Hard Yaka
Hard Yaka is an investment firm based in Crystal Bay, Nevada, founded in 2010. It pursues technology investments across private equity and venture capital, including buyouts and distressed opportunities, and it frequently seeks majority stakes. The firm focuses on digital transformation infrastructure, including portable identity, payments, marketplaces, and regtech, and also backs early-stage opportunities in exchange space startups, targeting verticals within exchange markets as well as horizontals such as messaging and payments across exchange sectors.
Top Stages
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Past deals in Car Sharing
Shift
Seed Round in 2014
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.
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