Higher Ground Labs

Higher Ground Labs is an accelerator and seed-stage venture capital firm based in Chicago, Illinois, founded in 2017. It builds an ecosystem for progressive political technology by providing capital, mentorship, programming, and strategic support to early-stage companies developing software and services for political campaigns. The firm typically invests up to $100,000 and focuses on software-enabled sectors such as cybersecurity, data analytics, fintech, and the future of work.

Betsy Hoover

Founder and Managing Partner

Vin Morada

Vice President, Investments

Past deals in Public Relations

Main Street One

Seed Round in 2019
Main Street One is a technology company founded in 2017 and based in the United States, dedicated to combating misinformation. The company specializes in repairing harmful narratives and promoting positive ones for various causes, campaigns, and companies. Main Street One utilizes an advanced intelligence system to monitor public discourse, identifying opportunities to shift narratives effectively. It provides tools and content designed to influence public perception and change outcomes in favor of its clients.

Grow Progress

Seed Round in 2018
Grow Progress is a company that develops tools to help progressive campaigns and social change advocates test and optimize messaging to persuade audiences. Its platform uses behavioral science and data-driven insights to understand audience identities and values, rapidly evaluating message effectiveness and predicting personality traits to tailor communication to the right people. The company serves campaigns, agencies, and social good organizations, providing methods to refine messaging and improve campaign outcomes by revealing which content resonates and how to influence potential supporters.

Avalanche Strategy

Seed Round in 2018
Avalanche Strategy is a Vancouver-based company that specializes in communication and public relations services tailored for election candidates. By leveraging the principles of human cognition, the company designs effective communication strategies aimed at resonating with diverse audiences. Its clientele includes political leaders, parties, business executives, funders, and government programs, as well as other businesses seeking to enhance their outreach efforts. Avalanche Strategy's mission is to empower clients to inspire action, whether it be voting, volunteering, or investing in new ideas, thereby transforming innovative concepts into tangible successes.
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