Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Social Network

Rocket.Chat

Series A in 2023
Rocket.Chat is an enterprise communication and collaboration platform that serves over 12 million users on more than 500,000 servers globally. It offers an open-source solution designed for team collaboration and omnichannel customer service, enabling users to exchange messages, organize video calls, and share files. The platform supports integration with various external communication tools, allowing companies to customize their communication environment while ensuring data ownership and compliance. Rocket.Chat provides a secure space for both internal and external communications, with features such as individual and group messaging, video conferencing, file uploading, screen sharing, and LiveChat. The company aims to replace traditional email with a real-time federated communications platform and plans to establish a marketplace to facilitate app development and business services built around its core offerings. An active community of over 1,000 developer-contributors continuously enhances the platform, ensuring it meets the evolving needs of its users.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform based in Santiago, Chile, founded in 2018. The company focuses on enhancing the health and wellbeing of employees while fostering positive community impacts. Its innovative platform allows organizations to reward employees for maintaining healthy habits by offering life insurance coverage that increases over time. Additionally, every healthy activity is converted into a charitable donation sponsored by the company. This model not only supports employee wellbeing but also integrates corporate wellness and social responsibility into business operations, allowing companies to contribute actively to their communities.

Spectrum Labs

Series B in 2022
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.

ianacare

Series A in 2022
Ianacare, Inc. is a company that has developed a technology platform to assist family caregivers in managing the complexities of caregiving. Founded in 2017 and based in Newton Center, Massachusetts, the platform serves as a resource hub for individuals caring for loved ones with chronic illnesses or other challenges. Ianacare connects caregivers, care recipients, and their support networks, facilitating access to practical help such as meal preparation, transportation, respite care, and emotional support. By fostering community and collaboration among caregivers, the platform aims to empower these individuals, ensuring they have the necessary tools and resources to navigate the caregiving journey effectively.

Flymachine

Venture Round in 2021
Flymachine is a digital entertainment platform that organizes live events, providing an immersive social experience for users. The company specializes in creating virtual venues that serve as mediums for artistic performances, allowing for a customizable experience. By offering creative control over the presentation, Flymachine enables viewers to engage with live events in a way that enhances their enjoyment and interaction. The platform aims to combine entertainment and social connection, transforming how audiences experience live performances.

Wagr

Seed Round in 2021
Wagr is an online sports betting mobile application based in the United States. The platform enables users to make and share sports bets with friends, facilitating social interaction within the betting experience. Users can challenge friends, create groups, and track leaderboards, effectively blending social media features with sports betting. By focusing on the social aspects of gambling, Wagr aims to engage users in a rapidly expanding market.

Rocket.Chat

Series A in 2021
Rocket.Chat is an enterprise communication and collaboration platform that serves over 12 million users on more than 500,000 servers globally. It offers an open-source solution designed for team collaboration and omnichannel customer service, enabling users to exchange messages, organize video calls, and share files. The platform supports integration with various external communication tools, allowing companies to customize their communication environment while ensuring data ownership and compliance. Rocket.Chat provides a secure space for both internal and external communications, with features such as individual and group messaging, video conferencing, file uploading, screen sharing, and LiveChat. The company aims to replace traditional email with a real-time federated communications platform and plans to establish a marketplace to facilitate app development and business services built around its core offerings. An active community of over 1,000 developer-contributors continuously enhances the platform, ensuring it meets the evolving needs of its users.

Spectrum Labs

Series A in 2020
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.

Peanut App

Series A in 2020
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with shared interests and similar-aged children. Launched in 2016, the app facilitates group chats and encourages face-to-face meetings, fostering a supportive community for women at comparable stages in life. Peanut's mission is to create a safe environment where women can build friendships, seek support, and exchange knowledge. The app is available for free on both iOS and Android platforms.

Pepo

Convertible Note in 2017
Pepo connects you with people who share your passions. Welcome to Pepo, a place where everyone has a story. Every day, thousands of people turn to Pepo to share their stories and connect with experts and enthusiasts. Travelers. Foodies. Fans. Politicos. Designers. Dog lovers. Gym fits. LGBTs. No matter their interests, Pepo connects users with the people and voices that matter most to them. Pepo is the fastest easiest way to connect with people who share similar passions. On Pepo, users can create and join public, private, or secret live chats with people who share their interests. Users can add tags to their profiles to highlight their interests and expertise. Pepo matches users with other people who share related interests. Pepo offers live chats instantly with experts, fans, and people in the known.

Pepo

Seed Round in 2016
Pepo connects you with people who share your passions. Welcome to Pepo, a place where everyone has a story. Every day, thousands of people turn to Pepo to share their stories and connect with experts and enthusiasts. Travelers. Foodies. Fans. Politicos. Designers. Dog lovers. Gym fits. LGBTs. No matter their interests, Pepo connects users with the people and voices that matter most to them. Pepo is the fastest easiest way to connect with people who share similar passions. On Pepo, users can create and join public, private, or secret live chats with people who share their interests. Users can add tags to their profiles to highlight their interests and expertise. Pepo matches users with other people who share related interests. Pepo offers live chats instantly with experts, fans, and people in the known.

Hobnob

Venture Round in 2016
Hobnob Inc. is a mobile application company that specializes in event invitation and communication services. Founded in 2014 and headquartered in Haiku, Hawaii, Hobnob allows users to create and send photo-based designer invitations for various events, such as dinner parties, birthdays, weddings, and concerts. The application streamlines the process of organizing gatherings by enabling users to design invitations quickly and send them via text message or email. Additionally, invitees can easily respond through an RSVP system, enhancing the overall event planning experience. Hobnob emphasizes fostering real-world connections and community engagement, making it a valuable tool for celebrating life's milestones and organizing social gatherings.

The Dodo

Series B in 2015
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

Free Range Games

Series A in 2015
Free Range Games, LLC is a video game development company based in Sausalito, California, founded in 2009. The company specializes in creating games for mobile and web applications, including world construction games and third-person shooting games. Comprised primarily of former lead developers from Shaba Games, Free Range Games has a strong foundation in the industry, having launched successful titles such as Spider-Man, Lord of the Rings, Tony Hawk, Shrek, and Dizzywood. Currently, the company is focused on developing second-generation social games that combine casual gaming elements with high-quality professional design. Their games are strategy-based and designed to foster immersive experiences for social communities, compatible with both computers and mobile devices.

The Dodo

Series A in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

The Dodo

Seed Round in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

QuizUp

Series B in 2013
QuizUp is a mobile game developer known for its trivia game that fosters user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to engage in trivia challenges organized by city, state, and country, enhancing the competitive experience. By combining social interaction with gaming, QuizUp creates a platform where users can not only test their knowledge but also connect with others in a dynamic way.

Knozen

Seed Round in 2013
Knozen, Inc. is a New York-based company founded in 2013 that develops a personality platform for the Internet. The company has created a mobile application that allows users to discover and share insights about their personalities and those of their friends through interactive and engaging social games. This platform fosters a positive and supportive environment for users to express what makes each individual unique. Knozen aims to establish a comprehensive personality API that enhances human understanding and empowerment, positioning itself as an innovative provider of tools for personal insight and interpersonal connection. Additionally, the application includes features that enable coworkers to rate each other's personalities anonymously, further enriching the user experience.

Sulia

Series B in 2013
**Sulia is a subject-based social network that connects you to the top social sources on subjects you care about.** We all have interests that we're extremely passionate about. Whether it's our family, a sports team, breaking news, Hollywood gossip, a hobby, a career, or a political issue, we obsess over our interests everyday. However, with an endless number of sources talking about an endless number of subjects, it's nearly impossible to find the best sources to follow to across your interests. And, even if you were able to identify the top sources, sifting through all of their content is maddeningly time-consuming. We built Sulia to address these problems (which were driving us mad too). Sulia’s subject-based structure of social channels connects trusted sources and enthusiasts on shared interests across thousands of subjects, including breaking news and events. How? We use a combination of network managers and sophisticated algorithms to identify the best-regarded sources across thousands of subjects. We then dynamically filter content from those sources, regardless of where it's created (a blog, a social network, a media site, through Sulia's publishing system, etc.), into high-quality, realtime social channels. The result is streams of timely content from trusted sources that is always on-topic, readable, and relevant. People use Sulia everyday to discover new sources and engage with their interests. Sulia is backed by leading media and technology investors, including: -- Firstmark Capital: Rick Heitzmann -- Village Ventures: Matt Harris, Bo Peabody -- IA Capital Partners: Roger Ehrenberg -- Founder Collective: Chris Dixon -- SV Angels: Ron Conway -- Mark Gerson, Founder, Gerson Lehrman Group

QuizUp

Series A in 2013
QuizUp is a mobile game developer known for its trivia game that fosters user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to engage in trivia challenges organized by city, state, and country, enhancing the competitive experience. By combining social interaction with gaming, QuizUp creates a platform where users can not only test their knowledge but also connect with others in a dynamic way.

Stova

Series B in 2012
Stova is an end-to-end event management solution that provides technology-enabled services throughout the entire event life cycle. The company has developed a virtual engagement platform that serves as an alternative to face-to-face meetings, enabling users to plan and execute events, conferences, and trade shows effectively. Stova's software offers a mobile application that engages attendees and enhances their experience. By leveraging post-conference data and social network contacts, Stova aims to maximize attendee engagement, ensuring that participants remain actively involved throughout the event.

Playdek

Seed Round in 2012
Playdek is a mobile developer and platform dedicated to tabletop gaming, including board games, collectible card games, and miniatures games. The company's platform leverages the Mber network, which serves as a central hub for online gaming, allowing players to engage in various gaming experiences. Mber facilitates features such as online matchmaking, asynchronous play, and tournament participation, fostering a vibrant gaming community. By merging traditional tabletop elements with digital production, Playdek aims to deliver premium online gaming experiences for enthusiasts and casual players alike.

GameSalad

Series A in 2012
GameSalad Inc. is a mobile game development platform that enables users to create and publish games for various platforms, including iOS, Android, HTML5, and Windows. Founded in 2007 and based in Austin, Texas, the company provides GameSalad Creator, a tool that features a visual programming interface, making game development accessible to individuals without extensive coding experience. GameSalad has been instrumental in educating users about programming concepts and game design, particularly in educational settings, where it is utilized as part of a curriculum to teach computational thinking. Since its launch, the platform has attracted over one million aspiring game developers and has contributed to the creation of numerous games that have achieved top rankings in app stores. Additionally, GameSalad fosters an online community where users can share ideas and collaborate on game development.

klout

Series C in 2012
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.

Mighty Networks

Seed Round in 2011
Mighty Networks is an online platform that allows creators and brands to build and nurture communities. Founded in 2017 and based in Palo Alto, California, the company offers a software-as-a-service (SaaS) solution that enables users to create a cohesive experience by combining community interaction, content, online courses, and subscription commerce. This platform allows creators to sell experiences and expertise while providing a space for members to connect with each other. By integrating various elements under the creator's brand, Mighty Networks enhances the value of the community as more members join, making it an effective tool for fostering relationships and engagement among users.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform that enables users to create and publish games for various platforms, including iOS, Android, HTML5, and Windows. Founded in 2007 and based in Austin, Texas, the company provides GameSalad Creator, a tool that features a visual programming interface, making game development accessible to individuals without extensive coding experience. GameSalad has been instrumental in educating users about programming concepts and game design, particularly in educational settings, where it is utilized as part of a curriculum to teach computational thinking. Since its launch, the platform has attracted over one million aspiring game developers and has contributed to the creation of numerous games that have achieved top rankings in app stores. Additionally, GameSalad fosters an online community where users can share ideas and collaborate on game development.

klout

Series B in 2011
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.

Stova

Series A in 2010
Stova is an end-to-end event management solution that provides technology-enabled services throughout the entire event life cycle. The company has developed a virtual engagement platform that serves as an alternative to face-to-face meetings, enabling users to plan and execute events, conferences, and trade shows effectively. Stova's software offers a mobile application that engages attendees and enhances their experience. By leveraging post-conference data and social network contacts, Stova aims to maximize attendee engagement, ensuring that participants remain actively involved throughout the event.

Sportgenic

Series B in 2008
Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.

Sportgenic

Series A in 2008
Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.

Takkle

Series A in 2007
Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.

Doppelganger

Series D in 2007
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.

Takkle

Series A in 2006
Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.
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