative tools. Through its innovative solutions, Avoma aims to make meetings more actionable and effective for professionals in various industries.

Crossbeam

Series A in 2019
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Acenna

Acquisition in 2019
Acenna is a developer of an artificial intelligence platform focused on enhancing sales productivity within the life sciences sector. The company leverages machine learning techniques alongside internal data and research datasets to assist research vendors in gaining a deeper understanding of their customers. By providing insights that enable the creation of effective sales and marketing systems, Acenna supports life science sales teams in achieving and surpassing their objectives.

Drift

Series B in 2017
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Terminus

Series B in 2017
Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms, and accelerate sales pipeline velocity at scale

Drift

Series B in 2017
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Rekindle

Acquisition in 2015
Rekindle is a social platform that offers a mobile application designed to help users discover and connect with friends of friends. The app facilitates networking by enabling users to expand their social circles and enhance their connections. In March 2015, Rekindle was acquired by HubSpot, Inc., further integrating its services into a broader suite of digital marketing solutions.

Performable

Acquisition in 2011
Performable is a provider of marketing software designed to help businesses enhance their marketing, sales, and customer service initiatives. The platform offers comprehensive insights into sales and marketing performance across various channels, including email, web, social media, and mobile. By utilizing analytical tools, Performable enables clients to identify effective marketing and sales strategies and to initiate campaigns based on actual customer behavior. Key features of the software include marketing analytics, marketing automation, social media ROI analytics, lead management, cohort analytics, landing page creation, social media monitoring, and website conversion optimization. This suite of applications aims to convert visitors into customers, ultimately driving business growth.
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