GTMfund

Founded in 2020, GTMfund is an early-stage venture capital firm based in Scottsdale, Arizona. It focuses on investing in hyper-growth B2B SaaS companies and supports founders with strategic go-to-market support.
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Max Altschuler

General Partner

Scott Barker

Co-Founder and Partner

Paul Irving

Partner and Platform Director

Past deals in Sales Automation

UserHub

Pre Seed Round in 2024
UserHub provides a monetization platform for software-as-a-service (SaaS) businesses to manage users, accounts, and pricing plans from a single location. The platform supports licensing options including express and enterprise licensing, handles billing and plan upgrades, and offers a hosted portal that unlocks seats and drives upsells, helping SaaS companies sell more seats and streamline monetization.

Default

Seed Round in 2023
Founded in 2020, Default specializes in an all-in-one platform for qualifying, scheduling, and routing inbound leads from websites. It automates workflows, enabling businesses to efficiently manage their sales processes.

Infras

Series A in 2023
Infras provides headless API infrastructure for insurance, enabling reusable UI components and simplified integrations. The platform converts backend logic into frontend components that can power any distributor interface without rebuilding, allowing carriers to deliver consistent experiences across channels while reducing development costs and speeding time to market, and it supports data quality and governance to improve distributor satisfaction.

CloseFactor

Series A in 2023
CloseFactor is a technology company that leverages machine learning to enhance the business-to-business sales process. By utilizing advanced software and natural language processing, CloseFactor automates sales research and provides contextual insights, enabling sales teams to identify potential customers and buying signals more effectively. This approach allows businesses to engage with prospects proactively, increasing their chances of success in a competitive market. CloseFactor's solutions help sales professionals minimize time spent on research, thereby allowing them to focus on building relationships and driving growth. Through its innovative tools, CloseFactor aims to transform how companies approach sales by improving targeting precision and operational efficiency.

Keyplay

Seed Round in 2022
Keyplay is a Seattle-based software company established in 2022, specializing in account research solutions for B2B teams. The company has developed a subscription-based platform that aggregates and identifies sales leads, significantly enhancing sales efficiency. By utilizing data sourced from company websites, web crawlers, public application programming interfaces, and customer inputs, Keyplay's platform enables sales and marketing teams to streamline their processes and reduce manual efforts. This innovative approach empowers businesses to optimize their sales strategies and improve overall performance.

Journey

Pre Seed Round in 2022
Journey is a company that offers a sales platform designed to enhance customer engagement, closing, and onboarding through a single link. Founded in 2021 by Peter Clark, Anil Sevim, and Brendan Weitz, Journey aims to empower individuals to present their stories in a more interactive and personalized manner. The platform not only improves marketing outcomes but also facilitates effective outreach and prompt follow-up. Additionally, it provides tailored solutions for recruiting and investor updates, allowing businesses to create engaging experiences with their existing content.

Groundswell

Pre Seed Round in 2022
Groundswell is a developer of cloud-based technology that enhances the efficiency of sales teams by integrating seamlessly into existing platforms such as CRM and Slack. The company focuses on product-led sales, enabling teams to engage with customers more effectively by leveraging real-time product usage data and contextual insights. This technology allows sales professionals to prioritize their outreach, automate workflows, and identify key signals across the revenue stack. By improving the quality of customer interactions based on these insights, Groundswell aims to facilitate timely and meaningful connections between sales teams and their customers.

Pocus

Series A in 2022
Pocus is a revenue data platform designed to empower go-to-market teams in analyzing and visualizing data related to prospects and customers without the need for engineering support. The platform is tailored for product-led companies, providing essential insights and automation to convert self-serve users into paying customers. By integrating customer firmographic and product usage data, Pocus offers a comprehensive view of the self-serve funnel, enabling sales teams to identify high-priority opportunities and take swift action. This approach not only enhances efficiency but also allows sales teams to save significant time, ultimately uncovering substantial revenue opportunities. Pocus serves notable clients such as Miro, Webflow, Loom, and Superhuman, helping them focus their efforts on the most promising leads.

Magical

Series A in 2022
Magical is a productivity app that empowers anyone to slash through repetitive tasks in seconds by effortlessly moving data between any site you work with. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering a simple, user-enabled solution that works across any app.

RepVue

Seed Round in 2022
RepVue is a crowdsourced ratings and career development platform designed specifically for sales professionals. It serves as a resource for tracking real-time sales compensation data by collecting and aggregating unbiased information based on user experiences. The platform provides insights into earning potential, quota attainment, and overall sentiment among sales professionals. By offering a comprehensive database of ratings and reviews, RepVue enables users to discover, research, and apply for various sales roles, facilitating informed career decisions within the sales industry.

Demostack

Series B in 2022
Demostack is a pioneering demo experience platform that enables software-as-a-service (SaaS) companies to enhance customer engagement through the creation of high-fidelity, customized demos. The platform allows users to generate interactive and personalized demos quickly, without the need for coding or extensive design work, eliminating delays associated with traditional development processes. By facilitating the rapid tailoring of product showcases for specific conversations, Demostack empowers revenue leaders to optimize their sales strategies and improve conversion rates. This innovative approach streamlines the demo creation process, making it easier for product teams to effectively demonstrate their offerings and drive growth.

Default

Seed Round in 2021
Founded in 2020, Default specializes in an all-in-one platform for qualifying, scheduling, and routing inbound leads from websites. It automates workflows, enabling businesses to efficiently manage their sales processes.

Trustpage

Seed Round in 2021
Trustpage is a developer of an AI-assisted trust center platform tailored for software teams, facilitating a centralized hub for managing and sharing security, privacy, and reliability information. The platform streamlines communication between customers and vendors, eliminating the inefficiencies of traditional methods such as email and spreadsheets. By utilizing artificial intelligence, Trustpage enhances the accuracy and speed of responses to security inquiries, enabling vendors to gain comprehensive visibility into the trust process. This capability not only shortens sales cycles but also helps vendors prioritize their development roadmaps effectively. Trustpage's approach aims to bolster trust in software companies while ensuring the safety of consumer data.

Matik

Series A in 2021
Founded in 2019, Matik offers an online platform that generates personalized customer presentations for Google Slides or PowerPoint with customized data inputs. Its automated system improves efficiency and customer engagement by enabling sales teams to create tailored presentations quickly.

BurnRate

Pre Seed Round in 2021
BurnRate develops a planning platform that aligns revenue, headcount, and demand planning to optimize go-to-market activities. The solution enables collaboration across marketing, sales, and customer success, helping organizations build integrated growth plans with clarity and confidence. By unifying financial and operational inputs, BurnRate supports prioritization and execution of GTM initiatives and improves forecasting accuracy.

RepVue

Seed Round in 2021
RepVue is a crowdsourced ratings and career development platform designed specifically for sales professionals. It serves as a resource for tracking real-time sales compensation data by collecting and aggregating unbiased information based on user experiences. The platform provides insights into earning potential, quota attainment, and overall sentiment among sales professionals. By offering a comprehensive database of ratings and reviews, RepVue enables users to discover, research, and apply for various sales roles, facilitating informed career decisions within the sales industry.

CaptivateIQ

Series B in 2021
CaptivateIQ, Inc. is a software company that specializes in managing and optimizing financial incentives, particularly through its sales commission platform. Founded in 2017 and based in San Francisco, California, CaptivateIQ's solution automates commission tracking by consolidating data from various sources to accurately calculate payouts. The platform enables businesses to create customized incentive plans and generate insightful reports, streamlining commission administration and reducing reliance on error-prone spreadsheets and outdated tools. By providing a flexible and automated approach to managing commissions, CaptivateIQ aims to enhance team morale and overall company performance by ensuring that incentives are processed correctly and efficiently.

Primer

Seed Round in 2021
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Demostack

Series A in 2021
Demostack is a pioneering demo experience platform that enables software-as-a-service (SaaS) companies to enhance customer engagement through the creation of high-fidelity, customized demos. The platform allows users to generate interactive and personalized demos quickly, without the need for coding or extensive design work, eliminating delays associated with traditional development processes. By facilitating the rapid tailoring of product showcases for specific conversations, Demostack empowers revenue leaders to optimize their sales strategies and improve conversion rates. This innovative approach streamlines the demo creation process, making it easier for product teams to effectively demonstrate their offerings and drive growth.

Lang.ai

Seed Round in 2021
Founded in 2012, Lang.ai is a Madrid-based company with offices in the U.S. and Mexico. It develops an online application that processes and analyzes scalable language data from social networks, automating tagging and categorization of customer interactions to uncover new patterns.
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