HubSpot Ventures

HubSpot, Inc. is a cloud-based software company headquartered in Cambridge, Massachusetts, founded in 2005. It specializes in providing an integrated platform designed for marketing, sales, and customer service, targeting mid-market business-to-business companies across the Americas, Europe, and the Asia Pacific. HubSpot's software suite includes tools for customer relationship management, search engine optimization, blogging, website content management, messaging, chatbots, social media engagement, marketing automation, email campaigns, predictive lead scoring, sales productivity, ticketing, helpdesk operations, customer satisfaction surveys, analytics, and reporting. In addition to its software offerings, HubSpot provides professional support services through phone, email, and chat to enhance user experience and client success.

Brian Halligan

Co-Founder and Chairperson

Sabina Sobinina

Director, Customer Success, JAPAC

Past deals in Sales Automation

Artisan AI

Series A in 2025
Artisan AI creates digital workers, called Artisans. The company's first Artisan, Ava, automates the entire outbound sales process and can be set up with a 10-minute conversation. Ava creates TCPs, and prospects with her database of over 270,000,000 contacts, crafts and sends highly bespoke email sequences, and books meetings into the user's calendar. The user can manage all features and settings by talking to Ava via Slack.

Cacheflow

Acquisition in 2024
Cacheflow is a zero-code software-as-a-service (SaaS) sales platform that automates the proposal-to-payment process, facilitating a seamless sales experience. Founded in 2021 and based in San Francisco, the company offers a solution that simplifies the SaaS sales flow by integrating various functions into a single platform. Sales teams can quickly generate dynamic quotes and streamline the buying process through features such as simple configuration, interactive checkout, and integrated payment options. Cacheflow's services include self-service checkout, flexible payment plans, and automated billing, all designed to enhance cash flow and improve client relationships, ultimately enabling SaaS businesses to sell more efficiently.

Artisan AI

Seed Round in 2024
Artisan AI creates digital workers, called Artisans. The company's first Artisan, Ava, automates the entire outbound sales process and can be set up with a 10-minute conversation. Ava creates TCPs, and prospects with her database of over 270,000,000 contacts, crafts and sends highly bespoke email sequences, and books meetings into the user's calendar. The user can manage all features and settings by talking to Ava via Slack.

Arrows

Venture Round in 2023
Arrows is a customer onboarding checklist. Send every customer a personalized onboarding plan, with automated email reminders, due dates, assigned tasks, and a lot more. One of the hardest things about onboarding is getting everybody on the same page. Using Arrows, you can get "mutual buy-in" from your customers to build trust throughout the onboarding process. Plus, with due dates and automated email reminders, they'll always know what should be done next. Arrows is the place for you to collaborate, strategize, and coordinate together. Every customer is different... so why are you giving them the same onboarding plan? With Arrows, personalizing onboarding for your customers is a cinch. Start with a template, so your team never misses important steps. Then customize your plan for each customer, so you can get mutual buy-in on a plan perfectly structured for their goals and timeline.

Sales Impact Academy

Convertible Note in 2022
Sales Impact Academy Ltd. operates a community and live learning platform designed for sales and marketing teams, focusing on skill development to enhance go-to-market strategies. Founded in 2019 and based in London, the company addresses the skills gap in the B2B sector, where many professionals learn on the job without formal training. The platform offers structured, live online courses taught by experienced instructors, including industry leaders from major companies. With over 12,000 learners and 280 customers, such as Paypal and HubSpot, Sales Impact Academy emphasizes peer-to-peer learning and support. Its subscription-based model provides access to high-quality education at a reasonable cost, empowering individuals to improve their sales and marketing capabilities effectively.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a software-as-a-service (SaaS) company that provides a collaborative data platform designed to facilitate partnerships between businesses. Founded in 2018 and based in Philadelphia, Pennsylvania, Crossbeam helps companies identify overlapping customers and prospects with their partners through its platform. This enables users to connect their data, create defined populations, and analyze shared insights effectively. With over 19,000 companies utilizing its services, Crossbeam is recognized as a leader in Ecosystem-Led Growth, helping businesses enhance customer relationships and improve their sales and product development processes. The platform ensures that users have access to the latest customer and prospect data while establishing secure data-sharing agreements, ultimately driving growth and measurable results.

Clari

Series E in 2021
Clari Inc. operates a revenue operations platform that enhances efficiency and predictability in the sales process through automation and artificial intelligence. Founded in 2012 and based in Sunnyvale, California, the platform integrates data from various business systems, such as CRM, email, and marketing automation, to provide sales professionals with real-time insights into deal progress and activity. By organizing critical information around accounts and opportunities, Clari enables sales teams to make informed decisions, optimize their strategies, and effectively manage pipelines. The platform also includes predictive analytics capabilities that allow organizations to forecast revenue and reduce churn. Clari's services are utilized by numerous B2B companies, including notable firms like Qualtrics and Adobe, to streamline their revenue operations and improve overall business outcomes.

QuotaPath

Series A in 2021
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

QuotaPath

Series A in 2020
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

Avoma

Seed Round in 2020
Avoma, Inc. is a technology company that specializes in providing an artificial intelligence-powered meeting assistant and conversation intelligence solutions tailored for sales and customer success teams. Founded in 2017 and based in Palo Alto, California, Avoma's platform enhances remote meetings by capturing, transcribing, summarizing, and analyzing discussions, facilitating collaboration at scale. The service integrates with popular tools such as Salesforce, HubSpot, Zoom, and Outreach.io, enabling teams to streamline their workflows by reducing repetitive tasks and minimizing the reliance on multiple administrative tools. Through its innovative solutions, Avoma aims to make meetings more actionable and effective for professionals in various industries.

Crossbeam

Series A in 2019
Crossbeam, Inc. is a software-as-a-service (SaaS) company that provides a collaborative data platform designed to facilitate partnerships between businesses. Founded in 2018 and based in Philadelphia, Pennsylvania, Crossbeam helps companies identify overlapping customers and prospects with their partners through its platform. This enables users to connect their data, create defined populations, and analyze shared insights effectively. With over 19,000 companies utilizing its services, Crossbeam is recognized as a leader in Ecosystem-Led Growth, helping businesses enhance customer relationships and improve their sales and product development processes. The platform ensures that users have access to the latest customer and prospect data while establishing secure data-sharing agreements, ultimately driving growth and measurable results.

Acenna

Acquisition in 2019
Acenna is a developer of an artificial intelligence platform focused on enhancing sales productivity within the life sciences sector. The company leverages machine learning techniques alongside internal data and research datasets to assist research vendors in gaining a deeper understanding of their customers. By providing insights that enable the creation of effective sales and marketing systems, Acenna supports life science sales teams in achieving and surpassing their objectives.

Drift

Series B in 2017
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Drift

Series B in 2017
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Rekindle

Acquisition in 2015
Rekindle was acquired by HubSpot, Inc. on March 24th, 2015. http://www.hubspot.com/company-news/hubspot-continues-growth-with-acquisition-of-rekindle

Performable

Acquisition in 2011
Performable is a provider of marketing software designed to help businesses enhance their marketing, sales, and customer service initiatives. The platform offers comprehensive insights into sales and marketing performance across various channels, including email, web, social media, and mobile. By utilizing analytical tools, Performable enables clients to identify effective marketing and sales strategies and to initiate campaigns based on actual customer behavior. Key features of the software include marketing analytics, marketing automation, social media ROI analytics, lead management, cohort analytics, landing page creation, social media monitoring, and website conversion optimization. This suite of applications aims to convert visitors into customers, ultimately driving business growth.
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