HubSpot
HubSpot is a cloud-based growth platform that provides marketing, sales, and customer service software for businesses worldwide. Its offerings include a suite of applications such as customer relationship management, search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk, customer NPS surveys, analytics, and reporting. The platform can be used as standalone modules or as an integrated package, enabling inbound marketing and sales processes that attract visitors, convert leads, and close customers. HubSpot serves mid-market B2B customers and emphasizes helping organizations grow better. Founded in 2006, the company is headquartered in Cambridge, Massachusetts, and serves the Americas, Europe, and the Asia Pacific region, with professional, phone, email, and chat support available.
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Past deals in Sales Automation
Artisan AI
Series A in 2025
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.
Tofu
Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.
Cacheflow
Acquisition in 2024
Cacheflow is a San Francisco-based no-code platform that streamlines SaaS sales from quote to payment. The B2B software helps firms generate dynamic quotes, offer self-service checkout, and process integrated payments, reducing the time from proposal to purchase. It also provides automated billing and flexible payment options, including monthly, quarterly, and deferred plans, to improve cash flow and strengthen client relationships. By consolidating selling and buying workflows into a single system, Cacheflow enables SaaS businesses to sell more quickly and efficiently.
Artisan AI
Seed Round in 2024
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.
11x
Series A in 2024
11x develops autonomous digital workers to optimize organizational processes, with a focus on go-to-market operations. The company automates specific roles to reduce hiring costs and increase efficiency in sales and customer engagement. It offers an autonomous AI-driven workforce management platform that supports multilingual operations and aims to accelerate growth without adding headcount. Key products include Alice, an AI-powered sales development representative, and Jordan, another digital worker designed to handle routine tasks, enabling go-to-market teams to improve productivity and responsiveness.
Sales Impact Academy
Convertible Note in 2022
Sales Impact Academy is a London‑based learning platform founded in 2019 that provides live, instructor‑led courses and a peer‑to‑peer community for sales and marketing professionals. The platform delivers structured, high‑design learning experiences that help users craft go‑to‑market strategies, create compelling messaging, and build inbound and outbound lead‑generation systems. It hosts more than 70 instructors, including former executives from HubSpot, Gong, Tableau, and other leading technology firms, and serves over 12,000 learners across 280 customers such as PayPal, HubSpot, GitHub, and Klaviyo. The subscription model offers continuous, on‑demand training at a cost‑effective price point.
Aircall
Venture Round in 2022
Founded in 2014, Aircall provides innovative cloud-based call center software for startups and small to medium-sized businesses. Its platform integrates with popular productivity tools, enabling efficient phone support management.
Clari
Series E in 2021
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.
QuotaPath
Series A in 2021
Founded in 2018, QuotaPath develops software designed to simplify sales commission tracking. Its platform facilitates compensation calculation, quota alignment, forecasting of attainments, and provides tools for measuring KPIs and benchmarking performance.
Xentral
Series A in 2021
Xentral is a developer of comprehensive enterprise resource planning software that assists modern teams in centrally mapping and managing their products and services. The platform offers over 1,000 functions across various business areas, including sales, logistics, finance, and project management, facilitating processes from order processing to delivery. Xentral enhances customer communication, automates the pick-pack-ship process, and supports production management while minimizing accounting errors. Additionally, it provides integrations with a wide range of shops, marketplaces, fulfillers, and suppliers worldwide. The software is available in a commercial version called Xentral Home, offered in three different packages starting at 65 euros per month, catering to both startups and established companies across diverse industries.
QuotaPath
Series A in 2020
Founded in 2018, QuotaPath develops software designed to simplify sales commission tracking. Its platform facilitates compensation calculation, quota alignment, forecasting of attainments, and provides tools for measuring KPIs and benchmarking performance.
Avoma
Seed Round in 2020
Avoma is an artificial intelligence powered meeting assistant and conversation intelligence platform for sales and customer success teams. The platform captures, transcribes, summarizes, analyzes, and facilitates collaboration across remote meetings, helping teams automate follow-ups and learn from conversations. It integrates with major tools such as Salesforce, HubSpot, Zoom, and Outreach, enabling centralized workflows and reducing the need for multiple administrative tools. Founded in 2017 and headquartered in Palo Alto, California, Avoma serves knowledge professionals by automating repetitive tasks and turning meeting data into actionable insights.
Acenna
Acquisition in 2019
Acenna is a technology company that specializes in machine learning solutions tailored for the life sciences sector. It has developed an artificial intelligence platform aimed at enhancing sales productivity for research vendors. By leveraging a combination of internal data and external research datasets, Acenna's platform enables these vendors to gain deeper insights into their customers. This understanding allows them to create more effective sales and marketing systems that align with the needs of scientists and their teams, ultimately helping life science sales teams to achieve and surpass their objectives.
Drift
Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
PandaDoc
Series B in 2017
PandaDoc is a document automation software as a service platform with built-in electronic signatures, workflow management, and a document builder. It provides a contract management capability to streamline creation, approval, execution, and ongoing management of documents, including proposals, quotes, and contracts. The platform uses customizable templates and smart content blocks to accelerate document preparation and enables real-time collaboration, supporting faster business transactions and reduced operational costs.
Terminus
Series B in 2017
Founded in 2014 and headquartered in Atlanta, Terminus is a pioneering company in account-based marketing. Its platform allows B2B marketers to effectively target companies and engage decision-makers through tailored digital advertising campaigns. By utilizing data from customer relationship management systems, Terminus enables marketers to run comprehensive marketing initiatives that enhance collaboration between sales and marketing teams, ultimately improving close rates and accelerating pipeline velocity. The platform is already employed by notable brands such as Dun & Bradstreet, SalesLoft, and Influitive, showcasing its effectiveness in driving success in account-based marketing strategies.
Drift
Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
Performable
Acquisition in 2011
Performable is a marketing software platform designed to help businesses enhance their marketing, sales, and customer service operations. It offers clients comprehensive insights into their sales and marketing performance across various channels, including email, web, social media, and mobile tools. The platform includes analytical capabilities that allow businesses to identify effective marketing and sales strategies, as well as to initiate campaigns based on actual customer behavior. Key features of Performable's software comprise marketing analytics, marketing automation, search engine keyword and social media ROI analytics, lead management, cohort analytics, landing page creation, social media monitoring, and website conversion optimization. By leveraging these tools, businesses can effectively convert visitors into customers and improve their overall marketing effectiveness.
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