Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Wellness

Hippocratic AI

Series A in 2024
Hippocratic AI is a developer of safety-focused large language models designed for non-diagnostic, patient-facing applications within the healthcare sector. The company emphasizes the importance of evidence-based healthcare content, distinguishing itself from typical models that rely on a broader range of internet data, which may include inaccuracies. By prioritizing the acquisition of reliable healthcare information, Hippocratic AI aims to enhance healthcare accessibility and improve health outcomes. Its platform facilitates the delivery of healthcare services, allowing patients to receive care at home and manage their health more effectively and conveniently.

Octave

Series C in 2023
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Ahara

Seed Round in 2023
Ahara is a personalized nutrition company founded by Dr. Melina Jampolis and Julie Wainwright. It offers a platform that analyzes individual data, behavior, and health history to create tailored nutrition plans aimed at preventing chronic diseases and promoting longevity. The service includes optional home testing for nutrigenetics, epigenetics, and biomarkers, alongside clinical-grade supplements to address nutritional gaps. Developed by a multinational team of experts, Ahara's unique algorithm is backed by extensive research, ensuring scientifically validated recommendations. Users benefit from a comprehensive experience that includes individualized nutrition reports, curated recipes, menu scanning for dining out, daily tracking, meal planning, and access to educational content. The platform emphasizes a food-first approach, helping users understand which foods to consume for optimal health and measurable improvement.

Arey

Seed Round in 2022
Arey is a functional beauty brand with a proactive and science-driven approach, with a specific focus on grey hair. The System, which incorporates an inside-out and outside-in approach with a supplement + hair serum, and The Duo of shampoo + conditioner that work together to restore hair health, including reducing the likelihood of increased grey hair growth as well as thicker, fuller hair.

Boulder Care

Series B in 2022
Boulder Care, established in 2017 and headquartered in Portland, Oregon, specializes in telemedicine-based programs for opioid addiction treatment. The company offers comprehensive services including medication-assisted treatment with buprenorphine, peer support, patient counseling, and psychosocial services to aid recovery. Boulder Care serves patients directly, as well as healthcare providers and organizations seeking to expand access to effective opioid addiction treatment.

Innerwell

Pre Seed Round in 2022
Innerwell is a pioneering psychedelic teletherapy platform that specializes in ketamine-assisted psychotherapy. The company aims to enhance mental health treatment by integrating psychedelic therapy with innovative digital care approaches. Innerwell collaborates with Fluence Training, a leader in psychedelic therapy education, to offer foundational courses that equip practitioners with essential knowledge and skills. This platform facilitates therapeutic relationships between patients and licensed providers, promoting effective and confident practice in the emerging field of psychedelic-assisted therapy.

Ostro

Series B in 2022
Ostro is a health platform based in Miami, Florida, founded in 2019, that specializes in personalized engagement solutions for the life sciences sector. The company focuses on creating informative connections between medicine producers and consumers, enhancing healthcare experiences for both patients and healthcare professionals. Ostro's platform streamlines the patient journey, offering services such as virtual consultations, logistics, regulatory compliance, and integrated payment solutions. By personalizing healthcare journeys, Ostro aims to boost engagement and improve the overall health outcomes for millions of individuals while delivering value to life sciences brands.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform founded in 2018 and based in Santiago, Chile. The company aims to enhance the health and wellbeing of organizations and their employees while fostering positive community impact. Betterfly's innovative platform rewards individuals for adopting healthy habits by providing life insurance coverage that increases daily. Additionally, every healthy activity is converted into a charitable donation, enabling businesses to integrate corporate wellness and social responsibility into their employee benefits programs. This unique approach not only promotes individual health but also encourages corporate engagement in community support.

Violette_FR

Seed Round in 2021
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Octave

Series B in 2021
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Prima

Seed Round in 2021
Prima is a science-driven wellness brand focused on whole body health, offering a range of plant-based skincare, body care, and supplements that incorporate organic hemp CBD and functional botanicals. The company's mission is to address stress and other health issues at their source using clinically validated ingredients. Prima is committed to sustainability and transparency, as evidenced by its certifications as a Climate Neutral and Plastic Neutral company, in addition to being a certified B Corp. Headquartered in Santa Monica, California, Prima operates as a privately held Public Benefit Corporation, emphasizing the integration of science and nature in its products while promoting education and social impact in the wellness sector.

Moxie

Seed Round in 2021
At Moxie, we envision a world where everybody's home for fitness is where you are right now. So you can achieve your goals with confidence... Anywhere. Anytime. Where you live. Where you travel. Outdoors. In the studio. At your convenience. On your schedule. Made possible by fitness coaches who connect with you. Welcome to Moxie! Your home for fitness. Moxie is the only fitness platform that provides consumers with direct connection to thousands of fitness coaches who are ready to help you achieve your wellness goals. - Join live classes that fit your schedule -- with the world's largest selection of daily livestream and in-person fitness and yoga classes - Or, choose from from over 60,000 on-demand recorded classes available anytime - Use our advanced filters to make your perfect fitness connection, such as: beginner prenatal yoga with an experienced coach at 9am on Thursdays! - Get tips and advice from your coaches -- before, during, and after each class - Benefit from 2-way livestream options that enable you to get the coaching and feedback you need, while respecting your privacy.

FULLFILL

Seed Round in 2021
FULLFILL is a digital health platform that focuses on providing evidence-based corporate health programs aimed at improving employee well-being and reducing medical expenses for companies. Founded in 2019 and headquartered in Los Angeles, FULLFILL partners with employers to deliver virtual health coaching that addresses chronic conditions such as obesity, diabetes, and mental health issues. The program is conducted entirely online and features a wealth of resources, including videos, podcasts, articles, and interactive tools, supported by trained Master Coaches available 24/7. FULLFILL has demonstrated significant success, achieving high employee engagement and enrollment rates, and has reported improved health outcomes compared to traditional programs. With a strong emphasis on long-term results and a money-back guarantee, FULLFILL aims to address the increased health challenges faced by employees, particularly in the wake of COVID-19, while also serving as a valuable retention tool for employers.

SISU Aesthetic Clinic

Series A in 2020
SISU Aesthetic Clinic operates a network of doctor-led, patient-centric medical clinics focused on delivering non-invasive aesthetic treatments. The clinic specializes in a range of personalized beauty services, including anti-wrinkle injections, lip fillers, facials, excessive sweat care, silhouette soft restoration, dermal fillers, and profile treatments. By prioritizing an empathetic approach to care, SISU aims to enhance patients' skin health and overall well-being, enabling them to lead quality lives.

Eden Health

Series B in 2020
Eden Health, Inc. is a primary care and insurance navigation company based in New York, established in 2015. It offers a text-based messaging platform designed for employers and their employees, facilitating access to healthcare services. The platform provides a private doctor's office, 24/7 telemedicine, and assistance with navigating insurance options. By simplifying the complexities of the healthcare landscape, Eden Health enables employees to make informed and cost-effective decisions regarding primary care and mental health services, ultimately aiming to enhance employee health and well-being.

Zero Longevity Science

Series A in 2020
Zero Longevity Science is dedicated to extending both lifespan and healthspan through a science-backed health and wellness application. Founded in 2018, the company offers tools and resources that assist users in developing healthy habits and improving metabolic wellbeing. The application features multiple popular fasting regimens, as well as the option for users to customize their own fasting plans lasting up to five days. By promoting effective fasting strategies, Zero Longevity Science enables its members to achieve significant health improvements, including weight loss, disease reversal, and enhanced energy levels, ultimately leading to longer and healthier lives.

The Swell

Seed Round in 2020
The Swell is a membership platform designed to foster human connections and create an engaged community. It offers a diverse range of life-changing experiences, including virtual gatherings, expert-led workshops, and live events featuring thought leaders, authors, chefs, healers, and innovators. By providing digital wellness tools and opportunities for meaningful conversations, The Swell aims to inspire individuals and facilitate personal growth through a trusted network.

Boulder Care

Series A in 2020
Boulder Care, established in 2017 and headquartered in Portland, Oregon, specializes in telemedicine-based programs for opioid addiction treatment. The company offers comprehensive services including medication-assisted treatment with buprenorphine, peer support, patient counseling, and psychosocial services to aid recovery. Boulder Care serves patients directly, as well as healthcare providers and organizations seeking to expand access to effective opioid addiction treatment.

Ostro

Series A in 2019
Ostro is a health platform based in Miami, Florida, founded in 2019, that specializes in personalized engagement solutions for the life sciences sector. The company focuses on creating informative connections between medicine producers and consumers, enhancing healthcare experiences for both patients and healthcare professionals. Ostro's platform streamlines the patient journey, offering services such as virtual consultations, logistics, regulatory compliance, and integrated payment solutions. By personalizing healthcare journeys, Ostro aims to boost engagement and improve the overall health outcomes for millions of individuals while delivering value to life sciences brands.

FULLFILL

Seed Round in 2019
FULLFILL is a digital health platform that focuses on providing evidence-based corporate health programs aimed at improving employee well-being and reducing medical expenses for companies. Founded in 2019 and headquartered in Los Angeles, FULLFILL partners with employers to deliver virtual health coaching that addresses chronic conditions such as obesity, diabetes, and mental health issues. The program is conducted entirely online and features a wealth of resources, including videos, podcasts, articles, and interactive tools, supported by trained Master Coaches available 24/7. FULLFILL has demonstrated significant success, achieving high employee engagement and enrollment rates, and has reported improved health outcomes compared to traditional programs. With a strong emphasis on long-term results and a money-back guarantee, FULLFILL aims to address the increased health challenges faced by employees, particularly in the wake of COVID-19, while also serving as a valuable retention tool for employers.

Octave

Series A in 2019
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Eden Health

Series A in 2019
Eden Health, Inc. is a primary care and insurance navigation company based in New York, established in 2015. It offers a text-based messaging platform designed for employers and their employees, facilitating access to healthcare services. The platform provides a private doctor's office, 24/7 telemedicine, and assistance with navigating insurance options. By simplifying the complexities of the healthcare landscape, Eden Health enables employees to make informed and cost-effective decisions regarding primary care and mental health services, ultimately aiming to enhance employee health and well-being.

Prima

Seed Round in 2019
Prima is a science-driven wellness brand focused on whole body health, offering a range of plant-based skincare, body care, and supplements that incorporate organic hemp CBD and functional botanicals. The company's mission is to address stress and other health issues at their source using clinically validated ingredients. Prima is committed to sustainability and transparency, as evidenced by its certifications as a Climate Neutral and Plastic Neutral company, in addition to being a certified B Corp. Headquartered in Santa Monica, California, Prima operates as a privately held Public Benefit Corporation, emphasizing the integration of science and nature in its products while promoting education and social impact in the wellness sector.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

NeueHealth

Series C in 2018
NeueHealth Inc is a healthcare company dedicated to providing high-quality, coordinated care to all health consumers, particularly those in aging and underserved populations. The company focuses on making healthcare accessible and affordable through strategic partnerships with providers and payors, aligning their interests to enhance the overall healthcare experience. By leveraging technology and data analytics, NeueHealth offers a suite of services that empower independent providers and medical groups to succeed in performance-based arrangements. This approach not only optimizes clinical outcomes but also aims to drive down costs and reduce systemic waste, ultimately delivering a more personalized and efficient healthcare experience for its members across various insurance markets, including the ACA Marketplace, Medicare, and Medicaid.

Asana Rebel

Series B in 2018
Asana Rebel, established in 2015, is a Berlin-based company that develops a mobile application focused on improving the health and wellbeing of women. It offers a unique blend of yoga and fitness workouts, with a library of themes and personalized plans. The app is available in six languages and has been recognized as a top health and fitness app, with an average rating of over 4.6 stars.

Eden Health

Seed Round in 2018
Eden Health, Inc. is a primary care and insurance navigation company based in New York, established in 2015. It offers a text-based messaging platform designed for employers and their employees, facilitating access to healthcare services. The platform provides a private doctor's office, 24/7 telemedicine, and assistance with navigating insurance options. By simplifying the complexities of the healthcare landscape, Eden Health enables employees to make informed and cost-effective decisions regarding primary care and mental health services, ultimately aiming to enhance employee health and well-being.

Seed

Seed Round in 2018
Seed develops clinically-studied probiotics to impact human and planetary health.

Thrive Global

Series B in 2017
Thrive Global is a behavior change technology company founded by Arianna Huffington in 2016, with headquarters in New York City and additional offices in San Francisco, Athens, Bucharest, Dublin, and Melbourne. The company aims to transform workplace culture and personal well-being by providing a platform that combines data, storytelling, and actionable strategies known as Microsteps. Thrive Global offers science-based solutions designed to reduce stress and burnout, promoting improved mental and physical health for individuals, corporations, and communities. The company's mission focuses on fostering a healthier relationship with technology and enhancing overall performance and purpose, ultimately challenging the notion that burnout is an inevitable part of success.

NeueHealth

Series B in 2017
NeueHealth Inc is a healthcare company dedicated to providing high-quality, coordinated care to all health consumers, particularly those in aging and underserved populations. The company focuses on making healthcare accessible and affordable through strategic partnerships with providers and payors, aligning their interests to enhance the overall healthcare experience. By leveraging technology and data analytics, NeueHealth offers a suite of services that empower independent providers and medical groups to succeed in performance-based arrangements. This approach not only optimizes clinical outcomes but also aims to drive down costs and reduce systemic waste, ultimately delivering a more personalized and efficient healthcare experience for its members across various insurance markets, including the ACA Marketplace, Medicare, and Medicaid.

HealthReveal

Series A in 2017
HealthReveal is a company that offers a cloud-based platform for clinical analytics. This platform uses advanced analytics and biomonitoring technology to continually monitor and analyze patient physiology and care by integrating real-time data streams from various sources like clinical, operational, and biometric data. The primary goal of HealthReveal's platform is to ensure adherence to evidence-based care guidelines, enabling early detection and treatment of chronic diseases, which can help patients recover faster and reduce healthcare costs.

Thrive Market

Series B in 2016
Thrive Market, Inc. is a membership-based online shopping platform founded in 2014 and based in Culver City, California. The company aims to make healthy living accessible and affordable by providing a wide range of high-quality, organic, and non-GMO products at wholesale prices. Thrive Market offers over 5,000 items across various categories, including food, health, beauty, home, and pet supplies, allowing customers to shop according to their dietary preferences and lifestyles. The platform serves both residential and commercial customers throughout the United States. In addition to its core mission, Thrive Market matches every paid membership with a free membership for someone in need, and has initiated programs like Thrive Gives, which raises funds to support food access and environmental sustainability initiatives.

Splash health

Venture Round in 2016
Splash health is a one-stop shop that can be when you get solutions for all kinds of health issues.
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