Hard Yaka

Hard Yaka, Inc. is a private equity firm founded in 2010 and headquartered in Crystal Bay, Nevada. The firm specializes in buyout and distressed investments, focusing on early-stage opportunities in sectors related to digital transformation. Hard Yaka targets investments in portable identity, payments, marketplaces, and regulatory technology companies, often seeking to acquire majority stakes. Additionally, the firm is interested in exchange space startups, whether they operate within specific market verticals or provide horizontal services such as messaging and payments across various exchange sectors.

Jun Hiraga

Partner

Margaret Slemmer

Partner, Co-COO

Past deals in Personal Finance

Goin

Series A in 2025
Goin is a mobile application focused on enhancing users' financial health by integrating with their traditional banking systems. The app offers a range of innovative tools that assist users in saving, investing, and smart shopping. By leveraging machine learning algorithms, Goin analyzes users' banking information and spending habits to provide personalized insights and recommendations. It encourages users to accumulate savings through small daily actions, such as rounding up their payments. Additionally, Goin enables users to easily transfer funds to various investment options, including cryptocurrencies and equity funds, as well as manage their finances more effectively. Through these features, Goin aims to empower users to improve their financial well-being and lifestyle.

Goin

Seed Round in 2021
Goin is a mobile application focused on enhancing users' financial health by integrating with their traditional banking systems. The app offers a range of innovative tools that assist users in saving, investing, and smart shopping. By leveraging machine learning algorithms, Goin analyzes users' banking information and spending habits to provide personalized insights and recommendations. It encourages users to accumulate savings through small daily actions, such as rounding up their payments. Additionally, Goin enables users to easily transfer funds to various investment options, including cryptocurrencies and equity funds, as well as manage their finances more effectively. Through these features, Goin aims to empower users to improve their financial well-being and lifestyle.

Goin

Venture Round in 2020
Goin is a mobile application focused on enhancing users' financial health by integrating with their traditional banking systems. The app offers a range of innovative tools that assist users in saving, investing, and smart shopping. By leveraging machine learning algorithms, Goin analyzes users' banking information and spending habits to provide personalized insights and recommendations. It encourages users to accumulate savings through small daily actions, such as rounding up their payments. Additionally, Goin enables users to easily transfer funds to various investment options, including cryptocurrencies and equity funds, as well as manage their finances more effectively. Through these features, Goin aims to empower users to improve their financial well-being and lifestyle.

TomoCredit

Seed Round in 2019
TomoCredit LLC is a financial technology company based in San Francisco, California, that focuses on providing credit solutions for individuals with no credit history or score, particularly targeting Millennials and immigrant populations. Founded in 2018, the company uses alternative data sources analyzed through a proprietary algorithm to assess creditworthiness, allowing users to build their credit and qualify for loans. TomoCredit's product includes a digital credit card that not only helps users establish credit but also offers the opportunity to earn rewards in cryptocurrency. Additionally, the company provides a mobile application that facilitates account management and enhances user engagement. The founding team, comprised of professionals with backgrounds from notable organizations such as Coinbase and Google, aims to address the challenges faced by foreign nationals in obtaining credit.

Cuenca

Seed Round in 2018
Cuenca is a Mexican FinTech company that specializes in providing digital financial services through its online banking application. The platform enables users to securely deposit and borrow money, offering features such as interest-bearing savings accounts and flexible loan facilities. By facilitating digital transactions, Cuenca aims to enhance the convenience of managing personal finances, allowing users to pay back loans according to their individual needs.

Trim

Series A in 2018
Trim is a financial health company that empowers customers across the United States to improve their financial lives. Trim's mission is to make Americans financially healthy at scale. Our customers benefit from automated savings, decreased bills and bank fees negotiated by Trim, canceled subscriptions, and spending analysis and recommendations. We've saved our users more than $60M and we’re continuing to grow and add features to improve financial health. Our team has previous experience at organizations like Cisco, Eventbrite, Goldman Sachs, Google, LearnVest, Patreon, Rackspace, and Stripe. Trim is backed by venture investors including Ashton Kutcher (Sound Ventures), OCA Ventures, Eniac Ventures, Version One Ventures, and Core Innovation Capital. Come work with us to create the future of personal finance.

Finerio Connect

Seed Round in 2017
Finerio is a personal finance platform based in Mexico that offers an automated and free service to help users manage their finances effectively. The platform allows individuals to link their debit and credit accounts from major Mexican banks, enabling them to monitor and track their expenses, view financial information, and analyze their consumption patterns. Finerio's features include custom budgeting tools and data analysis capabilities, which aim to enhance users' financial planning and savings. By leveraging open finance principles, Finerio empowers users to take control of their financial well-being through insightful data-driven insights.

Earny

Seed Round in 2016
Earny Inc. is a Los Angeles-based company that offers a mobile application designed to provide money protection and refund services to consumers. Founded in 2016, the application functions as a personal assistant that automatically identifies lower prices for items users have previously purchased, allowing them to receive refunds for the difference. Earny's goal is to enhance consumer confidence by ensuring that users never overpay for their purchases, enabling them to shop freely without concerns about pricing discrepancies.

Upgrade

Series A in 2016
Upgrade, Inc. is an online lending platform based in San Francisco, California, with additional offices in Phoenix, Montreal, and Chicago. Founded in 2016, Upgrade provides access to personal loans and the Upgrade Card, offering consumers affordable credit options. The Upgrade Card combines the benefits of traditional credit cards with the responsible lending characteristics of installment loans, available at numerous retail locations in the U.S. In addition to lending services, Upgrade offers free credit monitoring, alerts, and educational tools designed to help consumers understand and manage their finances effectively. By combining financial products with educational resources, Upgrade aims to promote responsible credit use among mainstream consumers.

Trim

Seed Round in 2015
Trim is a financial health company that empowers customers across the United States to improve their financial lives. Trim's mission is to make Americans financially healthy at scale. Our customers benefit from automated savings, decreased bills and bank fees negotiated by Trim, canceled subscriptions, and spending analysis and recommendations. We've saved our users more than $60M and we’re continuing to grow and add features to improve financial health. Our team has previous experience at organizations like Cisco, Eventbrite, Goldman Sachs, Google, LearnVest, Patreon, Rackspace, and Stripe. Trim is backed by venture investors including Ashton Kutcher (Sound Ventures), OCA Ventures, Eniac Ventures, Version One Ventures, and Core Innovation Capital. Come work with us to create the future of personal finance.

Kueski

Seed Round in 2014
Kueski is a prominent buy now, pay later (BNPL) and online consumer lending company in Latin America, primarily serving the Mexican market. Founded in 2012, Kueski aims to simplify financial access for consumers through its innovative product offerings. The company's ecosystem includes Kueski Pay, a BNPL solution that facilitates purchases both online and in physical stores, and Kueski Cash, which provides personal loans. By utilizing advanced technologies such as artificial intelligence and big data, Kueski efficiently assesses credit and fraud risks, enabling rapid approval or rejection of loan applications within minutes. This approach helps clients meet their short-term financial needs. Kueski has successfully raised over $300 million in equity and debt financing and has been recognized in industry rankings, underscoring its significant impact on the financial landscape in Mexico.
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