HOF Capital

PriceOye is an e-commerce platform based in Islamabad, Pakistan, that enables users to compare prices for consumer electronics across online retailers. The platform aggregates product specifications, reviews, photos, and pricing from multiple sources to help buyers find the lowest price and make informed purchasing decisions, while aiming to reduce counterfeit products and build trust.

KTrade is an investment platform that facilitates direct access to equity markets in Pakistan. The firm offers a range of products and services, including equities, commodities, fixed income, and foreign exchange sales and trading. Additionally, KTrade provides securities and economic research to a diverse client base, which includes individuals, high net worth individuals, pension funds, institutional investors, and corporations. By connecting capital with growth companies, KTrade aims to enhance investment opportunities within the public equity and fixed income markets of Pakistan. Established in January 2005 and headquartered in Karachi, KTrade operates as a subsidiary of KASB Bank Limited.

Safepay operates a secure payments platform designed to facilitate digital transactions in Pakistan. The company offers a single integrated payment solution that works with both local and international payment options. By assisting stores in increasing checkout conversion rates, Safepay helps streamline sales and improve account receivables. Its platform enables customers to pay online efficiently, enhancing the overall payment process for clients and promoting a smoother transaction experience.