Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in iOS

Embrace

Venture Round in 2023
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.

Kandji

Series C in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Embrace

Series B in 2021
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.

Kandji

Series B in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Kandji

Series A in 2020
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Peanut App

Series A in 2020
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Embrace

Series A in 2019
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Verse

Venture Round in 2019
Verse is a payments technology platform based in Barcelona, Spain, that simplifies the process of storing, spending, and sharing money. Its mobile application allows users to easily and instantly share payments without hidden fees, offering the option to keep transactions private or public. The platform enables users to pay and request money from friends using their phone contacts, facilitating global money transfers in less than two business days. Founded in 2016, Verse aims to enhance financial interactions by reducing friction in transactions. The application is available for both Android and iOS devices, catering to a wide user base.

Kangaroo

Series A in 2019
Kangaroo is an electronics company that provides simple home security systems. It offers flexible, app-enabled, and affordable security systems. It aims to make the world safer. It extends to ensuring data is secure and privacy is protected. They take several extra steps to ensure total security. Kangaroo was founded in 2018 and is headquartered in New York, New York.

Chowbus

Seed Round in 2019
Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.

Verse

Venture Round in 2018
Verse is a payments technology platform based in Barcelona, Spain, that simplifies the process of storing, spending, and sharing money. Its mobile application allows users to easily and instantly share payments without hidden fees, offering the option to keep transactions private or public. The platform enables users to pay and request money from friends using their phone contacts, facilitating global money transfers in less than two business days. Founded in 2016, Verse aims to enhance financial interactions by reducing friction in transactions. The application is available for both Android and iOS devices, catering to a wide user base.

Azimo

Series C in 2018
Azimo Limited is a digital money transfer network that offers a fast, secure, and cost-effective solution for sending money internationally. Founded in 2012 and headquartered in London, with an additional office in Amsterdam, Azimo provides an online platform that enables users to transfer funds to bank accounts or to over 270,000 cash pick-up points globally. The service is accessible via mobile apps for Android and iOS, as well as through desktop and social media applications, allowing customers to send money from any internet-connected device. Azimo's mission is to significantly reduce the costs associated with traditional remittance services, making international money transfers more accessible for users around the world.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Verse

Series B in 2017
Verse is a payments technology platform based in Barcelona, Spain, that simplifies the process of storing, spending, and sharing money. Its mobile application allows users to easily and instantly share payments without hidden fees, offering the option to keep transactions private or public. The platform enables users to pay and request money from friends using their phone contacts, facilitating global money transfers in less than two business days. Founded in 2016, Verse aims to enhance financial interactions by reducing friction in transactions. The application is available for both Android and iOS devices, catering to a wide user base.

Layer

Series B in 2017
Layer, Inc. is a communications platform company based in San Francisco, California, founded in 2011. It specializes in enabling developers to integrate rich messaging, voice, and video capabilities into their applications. The company offers a range of products including Atlas, a customizable user interface kit designed for messaging functionalities, and software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API for web-based applications to incorporate chat and communication services, as well as a Platform API that allows developers to automate, extend, and integrate their applications with other services. Through these offerings, Layer facilitates enhanced interactions between businesses and their customers.

Prynt

Series A in 2016
Prynt is a manufacturer of instant camera cases designed for smartphones, allowing users to print photos instantly. The device is compatible with both iOS and Android phones and operates without the need for ink, Wi-Fi, or Bluetooth. Users simply plug in the case, capture a photo, and receive a printed image within seconds. A unique feature of Prynt is its ability to embed short videos within the printed photos, which can be accessed through the accompanying app, offering an innovative way to share memories. This combination of tangible prints and digital storytelling enhances the user's experience by merging physical photography with modern technology.

Verse

Series A in 2016
Verse is a payments technology platform based in Barcelona, Spain, that simplifies the process of storing, spending, and sharing money. Its mobile application allows users to easily and instantly share payments without hidden fees, offering the option to keep transactions private or public. The platform enables users to pay and request money from friends using their phone contacts, facilitating global money transfers in less than two business days. Founded in 2016, Verse aims to enhance financial interactions by reducing friction in transactions. The application is available for both Android and iOS devices, catering to a wide user base.

Beep

Seed Round in 2016
Beep is a fully loaded chat app for the younger generation that allows you to add creativity and fun to your voice messages.

Playdots

Series A in 2014
Playdots, Inc. is a mobile game development company based in New York, New York, and was incorporated in 2013. The company is known for its popular games, including Dots, a minimalist connection game, and TwoDots, a puzzle game where users connect colored dots to achieve objectives. Playdots focuses on creating well-designed, accessible, and engaging games, prioritizing players' experiences over short-term monetization strategies. Players earn "dots," the in-game currency, through gameplay or in-app purchases, with both methods yielding the same results. As of September 2020, Playdots operates as a subsidiary of Take-Two Interactive Software, Inc.

Dots

Series A in 2014
Dots is a game design studio that develops meditative puzzle games. Dots creates minimalist games that are meant to be relaxing. However, for more competitive players, there is a depth of challenging gameplay.

Cord Project

Seed Round in 2014
Cord is incredibly simple, incredibly fast voice messaging that lets you chat with one friend or shout to a whole group of friends. Start chatting for free on iPhone or Android now.

Azimo

Series A in 2014
Azimo Limited is a digital money transfer network that offers a fast, secure, and cost-effective solution for sending money internationally. Founded in 2012 and headquartered in London, with an additional office in Amsterdam, Azimo provides an online platform that enables users to transfer funds to bank accounts or to over 270,000 cash pick-up points globally. The service is accessible via mobile apps for Android and iOS, as well as through desktop and social media applications, allowing customers to send money from any internet-connected device. Azimo's mission is to significantly reduce the costs associated with traditional remittance services, making international money transfers more accessible for users around the world.

rumr

Seed Round in 2013
Rumr is a messaging app that enables users to chat privately and anonymously with their friends. The company was founded in 2015 and is headquartered in Los Angeles, California.

GameSalad

Series A in 2012
GameSalad Inc. is a mobile game development platform that enables users to create and publish games for various platforms, including iOS, Android, HTML5, and Windows. Founded in 2007 and based in Austin, Texas, the company provides GameSalad Creator, a tool that features a visual programming interface, making game development accessible to individuals without extensive coding experience. GameSalad has been instrumental in educating users about programming concepts and game design, particularly in educational settings, where it is utilized as part of a curriculum to teach computational thinking. Since its launch, the platform has attracted over one million aspiring game developers and has contributed to the creation of numerous games that have achieved top rankings in app stores. Additionally, GameSalad fosters an online community where users can share ideas and collaborate on game development.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform that enables users to create and publish games for various platforms, including iOS, Android, HTML5, and Windows. Founded in 2007 and based in Austin, Texas, the company provides GameSalad Creator, a tool that features a visual programming interface, making game development accessible to individuals without extensive coding experience. GameSalad has been instrumental in educating users about programming concepts and game design, particularly in educational settings, where it is utilized as part of a curriculum to teach computational thinking. Since its launch, the platform has attracted over one million aspiring game developers and has contributed to the creation of numerous games that have achieved top rankings in app stores. Additionally, GameSalad fosters an online community where users can share ideas and collaborate on game development.

Pulse

Seed Round in 2010
Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks all in one beautiful interface. Pulse is developed by Alphonso Labs.
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