Ground Game Ventures

Yourco is a B2B software company that provides a communication and recruitment platform for organizations with blue-collar or non-desk workforces. Its flagship product enables internal messaging and information sharing among frontline staff, helping employers improve coordination, safety, and operational updates. The platform also offers an SMS-based employee application to boost on-campus recruitment for talent acquisition teams by connecting with candidates, capturing contact and resume details, and syncing them automatically with the employer's systems to minimize manual data entry. Customers across manufacturing, logistics, and public-facing sectors rely on Yourco to reach non-desk staff, coordinate shifts, and streamline onboarding. Founded to serve a family printing business in 2021, the company expanded to wider markets and gained recognition as a future of work technology startup at SXSW 2023.