GTMFund

GTMFund is a venture capital firm established in 2020 and located in Scottsdale, Arizona. The firm specializes in early-stage investments in hyper-growth B2B SaaS companies. With a network of over 260 experienced go-to-market executives from some of the fastest-growing companies globally, GTMFund offers valuable support to its portfolio founders. These operators bring extensive experience in scaling businesses from inception to IPO, providing strategic guidance, hiring assistance, and execution support throughout the growth process.

Max Altschuler

Co-Founder and General Partner

Scott Barker

Co-Founder and Partner

Paul Irving

Partner and Platform Director

Past deals in Sales Automation

Avarra

Seed Round in 2024
Avarra is a technology company specializing in enterprise avatar and AI simulation. Its primary product is a 3D AI avatar, trained on web-meeting transcripts and sales best practices, that mimics client sales conversations realistically. This platform aims to enhance sales professionals' skills by providing immersive, virtual sales meeting simulations and in-depth coaching, accelerating their productivity growth from quarters to weeks without compromising potential prospects.

UserHub

Pre Seed Round in 2024
UserHub is a pricing tool designed specifically for software-as-a-service (SaaS) companies to optimize seat management and enhance revenue. The platform offers a range of features, including express and enterprise licensing, billing solutions, and plan upgrades. Additionally, it provides a hosted portal that facilitates the unlocking of seats and supports upselling strategies. By streamlining the monetization process, UserHub enables businesses to sell more seats efficiently, ultimately driving growth and improving overall sales performance.

Default

Seed Round in 2023
Default is an all-in-one platform focused on inbound lead qualification, scheduling, and routing. Established in 2020 and based in San Francisco, California, Default provides businesses with tools to capture and qualify leads directly from their websites. The platform features low-code marketing forms that display lead information immediately upon submission, allowing for efficient meeting scheduling and lead routing to the appropriate sales representatives. This automation streamlines workflows and equips sales leaders with valuable insights to enhance their lead qualification processes.

Arrows

Venture Round in 2023
Arrows is a collaborative software platform that streamlines the customer onboarding process through personalized checklists. It allows businesses to send tailored onboarding plans to each customer, complete with automated email reminders, due dates, and assigned tasks. By facilitating mutual buy-in, Arrows helps build trust during onboarding, ensuring that all parties are aligned on goals and timelines. The platform replaces complicated spreadsheets with a user-friendly internal dashboard, enabling teams to start with templates while easily customizing plans for individual customers. This approach not only enhances the onboarding experience but also ensures that important steps are not overlooked, making it an efficient solution for businesses seeking to improve customer engagement from the outset.

iLife Technologies

Series A in 2023
iLife Technologies is a life insurance sales automation platform designed to enhance the efficiency of insurance producers in generating revenue online. The platform offers tools that simplify the buying and selling of life insurance, enabling agents and brokers to sell more policies quickly and from any location. It provides consumers with the ability to compare over 500,000 policy options and submit preliminary information for online applications with ease. Additionally, iLife's application programming interface streamlines the acquisition of new business, recruiting, and engagement by automating the presentation and delivery of essential product information, including policy illustrations and marketing materials, all within a single cloud-based interface. This integration helps insurance providers consolidate workflows and create customized digital client engagement experiences.

CloseFactor

Series A in 2023
CloseFactor is a company that leverages machine learning to enhance the business-to-business sales process. By providing automated sales research and contextual insights, CloseFactor enables sales teams to identify potential customers more effectively. The company specializes in gathering actionable information from various sources using natural language processing and information extraction techniques. This approach allows businesses to recognize important buying signals and engage with prospects before their competitors do. Ultimately, CloseFactor aims to help organizations scale their sales efforts and achieve their growth targets by minimizing the time account executives spend on research and maximizing their interactions with customers.

Keyplay

Seed Round in 2022
Keyplay is a Seattle-based software company established in 2022 that specializes in account research for B2B teams. The company has developed a subscription-based platform that aggregates and identifies potential sales leads by utilizing data sourced from company websites, web crawlers, public application programming interfaces, and customer-provided information. This innovative platform aims to streamline the lead generation process, allowing sales and marketing teams to minimize manual tasks and enhance their sales strategies. By improving efficiency and accuracy in identifying sales accounts, Keyplay helps businesses reduce waste and boost sales confidence.

Journey

Pre Seed Round in 2022
Journey is a sales platform that enables users to engage, close, and onboard customers through a single link. Founded in 2021 by Peter Clark, Anil Sevim, and Brendan Weitz, the company focuses on helping individuals tell their stories in a more interactive and personalized manner. Its platform enhances marketing results by facilitating improved outreach and faster follow-up. Additionally, it offers personalized recruiting and investor updates, allowing companies to create engaging experiences with their existing content.

Groundswell

Pre Seed Round in 2022
Groundswell is a developer of cloud-based technology that enhances the efficiency of sales teams by integrating seamlessly into existing platforms such as CRM and Slack. The company focuses on product-led sales, enabling teams to engage with customers more effectively by leveraging real-time product usage data and contextual insights. This technology allows sales professionals to prioritize their outreach, automate workflows, and identify key signals across the revenue stack. By improving the quality of customer interactions based on these insights, Groundswell aims to facilitate timely and meaningful connections between sales teams and their customers.

Pocus

Series A in 2022
Pocus is a revenue data platform designed for go-to-market teams, enabling them to analyze, visualize, and act on data regarding their prospects and customers without the need for engineering support. By providing insights at critical moments, Pocus assists companies such as Miro, Webflow, Loom, and Superhuman in prioritizing sales and success efforts, thereby enhancing their focus on high-value opportunities. The platform offers a comprehensive view of product usage, allowing teams to leverage insights effectively and optimize their sales funnels. With Pocus, sales teams can save significant time that would otherwise be spent sifting through data, ultimately uncovering substantial new revenue opportunities and facilitating the conversion of self-serve users into paying customers.

Magical

Series A in 2022
Magical is a productivity app that empowers anyone to slash through repetitive tasks in seconds by effortlessly moving data between any site you work with. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering a simple, user-enabled solution that works across any app.

RepVue

Seed Round in 2022
RepVue is a crowdsourced ratings and career development platform tailored for sales professionals. It focuses on tracking real-time sales compensation data by collecting and aggregating unbiased information based on user experiences. The platform provides insights into earning potential, quota attainment, and sales professional sentiment analysis. This enables clients to discover, research, and apply for sales roles effectively, enhancing their career development in the sales industry.

Demostack

Series B in 2022
Demostack is a pioneering demo experience platform that enables software-as-a-service (SaaS) companies to enhance customer engagement through customized, high-fidelity demos. The platform allows users to create interactive and personalized demos quickly, without the need for coding or extensive design work. This capability significantly reduces the time required to develop demos, eliminating the typical delays associated with research and development processes. By providing a tool that streamlines the demo creation process, Demostack helps product teams improve their product showcases and ultimately boosts sales conversion rates.

Default

Seed Round in 2021
Default is an all-in-one platform focused on inbound lead qualification, scheduling, and routing. Established in 2020 and based in San Francisco, California, Default provides businesses with tools to capture and qualify leads directly from their websites. The platform features low-code marketing forms that display lead information immediately upon submission, allowing for efficient meeting scheduling and lead routing to the appropriate sales representatives. This automation streamlines workflows and equips sales leaders with valuable insights to enhance their lead qualification processes.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

BurnRate

Pre Seed Round in 2021
BurnRate operates a business optimization platform that helps companies enhance their scaling processes. The platform integrates revenue, headcount, and demand planning into a cohesive tool, providing clarity for optimizing marketing, sales, and customer success efforts. It allows investors, founders, and sales leaders to design effective revenue and capacity plans while maintaining agility in their operations. By enabling users to plan for multiple scenarios without the pitfalls of traditional spreadsheets, BurnRate supports businesses in streamlining their growth strategies and achieving success more efficiently.

RepVue

Seed Round in 2021
RepVue is a crowdsourced ratings and career development platform tailored for sales professionals. It focuses on tracking real-time sales compensation data by collecting and aggregating unbiased information based on user experiences. The platform provides insights into earning potential, quota attainment, and sales professional sentiment analysis. This enables clients to discover, research, and apply for sales roles effectively, enhancing their career development in the sales industry.

CaptivateIQ

Series B in 2021
CaptivateIQ, Inc. is a software company that specializes in managing and optimizing financial incentives, particularly through its sales commission platform. Founded in 2017 and headquartered in San Francisco, California, CaptivateIQ's software automates commission tracking by collecting and organizing data from various sources. It facilitates the creation of incentive plans, calculates payouts, and generates insightful reports to enhance sales performance, payroll, and accounting processes. The platform aims to reduce manual work, eliminate errors associated with traditional spreadsheets and legacy tools, and ultimately improve team morale and company performance by ensuring accurate and timely processing of commissions.

Primer

Seed Round in 2021
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Demostack

Series A in 2021
Demostack is a pioneering demo experience platform that enables software-as-a-service (SaaS) companies to enhance customer engagement through customized, high-fidelity demos. The platform allows users to create interactive and personalized demos quickly, without the need for coding or extensive design work. This capability significantly reduces the time required to develop demos, eliminating the typical delays associated with research and development processes. By providing a tool that streamlines the demo creation process, Demostack helps product teams improve their product showcases and ultimately boosts sales conversion rates.

Lang.ai

Seed Round in 2021
Lang.ai is a language understanding platform that automates the processing and analysis of unstructured text from customer interactions. Founded in 2012 and headquartered in Madrid, Spain, with additional offices in the United States and Mexico, the company utilizes artificial intelligence to enhance support conversations. Its technology allows users to automatically tag and categorize customer interactions, enabling the identification of patterns within their data. The platform features capabilities such as intent customization, real-time self-supervised classification, and algorithmic preprocessing, which facilitate tokenization, lemmatization, and intent induction. By streamlining these processes, Lang.ai helps businesses optimize costs and improve efficiency in managing customer communications.
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